Bully Boy Kissing Bad for Business?

October 28, 2006
The gaming world has known for a week or so that Bully protagonist Jimmy Hopkins can lock lips with several male characters in the game.

Except for Jack Thompson's off-the-mark comments about supposed "gay sex" in Bully, we haven't heard much in the way of moral outrage. On the other hand, the boy-boy aspect of the game is just starting to make its way into mainstream coverage.

Is there a potential business impact of such an edgy design decision?

GamePolitics spoke to Michael Pachter, an analyst who tracks the video game industry for Wedbush Morgan Securities. Pachter, who has always been skeptical of Bully's prospects for commercial success, told GP the game appears to be doing well:
Apparently (Bully is) selling well, but it's early. I expect it to beat my 400k estimate, but it may not beat by much if it fades. It just doesn't have the right name for a big holiday gift item.

What about the potential impact of Jimmy's guy smooching?
To be honest, it's hard to get too excited about it. The game allows kissing of girls, so it is not really that big of a stretch to allow kissing of boys. I think it was an unnecessary risk, and creates the potential for unwanted scrutiny, but it's not the first time we have seen homosexual activity - The Sims had it. Bad idea, because it is not necessary, but not fatal.

Pachter made similar comments to Reuters, which is the first mainstream media to publish a full-blown article on the topic. Pachter told Reuters, "Do I think that many parents would have a problem with their kids seeing it? Yes."

The Reuters piece also reveals that the ESRB factored the boy kissing into Bully's T rating.

Comments

Re: Bully Boy Kissing Bad for Business?

 

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You know what was left out? Smooching with one of the (female) teachers. Now THAT would of been a kick in the balls.

Having not yet played Bully, I must ask this....does the kissing (of boys or girls) impact the gameplay in any way? Like stat boots, or to regain health (as with Hot Coffee)...or impact the story line at all? If not, it seems rather out of place. Hell, if the idea is that you can kiss whoever and whatever you want, PyroHazard is right. You should be able (at least attempt ) to kiss teachers...and maybe throw in some animal smootching too. Maybe some trees, and desks. Seriously, perhaps I'm missing something having not played the game, but it does seem like something unnecessary. I don't mind it, I'm sure most gamers don't mind it, but when you have a game like Bully where many people say appears to have been held back regarding it's content due to all the attention, then you throw boy-on-boy kissing, it results in the most edgy part of the game being probalby the most boring.

You know, I'm starting to think that R* put this in specifically to discredit the inevitable critisism of Bully even more. When Jack and Keith Vaz started complaing when the game was nothing but three screenshots, they must have know that the game would be in for some major critisism over its "violence." Of course, now that that angle has been disproven, these critics now have a new one to scare parents with: Homosexual undertones. It's entirely possible that R* put the mild boy-on-boy kissing in as a trap for these people. They think that if they start touting that kissing for a M rating, they will essentially be saying that homosexual kissing is worse than the same act being commited by heterosexuals. This would likely make these critics look like mega-conservative, homophobic, out-of-touch geezers.

Admittingly, I may be giving R* too much credit. But it starts making sense when you look at the games they've released after Hot Coffee (Table Tennis, anyone?). They want the anti-gamers to humiliate and discredit themselves.

To everyone asking about WHY R* put kissing anyone in.
Program wise, it is just easier and faster to compute.
Each character is derived from a class, a set of attributes and methods in which the character is defined by, and behaves. then each character/instance is given random physical attributes, but retains the same methods.
Kissing is another method in said class. If R* really wanted to NOT put in same sex kissing, then it is just more coding to prevent it, and hours more testing to test it.

They are pushing the envelope, while keeping to the free form style that keeps with the gta series. this is game is looking Faaaaabuuulooosssss!

Yes, including homosexuality is probably going to hurt sales a bit... and I, for one, applaud Rockstar for having the guts to do it anyway.

I have yet to hear about any activity in Bully that would shock those administering or being the fall guy of pranks, initiations, and hazing that is so popular in our sports programs across America.

Then again, I might have just had some really bad luck with the schools I went to.

"There's person to person kissing involved"

"... What's the problem?"

"It's boy on boy"

"OMFGWTFBBQ!!!11 CALL TEH POLICE!!!"

Isn't that always the way?

