Boston Mayor Joins Call to Remove GTA Ad from Subway Trains

Boston Mayor Joins Call to Remove GTA Ad from Subway Trains

November 21, 2006
GTA on the T?

Not if Boston mayor Thomas Menino has his way.

As reported by the Boston Globe, Menino was among 60 local community leaders and elected officials who signed a letter demanding that ads for Rockstar's Grand Theft Auto: Vice City Stories be withdrawn from subway cars.

The letter, delivered on Monday to officials of the Massachusetts Bay Transportation Authority (MBTA), read in part:

At a time of escalating concerns about youth violence in the Boston area, it is unconscionable that the MBTA would feature advertising for a violent video game...




Advertising on the MBTA enables Rockstar games to reach countless children—those who ride the trains and those whose neighborhoods the trains pass through...



It is both cynical and irresponsible for the MBTA to advertise a violent video game at a time of increased concerns about youth violence in Boston... promoting such violent video games undermines the MBTA’s own efforts to address youth violence...

The campaign to remove the Vice City Stories ads is being led by Campaign for a Commercial-Free Childhood, a youth advocacy group. An MBTA response cited First Amendment concerns about regulating ad content:
As offensive as anyone may find the product being advertised, it's not the MBTA's role to regulate any products, whether they are movies, music, websites, books, or video games.

The four-week ad campaign is expected to raise $114,000 for the MBTA.

Comments

I found this little tid bit of info in the boston herald today at school. i'll quote the funny bit.

"bostons hookers are divided over whether the MBTA should be running ads on trains for a videogame in which players kill and rob ladies of the night. "i think it's horrible" said sage, a boston area prostitute contacted through hre craigslist.org ad, about teens seeing Grand theft auto vice city storys ads. "It's just ridiculious out here nowadays. just the violence among teenagers.""

Ok, so if i read this paragraph correct. Having ads for a video game that "might" be bad is some sort of horrable deed. But on the other hand, having prostitutes in real life that CAN be bad for you is ok. *X-files theme song kicks in.*
While there are a lot of kids that take the T in beantown alone to school and to get around, I'd be more concerned with all the beer and vodka ads all over the place. Also I second the coment about all the ipod ads...im pretty sture everyone in the city has one already anyways.
He Who Shall Not Be Named still has a court date at some point for his contempt hearing, I thought? The judge's recusal doesn't at all mean he's off the hook, just that he has to worry about it later. I suspect when a date is finally set for that we'll hear more about it.

In other news, x(wai)x is right - if you don't like a product's advertising, you don't take their money and don't display the offending ad. Simple as that.
And the mention of money makes me wonder - do the concerned community leaders have a plan for generating $114K to replace the MBTA's lost ad revenues? Running a mass transit system isn't cheap. I agree that it is in the community's right to object to certain ads, but think of the cost benefit analysis. Is it worth depriving a rather useful public transit system of that much money simply because a tasteful ad is for a product you don't want?
I recall the uproar over Sony's PSP White campaign - you know, the 'racist' one. Maybe it was overtly racist, maybe not, but the ones who thought it was racist, well, I saw where they were coming from. That ad did in my opinion push the boundaries of taste. Compare that scenario to this one which just shows the game's box art. There's nothing to object to, other than the fact that video games, and specifically GTA, are demonized by politicians and the media. Maybe the community is allowed to have the game pulled But it's a sad state of affair if a few knee-jerk finger points can so easily snowball to where it limits a company's options.
@ GoliathWins

You're right. Not much has been heard from Jack Thompson since the infamous Bully ruling, but I don't think you know what I know about him. I have read so much about him that I know he will never give up. In an interview a little over a year ago, he said that he would make sure, that in five years, Take-Two Interactive won't exist anymore. He is down and embarrassed now, but he will be back and he will cause more trouble for the video game industry.

I can almost guarantee you that right now he is planning his next lawsuit against the video game industry. I have read so much about him that I know he will never stop. He actually said in an interview once that he enjoys it when people don't like him. He likes competition. He will attack the industry again and try to bring down Take-Two Interactive and Rockstar Games.

