
Last month
GamePolitics devoted
quite a bit of ink to a controversy which raged in Boston over subway car ads for Grand Theft Auto: Vice City Stories.
Now from the
Boston Herald comes word that the Massachusetts Bay Transit Authority (MBTA) has yielded to local political pressure and will no longer accept ads for games rated M (17 and older) and AO (adults only). Since there are no AO games, this means that the MBTA has, in effect, banned all M-rated game advertising.
The Herald reports that transit chief Daniel Grabauskas, in consultation with MBTA attorneys, decided that if X-rated movie ads were unacceptable on Boston's buses and trains, so were ads for M-rated games. Said Grabauskas:
We don’t want to offend our riders.
Harvard's Susan Linn, co-founder of the
Campaign for a Commercial-Free Childhood, the advocacy organization which initiated the call for the removal of the GTA ads, commented:
We are thrilled that the MBTA has been so responsive to community concerns. The children of Boston can now ride the MBTA without being targets for advertising that glorifies violence... (the MBTA decision) sends a strong message to the videogame industry that public property cannot be used to promote violence to children. We hope that other cities will follow suit.
Ms. Linn is the author of
Consuming Kids: Protecting Our Children From the Onslaught of Marketing & Advertising
.
Comments
Yeah freakin' right.
MBTA just opened a can of worms, and I think the industry should sue.
*sonic game over music*
Some of the most shameful things about this:
-M-rated video games are being singled out, even though the T advertises for other adult-oriented products.
-It's a ban on all M-rated game advertising, meaning the highly objectionible GTA is lumped together with the altogether more accepted Halo.
-Most disturbingly, it's a government-sponsored agency that has made the connection between violent games and pornography. Hopefully the practice doesn't become widespread - it's a dangerous precedent. (Although, I'm not sure what the exact nature of the MBTA is. If it's basically a private company that works with the state, I guess there's no big issue. If it technically is a branch of the state, then maybe the ESA can rightfully complain that they're arbitrarily being discriminated against?)
/b
I think it would be very funny if University students and young adults (20s-30s) in the Boston area started complaining that they were offended by the removal of the ads. What then?
It makes me wonder just how much money they wasted banning those ads. I mean, I don't really know how the ad game works, but I do know less bidders=less money.
AO rated games = NC-17 rated movies
Still, there's no real reason to sue because I doubt the game companies can gain anything from it. Even if there was no written policy that says the T will refuse ads for M rated games, game companies can't force the T to take their money. And besides, like I said - if they don't want to accept money from certain sources, fine, it's their right to. It's even somewhat admirable in a way. But their reasoning just continues to be all wrong in claiming that GTA games promote real-world violence. If they thought that the game is distasteful and offensive, fine, but it's not responsible for violence.
@SpicyRagnatz:
Why don't you bookmark the homepage so you don't have to scroll through manually?
Your point about sub-categories is a valid one. After looking at the ESRB more, they do list specific reasons why a title has its 'M' rating. The MBTA could have stuck to the 'M' rating ads but ones which do not include descriptors such as:(from ERSB) "Strong Sexual Content", "Use of Drugs", etc.
That might teach them not to stick there nose where it doesn't belong.
I think they do. I've seen many ads for R rated movies on buses, but the real point here is that this violates freedom of speech. Violent M rated video games have every right to advertise where ever and when ever they want. This is an awful violation against the innocent video game industry. I hope gamers don't take this crap and fight back.
ban M rated games yet overlook pop culture gangster movies....sad...
Hell yeah! Way to go! I now fully expect all of Boston's ills to magically disappear overnight now that they've struck this blow against the evil video games! Yep! Any minute now! Any minute...
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