Now I haven't actually tried the whole boy-on-boy thing (Not my thing, but respect it nonetheless). At one point I was figuring out that flowers get kisses. So I started to just go out there and just pass them out to every girl I saw. A guy at one point crossed between me and one of the girls, whom the awkward targeting system valiantly followed without my consent. I didn't notice the change in the Give Flowers command spot so I pressed it.
Lo and Behold, I handed another guy some flowers.

...I didn't trek much further in that field, however it shows that it is there.

If you fear homosexuality, then you clearly aren't ready for the future. I'd discuss stuff like this but im not awake enough to do so.

"If you fear homosexuality, then you clearly aren’t ready for the future."

Or the present, for that matter. But as Nightwing said, only the hardcore bigots will lie about the apparent 'homo' part of the game, JUST to promote their own egoistic world-views.

"I think it was an unnecessary risk, and creates the potential for unwanted scrutiny,"

The frak?

I'm not sure how to respond to that...

I agree that the only people that have a problem with this are the bigots and hatemongers that seem to have a problem with homosexuality and/or with video games in general. If you can't really stand the site of boy on boy kidding in a game then you have more problems than just a video game.

Why do I get the feeling if it was two females kissing it wouldn't be that bigger of a deal?

Because two girls kissing = hot... Two guys, not so much. ;)

"I think it was an unnecessary risk"

Because that's all video games are: product. They're not art.

This is precisely the sort of mindset that holds the medium back from its potential.

O_o

Dowa?



In Fable (Xbox & PC) you can marry a guy... or a woman... ...or both...

On the theme of other games with homosexual content, even of the Jokey/Not-Taking-It-Seriously type, you can get Cloud to date Barrett in FFVII (creating a succession of painfully awkward moments), and in Jade Empire you can romance a male or female NPC as a male or female character, allowing for every possible 1-on-1 gender combination (not to mention the possibility of romancing -both- female NPCs at once as the main character, which I did by accident just by being nice to both of them consistently...blessed are the peacemakers, I suppose).

In any case, it's worth making the point that this isn't actually that unusual and isn't that much of a risk. The fact that a site like GayGamer exists should tell you that there's a decent-sized demographic, probably at least 10% of the gaming population just as purely homosexual men and women are at least 10% of the population at large, and the numbers are higher than that once you factor in the fact that sexual orientation is a continuum and not a series of discrete states. In short, bisexual and homosexual attitudes and behaviour are an inextricable part of human nature -and- our modern society, and the "oh I don't HATE gay people as long as I never have to hear/see/know about anything that hints that they exist" that seems surprisingly common just isn't going to cut it for much longer.

Finally, to address the idea of boy-boy kissing being "unnecessary": I disagree. Bully, for all the distortion inherent in this sort of satire, is a look at the experiences of a kid during his teenage years, when a lot of the choices that shape adult character are made. For a good part of the population, dealing with sex and sexuality for the first time is part of that, and if anything I think Rockstar deserves kudos for including it.

hayabusa> they could have been aiming for the Yaoi fangirl subset, although I suppose if they were really aiming for that, they would have chosen a male protagonist that looked a little less like Wayne Rooney.

/b

Some one over at Rockstar Vancouver must be gay. I say Take Two should recall the game and take the guy kissing out. This is making me sick!

@ AJ Collins

Just like parents who try to ban Harry Potter books, you aim to have something turned away and revised because you don't like a particular aspect of it- turn the other way and puke if you must. Or buy the game and DON'T kiss boys- just because there's a Dark Side path in Knights of the Old Republic doesn't mean I'll try to get the game banned because I don't like the Dark Side (not that tht's the case). I just don't do it and stick to what I DO want to do. But don't expect a corporation to bend over and take it because of one person's whining and inability to just let things go- just because we live in a society where no one shares similar views doesn't mean we should be subjected to restriction by "virtue" of one's person's ideals.

I'm torn on this. On one hand I agree with you guys; personally I don't have any problem with it. On the other, I don't really understand what R* had to gain by including gay content. It's a fact that there are indeed a great many bigots out there, some vocal, some not, and if you like R*, this won't make you hate them. If you don't like R*, why give those people more fuel for their contempt, misguided and moronic as it may be? I'm just tired of hearing stupid people talk; this gives them something else to talk about.