We can't assume that he is going to go away because he was humiliated in the Bully case. That was nothing more than a bump in the road. He finds all kinds of ways to attack the innocent industry and will continue at any time. That's why now is the perfect time to make our side of the issue heard, when he's down. If we let Jack Thompson have an uncontested fight against the video game industry, then people in government offices will side with him against the industry. We have to make his case look bad and attack it from every possible angle to beat his case. He's down now, but he will not stay that way for long and we have to take this great opportunity to attack his case. If you read as much as I do about him, you'll quickly figure out that I'm right totally. His case must be destroyed.
And so another anti videogame campaign fails...

Who would have seen THAT comming :p
"At a time of escalating concerns about youth violence in the Boston area, it is unconscionable that the MBTA would feature advertising for a violent video game…"

Argh! Why do people keep connecting the two, when there is no solid scientific evidence that shows a causal link? And really, is an ad in itself going to make kids go out and commit more crimes simply by looking at it? Sounds like the mayor and others are trying to pin youth crime in the city on a convient scapegoat. In other words, business as usual for politicians.
oh yes, because we all know how many children take the subway by themselves and get brainwashed by advertising now don't we.
You know what's funny? No matter where Rockstar advertises, there will be people spouting out it's evils for 'advertising to children'

As long as they advertise on TV, even if it's at night
As long as they advertise in magazines, even if they're for mature gamers.
As long as they advertise in a movie (product placement), even it it was rated R

People will still say they're reaching countless children and these ads must be stopped.

I went to San Francisco with some family a while back, I was 15 at the time, and all down the street, were little take one free boxes that held magazines, they were all porn mags and advertisements, 1 every 2 blocks, and there were a lot of kids out, the ads weren't censored, nothing was blocked, the little door to the box wasn't even fogged up so you couldn't see anything.

No one complained. Some kids I saw reading it as they walked, and their parents paid no attention.
He's afraid that wanted criminals will just board the subway and ride it around for days at a time as the police hilariously and ineffectually chase it around for days at a time, often killing themselves in their zeal to catch the criminals, until the police ultimately get bored and the heat's off.

It worked for me all the time in GTA3.
Good for the transporation authority! I'm sick to death of people automatically assuming that everything digital is for children and all advertisements for mature-rated games are some sort of evil plot to brainwash their babies into becoming terrorists or school shooters.

When I was a child I wasn't allowed to see R-rated movies. My parents researched most movies we went to ahead of time so I didn't see anything they felt was too mature for my years. It didn't keep me from seeing the movie POSTERS, however, and it never did me any harm. People assume children are way more fragile and open to suggestion than they really are.
'Grand Theft Rolling Stock'... possibly the most boring game ever written after 'Interactive Paint Drying.'.

'Someone stole a Train Ted!'
'Oh look, a Dead-Man activator here at the main control desk!'

...Game Over.
Advertising on the MBTA enables Rockstar games to reach countless children—those who ride the trains and those whose neighborhoods the trains pass through…

Wow. Ads on the train will place a copy of the game free of charge, or any effort on your part? Cool, anyone know if it's one magical placement per person, or one per view of the ad?
I just went through the "commercial free childhood" website and boy does it suck. I found a few interesting things, like how they drastically need a visit by the grammar police. I mean they use the word "healthful"


They are like the PTC, but even less cool (I didn't know that was possible until today)
I'm from the Bay State, and even though I've played the Grand Theft Auto franchise since GTA2, I've yet to gain control of the Boston Mafia.
"oh yes, because we all know how many children take the subway by themselves"

Actually, in Boston, an extremely large number of children take the T. If you're going to object to something, try to make your objection at least factually accurate ;)
Dear Mayor of Boston,

I don't mind you getting rid of the GTA ads on the T seeing as to how GTA is a pretty awful game to begin with.

However, I propose an equivalent solution that should be imposed as well.

GET RID OF ALL THE IPOD ADS!!!

This city has so many iPod ads I want to throw up. Seriously, I can't go anywhere without having these little boxes shoved down my throat. It's awful!
An MBTA response cited First Amendment concerns about regulating ad content:

As offensive as anyone may find the product being advertised, it’s not the MBTA’s role to regulate any products, whether they are movies, music, websites, books, or video games.


