I just want to go on record and say that I felt that both of the commercials are really well done. They aren't pointless, but they weren't overdone or over-acted. I hate using kids in commercials, but this has to be one of the first that didn't have me angry.

Well, we've been asking for this kind of support of our hobby, looks like it's finally filtering in.

I'mm gonna have to disagree with you Blitz. I thought the ads were a) corny, and b) inaccurate. The kid says a game is "T", meaning that he can't play it without talking to his mom. That's not true, it just means parents are cautioned to check its content, just like pg-13. Anybody can purchase a T game, so this ad is counterproductive in the effort to educate parents, giving them a false sense of store enforcement. And c) another false sense of store enforcement is the endorsement from Gamestop, who got an F from a public interest group scorecard for sales compliance with the rating system.
I think it really shows how stupid and political this whole ratings thing is, considering lieberman and clinton ignorantly endorsed these ads. It truly is just a "Win the family-first constituency without alienating anyone that matters" issue.

Want to see more? Check 'em out:

http://www.esrb.org/about/media_library.jsp


Andrew Eisen

[...] You can also check out the GameStop ad available at GamePolitics. [...]

ohmygodthesecommercialsaresocool

I think this is great. If nothing else, it's a step in the right direction. I like the commercials with the Attorney Generals and the radio ads that say "video games are no different than TV or movies." Zing!

@Me

I don't think"Enlisted" is an actual game, lol.

Yup, it seems that now that a truce has been signed between the ESRB and the watchdogs, and now the failed legislators are starting to reimburse legal fees.....

...this whole argument over videogames is probably going to start to wind to close.

But what to report on this site afterwards?

Oh, trust me the fight will never be over. This site is going to have alot to report on as things like serious games get going more. GP isn't gonna be out of a job for a while to come.

Now they just need to make one where the guy talking about the game is a real gamer (around 25) saying that, HEY! there are mature games out there.

I find those ads "good" but not good. They just seem mega corny and misrepresenting.

I believe this is the right thing to do. Mainly because I hate playing with kids in video games haha. Not all kids, some are cool but theres alot that definitely cause problems in games. If it could be brought to more attention, or even enforced a little further, online gaming may benefit from it. But most likely not unfortunately. Its just when I play a rated M game for instance, I for the most part want to be playing with Mature players. Older players. Not a bunch of kids that type worse english than some european that isn't very good at english. Also this does NOT help violence in schools and such, violence happens because the person has mental issues. And it is never obtained from a video game. Video games have nothing to do with violence in people, its the way some people are unfortunately.

But I do support ESRB going to the next level, mainly for the sake of keeping some of the kiddies out of games where there should be a older crowd. Theres nothing worse than a 14 year old admin that likes to abuse power on game servers. Thats the worst experence. But thats the two cents you'll get from me as a PC Gamer.

@Chuma

Technically there is nothing to stop the parent buying for the kid if it is an M rated game too, but I understand why the advert is keen to sidestep that.

It's because they're emphasising that it's the parent's choice. Granted they don't mention it directly, but it's implied, that because the mother checked the ratings, SHE made the decision of what's right.

[...] GamePolitics.com ? Blog Archive ? First Look at New ESA TV Spots …You can also check out the GameStop ad available at GamePolitics. [? … Eh, it wasn?t nearly as good as the second Gamestop ad (the one with the family) on … [...]