Analyst Reverses Course On Bully Sequel, Says "Sorry" to Take Two

January 15, 2007 -
Say what you want, Michael Pachter is a stand-up guy.

In a recent, widely-quoted story, the Wedbush-Morgan analyst told GamePolitics that he did not expect sales numbers for Rockstar's Bully to merit a sequel. Newly-released figures from the NPD Group, however, now show strong Bully sales during the holiday season. Based on those numbers, Pachter has done a public 180 on his opinion of the controversial game:
(Bully) sold over double my expectations in December, and Take Two told me the game is selling slightly better in Europe. That means it's probably over one million units, with a few more to go.

Given the very high rating that the game received and its potential for expansion to other platforms, it is realistic to think a sequel could generate two million units in sales. That is generally suffucient to justify a sequel. I'm not competent to discuss whether it can be built using the GTA 4 engine, so it's premature to guess how much a sequel would cost, but if the company thinks it can sell two million units of Bully 2, it will probably produce a sequel.

Please make sure you print my apology to Take Two - I have been consistently wrong about this title. I thought it would be stupid, and it was fun; I thought it would get poor reviews, and it got solid 90s; and I thought it would bomb, while it now appears to be a million unit seller. As a result, I did not expect a sequel, while now I have to acknowledge that a sequel is a possibility. I never hesitate to take credit when I'm right, and I never hide from my mistakes.

GP: We originally ran this on Saturday, January 13th, but we're bumping it into the weekday coverage because we think it is an important story.

Comments

OMG,somone has the balls to admit hes wrong!
I am wrong almsot all the time ,however I got over it and merely want to converse over the subject I am talking about.

[...] While Bully was a slight departure from the established GTA franchise that Take Two Interactive are known for, it was received very well. By critics, by consumers, even by analyst Michael Pachter. He will be the topic for this post. See, initially, he was quoted as saying that sales of Bully won’t merit a sequel. How would you like those words cooked, Pachter, before we force them back into your mouth? Nah, we won’t do that, because you apologized like a human being. [...]

[...] While Bully was a slight departure from the established GTA franchise that Take Two Interactive are known for, it was received very well. By critics, by consumers, even by analyst Michael Pachter. He will be the topic for this post. See, initially, he was quoted as saying that sales of Bully won’t merit a sequel. How would you like those words cooked, Pachter, before we force them back into your mouth? Nah, we won’t do that, because you apologized like a human being. [...]

It's always refreshing to see someone stand up and admit when they're wrong. Too many people either refuse to see evidence that contradicts their beliefs or do a complete 180 and pretend that was the view they held all along because they simply can't bear to admit they might have been wrong. I have to give Pachter credit here.

It's so good to see that my favourite videogame developer,Take-two,finally rising from the controversy last year and make a bundle.I also loved Bully,almost as much as any GTA series and I'm now really hoping to see a sequel.And last but not least,it's sure is nice to see a journalist actually making an effort to apologize for his boorish behaviour.

[...] » I’m growing to like Wedbush Morgan analyst Michael Pachter. He does love to comment on the games industry, and he doesn’t care if he’s wrong. A couple of weeks ago his thought that there wouldn’t be a sequel to Bully spread over the internet like something stupid. Then, last week, he took it back. “I have been consistently wrong about this title,” he told GamePolitics.com. He could also have said, “Analysts are a bit pointless,” but didn’t. [...]

I figured that wasn't the case.

I just wanted to point out that Pachter is NOT a columnist. He is a financial analyst for Wedbush Morgan who specializes in the video game industry

Technically a columnist for financial stuff. He *is* writing his opinion about Bully's future. Granted it's backed up by expertise and better knowledge than your average columnist, so more like an "expert columnist". ;)
-- If your wiimote goes snicker-snack, check your wrist-strap...

Since a couple people mentioned Pachter as a "columnist," I just wanted to point out that Pachter is NOT a columnist. He is a financial analyst for Wedbush Morgan who specializes in the video game industry...

No, what would have been kind of Pachter was not to make a prediction out of nothing and speak as if it was fact. Perhaps he should do more research before condemning a product to failure. I admit that he apologized to Take-Two which is more than a lot of analysts would do, but what do you think is going to be seen by and remembered by more people? It'll be the initial prediction. An apology is good, but next time maybe he should think before he speaks. The people who work so hard on these games deserve at least that I think.

I thought that Bully would've been crappy, but then I played it at a friend's house and immediately wanted to own a copy of it.

It's nice of him to admit his mistakes, but that he is always this wrong to the point that even the CIA gets more things right than he does, doesn't bode well for his career as an analyst

Well, actually, to be honest, I, like Pachter, once thought Bully would be a lousy game too.

We've seen people bitch and moan about games because of their violent content... only to turn out to be total disappointments (NARC, 25 to Life, 50 Cent: Bulletproof... I'm looking at you guys!)

But then I find out Bully getting a great deal of respect. Who'da thunk it?

(Then again, I thought God Hand looked like a retarded game, but whatever...)

Well, he's talking about his statement about the sales, oy. No rant on the content, oy. No no.

Mmm pork wings.

That was nice. He admitted he was wrong, apologized to Rockstar, and in the end, was, in my eyes, very fair.

Why can't there be more columnists like this?

