
In case you missed yesterday's Sony-Kotaku soap opera, here's the executive summary:
Kotaku latched onto a
hot GDC rumor concerning the possible announcement of something called PlayStation Home, a combination of achievements and social networking for the PS3.
That's what good journalists do: root out stories. In its report Kotaku explained that it was a rumor, and cited a number of reasons why it might be valid.
The backstory, Kotaku editor Brian Crecente revealed later in the day, was that Sony
applied intense pressure to the popular game blog in an effort to suppress the story:
Sony asked us not to publish the story, first nicely, then not so much. (SCEA) representatives reminded us that the story was a rumor and then went on to say that publishing it could harm our professional relationship with them.
When I responded that we were going forward with the story and that sometimes news doesn't come from official sources I was told that if we published we would likely be blackballed by the company.
Specifically, they said we would be asked to return our debug PS3, uninvited from all meetings scheduled with Sony at GDC, including one on blogger relations and a one-on-one with Phil Harrison, and that they would no longer deal with us.
It's unclear which rocket scientist at Sony made this decision, but it would be difficult to imagine a more destructive course of action. As a news site, Kotaku was entirely within its right to publish the rumor. Hell, it had an obligation to its readers to publish it. The fact is, Kotaku has more journalism chops than most other game blogs. Crecente, the site's editor, has been a full-time newspaper reporter for years.
As to Sony's objection to publishing rumors, are they kidding? Rumors get published all the time, not only in the game blogosphere, but in mainstream media publications as well - baseball trade rumors, Wall Street takeover rumors, political rumors, Britney Spears rumors...
What's really troubling here, however, is the mindset underlying Sony's decision. It says that the video game industry doesn't really want an independent gaming press. What they want are a network of websites that will regurgitate their press releases and recycle the product propaganda espoused by their executives during interviews.
Wasn't it only a couple of weeks back that outgoing ESA president Doug Lowenstein criticized the gaming press for a lack of professionalism? Here's an example of a member of the gaming press exercising quite good journalistic standards and, for its trouble, being threatened and bullied by a major industry player.
It's disgraceful.
In the end, Sony
reversed its bad decision. But that came only after criticism of its bully tactics exploded on the net. If there's any silver lining here, it's that other game publishers will hopefully absorb the lesson and let the free press continue to be free from heavy-handed pressure tactics.
Comments
http://mypetjawa.mu.nu/archives/184205.php
An IAF fighter dumping a flare in a defensive measure is photoshopped, and the result is captioned as an "air strike":
http://mypetjawa.mu.nu/archives/184206.php
Other photos, instead of being doctored, are staged for dramatic emotional effect:
http://www.slublog.com/archives/2006/08/the_passion_of.html
While others use the same woman, same house, and report them as different stories a week apart (in both cases the story refers to the home being destroyed the day before) to increase the perception of collateral damage:
http://drinkingfromhome.blogspot.com/2006/08/extreme-makeover-beirut-edi...
Later, after the apparent Israeli attack in Qana, Hezbollah stages a carefully orchestrated circus, a sort of grand guignol for the benefit of the various reporters who are happy to play along. Adnan Hajj is one of the many reporters there. This was the attack in which the original death toll was more than doubled.
EUReferendum's systematic analysis and deconstruction of the images and video footage from Qana.
http://www.eureferendum.com/admin/media/Corruption%20of%20the%20Media.pd...
A German news program's footage that includes "Green Helmet" actually ordering people around to pose for the camera in between his orders for the cameras to keep filming:
http://www.youtube.com/watch?v=4vPAkc5CLgc
While no one else seems to be willing to talk about it, and instead presents all of this with the unstated premise that what people are reading and seeing is unvarnished, free of spin, staging, or manipulation, a few reporters are willing to state that what's coming out of the area is being stage-managed by Hezbollah.
http://www.youtube.com/watch?v=BT5gDjg1coc
http://www.cnn.com/CNN/Programs/anderson.cooper.360/blog/2006/07/our-ver...
