Washington Post on How GameCo's Court Game Writers

Washington Post on How GameCo's Court Game Writers

July 6, 2007
Company-paid junkets to India, Las Vegas and Russia for writers covering the game scene?

Apparently so.

In the Washington Post, reporter Mike Musgrove returns from a Fallout 3 press event near D.C. with a report on the shaky state of today's video game journalism.

While newspapers as well as some print mags and websites will typically not allow writers to accept company-paid travel, such rules are often non-existent for other publications and online outlets. The WaPo article quotes Bethesda PR exec Pete Hines:
What we're trying to accomplish with an event like this is to have the undivided attention of the important people in our industry, that cover the industry. There are a lot of titles out there competing for attention.

In Gaming Today, Shawn Sines, who also writes for the Columbus Dispatch, comments:
Coming from a traditional news background I often turn my nose up ethically when I hear of these things but the rules are very different with Web based media or video-game magazines where the advertising and editorial content is so closely dependent on exclusives and advertising deals.

While I’m not saying companies buy positive reviews from these companies you won’t find The New York Times or Newsweek visiting one of these events on a publisher's dime because of the implications of influence..

Most legitimate gaming journalists and editors are above allowing advertisers to unduly influence their editorial content or so we’d all like to believe.

Comments

1up you say?! Ahah! No wonder. 1up is full of morons. Look at their preview of Fallout 3, those guys don't know jack about fallout!

It's a shame some people still read them... -_-
Some games journalists are total losers. This one guy wrote a preview about my game without even trying it! He made up a bunch of negative stuff just becuase he didn't like our publisher. His editor busted him but then when our game came out the same guy got to write the review. Guess what he gave it a bad review! What a sleeze ball. The site was 1up FYI.
I made a little article directly related to this in my site, but I added something that may be of interest (http://megascore.biz/?p=32):

(...) what really is surprising, at least to me, is that developer houses dishonestly choose what editors should and should not attend to their media events. Maybe if you read the following quote you will understand it better. It’s from Thomas “Brother None” Beekers, one of the admins of No Mutants Allowed, the biggest Fallout fansite, and was found at the RPGWatch.

They’re not editors, at least not all of them. One of the invitees, the guy from critical-hits.com NMA talked to [here - TS] , has a normal dayjob and runs the place on a volunteer basis. The place has about 1/4th the hits of NMA. I asked Matt [Matt Grandstaff, Bethsoft’s community manager, from Public Relations department - TS] what was up with him getting invited and not us, no reply.


It’s really sad, but it works this way. Not that I didn’t knew it is like that, but it’s still sad… I’m just trying to spread the word…
Are my eyes deceiving me or has someone finally said something about the ultra shady, backdoor dealing industry of videogame "journalism". And yes I use that term loosely when publications routinely receive tons, yes tons, of free things - on top of free games - from the companies they are supposed to report on.

I know no one is going to give a shit. I've been exposing this on my blog and posting this truth in forums for a long itme and all gamers do is brush it off and continue to swoon over their favorite writers like some crazed little girl idolizing a pop star. Such is the nature of fanboyism.

The videogame "Journalism" industry has a long, long, long way to go before they achieve any sort of credibility, but they may not even care. Gamer will still love them and buy what they're selling and the "journalists" will continue to enjoy the free swag, secret previews and perks from the industry while touting some sort of laughable intregrity.
@RadarX

The editor knows which ads are running in the current issues and on which page. They read every review that is to be published. They will not place a negative review of a game that has a full page ad or any ad for that matter. It is bad for business.

Online it is a little different, but much the same. Online they are more dependant on ads and seek to apease the game publisher. If they get unhappy, then the site could go down.

But there are writers and editors who have the guts to stand up to bullish tactics and see through blatant bribe attempts. Here is a good article about the subject:

http://www.igda.org/columns/clash/clash_Jun07.php
[...] An Inside Play To Sway Video Gamers [Washington Post via Game Politics] [...]
This just in! Important figures who want good PR court journalists to convince them to write stories portraying these figures in the best light.

Also, I'm not wearing a shirt. Film at 11.
Ever since I saw a small website I worked for have roughly 8 different articles slamming Sony get turned "dark" because they "were getting noticed by Sony", I have had zero faith in whatever "journalists" in the game industry have to say. It's truly sad to see firsthand the dirty politics that go on behind the scenes for exclusives and scoops.

I always thought Journalists were supposed to be unbiased and come correct with their reviews, but that one experience has left a really sour taste in my mouth regarding game journalists.
[...] [Via GamePolitics] [...]
You may run an ad for World of Warcraft over the top of an editorial bashing it to pieces.

Not if you want to continue to recieve advance review copies of a game from Blizzard. And without review copies of the game being sent to a magazine/website, that means they have to go purchase the game itself when it's available, and by the time the review comes out your a week or two behind the competition that did get review copies of a game.

Writers have no control over the advertising content of the magazine, but the game publishers/developer's PR department who aranged those ads have control over who gets review copies of a game.
What you have to take into consideration though is there is a content side and a business side. They rarely meet together. Writers have no control over what their network advertises unless the writer owns the network of course. You may run an ad for World of Warcraft over the top of an editorial bashing it to pieces.
I have always been sceptical of game journalists. They review the same things that advertise in their magazine/website. It just screams "Buy my opinion."

But it is nice to know that there are journalists out there who have some integrity and avoid being bought while still enjoying the benefits of being a popular journalist.
I mean I only trust the game journalists so much. When half of the news is rumor and speculation, and the other half weird reviews I take it with a grain of salt.
Finally something positive about game writers, it's about time.
ah, Shawn... hadn't downed my coffee yet ... fixed, and thx for the heads-up
Thanks for the mention, can we get the credit changed to the Columbus Dispatch... I know most people wouldn't care but I suspect the Columbia Dispatch mention is a typo anyway. Thank you:)
enter text? test, sorry

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