Rhode Island Attorney General Partners with ESRB in Ad Campaign

August 10, 2007 -
lynch.jpg

Another state attorney general has expressed support for the video game industry's rating system.

Rhode Island's Patrick Lynch (D, left) announced yesterday that he would participate in a public service announcement (PSA) campaign designed to raise parental awareness of video game content issues. The campaign, which begins this month, will feature radio and TV spots. Lynch, who will appear along with his daughter, 12, and son, 11, said:
Before children and teenagers grab the controls to play a video game, we’re asking parents to control the types of games their kids play by checking the game’s rating. Most parents routinely check the ratings of movies before taking or allowing their children to see films, and I’m honored to join with ESRB to ask parents to use that same level of vigilance concerning video games. It’s up to us, as parents, to take every measure possible to increase protections for our children. Using the excellent ESRB rating system is an extremely important and positive step.

ESRB president Patricia Vance, who joined Lynch for the announcement, said:
We are very proud to have the support of Attorney General Lynch in reaching out to Rhode Island’s parents to raise awareness of the ratings and urge parents to use them when buying or renting games.

In 2006 the ESRB worked out similar arrangement with the attorneys general of Utah (Mark Shurtleff) and Georgia (Thurbert Baker). Pennsylvania A.G. Tom Corbett has also expressed support for the ESRB as well as for built-in parental controls in game consoles.

Comments

Re: Rhode Island Attorney General Partners with ESRB in Ad ...

The ESRB is unwilling to listen to consumer demands where as legislation wouldn't really have a choice and would pretty much HAVE to listen to consumers. Thats how.

__________________________________________________

thomas maximus

rhode island drug rehab

THIS is what politics should be! Indivualism, government is there to educate and not restrict, and fundamental appreciation for parental rights!

Many of us realize the significance and implications of the ESRB and the ratings they have in place, however, some individuals wish for those ratings to not only reflect the opinions of parents but the the opinions of all gamers. Some people just don't like organizations that serve parents to have so much power over how the entertainment they purchased is rated. But I digress.

Overall this is a good step in the right direction. The industry does need this badly. This needs to continue and then there are a couple other issues that the industry needs to take care of for the consumers. Issues such as those surrounding Consoles, Retailers and the ESRB. To me those issues are what really matter and this just makes me say thats nice and move on.

Bravo for the balls to actually educate rather than push for wasteful legislation. We can dispute the motives of the ESRB all we want, but government working within the system of ratings to educate parents on game content is what the industry needs right now. The ESRB is what allows us to have games without laws telling us what we may choose. It just would be nice if more people took the effort to be aware of the implications and significance of the organization and its ratings.

would = should. I need to start screening my posts before I press the enter key. Sorry.

I think the ESRB plays into the "protect the children" garbage we hear so often. Sure its slightly better than legislation but only by so much. The ESRB is unwilling to listen to consumer demands where as legislation wouldn't really have a choice and would pretty much HAVE to listen to consumers. But regardless of that fact the ESRB is still better than legislation. I hope for the day the ESRB wakes up and starts serving all video game consumers rather than just the ones with children. Also for the day people to understand why they would be serving all video game consumers instead of just children. Wake up.

I dunno, personally I think the ESRB is horribly flawed. I don't really see this as a good thing. Yes, it beats legislation, but he's not really taking an anti legislation stance either.

nothing against him but this whole "protect the children" thing is really starting to make my ears bleed.

It seems as though it the legislative branch that wants to legislate, ignorantly might i add, while the judicial branch is seeming pretty competent on this issue. hope they keep judiciating correctly in the future.

Now that's what I like to see. Bravo, Lynch :)

@hayabusa75

I didn't consider that, but looking it is quite possible.

I like the fact that he's actually trying to set the example as a parent. Kudos to you, Mr. Lynch.

This is good. Another politician who believes education rather then legislation is the answer.

I really need to contact my state's attorney general and convince him to do this. This would so help to get rid of the stigma here. I'm Oklahoma by the way. We currently have one law in court and the other may never get voted on. But such a step for the AG would help a lot.

Now if we could only get lawmakers to endorse it.

@kurisu7885:

More than his name, I think it's noteworthy how young he appears to be. Maybe he's a gamer himself?

"Before children and teenagers grab the controls to play a video game, we’re asking parents to control the types of games their kids play by checking the game’s rating."

It's an unfortunate thing that they have to ask the parents to do this, when they should be doing it already.

And another note, does anyone find the name Lynch ironic for someone who is trying to help? It seems to be the word for what some try to do to the industry :P

sweet, chalk up another one for the good guys.

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