I could go on, but I think I've strayed way off the normal topic for Gamepolitics, and for that I apologize. Still, this is an important issue and when someone says "prove it" I think that that's worth responding to.
Oh, and I do apologize for not being able to link to many of the photos in their original contexts. Once they were caught out, most of the time these photos were removed.
First, doctored photos in general:
-In 2003, LA Times' Photographer Brian Walski uses a composite of multiple photos to "create a more compelling picture". The picture runs on the front page.
http://www.sree.net/teaching/lateditors.html
-Also in 2003, Sky News (a british news channel) shows a video report claiming to be footage of a British sub firing cruise missiles into Iraq. The footage was a mish-mash of stock footage and the reporter "on the scene" had never set foot on the sub. They were caught, ironically enough, because there WAS a news crew from the BBC onboard the sub.
http://shop.symantecstore.com/store/symnahho/en_US/DisplayUpgradePage/Th...
-In 2004, The Boston Globe publishes photos it claims are of US Soldiers raping civilians in Iraq...the photos are from a porn site's section called "Sex in War".
-In 2005, the AP runs a story about a US Soldier that is captured and will be executed, along with the photo of the soldier...which is actually an action figure doll...
http://wizbangblog.com/2005/02/01/terrorists-claim-to-hold-captured-us-s...
So lets move on to the main attraction and most recent example of various news outlets, including but not limited to AP and Reuters, of using doctored and staged photographs: The fighting between Hezbollah and Isreal last year:
http://www.zombietime.com/fraud/ambulance/
Since it's a strong claim that's a reasonable Request. I refer you to the "Jamil Hussein" saga from the AP. First, one of the original stories, claiming that "rampaging militiamen burned and blew up four mosques" as well as the immolation of six civilians in a related attack:
http://abcnews.go.com/International/wireStory?id=2678640
MNF-Iraq actually stands up and calls them, more or less, liars, which is an unusually strong stance to take:
http://www.mnf-iraq.com/index.php?option=com_content&task=view&id=7540&I...
Bloggers and at least one newspaper attempt to verify the claims...and find that there is ONE mosque that has been moderately damaged by fire, but all are standing and none have been either burned down or "blown up", while other newspapers find inconsistencies in the way the AP reported the "burned alive" story and find that while AP is trying to sell the story to western audiences, this shocking and dramatic incident somehow completely slipped the notice of everyone actually IN Iraq:
http://www.nypost.com/seven/01212007/postopinion/opedcolumnists/destroye...
http://thelede.blogs.nytimes.com/2006/12/01/peering-through-a-foggy-war-...
http://www.washingtonpost.com/wp-dyn/content/article/2006/11/24/AR200611...
AP, in an astonishing real-world example of DoubleThink, simultaneously claims the original story is 100% accurate, and quietly changes the facts it reports in subsequent followup stories. This would also not be the first time the AP has defended unreliable sources. For another good example look up "Edward Daily" and "No Gun Ri", although that's a much older story. Also, you might want to familiarize yourself with Janet Cooke's Pulitzer Prize-winning story "Jimmy's World".
This post is getting long, so I'll move on to doctored photos and Reuters' deceptions in a bit.
So you are saying we have a new industry still?....
its become entertainment not news thus there are going to be higher instances falsified or diminished truth in reporting.
James
Well sony is not helping them selfs with some of their PR stunts....
I'm sorry, but you're going to have to put forward a large amount of evidence to support your claims that "AP and Reuters routinely publish falsified information in their stories and accompany them with photos that have been digitally altered and tampered with to support a given spin" before I believe your arguments are anything but paranoid speculation. Give some facts.
new"news" for the media age,whee news is not news but entertainment and this corrupted for it.
I am not saying all news is bad just leans to heavily to the entertainment side of things.