It's good to see columnists who can admit they're wrong. Now if only O'Reilly could get off his high horse... then again, I think pigs will be genetically merged with chickens long before that...
-- If your wiimote goes snicker-snack, check your wrist-strap...

Jabr, O'Reilly getting a clue is as likely as JT supporting anything started by the gaming industry.

Well, that was awful kind of him. Can no one else imagine a Rockstar rep standing behind him while he says this, armed with a baseball bat?

But, yeah, I'll be surprised if Rockstar doesn't take advantage of the Bully series by busting out a sequel.

[...] While Bully was a slight departure from the established GTA franchise that Take Two Interactive are known for, it was received very well. By critics, by consumers, even by analyst Michael Pachter. He will be the topic for this post. See, initially, he was quoted as saying that sales of Bully won’t merit a sequel. How would you like those words cooked, Pachter, before we force them back into your mouth? Nah, we won’t do that, because you apologized like a human being. [...]

dude i had a brilliant idea they should have field trips in bully!!!!!

so r they going to make a bully 2? i want this yes or no thing over with!

they should have it for all playstations xbox has its games so make bully 2 for ps2 psp and ps3 because if you have it on ps3 it will be a very famous game because ps3 is famous you should make it on psp becauese it will be a portable game for once and ps2 bacause if psp and ps3 cost too much you should also make it on ps2 that way you will get a lot more money

if they do have a bully 2 i think they should allow you to go out for sports or somthing and let you pick watever classes you want to take.

one of the main reasons i liked bully is because the main charachter has my last name and i would like to see that on the back of jerseys. LOL

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james_fudgeyeah we covered that03/27/2015 - 4:41pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/03/13-year-old-minecraft-player-confesses-to-swatting-police-say/ not surprised.03/27/2015 - 3:51pm
Matthew WilsonI know most of my friends first saw robotech when it was on Toonami in the mid 90s, but it is possible that a fan who watched it in the 80s are in a position to do it.03/27/2015 - 1:04pm
Andrew EisenRobotech was mid 80s. Fans of the show (who were kids when it aired) are my age and older.03/27/2015 - 1:01pm
Matthew Wilsontiming. anime only really became widely known in the US in the mid 90s. if we assume it was mostly kids watching it, they still wouldnt be high enough in managment to be given full creative control yet. it would still be another 5 to 10 years for that.03/27/2015 - 12:59pm
Andrew EisenI agree. Now what makes you think that there is no one in power who cares about (or has the ability to) make a good adaptation?03/27/2015 - 12:47pm
Matthew Wilsonits not about pratice, it is about people who understand it getting in to positions of power.03/27/2015 - 12:34pm
Matthew Wilsonallot of the comic book characters that have been turned in to good movies started in the 70s or earlier.03/27/2015 - 12:32pm
Andrew EisenWell, if it really does take two generations of practice to get it right, we'll never get good live action adaptations of anime if no one starts making them.03/27/2015 - 12:31pm
Andrew EisenWhat have you seen that would make you say that?03/27/2015 - 12:30pm
Matthew WilsonIt took 2 genarations of comic book reader before we got good comic book movies. I imagine that will be the case for anime as well.03/27/2015 - 12:28pm
Matthew Wilson@AE yes if they have people that understand the content give it a shot, but as far as I can tell that does not look like it is happening in this case.03/27/2015 - 12:26pm
Andrew EisenI understand the skepticism but I don't think "this will never work" and "no one should even bother" are very healthy attitudes.03/27/2015 - 12:11pm
Andrew EisenWhy would you doubt that? A lot of writers are my age and older, the perfect age to be fans of the content. All I'm saying is it's not impossible to get a good Robotech movie. In fact, it's more likely today than any other time.03/27/2015 - 12:11pm
Matthew Wilson@AE the difference is in the case of marvel the writers and directors clearly understand the source content. I doubt many of any of them are that way with robotech, or any anime for that matter.03/27/2015 - 11:10am
MaskedPixelantehttp://www.playstationtrophies.org/news/news-15838-Sony-Cuts-the-Price-of-PlayStation-TV-Today.html Sony cuts the price of the Vita TV in the UK, still wont force developers to make their stuff compatible with it.03/27/2015 - 10:49am
Andrew EisenMechaCrash - It's true, there are a lot of examples of crap adaptations. But there are increasing numbers of great adaptations such as the Marvel movies. That said, it's certainly going to be an uphill battle at Sony, especially with Tom Rothman around.03/27/2015 - 10:45am
ZippyDSMleeOh live action crap...I dunno with hollywood being stuck in the 90s grimdarkblack mode I can not see how anything would work well other than SNK or Akira.. then again Akira is a bit of head trip...03/27/2015 - 10:11am
MechaCrashI meant Hollywood in general. If they did a Robotech movie, it'd just be a slightly tweaked Macross, because usually when people talk about Robotech, they just mean the first third. Nobody cares about the Masters/Southern Cross or Invid/MOSPAEDA stuff.03/27/2015 - 9:36am
ZippyDSMleeYes Macross is good..... robotech....not so much..... Now Pizza Cats that's the definitive TV dub, if not best dub ever I'd put it up there with COwboy Bebop just becuse the Pizza Cats dub is fun as heck and crazy,Medabots and Fighting Foodons are decent.03/27/2015 - 9:20am
 

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