For the ESA, selling more games is good and software piracy is bad.
No wonder then that the organization, which represents U.S. game publishers, has jumped on board with the recently-signed USA-South Korea Free Trade Agreement. Said ESA boss Mike Gallagher:
The U.S.– Korea FTA will provide enhanced intellectual property protections and more favorable trade treatment for a range of digital products, including computer and video games.
The ESA expects the deal to result in:
…non-discriminatory and duty-free treatment for all digital products, including computer and video games, whether imported in physical form or over the Internet.
Game publishers expect the deal will help in their battle against pirates, as well:
Recognizing South Korea’s high broadband penetration, the FTA includes additional commitments to augment enforcement efforts against Internet piracy.
South Korean publishers are widely-regarded as innovators in the entertainment software industry, particularly with respect to online games. Industry experts believe that this treaty will promote additional opportunities for U.S. and South Korean game publishers with regard to sales, investment and future collaboration.