Sadly you have to read between the lines more and more on any given issue ,sheeple don't care they just want entertainment >>
/sigh
Sorry Mike, but when AP and Reuters routinely publish falsified information in their stories and accompany them with photos that have been digitally altered and tampered with to support a given spin, and when called on it deny-deny-deny and act outraged that anyone DARE question their journalistic ethics and drive to bring the truth to the masses, it becomes impossible to see them as reliable.
And if you're working for a smaller, local or regional newspaper, how many of your stories a month covering national or international news come in through the wire services and have an AP or Reuters byline?
As for working to overcome bias, that is of course correct and I am intimately familiar with the need for personal vigilance. I'm pursuing a career in the fields of genetic engineering and biochemistry research. And yet even in the sciences, a place where the fact-checking is far more rigorous than the field of journalism (in part because the mechanisms for checking fact are easier and more clear-cut, with no exclusives, personal sources, and so on) you have many egregious examples of science being distorted and mis-used by -scientists- to serve political agendas.
I'm not arguing that ethical and objective journalism, or objective scientific detachment in my fied, are impossible. I'm saying that the latter gets violated on a semi-regular basis, and the former is violated on an almost daily basis by the biggest names in the business. All the committed, dedicated guys writing for the Marcotte Daily Crier or the Dubuque Intelligencer or what-have-you don't make much difference in the big scheme of things when the WaPO, WSJ, NYT, AP, Reuters, BBC, CNN, Al-Jazeera, FNC, LA Times, Seattle PI, and on and on -aren't-, because in the end they're the ones defining what the average person knows about the world around them.
they made up....
http://kotaku.com/gaming/sony/sony-and-kotaku-makeup-240922.php
PS1 = NES
PS2 = SNES
PS3 = N64 (the humble pie is served)
PS4 will = GC (the humble pie is finished off around the end of the consoles time)
I'm not saying that Crecente would have taken the offer, but it would have been the ideal PR move (not the ideal Journalistic move). The ideal move for Crecente played out on March 1st. Of course he had to publish the information he had. However, Sony could have at least tried to keep this information under wraps in an entirely different manner. Even a "no comment" would have been better.
As far as trading a slightly delayed release date for exclusive information... I'm not sure that would be entirely bad journalism. From one standpoint it can look pretty bad, but as a reader I'd much rather have confirmed facts than speculation, even well-researched speculation. As a reader, it wouldn't have damaged Kotaku's credibility with me if they'd accepted a deal like that. At the core of matter, Kotaku's goal is providing me with information about the gaming industry. If they can gain information nobody else can get while remaining independent and unbiased (which is they key piece for me, and why I don't read system-specific magazines), more power to them.
Well, I disagree with that assessment, being a newspaper reporter myself. I don't work for a paper that covers national politics or Hammas, but based soley on my own experiences I know there's a wall between the editing process for the Op/Ed page and the news pages. And if there's not, then that's a problem. I have never been told what to write, by anyone.
Your point about biases is right on, though. We all have them. The real meaning of being an ethical journalist is recognizing them, balancing them internally and ultimately trying to put them aside. It's not always possible, and it's not an exact science, but it's what journalists strive for. If I didn't believe that was possible, I'd just quit my job. I sure as hell don't do it for the money.
@Spekkio
I didn't take Lowenstein's comments to be in relation to obedience or disobedience. I think he was talking about reporting news and/or rumors without cross-checking anything (which is NOT was Kotaku did, btw, they did some reporting before publishing), and the general fart-joke tone of the gaming press. He's talking about Sean Baby and stuff like that. Not that I completely agree with that view, but that's what I took his comments to mean.
this says it all
http://www.youtube.com/watch?v=R98qC0fd_1w
I am not a fan of the 360 either but christ at least they are "improving".....
http://kotaku.com/gaming/sony/sony-and-kotaku-makeup-240922.php
Now, back to our regularly scheduled program...
I know what you meant. I have been reading Kotaku for a long time now and I don't recall them doing anything you accused them of.
I think my post said it all. To clarify though, when I said "this site" I didn't mean GP, I meant Kotsku.