Kissing between males is okay by 1 Thessalonians 5:26 (Greet all the brethren with an holy kiss.) so I can safely say that any christian with a problem with it is a hypocrite.

@Pyrohazard

Only if it was true...and if I would of had hot teachers at my school. I don't even really have many hot profs. at college, though it's still considered immoral even at the college level.

On a whim, I decided to compare the rating of Bully (which is T) to the rating of a television show that was shown in prime time television, was a bit more crude and open about homosexual material by the name of Will & Grace. Interestingly enough, W&G is not rated (this is according to two sites, one of which was TvGuide, and I forgot the other). Maybe I missed it, but I don't remember an outcry against NBC (or the other networks that picked it up after it's contracts were up).

And I just have to ask this. I've played FF7 a jillion times, and I've never gotten a date with anyone other than Aeris or Tifa. How in the world do you get one with Barrett?!?!?!?!?!

@Blitz Fitness
I don't know about Barrett, but I know for a fact you can get with Yuffie.

Homosexuals...omg...not. I was raised Baptist and was always told that homosexuals were evil devil sinners and all that jazz. After leaving the small town and moving to college, I learned that they're really not bad or anything, just someone who made a different life style choice than me (oh and some are more gossipy than some girls...but hey to each his own). I doubt I'll be kissing guys on bullys, but if a gay guy is playing the game, I don't think it's fair that he has no way to express how he feels and be forced to kiss girls. I don't think I'd like to be forced to be only able to make out with guys in a game...and fable had this feature as well, albeit fable was rated mature, but whatever it isn't like you can marry the guy.

Teacher-student relationships are illegal and immoral.


Unless it's:

a) consentual
b) student is of legal age
c) teacher is drop-dead goregous

I love pissing on social taboos, sue me.

I'm still not sure why anyone takes Michael Pachter seriously. He's a hack analyst (moreso than most analysts) who has been wrong on almost all the major predictions he's made and who hates Take-Two. Much like J.T., he's one of those guys people should ignore so he'll go away.

Most anime fans understand the whole gay thing we have already got over it,when will the rest of the world catch up?

I would also liek to think that anyone who plays alot of console games has already dealt and gotten over said issue if they have not already...hell most teens get that people are people and like who they like unless they have been brainwashed.

@Jeremie

Disabling it or allowing it would have the same effect on the code either way. Something like that would've been no more than a line or two.

I personally don't care either way. To me it's a total and complete non-issue.

@Terminator44

I completely agree with you. Only problem is there seem to be a lot of homophobic people in the US. Debate could go both ways.

The hardcore bigots can go wallow in the depths of their disgust.

As was pointed out, the same amount of same-gender contact was in the Sims series. Once discovered, it may have had a small negative reaction. Beyond that, it amounts to little of nothing. Only the truly ignorant and hardcore bigots will mislead the public, any number of organizations, and government officials to believe that it was anything beyond a kiss and a few verbal sexual undertones.

nightwng2000
NW2K Software
Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

@AlteredBeast:

Kissing fully restores health, and after you complete certain tasks gives an additional bonus health bar on top of that, ranging from 25% to a full 100%.

I didn't discover any boy/boy kissing, but it must be admitted I didn't try. Teachers, for the most part, only show up during missions and can't be interacted with... which is a shame, because the art teacher is a stone fox.

You know, I don't really blame them for making it rated T. I mean, homosexuality is something you can run into very easily in public school. Heck, even private schools. Fact of life in this day and age. The more homophobic parents may not be keen on that, but you'd pretty much have to utterly shelter your kids these days.

If you think that it's wrong for a young boy and another young boy to kiss, you are insensitive and should not have children.

If the game required it or even encouraged it in any way, I think it'd be a far different story. But we're just talking about something that's there if you want to do it.

Teacher kissing I can understand why it was left out. Teacher-student relationships are illegal and immoral.

Calling the boy-boy kissing "pornographic" is simply ridiculous though. Same sex kisses have appeared on broadcast television.

Could you see that argument being made in court? "Yes, your Honor. If you press the kiss button while you're near a boy, your character actually does kiss that boy!" "...was the character supposed to do something else if you press that button?"

IIRC, this isn't the first time RockStar has done something like this. In San Andreas, a few of the available 2 player locations involved a male character for the 2nd character (like, say, a police officer) and Carl could kiss the 2nd character just as easily as he could kiss a female 2nd player.

