FTC Study Coverage: Were These Media Outlets Reading the Same Report ???

FTC Study Coverage: Were These Media Outlets Reading the Same Report ???

April 13, 2007
Here at GamePolitics we were amazed by the wide variation in how media outlets interpreted yesterday's FTC report on marketing media violence to children.

It's true that the FTC report was a mixed bag, acknowledging some progress but also expressing some concerns. But does that explain the wide variation in headlines seen below?

FTC says content curbs fall short  - L.A. Times

FTC: game industry self-policing improving - GameSpot

Report says the young buy violent games and moviesNY Times

FTC: self-regulation of violent content working - Beta News

Children still see ads for violent content - Advertising Age

FTC: games are better regulated than music, movies - Ars Technica

FTC: violence still marketed to youths - Hollywood Reporter

FTC violence marketing report show general compliance - Broadcasting & Cable

FTC report: mixed reviews on industry's ability to self-regulate - Joystiq

FTC: game industry stricter than movies, music - Kotaku

Report: Violence still aimed at kids - Variety

FTC scolds marketers about violent content - AdWeek

FTC: M-rated games still marketed to minors - Next Generation

FTC Report: Violence Still a Problem in Marketing - TV Week

FTC report praises, spanks video game industy - GamePolitics 

Comments

It doesn't surprise me if some, if not most, of the news outlets spinning these days are owned by some company with a political slant. So there's bound to be some bias on the reporting. Whatever keeps them afloat and keep their readers I suppose...
[...] Here’s some light weekend reading about politics, the media and gaming. Earlier this week the U.S. Federal Trade Commission released a report about the gaming industry. The real fun for industry folk was seeing how all the various media outlets would report the news and what their headlines would be. Below is the list, shamelessly ripped-off from Dennis McCauley over at GamePolitics, of various media outlets and their take on the report: [...]
"I’ll give the media a little bit of leeway for sensationalism, but they still have to stick to the facts. The NYT headline is a blatant misrepresentation of what the study actually found. There’s a large difference between making your product attractive to people and flat out lying. "

Well, it's TECHNICALLY true, but only that. It's very, very misleading...
[...] This week saw the publication of a report(PDF) by the U.S. Federal Trade Commission into the marketing of violent entertainment to children. Joystiq has an article (with a list that was “shamelessly ripped off” from GamePolitics) on how the report’s findings were reported by various media outlets. [...]
dose zippys eyes fail him or is all the "professional" news outlets trouncing games to sale paper?
The world doesn't stop spinning, and neither does the news, it would seem. Damn. At least Joystiq and GP tries to show that the news was both good and bad in their blurb to get folks hooked on the article.
Mmmm... nothing like the smell of spin in the morning.
@Jabrwock

I'll give the media a little bit of leeway for sensationalism, but they still have to stick to the facts. The NYT headline is a blatant misrepresentation of what the study actually found. There's a large difference between making your product attractive to people and flat out lying.
Media Bias is all over the place. Consider this from Google News:

Federal Agencies Improve Grades in Information Security
Washington Post, DC - Apr 12, 2007
The federal government got an overall grade of C-minus for their cyber-security efforts in 2006, a congressional oversight committee said today. ...

US Agencies Fail Cybersecurity Tests
PC World - Apr 12, 2007
Overall government grades improve slightly, but Homeland Security, Defense, and State departments still need work. The US departments of Defense and State ...

Feds grade agencies on security; a third get failing marks
Computerworld, MA - Apr 12, 2007
April 12, 2007 (Computerworld) -- The federal government today got an overall grade of C-minus in an annual computer security report card that evaluates the ...

Can you spot the fair and balanced headline?
@Ned

While the rating itself is on the front, the other descriptors aren't, and in a place like Walmart where there is the Wall-O-Glass, it'd be nice to be able to see the additional descriptors. A detailed explanation if needed can be on the back, but it can't hurt to put 2-3 words extra on the front label.
I also wish that movies would do the same (and by same, I mean actually put a freaking label on the front)
My favorite yellow journalism technique is the question mark. You can say whatever the f*#@ you want, as long as it has a question mark after it. For example, you all probably know that we have pretty conclusive exculpatory forensic evidence in the Duke Rape Case and that all charges were dismissed (and there was enough misconduct by Nifong that he's now under investigation)...if this was being covered the way games are being covered, you'd see headlines like this:

"Duke Rape Case Coverup? Evidence Falsified?" (actually, come to think of it, let's wait and see because I wouldn't be at all surprised to see a headline that skirts close to the one I just made up).
@ Jaberwock

Exactly. I learned about this in my journalism class, it's called yellow journalism. It's where you put the biggest, most outrageous headlines, big, colorful pictures, and embellished stories to sell papers. Fear sells. People would rather read a headline talking about how video games are turning kids into maniac killers, than a headline talking about how good the industry is doing.
"Finally, it recommends that the video game industry place content descriptors on the front of product packaging and research why many parents believe that the system could do a better job of informing them about the level of violence in some games."- Hollywood Reporter


I just looked through most of my games; every one has an ESRB label. On the back of the box are another label and the content in the game (content descriptors).
I don’t understand why it’s so hard to flip over the box, to get the same information. I also fail to see the difference it will make.