You obviously don't have much experience with industry in general. They are all equally dishonest - becasue people are equally dishonest. Name me an honest industry with that much (or even close amounts of) capital and I will stand corrected.
By the by, this tactic just kept me from buying another Sony product for the next five years at least.
What are you talking about?
I mean, Sony's remarks about offering a $1200 bounty for any PS3 on store shelves was bad enough. How many more times can they screw up before they run the Playstation brand into the ground?
I'm not suggesting that media outlets are contorlled by some shadowy conspiracy. I am saying that they don't cultivate an "independent" status in most cases. Gaming, Gun, Automotive, and Nutrition magazines write articles and "reviews" that end up being about two steps away from paid advertisements for products rather than taking them to task for problems (as Lowenstein complained in his parting speech, but the problem is endemic to pretty much -every- form of "enthusiast" media). Meanwhile, mainstream newspapers establish editorial positions and they make DAMN sure that reporters toe the line. I'm not even talking about the Op-Ed page.
Some newspapers decide that "Hamas is a legitimate political organization made up of principled and ethical men and women dedicated to see peace prevail and obtain justice for their fellow Palestinians", so don't you dare refer to their involvement in deliberately targeting high-density civilian areas with suicide bombers or their ideological support for Islamic Terrrorism in general. Newspapers with positions like this carefully edit out words like "terrorist" and replace it with "fighter" or a similar neutral but less accurate term. In other cases you have right-wing leaning publications which ensure that any article on, say, social security, ends with a boilerplate paragraph illustrating the huge growth of SS as a part of the federal budget and the possible effects that growth has on taxation.
In any case, my overall point is that your media is not independent because it takes sides, and it takes sides consistently. You can obtain something more closely approaching objective reporting by reading a wide variety of news sources, exposing yourself to as many possible biases as possible and trying to be aware of them and filter them out. But on the whole, "media objectivity" is a myth. The biases may often be small and subtle, but they're always there.
Executives making incredibly stupid remarks = OK.
Executives making incredibly unrealistic statements = OK.
Press pointing out problems within Sony = OK
Independent press actually covering a positive story about Sony = BAD.
So, apparently at Sony, idiotic and unrealistic PR is good, even bad PR is good; but good PR is BAD. Brilliant!
How many other ways can Sony tarnish its image?
2. Of course the videogame industry doesn't want an independent gaming press. All three console manufacturers have their own official magazines and websites. Didn't anybody here ever read Nintendo Power magazine? For years, they wouldn't even review games if they were bad - "if you can't say anything nice, don't say anything at all."
3. I think that Kotaku did the right thing by resisting Sony's efforts to control them.
No, it doesn't say that. It MAY say that Sony doesn't want an independent gaming press, but the fact that they reversed the decision would indicate that it (a non-independent press) is just not much of a concern for them. More importantly, it says absolutely nothing about any other game company.
Kotaku had the right (with appropriate disclaimers) to post the article.
Sony has the right to invite whoever they wish to thier press conferences.
And, we as consumers, have the right to not buy Sony's overpriced feature-lacking system.
It's all good, people!
No ripples because this isn't a matter of national security. There's a big difference between rumors of military secrets and rumors that is Sony copying XBL. The media is asked to hold on stories all the time when it concerns the government and govt officials, both because the government doesn't want any leaks at the time and that the media wants to be accurate.
The big deal with this is the fact that Sony even came out and did this is news in itself. It was not only the fact that Sony was being unreasonable but also that they basically confirmed the this rumor isn't so much of a rumor as it is fact. What exactly did Sony do wrong? They turned something little into something big. All they had to say was "no comment".
The first, truly interesting, truly positive news to come along about the PS3(I was even starting to imagine some sort of Mii meets Achievements meets The Sims type environment, as a whole sub-app based on their goods), and Sony fires all cannons at Kotaku for posting a rumor that was leaked by someone either within Sony(but not anyone high up), or someone in one of the closer developers.
