
M-rated games may not be the largest market segment, but they could well be the best-selling.
Just-released data from
electronic entertainment design & research (EEDAR) reports:
Mature rated titles, comprising 10% of all US retail games examined, have both the highest average Metacritic scores and the highest average gross sales in the United States. This is despite not being offered for sale at some major retailers...
The Action genre is the most prevalent in the market at 24% of all available titles, through the Shooter genre has the highest gross sales.
Over at
PC World Matt Peckham writes:
Surprising or not, [the EEDAR data is] still pretty astounding. And a little worrisome. You can bet that number's at least partially composed of M-rated sales to minors. I suppose we'll eventually see this study turn up in the pocket of some crusading politician as another truncheon to convince us we should let the government surrogate parent.
GP: Frankly, I don't find this data surprising at all. While the game industry spin invariably points to the low overall percentage of M-rated titles compared to E's and T's, many of the most-anticipated games are frequently M's.
This year is a typical example: Halo 3, GTA IV (until delayed), BioShock, Manhunt 2 (whipped up by the AO hype). On the other hand, you've got the likes of Madden (E), Metroid Prime 3 Corruption (T) and Rock Band (T).
Comments
well i give it maybe 3 hours before nutcase jack shows up
dont think the gta games would of been what they were if they were say Rated T
I wouldn't say they are superior, but some of them are good in a different but equal way. I like games such as Trauma Center: Second Option and Super Paper Mario. But I wouldn't want to subsist on them alone. I need sometimes grittier, mature games such as Half-Life 2, S.t.a.l.k.e.r and Silent Hill. They have an atmosphere that just wouldn't be possible to weave without blood and guts.
"should have seen"
should be read as
wasn't supposed to have seen...
That being said I'm not really looking forward to any of those listed, well except for Rock Band.
It's very hard to create an E or E+10 game that is ultra flashy and drawns in large numbers of gamers.
I mean, really, how much flash can you give to Tetris or Solitaire?
Nightwng2000
NW2K Software
would you go see Bringing out the Dead or Die Hard if they were PG? likely not.
Well, a Die Hard PG movie is possible, but a lot of good writing has to go into it. Horror movies, however, are far better as R than PG.
It is, however, extremely difficult to get a G for a movie filled with action. Even Disney found that out.
Nightwng2000
NW2K Software
DUH!!!
People like realism, or at least things that are closer to it. Not that games really go there, but generally, the closer you get to depicting how people actually act and what things are really like in the real world, the harsher it will be rated.
Think of comparing a game with a single extremely realistic murder/ combat death that depicts the whole horrible process versus some mindless drone killing, ala Perfect Dark.
People like sincerity, censors apparently don't.
I can honestly say, I buy what I'm interested in - I haven't so much as blinked at a rating in years. That's kind of where my - it's just a coincidence theory falls apart really. As I've gotten older my tastes have kind of changed/evolved. It's no guarantee that I'll automatically be interested in a M-rated game, but it's a pretty good bet that I don't indulge in many t rated's. Driving/racing games are as close as I get really. Other then that, I'm tending to gravitate towards a different kind of experience. XBLA is proof of that. They'll release ROM's of games I used to be mega into. I'll download it thinking - OH, WOW, I USED TO THINK this was COOOL.... and it turns into...ug... I used to think this was cool....
The more I think about this - yeah, you guys are probably right. It's probably not just a coincidence.
Franchises play a big role in that market research. Let's think of some of the best-selling titles that are rated 'M': Diablo, Max Payne, Grand Theft Auto, Resident Evil, Halo... the list goes on.
And I don't think the success of those games has anything to do with their 'M' rating. It's all about quality, gameplay, and story. And hey, World of Warcraft is rated 'T' and Civilization 'E'. Look how well those games sell.
There are a huge, literally numerically amazing, number of games out there. Of them:
Every movie has at least one 'game of the movie' these days. Quite a lot of these 'games of the movies' are targeted at younger children.
Every successful Cartoon franchise has a 'game of the cartoon'. Even Dora, the world famous explorer you know, has video games now. Pokemon is not an exception to this rule.
Every successful "toy" franchise has a 'game of the toy'. Sure, LEGO star wars was good - but it was an exception to the rule. For every LEGO star wars, there are a multitude of Barbie Horse Adventure games.
If you've stopped to try playing any of them? They pretty much all suck. Badly. It shouldn't surprise us that they don't (always) sell well.
