
Company-paid junkets to India, Las Vegas and Russia for writers covering the game scene?
Apparently so.
In the
Washington Post, reporter Mike Musgrove returns from a Fallout 3 press event near D.C. with a report on the shaky state of today's video game journalism.
While newspapers as well as some print mags and websites will typically not allow writers to accept company-paid travel, such rules are often non-existent for other publications and online outlets. The WaPo article quotes Bethesda PR exec Pete Hines:
What we're trying to accomplish with an event like this is to have the undivided attention of the important people in our industry, that cover the industry. There are a lot of titles out there competing for attention.
In
Gaming Today, Shawn Sines, who also writes for the Columbus Dispatch, comments:
Coming from a traditional news background I often turn my nose up ethically when I hear of these things but the rules are very different with Web based media or video-game magazines where the advertising and editorial content is so closely dependent on exclusives and advertising deals.
While I’m not saying companies buy positive reviews from these companies you won’t find The New York Times or Newsweek visiting one of these events on a publisher's dime because of the implications of influence..
Most legitimate gaming journalists and editors are above allowing advertisers to unduly influence their editorial content or so we’d all like to believe.
Comments
It's a shame some people still read them... -_-
I know no one is going to give a shit. I've been exposing this on my blog and posting this truth in forums for a long itme and all gamers do is brush it off and continue to swoon over their favorite writers like some crazed little girl idolizing a pop star. Such is the nature of fanboyism.
The videogame "Journalism" industry has a long, long, long way to go before they achieve any sort of credibility, but they may not even care. Gamer will still love them and buy what they're selling and the "journalists" will continue to enjoy the free swag, secret previews and perks from the industry while touting some sort of laughable intregrity.
The editor knows which ads are running in the current issues and on which page. They read every review that is to be published. They will not place a negative review of a game that has a full page ad or any ad for that matter. It is bad for business.
Online it is a little different, but much the same. Online they are more dependant on ads and seek to apease the game publisher. If they get unhappy, then the site could go down.
But there are writers and editors who have the guts to stand up to bullish tactics and see through blatant bribe attempts. Here is a good article about the subject:
http://www.igda.org/columns/clash/clash_Jun07.php
Also, I'm not wearing a shirt. Film at 11.
I always thought Journalists were supposed to be unbiased and come correct with their reviews, but that one experience has left a really sour taste in my mouth regarding game journalists.
Not if you want to continue to recieve advance review copies of a game from Blizzard. And without review copies of the game being sent to a magazine/website, that means they have to go purchase the game itself when it's available, and by the time the review comes out your a week or two behind the competition that did get review copies of a game.
Writers have no control over the advertising content of the magazine, but the game publishers/developer's PR department who aranged those ads have control over who gets review copies of a game.
But it is nice to know that there are journalists out there who have some integrity and avoid being bought while still enjoying the benefits of being a popular journalist.
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