Scary Drugs-in-Games Headline is Actually Company's Own Press Release

Scary Drugs-in-Games Headline is Actually Company's Own Press Release

January 14, 2007
So GP is scanning through the daily Google News Alert headlines yesterday when we notice one that says First Violence, Then Sex, and Now Drugs in Video Games.

Clicking the link, we found what reads like a news story but is actually a press release for Red Light Center, a sexually-themed MMO that seems to be something of a cross between a game, a porn site and a dating service. The phrasing of the press release is obviously designed to generate controversy - and publicity:
There is a new and highly controversial trend coming out of the video game industry -- Virtual Drugs...

Trend? What trend?  GP searched the ESRB's website and found that, of 12,860 games ever rated by the organization, only 49 list a content descriptor for "Use of Drugs." That's less than one-half of one percent. Still, the press release seems determined to fan the flames:
Today, in a move sure to draw fire from the anti-drug establishment, RedLightCenter.com, the world's second most populated virtual social world, announced the introduction of a new feature that allows members and guests to visit an Amsterdam-style smoking room, toke from a hookah, and get a "virtual high." The experience is free and is limited to persons 18 and older.

Sure to draw fire? Only if this sensationalized press release takes hold. Red Light Center is not exactly a household name, after all. However, the following paragraph is borderline deceptive:
Psychologist David Walsh, spokesman for the National Institute on Family and the Media, says drug use in games creates curiosity and allure for players. "Games are interactive and psychologically powerful. Now we have a game that glorifies drug use. Where do we draw the line?"

Although the implication is that Walsh's condemnation is directed at Red Light Center, the NIMF executive director actually made those comments in 2005 in relation to Midway's NARC.

The press release has already shown up on a TV news website in North Carolina and a Canadian news site.

GP: Just what gaming needs - another controversy, especially one self-generated by a fringe company that is not part of the mainstream video game industry.

Comments

Two things:

1. Marijuana is still illegal for those over the age of majority, except in certain circumstances. I don't want to start a debate over whether it should be legalized, but the fact is it's not, and I can see the (small c) conservative types who get worked up about these things getting much more worried about the effect that the sexual and drug-related content in this game could have on children than they've been about violence.

2. Isn't a "virtual high" kind of missing the entire point of doing drugs? The press release mentions that "the effects ... range from 'mellow' to 'wasted.'" - can you whitey out? Does it somehow affect your character's abilities, or is it just a pointless feature that they threw in to make their cheap sex game even more controversial?
Ahem, RedLightCenter IS AN ADULT COMPANY. They deal with pornography and so forth. This is not a game but a social program similar to second life but 100% for adults. They aren't advertising in any fashion to attract youngsters and almost all of the sites they advertise on are "adult" as in children shouldn't be on those sites to begin with. They don't deal with the gaming industry and only really deal with the adult industry.
And you people say I'm being extreme when I say the industry needs to be more agressiave about this kinda crap.

This story just proves my point onc again!
@GamePolitics

Just so Dennis, but in Press Release circles (just like in Politics) that kind of quoting is expected, commonplace, and often used to exploit your own agenda. So, sure it's a misquote but the quote still applies.

Now if you'll excuse me, I have to go feed my illegal drug habit. (I got curious in 1985 after trying a handful of Pac-Man Power Pellets and a strange mushroom offered by a shady Italian.)
Khii > Well, clearly they used the same editor from Georia. XD
Read that quote about the NIMF carefully... Anyone else notice how they say "Nation Institute on Family and the Media" while it's really "National Institute on Media and the Family"? If your going to misquote someone to create false and undeserved publicity, at least take a little time with it and make sure you type out the name correctly...
@gamerdad - agreed, but my main point was the way they dragged Walsh into it from left field...
This is exactly what the industry didn't need.
Didn't GTA already have drug use? I'm pretty sure that was what backed the story up to get the gang back in shape (I remember having to take out a dealer as one of the missions).

So basically this game doesn't add anything new to the controversy list.
When people make statements comparing SCMRPG to high art, it's trying to argue evolution to a creationist or vice versa. Each side fervently believes they are de facto correct just by saying so. Art, after all, is in the eyes of the beholder.

My biggest gripe with SCMRPG is that it is an insensitive and unabashedly selfish work. There are hundreds of bad RPG Maker games that yank the sprites from commercial titles and set them to flaky MIDI music. To stand out from the crowd and get attention for himself, I think Ledonne chose to do something controversial. To that end, he has naturally succeeded. He has his stalwart fans, like you apparently. And he also has his critics, like me. And we are talking about him and his work and you know he is loving it. It's exploiting that amusing cycle where one group complains, another retaliates, and the creator reaps all the benefits. You see it on this site all the time.

It's that selfishness I have a problem with. It doesn't matter if it's Slamdance of the Dawson College shooting. Ledonne has a certain arrogant aloofness about him that I find insulting to good taste. And wherever he goes and whatever he says, he exhumes the old Columbine hatchet again. Those victims just can't catch a break, can they?

I believe would be different if Ledonne chose to not reference Columbine directly. I would have more respect for him. As I've noted before, The Twilight Zone was filled with political commentary. However, it was presented in stealth - pitched as a surrealistic horror or science fiction episode. It's hardly the only show to do that. You could look at a lot of horror and science fiction and understand what the writers are getting at. But sometimes when you take this sneaky approach, it winds up being more potent. The audience is led into thinking outside the box in another context, and then asked to now reconsider the box. It is a very effective tactic.

