The advert for Burnout Dominator showed a wrecked sports car, broken glass and a burning tyre, and had the slogan "Inner peace through outer violence".

...Games firm Electronic Arts said the poster was obviously for a video game. The advert would not be seen to support actual violence, the company added. Those who complained thought the poster was offensive and likely to encourage violence, dangerous driving or vandalism.

We considered that the vivid depiction of the crashed car and burning tyre, combined with the slogans implication that people could achieve inner peace through acts of violence, was likely to cause serious or widespread offence.

We noted Electronic Arts argument that the ad's message was that playing the Burnout Dominator game might relieve stress and tension in real life.

We considered the ad's placement on the London Underground meant that it would be viewed by many, including young people.

We considered that the images of a car that seemed to have crashed at high speed and a burning tyre, together with a reference to violence, could be seen to condone a violent lifestyle, anti-social behaviour or dangerous driving. We concluded that the ad was irresponsible.

The campaign is based on Kah Ra Shin, which originated in 19th-century Tibet.... The interactive website http://www.kahrashin.com/ teaches visitors how to use the Kah Ra Shin philosophy of releasing inner peace through outer violence through several videos...  One video shows how for extreme cases of deep rooted and pathological anger, masters prescribe a new method of release—the adrenalin-fueled Burnout Dominator.