BREAKING: Senators Hillary Clinton & Lieberman to Participate with ESRB Ad Blitz

December 6, 2006 -
There will be major news on Capitol Hill tomorrow as two long time critics of the video game industry partner with the ESRB for a public service announcement campaign designed to promote ratings awareness.

In a press conference scheduled for 3:00 P.M., Senators Hillary Clinton (D-NY) and Joseph Lieberman (I-CT) will appear with ESA president Doug Lowenstein and ESRB president Patricia Vance to announce the launch of a nationwide television campaign to promote awareness of video game ratings.

The ads will feature Best Buy president Brian Dunn and GameStop president Steve Morgan. Both retailers will be present at the announcement.

GP: This is a major coup for the video game industry. Senators Clinton and Lieberman are co-sponsors of the Family Entertainment Protection Act, video game legislation currently before the Senate.

Sen. Lieberman applied the political pressure in the mid-90's that essentially led to the development of the industry's rating system. Sen. Clinton led the political charge against 2005's Hot Coffee scandal.

The question that remains unanswered is - what motivated these two watchdogs to partner with the video game industry on this initiative? Did the industry perhaps make concessions or give assurances?

Comments

It will be interesting to see who approached who here- pols have a reputation for working against the ESRB, or at best, working *at* it entirely independently, rather than with it.

/b

I'm willing to bet the ESRB approached them with the idea, but regardless of how it got started, this is the kind of thing we need to see more of! We need less lobbying and legislation that just gets shot down in court and wastes taxpayer money and more spreading awareness and saying "Hey parents! Wake up! You have to work with us here!" and the like. I for one am very happy to see this, and I look forward to seeing how the ad campaign pans out.

It is less embarrassing for them to help promote an existing system than it is for them to push unconstitutional legislation.

Well isn't this a stroke of good luck? When I read this I was elated. It's brilliant news to see that two of the most vocal contenders of the industry working WITH it for a change. Wonderful. I never thought I'd say it, but I applaud Hilary and Joe. Bravo.

And now my usual JT hate. Wanna bet Jack Thompson quivering with rage right now?

@SinistarX

On the other hand, endorsing the way of "keeping a system that works" doesn't sit as well with voters as "Let's pass pointless legislation on something we don't know anything about!"

Seriously, this seems more like a superficial move on the part of Liberman and Clinton than anything else. My prediction on how it will work out? The ESRB will do most of the work and those two politicos will try to take most of the credit.

The question that remains unanswered is - what motivated these two watchdogs to partner with the video game industry on this initiative?

I got it, so that instead of just sitting around awaiting the fate of their bills they can actually continue to address the problem instead of doing nothing. Whether this is for purely political reasons or if they are actually concerened about it remains to be seen.

I'm back!

Nice to see the two top critics of the industry working with it. But it was proably because they know they're law will be struck down in court.

And as for JT, I bet there's smoking coming out of his ears as he shouts "Damn You! You've gone over to those drugged-up Pixelantes!"

GP, does he STILL try and post here?

Finally. About danm time.

Now we know that as ignorant and determined as they are sometimes, HC and JL DO actully care about the children and don't think that gamers are baby eating freaks from the twisting nether.

Wonderful!

That's a frightening picture of Hillary, though.

Both of them have struck me as politicians in the truest sense - their main concern is ensuring that their public image is shining enough that they continue to get re-elected no matter what. I don't know if it's altruisimg that motivated this, or just them seeing that people are getting wise that legislation is wasteful and wanting to look productive, or just the fact that their names haven't been in print enough lately. It's good news, though, so we might as well be happy for that.

I'm honestly not too suprised by this...

Though i was never too sure, when it came down to it, unlike many of the agenda-driven, career focused, selfish, bandwagon jumpering politicans, i kinda thought Clinton and Lieberman were being more honest in their endeveors. They don't seek to cencor games and media because they know it will earn them votes, they do it because the actually BELIEVE it will help protect the children. The main problem with both of them ofcourse is the fact that they are both out of touch with media, and thus, though their reasons are right, their actions and methods are completly wrong. They maybe misguided, out of touch, ignorant and so forth, but at least they're honest. So since they honestly want to protect the children, they will do ANYTHING in order to help, which includes working with the industry.