In my local game store as well as a near by Target there are signs explaining the ESRB code.
It seems to me that there are tools for parents, they just don’t utilize them. I don't understand why it’s so hard for parents to understand the ESRB code.
I don't think there's much wrong with most of these headlines. Trying to capture a 140-page report in a few short words is a pretty difficult task, and you're left with each writer or editor trying to pull the most newsworthy bit out of the article (considering their own unique audiences) and draw attention to it. In some of these cases the articles are talking about the report's overall conclusions on film, music, and games; some of them are specific to one medium. I believe it's the duty of the headline writer to attempt to accurately reflect the news, but it's also the duty of the media savvy reader to understand that sacrifices to nuanced depictions have to be made in sometimes, and to actually read deeper than the headline in order to get the actual story.
@point09micron

"all the so-called journalists do is keyword search things like “violence” and “gun” etc. rather than actually read the full report."

Depends on the paper. Sometimes the headline, which is chosen by the editor, barely has anything in relation with the story. Read some of the articles. Especially the ones where the headline is pretty dire. I'll bet the actual story is pretty disappointing in comparison...
It's obvious what's going on here. The "culture of fear" makes for good headlines, so all the so-called journalists do is keyword search things like "violence" and "gun" etc. rather than actually read the full report.
@Jabrwock

I wouldn't buy the paper. All that news was available online last night
Notice how mostly the web-based sources take a balanced approach, and mostly the print media scream bloody murder.

Doom and gloom titles sell... what can I say.
I've submitted a similar story on several websites. I find this journalism absolutely appalling. If this isn't the definition of a 'media bias', I don't know what is.
I would like to say that through these other articles I have learned the opinions of the MPAA and the RIAA on this report.

MPAA - "We are the best. Everyone loves us."

RIAA - "We are music. We will do what we want."

ESRB/ESA/ECA - "Thank you for noticing our improvements. Now we will go improve some more."

Notice that the media that is "for kids" shows the most maturity of the three.
@Matt

Think sensationalism. Honestly if you see a newspaper that has the headline: "Games industry doing fine, could use some improvement: Gov Watchdog", are you going to pick it up? Or are you going to pick up the paper that says "CHILDREN ARE BEING MIND-RAPED BY INDUSTRY: GOV MORALITY WATCHDOG"

Panic sells...
What best serves my interests, what will get me the best sales, what can I do without being sued for libel/slander.
Thanks, GP, both for a reasonable, intelligent article on the FTC report when it was released as well as this interesting little story. Coverage of the coverage is a pretty poignant way to point out the bias and sensationalism of even the mainstream media outlets.
Here's to GP for showing more journalistic integrity than the big boys of media.
Yeah,
I wonder why the game industry gets so much crap and the MPAA and their R rated movies, or the major networks and their Horribly disgusting shows are not being censured as much.


Bear in mind, I am 21 years old with a full beard. Went to gamestop for Def Jam Icon, and was asked for 2 forms of ID. I went next door and purchased "Borat" and "V for Vendetta", no ID asked for. Even more alarming I bought 500 9mm hollow point rounds to take to the range, no ID.

This modern marketplace is madness
LA Times- Does not mention that 3/4 of undercover kids were able to buy R movies. They only focused on Movie Tickets because that is the only good that the movie industry showed in this report.

NY Times- fairly good. Focused on the movie industry and its lack of enforcement on all levels.

Both Beta News and Advertising Age go to the same page.

Hollywood reporter- "Finally, it recommends that the video game industry place content descriptors on the front of product packaging and research why many parents believe that the system could do a better job of informing them about the level of violence in some games."

They said the same thing about movies. Other wise a decent article. I like the quotes from the MPAA and the RIAA. The MPAA basically said, "We are the Best. Yay for us." the RIAA basically said, "We don't care what you think."

Broadcasting and Cable focused mostly on the advertising.

Variety is the same as B&C

Adweek sounds like they are in bed with the CSM group.

The rest were game only sites and focused on the game aspects of the report and made little or no references to the movie and music side. I found that the most Biased of the articles came from California, surprise surprise.
That is amazing...

Maybe it's because I'm not a "seasoned journalist", but I just don't get how editors can sleep at night when all they do is pump out sensationalist propaganda that suits whoever is paying their bills.

Why must the media twist the facts instead of just reporting the news? Is it because they think we (as the general public) are too stupid to handle it?
If I hear "violence is marketed/sold to kids" one more time, i swear i'm gona punch a baby or something. For the last time, they are not doing in intentionally! It's the dummy parents buying Gears Of War for little timmy, oblivious to the giant M in the right hand corner of the box, and apparently to the word WAR in the dam tittle. But even then it's not allways the parents fault. It's the clerks fault for selling the kid the game in the first place. It's not the Video game companys fault that Wal-mart decided to hire some idiot that would sell F.E.A.R to a 9 year old. Don't people who work at places that sell video games get told to ID people who look underage? Excuse me if the ESRB can't have a represenitive at every store on the planet to enforse the rules. But atleast they are trying to enforce it by telling parents what is in the game and what the ratings mean.
ANyone else find it mildly ironic that the 2 most fair and balanced reports in the whole list was Joystiq and GP?

How sad that the MSM has fallen so far eh? It proves once and for all that regardless what a certain whack job lawyer says, GP was always far more unbiased then the MSM!

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