They exist, and continue to exist, because bad games riding off the IP of even good movies will always be profitable - bad games are cheap.
So yes, it's clearly true that the video game industry markets games to children. Just not in M-rated titles!
Also...maybe we should ask ourselves why or if many T rated games exist based upon the IP of R rated movies. As I am human, I'm tempted to detect some causality here, but without some sort of evidence that would be a Jackass' mistake.
As an example, Peter Jackson's King Kong: Movie: PC-13. Game: E-T (10+). This is an example of a good game, even, but how does the game make 3 years' difference in the suitability of the subject matter?
I'm sorry Timmy, you can play the game, but you can't watch the movie.
adults have the cash on hand, and kids usually don't but have a parent/guardian who does?
Bingo. Being M doesn't automatically make a game good, and it doesn't have to be M to be good. But if it IS rated M, it means there's a notable degree of extra freedom for the devs to work with. That can make it more mature, more robust, more appealing to the masses.
Think about it in terms of our favorite parallel, the movies. The vast majority of G rated movies out there (especially if they're not animated...) are complete and utter crap. Completely. There are elements you just can't include in the 'lower' rated games/movies that can help advance the story, be it through language, or some visceral scene of violence, or just the discussion of adult themes.
We don't continue to live in a kiddy world when we grow up, so we prefer movies that have grown up, too. They may not be great movies, but if they're that much closer to "reality", we get much better immersion. And face it, reality is definitely rated M or AO.
"Pokemon is not an exception to this rule." - Just wanted to comment on this, Pokemon actually was a game first, then a cartoon. Not the other way around that you are using for your point, but the overall point is still very valid.
Its a shame that most games of the movie/cartoon, suck total ass. Last one I played was Enter the Matrix.... the horror!
One, the BIG games, the ones that always sell million of copies to both hardocre and casual gamers, are almost always M Rated. Those are your Resident Evils, Halos and your Grand Theft Autos, Gears of War, God of War. These games sell very well because they're GOOD, and happen to be M-Rated.
Two, as stated earlier, many M-Rated games are better becasue the developers essentially get free reign to produce an innovated quality title. Hence things like The Darkness on 360 and Devil May Cry on PS2. Compare this to many E and T rated games where there's a constraint like a liscence or a 'for the kids' mandate. Instead of being innovative and finding a way to do something fun in that framework (Viewtiful Joe) they make a lazy game that won't sell to anybody but the fans. (See most any game based on a cartoon)
Three, there is a portion (though I'm not sure how large it is) of the gaming population who equates things that don't have an M-Rating with being stupid or childish. These are, frankly, idiots who think that, say Mario or Rachet'n'Clank are inferior simply becasue they lack blood and guts. (That's not to say you're an idiot for disliking them for other reasons.) This set has nothing in common other than an immature need to prove howe mature they are by playing violent games, and can fall into any actual age group.
Four, adults have more money than kids.
And on this, duh. M Rated games have more freedom, more of an open canvas than T or E rated games. Never have I played a truly solid E rated game. Oddly enough, from my personal experience, a truly compeling story seems to automatically get a game a T or M rating. I've run into a few short-time amusment games that were E rated, but that's about it.
Anyway if M games are the highest sellers, then maybe we can use this to motivate people to pressure the ESRB.
Why would adults want to buy neutered games? I don't like being protected from things I should have seen a decade ago...why would any adult want that in a game???
wasn't there a study that M rated sales to minors account for like .4% of all M rated sales, try to spin that Jack...
i think that most politicians and parents are freaking out over video games because they are jealous. i mean think about it... when they were kids ,what games did they play?? anyone know??? exactly. they didn't play call of duty online or own noobs at halo 3. they played hopscotch and rode bikes. SOUNDS LIKE FUN!!!!!! Now 25 years later PS2'S, PS3'S, XBOX 360 AND WII comes out. they're gonna be pissed. they had a horrible childhood and now their kids get to play video games at the same age as they were when they were kids. they couldn't play back then so they don't want their kids to play.
EXAMPLE??...... Yesterday i rode my bike to game stop and asked for a copy of GTA San Andreas for ps2 and she was like are u 17? and have a parents consent? i said No but i'm 16 1/2 (iim 15 1/2) she said NO. So I had to settle with splinter cell and Ghost Recon Advanced Warfighter. it sucks
SOUNDS KINDA LIKE MY PARENTS!!!!!!
I CAN ONLY PLAY e and Teen.
if anyone knows where u can buy M without a parent tell me please
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