Of course I think it's a lot more about just sandbox and let the player do what they want than some big political stand for homosexuality.

@ Lost Watcher
It's called polygamy, which is construed by many to be morally wrong- Islam, however, allows it.
"Unwanted Scrutiny" indeed. I'm not saying it should garner that scrutiny, by any means, but most people still recognize MOST forms of homosexuality as negative social behavior, even though such a thing doesn't hurt anybody except mothers who want grandchildren, and the aspect his emotional, not physical, when it comes to THAT regard. Was it an unnecessary risk? Possibly, but not a critical one, and mostly reduced to a gag, I should think. If anything, it's just another facet of the gaming culture's general acceptance of alternative romantic lifestyles- FF7 did it with crossdressing, Metal Gear Solid 3 had a very... er... interestingly touchy character... >.>

Fortunately, we won't see another Hot Coffee because of this. This was made fully disclosed, and one thing the ESRB took note of in determining its rating, as opposed to HC, which was hidden. Also, the obvious fact that kissing is not sex.

Except for Jack Thompson’s off-the-mark comments about supposed “gay sex” in Bully

Wow, JT makes up more lies! BIG SUPRISE!

Come to think of it, I didn't notice if the Sci Fi channel had included the Captain Jack/Doctor Who kiss at the end of series one. I wonder if John Brce or anyone screamed about that or any of the other same-gender kisses over the past couple of decades on TV?

Yeak, I know, that's TV, not video games. Still, it seems to be such a horrible thing in the eyes of such bigots, I would be surprised if they DIDN'T bring up a stink about it in those cases too.

nightwng2000
NW2K Software
Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

*Sigh*

Having your character in a game kissing another guy doesn't make you gay, it doesn't make your kids gay, and it doesn't make anyone around you gay. It's just a game and, as so many people have mentioned above, nobody short of a few loud bigots are even going to care about it, but since they'll naturally misinform the rest of the public, we'll surely be hearing more of this in the future.

I really think this is a bold and appropriate move by R*. They are not going to avoid controversy, so at least they can be better people than the ones that are trying to take them down. There is nothing WRONG with this, here. It's pretty amazing they are accepting of this, actually. Mad props, R*.

Basically, there is no logical reason why this is worse than girl kissing--other than the fact that in real life, this would cause you to get beaten up MUCH faster than kissing a girl. It's pretty awesome that the ESRB doesen't consider this a reason for an M rating, too.

Rockstar should be more worried about upsetting Jesus than upsetting parents.

[...] All jokes aside, the issue does appear to be on the brink of explosion. GamePolitics is running a feature on how the gay kiss may have had a negative impact on sales. Reuters has published an in-depth feature exposing homophobic concerns from parents, questioned the business strategy of the mini game for not being advertised, and last but not least — your favorite game lawyer Jack Thompson has filed a complaint with the Federal Trade Commission. He’s also reamed the former Bully judge one more time for “missing the gay sex in the game”. Whoa there — are we talking gay sex (aka ass-pounding of the Hot Coffee variety) or gay kissing? I guess it depends who you’re asking. Can somebody get Bill Clinton on the phone to clear up these sexual relations? [...]

[...] Go check out the GamePolitics article or the artist’s deviantart account. Be warned, there is some NSFW artwork in there.        [...]

@TheCurse

Jup, you can get with Barrett as well. I tried.

Couple of points.

First, in response to a couple of earlier comments: It is a lifestyle choice to move in with your partner. Being attracted to someone is not a choice. Please be careful with the phrase "lifestyle choice," too often it is used to beat people over the head. It really has *no* place in discussions of sexual orientation.

Second, "Why was this necessary?" For the same reason it was necessary to allow the character to use the toilets and urinals. On one hand, is sort of silly and provides some childish humour. But also, it makes the game more credible. It takes you out of the game when you notice inconsistencies, like walking up to an object that you know has a function, but being unable to use it. R*'s freeform games do not impose a strong character concept. You can decide whether you're a badass or a nice guy. You can "play yourself" or play a character. Since romance is an important aspect in Bully, it's only logical that the player should be able to make decisions about their character's sexuality. Before I knew about this aspect of the game, I thought that gay male players might find it rather constraining. Glad to know R* was thinking the same thing.
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