
For more than a decade, the Electronic Entertainment Expo existed as a big-budget, glitzy extravanganza with up to 70,000 attendees.
Game publishers finally called a halt to the show's spiraling costs, however, in a surprise July announcement. Since that time speculation has been rampant as to the future of E3.
Speculate no more. The ESA has served up the juicy details of E3 v2.
The invitation-only show will take place in Santa Monica, California July 11-13, 2007 and will feature "major press events" and "intimate meetings in premier hotel suites." In addition, nearby
Barker Hangar (pictured) will be set up as a game showcase which apparently will be about as close to excitement of the old E3 show floor as the reborn event will get.
ESA boss Doug Lowenstein explains:
"By combining suite-based meetings with the software showcase in a controlled and business-like environment, we believe we will successfully fulfill our primary objective of giving high-level media the best of all worlds -- the chance to engage in highly personal, one-on-one dialogue with leading game company executives, as well as the chance to demo games on their own time and to check out offerings from both the best known and emerging game publishers and developers."
The ESA may add more features to the show, including an independent games showcase and the return of the popular
Into the Pixel game art exhibition. Lowenstein addded:
"The new E3 is first and foremost about getting business done. When we asked key audiences what they wanted in the new event, we heard that they wanted opportunities for high-level meetings in a business-like setting, to play games, network, and socialize, to see major company offerings while also preserving the sense of discovery that is so much a part of E3, and to hear substantive presentations on the most important issues and trends facing the industry,"
The hotel-based event will utilize a shuttle bus system to get attendees to Barker Hangar as well as off-site press events.
Comments
at least that's the vibe I'm gettin.
With the web explosion of game sites (many very small and/or marginal) in recent years, they began letting an obscene number of people in.
But it was never something you could just attend off the street. You needed to have a connection of some sort to the industry.
The approach that the ESA is taking sounds more like New York's annual Toy Fair, where display areas are in private offices and by appointment only.
It really comes off E3 playing favorites and just taking care of those companies that will make the show the most profitable as opposed to the most useful for the game industry.
Of course change was needed but to move to a event that is unbalanced and only shows what the top 50% of the industry is doing is quite sad and makes me look at it like tis a fake event to sell "corporate" games.
In the end it sorta felt like the game with the best boothbabes won. (I know that is not true, but it felt like it).
“intimate meetings in premier hotel suites.”
Ummm...nah, too easy.
I would like to see a fan event in america. PAX is on a roll, but we need a German gamers convention, or a TGS of our own. A big name event for us as gamers. It would make sense considering American gamers are practically the largest market in the world.