I'm not necessarily agreeing with the anti-videogame people here, but isn't that kind of a shoddy defense? A company most certainly can decide what ads it will and will not run.
Actually I can see this as an inappropriate place to advertise an M rated Game. Although it should be noted they shouldn't advertise R Rated movies there either.

Mature content, even R movies and M Games should be targeted to their audiences. In that stores that sell movies or video games having an advertisements for all games up isn't a big deal. Parents should know going into such a place their kids are going to be subjected to such material. Same with gaming magazines.

However in the public sector advertising needs to have some restraints.

I may be a bit biased here as I think we are subjected to too much advertising.
Hello MBTA? Bicardi ads? You are setting a dangerous precedent where a government organization is advocating censorship. That seems almost illegal. If anything, you have a conflict of interest that needs to be stopped as it may adversely affect government revenue.
Robb makes a good point. I'm also in the Boston area (not in the city proper) and almost thought this wasn't a bad idea (although that might just be because I think we're inundated with far too much advertising these days.) But I think Smirnof flavored vodkas are part of an aggressive ad campaign around the T stops. You'll be exposed to far more ads for assorted alcohols that you will video games, so I can't entirely follow the logic here - especially since I'd wager Boston has had more people sent to hospitals for underage drinking than for violent video game playing.
So your wasting money to have a sign removed? What a fucking waster
Well I think the MBTA is shooting itself in the foot by posting GTA ads in the subway. Think about it, GTA as in Grand Theft Auto? Soon everyone will be stealing cars instead of taking the stupid subway.

Seriously, that in the Boston Globe article says it all:
"Grand Theft Auto encourages players to steal, murder and have sex with prostitutes"

Well it's not doing a very good job, despite the audio encouraging me by shouting at me "You Can Do It!" numerous times, I have yet to steal, murder or have sex with a prostitute.
Also, we haven't heard anything about Thompson in weeks. Why give him attention now? Just let him stay in the irrelevance where he belongs.

But really, it would be great if the (near) last we ever heard of him was that one Destructoid article. It would end things on a nice note at least.
I had a feeling some single issue activist group was behind this. I wish I could see a picture of the actual advertisement. I can kind of see their point if the ad is visually graphic in any way, but not if it's just a picture of the box art or something otherwise innocuous.

@Siftr:

I'd also like to add that the child holding the stop sign looks positively demonic. I found that more disturbing than any video game ad.
Menino's also going to send Sony a bill for the time police spent quelling a near-riot at the Sony Style store in Boston:

http://gaygamer.net/index.php?id=2006
At a time of escalating concerns about youth violence
Which oddly enough is also a time of diminishing youth violence. Odd that.
@vansau
He's being a total douche about this whole thing. He felt that Sony should be held accountable for the riots and violence that happened at various retailers. There was this big question being asked on all the radio stations around here:

"Should Sony be held responsible?" Like this was some really difficult question to answer. Well here's the answer, NO! SONY IS NOT RESPONSIBLE FOR PEOPLE BEING RETARDED!
Oh, I'm sure they'll be as successful in stopping those ads as much as Jack Thompson was successful in stopping the sale of Bully!!!
Robb makes an exceptionally good point.

Drunk driving contributes to thousands more deaths each year than video games, but we see ads for beer and vodka all over the place. Should we ban those too?

Put it in perspective, Mayor. :P
a lot of mistakes by GP recently... it's Vice City stories, and it's Rule of Rose... the games names should be right.
Re: The riots in Boston. I'm somewhat more sympathetic to Boston's case in this matter, based on my understanding of things. My understanding being: They're specifically talking about a riot that happened at a Sony store, that occured because Sony took no efforts to ensure the launch happened in an orderly fashion and likely made things worse in how they handled things. They aren't suing Sony for releasing the PS3 in general. They're suing Sony because the Sony store staff handled the launch in a way that might have incited a riot. I wish I had more specific information on hand, sorry all.
The point being, stupidity does play a role, and the PS3, in existing, does not play a role; the question is whether the staff of Boston's Sony store played a role. I'd say it's tough to prove that the staff deliberately incited a riot, but it's at least an interesting argument.
I don't see why people should get upset about them yanking an ad for a game. Ads have been yanked for all sorts of products if the community does not want them there... even ads for movies/books. This is just including video games in the fold, not singling them out.

