Nielsen Finds 117 Million Americans Are "Active Gamers"

Nielsen Finds 117 Million Americans Are "Active Gamers"

October 15, 2006
Who doesn’t love statistics?

Nielsen Entertainment has released its third annual Active Gamer Benchmark Study and it’s chock-full of numbery goodness.

This year’s report estimates there are 117 million "active gamers" in the United States. Such persons are defined as someone 13 or older who owns a gaming device and plays it at least an hour per week.

56% of active gamers play online and, surprisingly, nearly two-thirds of online players are women. However men still outnumber women nearly two-to-one in the overall gaming.

Flying in the face of the common stereotype that gamers are introverted loners, Nielsen's research shows that social elements are becoming more and more important to the gaming experience. Active gamers spend upwards of five hours a week playing socially while teenagers lead the pack at seven social gaming hours per week.

More than 15 million (13%) Active Gamers are 45 years or older. Said Emily Della Maggiora, Senior Vice President of Nielsen Interactive Entertainment:
"The expansion of next generation hardware and technology in the marketplace is simultaneously delivering new ecosystems of social exchange, interactive entertainment, media experiences and advertising models...  From a simple battle in Halo to a more immersive communal experience, online gaming has the power to unite gamers across the street and/or around the world."

By the way, is anyone wondering were Nielsen got that 117 million gamers number? As GameDaily Biz pointed out, the ESA touted a much higher figure of 168 million.

Emily Della Maggiora explains the discrepancy.
"What separates this report from more general stats, like the ESA, is that this study is rooted in current gaming activity… So, while the ESA numbers may be perfectly accurate, they reflect overall ownership and do not reflect active gameplay."

-Reporting from San Diego, where's he's standing up to be counted, GP Correspondent Andrew Eisen
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Comments

Ha thats cool. So there are 117 million who play video games in the US. So out of curiosity, who here noticed that the number is the same as the Masterchief's pin number ie (Sparten 117)?
Hooray for statistics!!!

Too bad those idiot politicians don't pay attention to any studies that don't agree with them. Oh well.

I can just imagine it. When WE'RE in charge and they're all in old folks' homes, they'll be ranting about how we're the reason the country's going down the crapper, and we'll be ending world hunger and fixing the problems in the Middle East.
This is a fact that many Politicans ignore. They are slowly alienating they next big voting group with all there "Anti Game" bs. Take a look, even if you go by the Nielsan ratings, over 1 third of the country plays games on a regular basis, thats millions upon millions. When that group reachs an age where it's politicaly active, as I and many others are nearing, it's gonna come back to bite them in the ass. As I know I and many others won't forget there censorcrat bullshit.

Thompson should read this and consider it carefully. casue it shows just how stupid he is. Attacking gamers? Verbally assulting us. 117 million is a lot of people to piss off.

I'd hate to be on the end of that class action lawsuit.
Yuki - a couple of things...

I really am getting tired of people going way off-topic to drag JT's name in. Please, let's not go there. I have been deleting some of these posts and will continue to do so. I'm only letting this one stand because you brought up some other issues.

But since you brought it up. There is exactly ZERO chance of a class-action lawsuit for insulting gamers. Can't happen, won't happen.
those politicians should come to my college. we actually have two large tvs set up in the "students center(complete with bar, pizza pizza, and shitty arcade) where I watch people bring in their controllers and consoles, hook them up and go just nuts. Last time I was there I saw Super Smash Bros Melee and some japanese version crossing Naruto, One Piece, and Dragon Ball z
Part of the discrepancy could be because of the "13 and older" qualifier on Nielsen's part. I know I was a gamer at 6, and what you could call "Active" or alternatively "Hardcore" by 10. Waitin 'till 13 might not explain that much of the discrepancy, but it's still a factor, unless the ESA was using the same limit.
Another thing to consider is when they talk about the social gamers is, how many of those are pogo.com or other casual sites and how many are xbox live players or mmorpg players. Most pogo (or other site of your choice) players niether know nor care about the attacks on video games and I bet most xbox live or mmorpg are not very politically active so these numbers simply don't matter to any but the most vote starved politician, and those are the first ones to "think of the children"
Is that a pink X-Box? Weird!

But anyway, yeah, this goes with what I've said it before: we're getting bigger, their getting smaller, and soon we'll be too big a force to stop. Hell, anti-gaming's already on the downslope. Gaming's wide-spread as it is, in a couple years it'll will fully integrate into society alongside movies and TV and then who'd be mad enough to fight it?
I remember hearing them talk about this on the Cnet Buzz Out Loud podcast a couple of days ago. Molly and Veronica were talking about why so many online gamers were women and why the number was so high.