I mean, if they don't actually care about the children and and all their actions really are all just political career driven moves.... then they are atleast a HELL of a lot more convicning than most other politicans

*checks his coffee to make sure someone didn't spike it*

wtf? Aren't these the same two who criticized the ESRB and declared it beyond repair and horribly broken?
-- If your wiimote goes snicker-snack, check your wrist-strap...

A theory, if I may?

I think this is the result of 2 things.

1. Sen Clinton and lieberman, faced with the unavoidable death of there videgame bills ,might be using this as a means to quietly dispose of that bill without appearing to suspicous.

2. The esrb is doing this to make sure that bill, and others like it, die. With Clinton and lieberman suddenly supporting a system that there bills claimed was "BROKEN", they hand the industry evidance that there bills are based on lies and fabrications.

So, either way, industry wins.

I hate to do it but it must be done.

Hey JT!

As the great DX once said.

"If your not down with that, I GOT TWO WORDS FOR YA"

"SUCK IT"

Or perhaps someone quietly informed them that video games haven't been largely aimed at children since 1994, and that telling video game players that they're sociopaths waiting to happen is not a good way to get their votes.

Anyone think this may be related to NIMF's report card and maybe the criticisms of it?

@Hank: Stands to reason, at least. I tend to think these two like finding bandwagons to jump on. Between the court rulings, the NIMF study that calls out parents instead of the industry, and the fact that soccer moms will likely forget these 'save the children' attempts but gamers will definitely remember the attempts at censorship - the bandwagon's starting to run out of steam.
As critical as I've been, I'll at least give them credit for showing some farsightedness in knowing that when legislation fails, this sort of thing will be the next best option. They picked a good new bandwagon, and their presence might help said new bandwagon pick up some much needed support.

I don't consider this a victory in the least.

This is nothing less than an excuse to make everyone look like their being "pro-family"

If parents want to know about the rating system, they should be forced to look at the ratings themselves, be more proactive. I don't want parents to become lazy because there's tv ads. that's kinda counter-productive in my view.

the closest thing to being positive that this does, is destroy the entire "parental ignorance" since it's on the medium of their choice (next to movies)

Heh This is nice. Things are most certainly looking up for the video game industry. It is nice to see criticism of the video game industry take a rational turn. Too bad gamers have been preaching this stuff all along. Parents should be aware of and responsible for what their child plays. Huzzah! Politicians are starting to be productive in this area at last!

As a random side note I have noticed how many people still speak of and to our one and only beloved JT. This site has lost some of its luster after he left. It was so entertaining to read what he had to say, and a special treat if he said something directly to you. I was so amused when he said something to the effect that I looked like a cadaver (I had a picture of Sephiroth as my avatar). Now people like Yuki make shout-outs to him but he is unable to respond. I miss him. Sorry for this being irrelevant but after so many people spoke of him in this thread I was lost in nostalgia.

@In a perfect world, GP and Jack and golitath would be active news blogs, and users from each site would troll the other on a daily basis :)

well for me it all comes down to how these ads are positioned.
promoting awareness is fine and dandy but trying to guilt parents into not buying games for their kid is a big problem. lets never forget that you can't load a copy of manhunt into a gun and fire it.peace.

@Freekill: I have to agree that reading JT's other-worldly, angry comments provided an... interesting perspective, to say the least. And, I thought it was pretty hilarious when he called me "honey". Generally speaking though, it's better if he's not here to troll. He's a media/attention whore and to give him more outlets to speak out is to empower him. Not something I'm interested in doing.
As for Hillary in particular, I'm not at all surprised by her sudden willingness to cooperate now that she's formed an exploratory committee to run for the presidency in 2008. The sad part is, even though I can see her self-serving motivation in this action, I'll probably still vote for her if she wins the Democratic nomination since my mistrust for Republicans is so much greater. The lesser evil, and all that....

I'm starting to think Hilary Clinton is the only force on earth that can get the Republicans re-elected.

Most politicians always have an ulterior motive. I wouldn't be surprised to see an attitude change (from this one) when 2008 gets closer.