What's sad, is this was going to be Sony's entire "Big announcement" next week, that was going to make a lot of current PS3 owners "very happy" they bought their system. Sony took what was going to be very positive, then overreacted to the point of getting universal backlash across the internet, with every indy gaming site blasting right back, further pushing them deeper into the hole of consumer hate they've been digging since early last year.
If it were Nintendo, they would have just stayed quiet and let people use their imaginations, until it was time to reveal the details. If it were MS, they'd have issued a "no comment", then sat back and examined all the comments to see just what the most common ideas were, that might be used in an update to the feature, or an evolution of it. Sony, however, needs to fire their entire management and PR staff, and go back and get new monkeys from the zoo. The ones they have now have learned to start throwing their feces at everyone watching.
"Almost no one wants an independent press and that includes most journalists and editorial staffs of major newspapers."
What in the world are you talking about here?? Did you forget your tin foil hat today?
@ Marshie:
"Sony should have confirmed the rumor (as they did by trying to employ these strong arm tactics) and asked Kotaku to leak the information perhaps a day before the keynote in exchange for some sort of exclusive."
Wrong. Journalists don't do anything -- or rather shouldn't do anything -- in exchange for something else. That's NOT how journalism works, at least not if the reporters are being ethical. If Crecente does what you suggest, then he gives the appearance that he was not breaking the story on a rumor, but in fact getting fed information from Sony to leak in advance on a well-read blog in exhange for an exclusive at a later date. Regardless of what really happened, that'll be how it looks to some readers, and that alone is enough to damage Kotaku's credibility. Journalism about perception as much anything else. And for many readers, perception is reality.
GP is absolutely right: rumors of all kinds get reported in every industry. This industry should be no different. Bully for Brian. F Sony.
And can Sony do anything else wrong?
The PR Department needs to be collectively sent back to school. You don't make threats against the press and you don't try to blackball them when they can convey the details of your actions instantly to their readers. What did Sony think was going to happen? There's no way this threat could have ended well for them, and it's gratifying to see that it took less than a day of pressure to make them realize what they'd done poorly and underscore their need to apologize to Kotaku ASAP.
Kotaku, bless their integrity, gives the impression that the Sony Executive was still disagreeing with him and they just sort of agreed to disagree and played again. I imagine it was closer to Dave Karraker calling Kotaku with a constant stream of "Make it stop! Make it stop! For the love of my bandwidth, please make it stop!"
The funny thing is that the ideal PR solution was presented in the comments section. Sony should have confirmed the rumor (as they did by trying to employ these strong arm tactics) and asked Kotaku to leak the information perhaps a day before the keynote in exchange for some sort of exclusive, perhaps on the Playstation Home itself. I'm sure Kotaku would have delayed the story for a few days in exchange for detailed information about the service days before the competition. Sony should have used the carrot, not the stick.
Bets on whether or not Sony learns it's lesson?
Anyone?
Hmmm... Didn't think so.
It's par for the course that some companies will try a bit of carrot and stick. Usually this is a promise of a future heads-up, or the cold shoulder for a few weeks, and the journal can decide whether it's worth it to sit on the story. These things happen. But a total blackballing is way over the top.
1: Asked a news site not to publish a story.
2: Threatened the news site not to publish the story
3: Thought that the news site wouldn't post anything about it?
My god. Either they have a Nintendo/MS loyalist running the PR department, they're incompetent, or they finally went over the deep end and gave Jack Bowser a management position.
Like it or not, the independent gaming press is more or less a large ad for the games discussed, good or bad. If you really pay attention, you'll be able to avoid the bad games, but not everyone does.
In fact, only Sony has managed to defy the "no such thing as bad press" rule. Constant negative press from Sony themselves has managed to make the PS3 less successfule, but I think it's mostly the cost. Still, they lost a lot of ground because official reps couldn't keep their mouths shut.
This was yet another unconfirmed rumor that would have quietly died out if you hadn't opened your big fat mouth.