As for the "zomg but ads for alcohol" there are certain places/rules against ads for booze as well, ditto for cigs.

This isn't a big deal or picking on games. Let's not rail against it and prove ourselves to be a bunch of nut jobs.
@psychotix: It's not the action but the logic behind it. You raise a good point, and Boston's argument is a bit more valid since there's some 'community leaders' and not just a bunch of politicians, but the whole thing still just smacks of leaping on a hot-button issue and targeting a scapegoat.
I think it is picking on games, the way it's phrased... but, to some degree, the community is allowed to do that if they're that convinced that games are in fact such a threat.
The logic behind it is a seperate issue. However claiming that this is picking on games, dodges the issue that this happens to just about everything. Ads are not always appropriate. And the decision to run an ad is a private one, it's not freedom of speach or anything like that.

Games are going mainstream, and as such they will have to deal with issues that all other mainstream products have... it's not always wise to run an ad... and people can have it removed.

If Boston decides that it would rather not have ads for that game on it's subway fine.

Look at the recent movie "death of a president" ads were pulled from that all over because people thought it was in bad taste (especially here in DC). This is a similar issue.

Though of course people spun it that ads for said movie could cause people to shoot the president, but that (just like the violent nature of the game) is not the key issue in either case.
What about the massacere that happend in your town in the 1700's mayor. THose were surley caused by video games. Cause you know... THose redcoats sure liked gta.
I don't think you need to bother. Not only am I sure that Mr. Lowenstein is aware of how inacurate Jack's arguments are, so is nearly anyone else with a pulse. As I've said so often in the past, Jack fancies himself the Lex Luthor to the game industry's Superman. In actuality, he's the Mr. Mxyzptlk to the game industry's Superman: no actual threat, just really annoying.
They bring up that GTA prostitution thing again, I see. Funny. The game never tells you that you of the magical restorative powers of a moment in a dark alley. As I recall, the manual doesn't tell you that you who has the healing touch either. In fact, the only reason I knww you can crawl the kerb in GTA is because an anti-gaming rant told me about it.

History then repeated itself by them telling me you could seduce a guy in Bully. Irony is not dead.
Yes, now just seeing the cover of a game turns children into killers. Whats next? Banning books because they have violent words in them?!?!

P.S: I've been to Boston, its a crappy town anyway
I just checked. The man that went crazy's name was Jacob Robida. He was crazy and there was no evidence that he played any violent video games at all. Jack Thompson was just trying to make waves like the trouble maker he is.
I know this is off topic, but I have to tell you about this. I read today that there was a guy(I can't remember his name) a few years ago who was a nut and killed a few people in a bar in Massachusetts. He then drove down to Arkansas and killed himself and his girlfriend. After this incident, Jack Thompson leaned on the cops and the district attorney in Arkansas to find a link between this and Grand Theft Auto and other violent video games.

He harrassed them about finding these games to try to sue Rockstar Games and Take-Two Interactive and when the cops and the district attorney couldn't find any evidence that this mad man played any violent video games, he started to insult the district attorney. This definitely proves that Jack Thompson is an ambulance chaser and he tries anything and everything to attack video games and blame them for any tragedy whenever he can, and when he can't, he gets mad and starts with the insults.

I have also read letters that he has written to someone named Doug Lowenstein. Jack Thompson bashes that poor man all the time. It isn't right. By reading on the internet, I have found just how big of a jerk Jack Thompson really is. Since I am a gamer, as you all know by now, I think I will write Doug Lowenstein a letter filled with my arguments that reveal the huge inconsistencies in Jack Thompson's bogus theories and his utter lies. I hope that helps him defend himself from Jack Thompson's lies that reek of feces.