They ain't doing it for the benefit of the ESRB or the parents. They're doing it to save face because the ESRB is becoming increasingly noticeable among parents. I find it odd that this story broke a day or so after Activision unleashed their ratings survey.

Welp, I can't say I blame them either. Now that two of the prime critics of games have sided with us in a way, it's only a matter of time before the "Games = Evil" bandwagon falls over from 4 flat tires and a rusted out chassis.

Why is Doug Lowenstein cooperating with anti-game activists like Hillary Clinton and Joe Lieberman? They are friends of Jack Thompson, the man that has called for him to be fired. It doesn't make sense. All I do know is that video games have never killed anyone and they need to be left alone. Other than votes, why do politicians have to try to hurt the video game industry? What I do know, is that I have been to a web site called the Video Game Voter's Network and there they say that Hillary Clinton and Joe Lieberman's bill, The Family Entertainment Protection Act, will put very harsh penalties on the video game industry every time they sell a game rated M to an underaged person.

They say that this may cause the video game industry to make less of the M rated games and that's not good. These games are very fun and NOT dangerous. Why Doug Lowenstein is cooperating with the people, who want to hurt the video game industry is beyond my understanding.

Congrats on the above post daniel.

@ Grahamr

Thanks, man, I needed that.

@Daniel

It's not a good idea to alienate our critics. The best solution is to work together with them.

It gives us more credibility. Espesially when our critics are some of the most powerful voices in the Senate

Also, I don't think they want to destroy the game industry. They just wanted votes. Now that it's pretty obvious that legislation will fail, they want to distance themselves from the exploding bandwagon.

I, for one, am happy about this.

Daniel, can you PLEASE stop repeating yourself? Every time there's a comment from you it's "bu but teh gamez don't make people violent". Duh, we know this, so stop repeating the same thing over and over.

well lets think about this....

Video Games and the ESA/ESRB have a lot of money to throw around....

Hillary Clinton could very well be running for president in a year....

Joe Lieberman i think is also due for re-election.....

that sounds like a good trade-off to me. the ESA/ESRB gives some donations to thier election committies, and they in turn get off thier high horse and try to compromise with them instead of eliminating them. the Best Buy and Gamestop naturally have things to gain from this because that means more business. if parents feel more safe about the games they buy for thier kids, their more likely to buy more games, which means more business and more money for devs and retailers alike

even if i'm wrong and these two are doing this out of the goodness of thier hearts (yah right) this is very good to see.

@ Daniel: i could think a few instances of people playing MMO's to the point of starvation and dieing from that.

another case where one player had succesfully looted one of the best knives in the game (another mmo story) and lent it to his friend. that friend than sold that and kept the money for himself. the looter, enraged by this, gave his friend another knife, this one right into his heart.

one kid committed suicide because he said that he could no longer distinguish games from reality and that he wished to go beyond the realm of the living so that he can be with the game characters that he cherished so much in Heaven.....

on topic however: i feel that whats going on here is a good thing.

It's a trap! Obviously this is step 1 in "Operation Clinton/Lieberman in '08". During the campaign they'll seem like worthy candidates, one a formerly insane left wing nutcase who's become more moderate, the other some kind of conservo-liberal....but when elected they'll smash the grapes of the bill of rights just as they've tried in the past.

Not the usual stuff for this place, btu I'm not sure how many of you check other websites...but...

http://news.com.com/2009-12-6141617.html

So, yeah...I don't know what to say on that.

Sorry for pulling things completely off topic.

@Grahmar:

I have to know: what exactly were you congratulating?

They finally realized the games industry has more money than Jack Thompson. Also, the mad rush for PS3s, Wiis and 360s made them realize there are more gamers out there than there are crazy people. Now all we need is for congress to also realize that technology companies have more money than record companies and that there are more people against DRM than there are for it. Very slow democracy in action!

Okay, as a Democratic Party Activist and former political consultant let me say this (AGAIN).... Hillary is NOT getting the nomination. The DFA base of the party grows stronger with every passing day, and the DLCers are scrambling to try to cling to whatever power they can. Keep an eye on Obama, Biden, and Fiengold.

Now, as to Hillary and Joe's motivation.... isn't it obvious? FREE PRESS. Duh. It's a cliche, but the most dangerous place in Washington IS between a politician and a camera/microphone. The ESRB offered them a chance to be in TV Ads appearing across the country.