Someone pointed out that the term "gaming" is pretty broad because you also have to consider cell phone games and casual online games. And women make up a bulk of these casual online games like poker, Pogo.com, and other stuff.

The reason the number is so high is because it includes a large number of casual games, games that most hardcore players wouldn't even consider a real video game. I'm pretty sure if you narrowed it down to hardcore gamers (depending on your definition of hardcore gamer), the numbers would be quite different.
@Grls-r-gamers-2

Actually I suspect that when "we" are in charge (and "we" is a very suspect term, mind you) that most of "us" will be just as close-minded, irrational, and prejudicial against whatever medium for entertainment is new and frightening. This pattern is firmly established and centuries old. Almost two hundred years ago you had people decrying the incredible lewdness of ballroom dances like the -waltz-.

"The indecent foreign dance called the Waltz was introduced at the English court on friday last. It is quite sufficient to cast one's eyes on the voluptuous intertwining of the limbs and close compressure of the bodies.. so long as this obscene display was confined to prostitutes and adulteresses, we did not think it deserving of notice, but now that it is... we feel a duty to warn every parent against exposing their daughter to so fatal a contagion." -The London Times, 1816
Yes I think a pinkish xbox was released somewhere in the world. There was a modded xbox with a Barbie theme. http://arstechnica.com/journals/thumbs.ars/2006/1/22/2618
There was even a Hello Kitty X-box sold in Asia. http://asia.cnet.com/reviews/gadgetbuzz/0,39041749,39220767,00.htm
[...] Source PR Newswire [Via GP [...]
I would like to see the figure of Adult gamers, those 18 and older.
I wodner how many are 18 maybe half that?
Mmmmmmmmmm
Folks, let's not use this study to conclude that we have over 100 million people against these anti-game laws. If you look at these forums, you'll see that there are plenty of hardcore gamers who support them, usually becasue they actually believe the politicians' BS or because they think it will "improve the industry's image." Still others old enough to vote are apathetic about these laws, because they are old enough to get whatever game they want. They think: "Why should I care about these laws if they don't affect me?"

It's sad but true. Like most large demographs, only a small minority of gamers are politically active. Still fewer are the gamers who are smart enough to see what's at stake.
I side with Terminator here because he does bring up a valid point. Just because the numbers are that large, doesn't mean that it is a force to challenge the politicians on this issue.

The only way that number becomes a factor is if its people like us here at GP is what they hear most of the time. If the majority of what they hear from gamers is opposition, they are going to listen cause 100 million + people even if we say 50% of that number is under the age of 18, that still leaves 50 million potential votes that could be gained or lost.

The PTC operates in a "we'll pummel you with complaints/emails till you listen to us" method. The are a decent sized group, not enough to swing a vote on their own but I bet a large number of people, enough to swing a vote, are supportive of the PTCs ideals, no matter how flawed and stupid they are.

How does this relate? Its possible for a small group to persuade and represent an even larger group as long as that small group is loud enough whilst the rest remains quiet or silently supportive. To summerize all this, basically make your presence known. We have the numbers to scare politicians, but none of us speak up loudly enough to make that number scary.
@Brer:

Yeah, can't disagree with you there, considering my serious prejudices against today's rap music. (I'm 31)

On topic, does anyone else think it's odd that the prerequisite for being an active gamer is only one hour of play per week?
yeah, go america! and england, and canada and switzerland and jupiter!
This is a fact that many Politicans ignore


They ignore it because politicians alienate their populace in general. They only go for statistics and actual votes. Besides, videogamers are not very vocal in contrast to people who are frothing in the mouth over real, concerning issues like border security, the shituation in Iraq, and healthcare.

Not to say 1st ammendment concerns are a non-issue but the politicians who legislate restrictions against videogames are usually the ones who are trying to make a last ditch effort for core family votes.
Just to put this in perspective, according to the 2000 US Census (the most recent one), there were only just shy of 281.5 million people in this country.

So even if we round up to 300 million assuming (astonishing) growth, WELL over 1/3 of the population of this country are gamers.
"So even if we round up to 300 million assuming (astonishing) growth, WELL over 1/3 of the population of this country are gamers."

In an undisclosed location, in a deep, dark, underground bunker, Jack Thompson just filled his trousers.

But on a More serious note, Did you know that The Gaming population of America signifigantly outweighs the Number of people total in australia and new zealand combined?