He uses absolutely any excuse to attack the video game industry and it simply must stop! If you have ever played a violent video game, I think you might want to send a letter to Doug Lowenstein to sort of let him know that we stand behind him and don't like Jack Thompson. If you're a gamer, you should do this. I keep finding out more and more each day that Jack Thompson is an utter fraud, ambulance chaser, jerk, liar, punk, nut and an abusive scum bag! He is bent on trying to find any link possible between these video games and horrible crimes. Let's support Doug Lowenstein and help end the madness and sickness of Jack Thompson's lies.
But ads from books have been removed from billboards, subways and all sorts of places because the books were distasteful.

Hell OJ's new book isn't even going to hit the market because it's distasteful.

But let me guess games get a free ride in everything right... because I'm mean we're gamers!
Shortly avfter hearing complaints of their liberty cirty story adds, Rockstar immediately pulled the ads, a week later the put up advertisements for Grand theft auto Vice City stories on the exact same subway lines. A rockstar spokesman was reported as saying "What we got rid of the liberty city story ads, what more do you want?"
@psychotix

Do you really think we would support the pulling of book ads because the BOOKS are distasteful (and not the ads)?
Politicians pandering to feel good measures targeting soccer moms? Unheard of.

Keep sticking it to them. Maybe ya'll could compile a list of politicians actively pushing and proposing anti-game legislation to stick it to them harder?
When will people finally see that violent video games decrease violence? They don't increase it. Violent video games never hurt anyone and politicians have to stop attacking games because of violent content.
Yes because if more kids are in a virtual world trying out crimes that they wouldn't touch in real-life, and they are not outside on a regular basis, then the youth crime rate goes up. So we should pull ads so that they will be outside, where crime can happen.

Makes perfect sense. Yep.
The problem isn't so much that the ads have been pulled - they're allowed to, after all - but the reasoning behind it.

"It is both cynical and irresponsible for the MBTA to advertise a violent video game at a time of increased concerns about youth violence in Boston… promoting such violent video games undermines the MBTA’s own efforts to address youth violence…"

You can replace "violent video game" with "alcohol" or "cigarettes" or "pornography" and the sentiment is identical. They are saying that an ad for a violent game goes against the city's efforts to cut violence. In that they are right, and they look good (and possibly do good) in removing the ads. They just want to present a clean image. Fair play to them.

The issue I take is the casual implication that the ads are meant for kids. If they had removed the word "youth" entirely then it would just be removing an ad that they felt was casting the system in a negative light.
I guess this is the same reason why they don't allow porn on billboards on the highway. We were founded by puratains.
This is a tough call. Many people bring up good points. Psychotix has stated that people can pull ads for anything and have done so all theh time. This is true. It may not be right, but it is true. The question is, how many "distasteful" ads are we willing to censor in the name of good taste?

Kyouryuu noted that drunk driving contributes to far more deaths than video games by any strecth of the imagination. Let's be honest, in a given month there are probably more drunk driving related deaths, just in Boston that there have been murders even vaguely contributed to video games worldwide in the last ten years. So, let's ban the advertisement of alcohol while we are at it. (This is pure conjecture by the way, feel free to counter my statements here, but please note I realize this maybe exaggerated, just a little.) Then again, doesn't a society have the right to choose what they find acceptable?

Matthew also brought up the fact that the whole idea here is based on protecting children. If you haven't figured it out yet, I hate this idea in general. It's a foolish and irresponsible way to look at the world. By making everything safe for children, you make the world dull, gray, boring. A world where there was no decent "adult" challenge would probably lead to massive suicides (joking... kinda). If everything was: "Can you spot the blue dot?"; how many of us would even half want to wake up, go to work, or turn on the TV? Come on say it with me: Protect your child, don't protect me!

In the end, my feelings on these are probably best summed up in capitalist economics. If I don't like, I won't buy it. If I don't buy it, the company that makes it won't make any money. If they don't make any money, they will stop making it. Sadly, there was a great economist who died recently. He emphasized the preservation and extension of individual freedom. He believed in the goodness of the common man, I suppose. His name was Milton Friedman (sound's familar, wonder if they are brothers or something). Sorry to make a mention of this, but I believe he would be a strong advocate of video game friendly legislation (or lack thereof) if he were still alive. I've read a little about him and have a great deal of respect for the man.