Monte said:Though i was never too sure, when it came down to it, unlike many of the agenda-driven, career focused, selfish, bandwagon jumpering politicans, i kinda thought Clinton and Lieberman were being more honest in their endeveors. They don’t seek to cencor games and media because they know it will earn them votes, they do it because the actually BELIEVE it will help protect the children.

Personally, I'd rather have bandwagoners than delusionals running the government. At least the bandwagoners are predictable. If Clinton/Lieberman/AnyoneElse actually thinks these laws are right, they're far more dangerous than some career-minded politician.

Also, is there any word on who's paying for these ads? It seems like a situation of the ESA/ESRB ponying up the cash, doing all the actual work, and Clinton and Lieberman taking the credit and free screen time to boot.

More attempts by the elitist party to tell us what to do. I guess Tipper was too busy trying to censor music that she couldn't help out.

[...] Round 2: A tag match for gaming history. In one corner, Senators Hillary Clinton and Joe Lieberman. In the other corner, the ESRB. It’s the fight of the century, NOT.  Instead of a fight about game ratings, this time, the Senators are working together with the ESRB in a national campaign to raise awareness on game ratings. Clinton, Lieberman, and the ESRB: one big, happy family. Maybe uncle Jack Thompson will join in too! A win for video games? Maybe; only time will tell. [...]

Why is everyone making this out as some sort of change in stance? FEPA is designed to give the ESRB unconstitutional powers, so of course Lieberman and Clinton are going to support them. If they're to have any hope of FEPA (or something similar) passing, they'll need to convince people that the ESRB is worthy, or flat-out assimilate the ESRB. Partnering with them is the first step in either case.

Well, that, and/or, when GTA4 comes out and doesn't get rated AO, they can always turn around and say the ESRB "turned its back on the children!" or some such. Which will of course will be more "reason" for government regulation/interference...

Or, Hillary might step away from the game banning game for a bit and let the other bandwagon jumpers do all the dirty work, so as not to scare off too many new voters who will come of age by '08.

@Nicholas: I hope you're right and Hillary doesn't get the nomination. However, I was confident that the Dems would nominate Howard Dean instead of John Kerry in 2004 and I expect to be disappointed again in 2008.
In the past two elections, it's clear to me that the Democrats AND Republicans didn't do a good enough job at unifying around their best nominee. When McCain won the first Republican primary in 2000, Bush's people responded with an aggressive, derogatory phone campaign against him. When Dean started looking like the man to beat in the Democrats' 2004 primary, he became a frequent target of cheap shots from other candidates during debates. With as many resources as the Clintons have, do you really think they'll gracefully allow Obama, Biden or Feingold to take the nomination? I doubt it. And if it turns out to be a Clinton/Lieberman campaign, there's no way I'll be voting for them.

@ hayabusa 75

What do you mean? Obviously he is congratulating my comment because I am saying that it doesn't make much sense to me that Doug Lowenstein would cooperate with the people, who are close friends of Jack Thompson. Jack Thompson wants him fired and it didn't make much sense that he's working with the friends of Jack Thompson. Are you in favor of Jack Thompson or something?

I think my comment was good, man, and I hope you can get where I was coming from. However, I guess if it will get the government off the back of the video game industry, it's good. I just hope Doug Lowenstein doesn't begin to believe the arguments of anti-game fanatics.

Daniel, when people speak they sometimes add a tone or change their manner of speech or use body language to signify that they are being sarcastic. The internet does not afford us those visual or audio clues. Sometimes the question must be asked.

@Daniel

actually i'm not sure about Joe but Hillery is not a friend of Jacks, and has infact been in his crosshairs before due to the fact that she accepted campaign contributions from the game industry, he in fact attacked her FEPA bill due to it's obvious unconstitutionality saying it was a faux bill designed only to garnish votes for her (which honestly isn't too off base)

What utter crap. It's a triangulaton fest. Meanwhile, there's a war giong on. Hillary is politically tone deaf.

@Daniel:

*sighs* It was an open-ended question. I was genuinely interested to know what Grahmar was congratulating. For all we know, he could've been congratulating you on the fact that you didn't do this:
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

@ hayabusa75

Sorry, man, I didn't know. I thought you meant that my comment sucked. Sorry about the mix up.