SCMRPG, in comparison, gives you the unabridged box. We approach the box with our prejudices and judge it by label on the side. It's a gusty thing to do and certainly not without criticism. In that sense, I don't think SCMRPG is very effective device for presenting and in essence talking about an issue. It is, however, exceeding good at drawing attention to itself which - again - I believe was the intention all along.

Furthermore, I don't personally understand what SCMRPG wants me to walk away with. It loses me when it goes to Hell. I suppose the intent was to get inside the minds of the shooters, quite literally, and see the world as warped as they saw it. Where everyone is a "jock" or a "preppy girl" or whatnot. But on Wikipedia, which does a good job of tracking the game's controversy and history, Ledonne has said that the game is an "indictment of our society at large." What is that supposed to mean? That jock and preppy girl deserved to die? That the media is intrinsically irresponsible? That school shooters get to fulfill their dreams in Hell? And where do the victims fall in all this?

Please enlighten me. I don't see it.
Oh, Dennis, don't forget about the games with the "Use of Drugs and Alcohol" descriptor. That's what.... 11 more?

Well, at least the press release did acknowledge the existence of NARC.... but you're right. It didn't seem to make much sense for RLC to use that comment of Walsh's when it wasn't even pertaining to Red Light Center.

I just find it sad for a party to want to make itself known by upplaying (is that a real word?...) drug use...
I think this advertising is very clever and the company behind it can only make the industry look better.

-bigmike
Is anyone else reminded of the old Acclaim?
This is just retarded.

If this exploads in the media I just might freak. I've never even heard of this game.
Lol, media whores.
[...] [...]
It says the drugs are for 18 and older - not for minors, no controversy. End of story.
Really? I thought after SCMRPG, games were poised to take on "serious" content like drug abuse, pornography, and dating services!

Oh, I forgot. The magic line of hypocrisy is drawn between here and there.
Didn't Sony's marketing department try something similar?

Oh yeah, now they look like the biggest morons this side of the galaxy.
"the world’s second most populated virtual social world"

Really?
You seemed a bit annoyed there, GP. I guess stupid moves like this just make you want to point out the sheer idiocy of all this?
Well this is just stupid!
All this does is cast the gaming industry in a worse light if anyone actually listened to this garbage! Nice job ripping it apart GP!
In unrelated news, I can't seem to log on to WoW T_T
::Yawn:: They're just vying for attention. They think they can be the next Rockstar. Unfortunately for them, Rockstar sucks.
Blah, Blah, Blah, same shit, different day. I guess the only thing that these people like David Walsh think should be in video games are what's appropriate for 4 year olds and nothing more. To hell with adult or teenager gamers.
"SCMRPG is a game in the same way that Saving Private Ryan is a movie."

Give me a break.
@Kyouryuu
Neither was created to be highly entertaining.

Drop the arrogant artist bullshit and give me a reason why.
Good points and excellent assessment!

But you also just gave them a hell of a lot more press than they deserve. Not to tell you your job, but I think in cases like this (the smell of desperation is obvious) I'd wait for some other news outlet to make a stink about stuff like this before giving them your microphone.

This ain't news, it's a press release.
@Kyoutyuu
What social commentary is this game trying to make?

Besides being a shitty game that is trying to ride a controversy wave so it can survive another 6 months without going bankrupt. Its creating false statments about the industry.

SCMRPG is a game in the same way that Saving Private Ryan is a movie. It is intent is to make you think about something you would rather not think about.
SPR would have been a rather tasteless movie had it been promoted as an action-packed thriller.
Thestupid part isn't that they're doing it. It's that they're making press releases designed to look like someone else wrpte them to get exposure. Try to disguise marketing as journalism is quite underhanded and when offending people is the only hook you have, that's sad.
I dont see what the problem is, this is the same technique that (now) Rockstar used when they released their first GTA game - hiring Max Clifford to drum up Violence in Videogames controversy.

Only thing here is it's actually titled as a Press Release, and is credited as coming from redlightcenter.com, hardly subterfuge on a 'all i want for xmas is a psp' level.
[...] GamePolitics was on the ball when they noticed this attention grabing headline about video games screaming, “First Violence, Then Sex, and Now Drugs in Video Games.” The funny thing is that the headline, and accompanying text, is actually a marketing maneuver being implemented by sexually-themed MMO Red Light Center to get press. So, in essence, it’s a sensational press release, by a fringe company, to gain attention from the mainstream press. According to GamePolitics, TV news sites in North Carolina and Canada have already picked up the story. [...]
[...] GamePolitics brings us a story about a game publishing company turning the anti-videogame hype on its head and using it to sell games. The makers of the game “Red Light Center” issued a faux press release that warned of all of the bad (and therefore intriguing to many people) features in their game, such as simulated drug use. This reminds me of the advertising for a summer horror movie a year or two ago that claimed that several people who went to the preview screenings of the movie had to be taken to the hospital. No such thing as bad publicity, huh? Especially when you’re on the fringe and suffering from no publicity, like Red Light Center is. [...]
dgfgdfgf
Re: Scary Drugs-in-Games Headline is Actually Company's Own

 

 

Morphine, vicodin, oxycontin... It used to be the only way to buy these powerful drugs was at a pharmacy, with a valid prescription from a doctor.

Today more people are ordering narcotics on the Internet. Many online pharmaceutical sites are legal, meaning they require a signed prescription from a physician and proof of a legitimate medical problem.
But a growing number are not.
Type in prescription drugs and hundreds of websites pop up. Many sell controlled substances such as Xanax, Valium and Hydrocodone without prescriptions.

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