I can just see them invading our golden shores, screaming "Don't worry, Everybody, We're from the internet!"
That is the dumbest looking x-box ever
@Churba

Australia has less than the population of Texas, let alone gamers.
I just recently turned 22. Yes, I'm old enough to vote, and while i recognize that 99% of these laws will not effect me, I'm still concerned. These laws, and the misinformation they are based on, hurts the image of the gaming community and myself as a member. Besides, they will affect the next generation, and one day maybe my children (whenever I have some). Also it's important that you know most statistics also show that more that half of gamers are over the age of 18, contrary to popular belief.

Besides, I was carded the other day when I bought a M rated game. I was CARDED to buy a video game. As if i were buying cigerettes, or liquor, or even Porn. I'm rather bothered by the fact that games are starting to get lumped into that same catetgory.
As to the attitude of intolerance, it has already been mentioned that each and every new form of entertainment (and even scientific development) is challenged by the current ruling culture and always will be. That probably includes many here who espouse a greater level of openness.

I don't say that as an insult, but simply to state the way of things. As hippies became soccer moms, and flappers become Eisenhower supporters, so will a great many of the rebel youth of today.

The issue is that when new ideas, technologies and arts change the face of society, those who are outside of the controlling demographic invariably feel threatened as they lose touch with the world they once knew and ruled.

A very good practical example is the prevalence of computers today. How many high-paying jobs, sources of information and forms of entertainment today would exist without them? And how many people over 70 today have very much skill with them? Those that don't are effectively cut off from the resources that we take for granted.

And this continues on a daily basis as my own children will surely dominate the culture with ideas and thoughts that are foreign to me. The key is to recognize that problem within us all, including in every person here, like me. That is the only factor that prevents the unreasonable condemnation of the new, whether that be Harry Potter, rap music, video games, role-playing games (anyone remember the uproar over such "demonic" games?), rock and roll, jazz music or even the idea that the Earth revolves around the sun.
[...] GamePolitics points out Neilsen Entertainment’s third annual Active Gamer Benchmark Study, which says that there are 117 million “active gamers” in the United States. [...]
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GamePolitics ShoutBox

Posted 10/08/08 at 05:15am
gamepolitics: er... pass.
Posted 10/07/08 at 10:09pm
C. Aaron Browbowski Jr.: @ Dennis: You need to be smoking a dimebag if you want to enjoy games on facebook, and stomach crappy movies at the matinee
Posted 10/07/08 at 09:00pm
HalfShadow: FACEBOOK sucks. What were you expecting?
Posted 10/07/08 at 07:56pm
gamepolitics: is it just me or do those little facebook games all suck?
Posted 10/07/08 at 07:45pm
Alteffor: @JustChris - Some people have an offensive sense of humour. Some people take it a bit too far, and they offend people. It's life. Also, spreading what they do around the internet is not the best response, its what they want.
Posted 10/07/08 at 05:24pm
gamepolitics: ST, there are way too many...
Posted 10/07/08 at 04:06pm
JustChris: LittleBigPlanet and 9/11...wow http://www.ripten.com/2008/10/07/jackass-remakes-911-with-littlebigplanet-flys-sackb
Posted 10/07/08 at 03:52pm
sortableturnip: Yeah girl in glasses...ever hear of a Nintendo DS?
Posted 10/07/08 at 03:20pm
Freyar: nobody sasses a girl in glasses.. except when she's being stupid.
Posted 10/07/08 at 02:51pm
sortableturnip: @GP: Any emails/faxes that JT sends
Posted 10/07/08 at 01:32pm
DarkSaber: lol, guess it was a matter of time! They even madea Doom one! But you can't beat a game of FRAG!
Posted 10/07/08 at 01:30pm
gamepolitics: Halo board game showed up here today? Didn't even know there was one.
Posted 10/07/08 at 01:30pm
gamepolitics: u mean the ones in the countdown thread? they are verbatim...
Posted 10/07/08 at 12:12pm
sortableturnip: GP, can you post JT's emails into the JT thread over at the eca forums...I love a good laugh :D
Posted 10/07/08 at 11:31am
E. Zachary Knight: No, the link is the same
Posted 10/07/08 at 11:18am
gamepolitics: should the link be changed in the article, EZK?
Posted 10/07/08 at 07:56am
E. Zachary Knight: http://www.ezknight.net/jtdisbar_ext.php
Posted 10/07/08 at 07:56am
E. Zachary Knight: The JT Disbar add-on has been updated to version 0.7.5
Posted 10/07/08 at 07:33am
ZippyDSMlee: Dark Sovereign: the proper reply would be So you want a quick dry rub with cloths on? ba dum dum bish!
Posted 10/07/08 at 04:58am
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