[...] Gads: Hot on the heels of the release of the Iraq Study Group Report — and a day in which 10 U.S. servicemen were killed and at least 84 Iraqis were blown up or shot — prospective presidential candidate Hillary Clinton will join with Joe Lieberman to hold a press conference today at 3 pm ET to announce the launch of a television PSA campaign about… video game ratings. [...]

@kademon

Dood, we have a forum for a reason, already a thread in OT.

[...] Then this: Hot on the heels of the release of the Iraq Study Group Report — and a day in which 10 U.S. servicemen were killed and at least 84 Iraqis were blown up or shot — prospective presidential candidate Hillary Clinton will join with Joe Lieberman to hold a press conference today at 3 pm ET to announce the launch of a television PSA campaign about… video game ratings. [...]
 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Neo_DrKefkaBreaking GameJournoPros organized a blacklist of former Destructoid writer Allistar Pinsof for investigating fraud in IndieGoGo campaign http://blogjob.com/oneangrygamer/2014/10/gamergate-destructoid-corruption-and-ruined-careers/10/19/2014 - 8:57pm
Neo_DrKefkaOnly good thing I seen come out of the Biddle incident was the fact a professional fighter offered to give 10k to an anti bullying charity for a round in the ring with Biddle.10/19/2014 - 7:49pm
Neo_DrKefkaEven after all the interviews she is still on twitter making fun of people with disabilities (Autism) yet she is a part of the crowd that is on the so called right side of history...10/19/2014 - 7:48pm
Neo_DrKefkaWhich #GameGate supports are constantly being harassed and bullied. Brianna Wu who I told everyone she was trolling GamerGate weeks ago with her passive aggressive threats was looking for that crazy person in the crowd.10/19/2014 - 7:47pm
Neo_DrKefkaI believe the problem #GamerGate has with Sam Biddle is he is apart of this blogging group that in a way hates or detests its readers. Also being apart of the crowd that claims its on the right side of history isn't helping when he is advocating bullying10/19/2014 - 7:45pm
MechaTama31Of course, I'm looking at these tweets in isolation, I don't know a thing about the guy.10/19/2014 - 7:06pm
MechaTama31If anything, the sarcastic implication seems to be that the SJW crowd is bringing back the bullying of nerds. But it's the GGers who are out for his blood? I'm lost...10/19/2014 - 7:01pm
MechaTama31I don't really get this Sam Biddle thing. The reaction to his tweets seems to be taking them at face value, but... they're tongue in cheek. Right?10/19/2014 - 7:00pm
Andrew EisenI have it. The problem, so far as I can tell, is neither of them allow me to overlay my webcam feed or text links to my Extra-Life fundraising page.10/19/2014 - 4:08pm
quiknkoldand yes, its free10/19/2014 - 4:05pm
quiknkoldshould grab Hauppauge capture. has mic support and can upload directly to youtube10/19/2014 - 4:05pm
Andrew EisenThe former.10/19/2014 - 4:00pm
quiknkoldwas it StreamEez, or the StreamEez feature in Hauppauge Capture? cause I know Capture has alot more support from the devs.10/19/2014 - 3:54pm
Andrew EisenI actually tried StreamEez last week. Flat out didn't work.10/19/2014 - 3:53pm
quiknkoldI use the Hauppauge Capture software's StreamEez. Arcsoft showbiz for recording. I just streamed a few hours of Persona 4 Golden with zero problem using the program. Xsplit is finniky when it comes to Hauppauge10/19/2014 - 3:40pm
Andrew EisenTrying to capture console games and broadcast with Open Broadcaster System because I've had technical difficulties using XSplit 3 weeks in a row.10/19/2014 - 3:37pm
quiknkoldand what are you trying to capture?10/19/2014 - 3:31pm
quiknkoldsame one I have. ok. what program are you using?10/19/2014 - 3:31pm
Andrew EisenHaupaugge HD PVR 210/19/2014 - 3:28pm
quiknkoldWhat Capture Card are you using, Andrew10/19/2014 - 3:26pm
 

Be Heard - Contact Your Politician