Here is a link to the Wikipedia source:
http://en.wikipedia.org/wiki/Milton_Friedman
@Gameboy

That was a very well-thought out and eloquent post. And bonus props to mentioning one of my heroes.

GamePolitics ShoutBox

Posted 11/07/09 at 04:27pm
ZippyDSMlee: man I got alot of junk and dup files too >< god I need orginization...and no not the knee capping media mafia kind :P
Posted 11/07/09 at 04:26pm
ZippyDSMlee: replaced :P
Posted 11/07/09 at 04:23pm
ZippyDSMlee: beemoh:hey its like 60GB porn,400GB anime 100GB games and crap I have took from all my DVDs, I hate waiting on dvds to install stuff..... oh and 40GB of my porn was in the found.000 folder...mostly corrupted.... least I got names of wut needs to be repa
Posted 11/07/09 at 04:18pm
beemoh: @Zip: ...and you'd have to spend all that time re-downloading that porn?
Posted 11/07/09 at 03:34pm
ZippyDSMlee: ggrrrrr......vista lost one of my hard drives and I had a heart attack thinking I lost 1TB of data....
Posted 11/07/09 at 10:58am
JDKJ: Which could be explained by both (a) and (b).
Posted 11/07/09 at 10:56am
Austin_Lewis: JDKJ: You forgot C) the fact that, for some reason, every time he did something that would suggest he shouldn't be in the military, let alone an officer, higher ups ignored it or let it slide.
Posted 11/07/09 at 10:51am
JDKJ: Part of the problem is, I believe, that (a) the Army had a lot of time and money already invested in him and which they were unwilling to simply write-off and (b) an increasing need for the type of skills and services he provided.
Posted 11/07/09 at 10:48am
JDKJ: And that even if he was begging not to get cut loose, he was apparently a real good candidate for being cut loose, anyway.
Posted 11/07/09 at 10:11am
JDKJ: @chada: And while Kennedy once noted that there's usually more than enough blame for everyone to get a slice, the possibility that the Army was unwilling to cut loose someone who was asking to get cut loose could be a factor.
Posted 11/07/09 at 10:07am
ZippyDSMlee: *noms on his feet*..nomnomnomnom*droooll* ...wuuutttttt uuu looking at?
Posted 11/07/09 at 10:05am
JDKJ: I'm no psychologist, but I'm told that crazy people have a tendency to do crazy things.
Posted 11/07/09 at 10:03am
chadachada321: Whoops, was out of the convo for awhile. I do wonder what type of ammo he used etc, but the real issue is WHY he did it, not HOW
Posted 11/07/09 at 09:56am
JDKJ: But if it turns out that they actually did, they'll have Hell to pay.
Posted 11/07/09 at 09:45am
JDKJ: And I'd tend to rule out the possibilty of FN Herstal supplying restricted ammunition to someone merely because they're ordering it from a military base.
Posted 11/07/09 at 09:37am
JDKJ: I know you don't leave your gated community and get around much in dark alleys, so you may be surprised to learn that there's this thing called "the black market" where, if you've got enough money, ain't too much of anything which can't be bought.
Posted 11/07/09 at 09:36am
Austin_Lewis: Or, maybe he or someone else at the base ordered the SS190 from FN Herstal.
Posted 11/07/09 at 09:32am
Austin_Lewis: the hands of private owners. They run about 300 dollars minimum for a box of 50, and boxes of AP 5.7 are extremely scarce, mainly residing in the hands of Class III stores or individuals who for one reason or another got a demo box of it.
Posted 11/07/09 at 09:30am
Austin_Lewis: There are other firearms that fire the 5.7. However, I too would like to know where he got the ammo and what kind was used. Maybe Hasan, planning not to live through this, went out and bought one the boxes of SS190 that are floating around in
Posted 11/07/09 at 08:44am
JDKJ: And it isn't yet clear what type of ammunition Hasan used. It's strange that he purchased a gun but didn't purchase ammunition for it at the same place and time. Especially because the calibre required is peculiar to the actual gun.
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