BREAKING: Microsoft Does the Right Thing About Ring of Death Hardware Failure

Let’s give credit where credit is due.

As recently as this morning, GamePolitics has been beating on Microsoft over the massive Xbox 360 hardware failure rate. But today, in an interview broadcast on the Major Nelson podcast, MS exec Peter Moore announced a stunning – and very consumer-friendly -warranty policy.

Moore has also posted an open letter on the Xbox.com site explaining the new warranty:

You’ve spoken, and we’ve heard you. Good service and a good customer experience are areas of the business that we care deeply about. And frankly, we’ve not been doing a good enough job…

…we are announcing  today a three-year warranty that covers any console that displays a three flashing red lights error message… Microsoft will repair the console free of charge—including shipping—for three years from the console’s purchase date…

If we have let any of you down in the experience you have had with your Xbox 360, we sincerely apologize. We are taking responsibility and are making these changes to ensure that every Xbox 360 owner continues to have a great experience…

I want to thank you, on behalf of all us at Microsoft, for your loyalty. 

GP: Aw, Peter, you big tattooed lug, you had us at three year warranty…

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