
With the video game rating system facing increased public and congressional scrutiny, the ESRB appears to be taking some outreach steps to improve the process.
GamerDad editor Andrew Bub report on discussions with the ESRB that have resulted in the ratings board placing an ad (left) for full-time reviewers on the GamerDad site. Says Bub:
The way I see it, the ESRB does a fantastic job... Flash forward to Fall 2006. I was contacted by the ESRB because they want to serve GamerParents better. We've been advising each other for a few months now, we're finding a lot of common ground, and I've unsuccessfully tried to convince them to help fund GamerDad or even acquire it. This site could do so much more with funding.
That's not in the cards ... yet ... but we did come to an agreement of sorts, one that benefits GamerDad, the ESRB, and gamers everywhere:
The result is on your left. Click that box and, if you live in the New York area, YOU... could become one of the ESRB raters. I'm really excited about this, we're getting the opportunity to "stack the deck" and guarantee that gamers and GamerParents will be better represented by the rating you find on the box.
GP: No word from the ESRB yet, but we have a request in for comment.
Comments
You absolutely need some sort of familiarity with the product to make accurate judgment on it. At the very least anyone rating games for ESRB should be media savvy and not some unabomber clone who just caught up on that whole color TV thing last year.
I think intelligent, adult gamers with kids would be perfect for rating games.
Come on over and see me sometime.
Thank you GamerDad!
They get the snow and all the cool jobs.
:: Stomps off and sulks about living on the coast of NC. ::
nightwng2000
NW2K Software
Also, am I the only one who thinks Jack Thompson is gonna move to New York so he can apply for this job?
rating the game or keeping track of the requirements for the game's targeted rating. Basically an inhouse employee that works with the ESRB to maintain a rating.
If the game is released and found to have content outside the original ESRB rating. The dev company is hit with a huge fine. Multiple occurances would have heavier penalties.
Would this be too hard to implement or what?
How would you feel if this move was the tipping point that got the federal government to finally rewrite the laws against games? It's just not worth it right now.
One in the Bible Belt, one out west, and a mid-west. That's a fairly good cross section.
I've given a lot of thought to the "Stack the Deck" comment and I think you're right. It's inaccurate for my meaning and needlessly hyperbolic. I've rewritten that sentence in the article and added an editor's note explaining why. Thanks for bringing it up.
That's the real problem, as I see it. But I agree that having raters in different parts of the country would give the ESRB a better footing when attacked on cultural issues.
I like the idea of hiring some full time raters though. How do you keep ratings consistent across the range if you're only hired to rate 1 or 2...
(As I understand it the raters currently are a mix of experts and actual parents. What they lack is gamerparents.)
I grew up in LA and operate out of Milwaukee. Believe it or not, it really helps, because there are cultural differences at play and I'm more aware of them than most in the industry (it seems sometimes).
Heck, we're spreading the word on our blog too. Thanks for informing people about it. :)
So, if anyone wants to make hay over me saying "stacking the deck" that's fine with me. GamerDad has a JV security guard, two school teachers, and the rest of us are simply parents and frankly it's absurd to have nongamers rating games. The MPAA keeps their judges secret but guess what? They're movie fans. I guarantee it.
As for a media storm, we'll see. I'm a fully armed culture warrior folks... and I'm on the opposite side of the other culture warriors. So, to quote my least favorite politician:
"Bring it on!"
PS: Speaking less flippantly to the other good point above, this isn't going to make any difference. Having GamerParents rate games isn't going to change the ratings at all (except perhaps in the cases I illustrated in my column). So why is it a worthy goal? Because the demographics are changing and people who don't understand the hobby have no business rating games. I'll defend that point through any coming storm.
And yeah, I agree with you two, Jack Thompson specifically will get int oa tantrum over this. I think I can hear the press release generator warming up.
Still, it seems a little reckless of GamerDad to call this "stacking the deck" - if this does turn into a media storm, then that quote could be taken wildly out of context.