Welcome to the land of hubris, Sony. Enjoy your stay.
This industry is probably the most dishonest one out there with the most broken promises. Whenever you get a new system out you always get a load of lies about capabilities and features and they are busting on the press for publishing a rumor.
Hello Mr. Pot I'm Mr. Kettle.
I'm a BIG Wipeout fan, and while I did enjoy Wipeout Pure, unless Sony makes a really good new version of Wipeout that has some innovative features as well as internet play, I'm not going to buy a PS/3 anytime soon...
Good on you Kotaku, I say.
-GP
That said, this really -is- typical Paranoid, Heavy-Handed, and in the end Terminally Klutzy Sony.
Anyway, this is not just Sony. Most large game companies, even our precious ninty, want to treat video game journalism as free PR, and not, well, journalism. I'm glad this all worked out, largely due to personal relationships, and not lawyer scum. (Apologies to Tom Buscaglia, and Shaun Skipper)
Handshake and a beer; not litigation. Hooray for common sense!
Oh, in several cases above (such as the US "Hostage" that turned out to be one of those large GI Joe dolls) I'm quite certain it was simply a case of incompetence/negligence. However, there are many cases where both the AP and Reuters have retreated into "How dare you question us, we never tell anything but the absolute unvarnished perfect TRUTH!" mode. They did it with Jamil Hussein's patently false story about the blown up and burnt down mosques, and even did it originally with the Adnan Hajj photoshopped photos, first saying A) the photos weren't retouched because no retouched photo could pass through the five layers of editors between the photographer and the photo going out on the wires, then B) the photos were slightly retouched to remove dirt on the negative (patently false), then FINALLY admitting C) that the photos were edited.
When this happens over and over, and always happens in stories and manners so as to further the same spin to the facts, it stops becoming isolated incidents or "rogue reporters" (as the saying goes, once is happenstance, twice is coincidence, three times is...). I'm sure you're familiar with the classic practice among law firms, businesses, and anyone else engaging in questionable practices: Always have someone mid-ranking to low-ranking in the food chain you can throw to the wolves if you get caught. That's the pattern I see here. An example of very, very obvious journalistic fraud is uncovered that somehow managed to slip through those "five layers of editors" despite those editors supposedly being trained professionals, they deny, backtrack the denial, finally cop to the fakery and attribute it to a rogue and unlicensed action by subordinates or perhaps one mid-level editor, who are then fired...and they continue with business as usual until they're caught again without doing anything to combat the issue. To me, that sends a message that these practices are at least -tolerated- at the institutional level in much the same way I've seen other businesses engage in dubiously legal practices with the unspoken understanding that "if you are compromised, the management will disavow any knowledge...".
Thanks for taking the time to post all this. There's definitely a lot of evidence there, and I'll be looking at it a bit more in days to come.
I'm still skeptical, though, that it was the conscious decision of the AP or any of the other news organizations to publish false (or falsified) information - certainly stuff like this gets published at times, but that alone does not confirm that it's published with intent to misinform. That ambulance incident is by far the most damning piece of evidence, but the only thing about it that implicates the AP as a whole, and not just individual reporters and sources, is their staunch support of the story as originally told, as they were subtly correcting it in other articles (the "doublethink").
It seems to me that much of the false information published by news outlets is simply a result of the rapid pace of this class of journalism. Fact-checking is done in these stories, but it's nowhere close in detail to the checking that can be done on a story weeks or months in the making (or to that which has been done on these false stories since then). I think it's just a simple reality that fast-breaking stories often contain false information that can blow out of proportion, and that sources or reporters can play this system to try to garner more attention for themselves or their outlet with little risk of getting caught.
In the end, the best thing to take away from this seems not to be "don't trust the media", but "don't trust the media....initially". AP and the rest do serve an important purpose by getting stories out fast, and nowadays any errors they may make are usually caught by others (blogs etc.) who can take the time to look into each story more deeply.
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