Bill Gates Enforces M-Rating in Midnight Halo 3 Sale

Bill Gates Enforces M-Rating in Midnight Halo 3 Sale

September 25, 2007
Microsoft founder and chairman Bill Gates carded the first guy in a retail line to buy Halo 3. 

Himself. Personally.

As reported by Reuters, Gates was on hand at a midnight launch event at a Best Buy near Microsoft HQ in Redmond, Washington:
Bill Gates was cheered by a crowd of more than 500 people when he emerged from the store to shake hands.

Gates personally sold and autographed the first copy to Ritesh David, a 17-year-old who was stunned to find himself being served by the richest man in America.

"I gotta check your ID to see if you're 17," Gates said, in a joking reference to the game's "mature" rating, meaning it is intended for customers 17 and older.

Comments

I also LOVE the fact that it was a Best Buy that he was at.

Ahem. There's a message there I think.

Ahem.

Nightwng2000
NW2K Software
who wants to bet that thompson is going to claim responsibility and say gates did it out of fear from his legal threat?
Lol whats it matter if that was the real Jack Thompson anyway. His real purpose is to keep the games out of the hands on children or so he says. But there are people under 17 playing the game. My friend got his game at midnight and said there were some moms there with there 12-15 year old sons buying them a copy. One of the clerks told the mom about the rating and they still bought the game for them. Must mean the clerks and parents are doing there jobs.

Anyone else wonder if maybe he is on sting missions right now with his 15 year old son going to different stores to try and get the game with out ID. To prove to the world how the age checking system does not work.
Heh, nice bit of publicity on the part of Mr. Gates.
would've been funnier if he was under age and turned away.
Maybe it was a way to support/mock Jack Thompson for his letter to bill a while back.
Gimmick! But an awesome one.
I wonder what he would have done if the guy was under 17. I'm sure he asked for the ID in a joking way, but it would have been a PR disaster if he had found the guy to be 15 or 16 and sold the game to him anyway. Of course, it would have also been a bad situation on-hand if he had refused to sell it to him as well.
@some guy

If he had refused to sell it I doubt it would have been a disaster... if anything, it would have enforced the idea that the industry is serious about not selling to minors.
Oh, it would have been WAAAAY more funny if a Parent, with their 12 or 13 year old kid were there first.
Gates (to Parent): “I gotta check your ID to see if you’re 17.”

Parent (showing ID): Okey doke, but it's not for me, it's for my daughter.

Gates: Uh, ok. So long as YOU are over 17. Uh, you know this game is rated...

Parent (cutting him off): M, yeah, I know. For Blood and Gore, Mild Language and Viloence. I'm not dumb as the politicians and certain other individuals and organizations want the General Public to think Parents are. I know about the ESRB, GameSpot, and several dozen other review, preview, and informational resources. I also know my OWN child better than any of them. And... (goes into a 20 minute rant about being educated about video games, movies, TV, music, and where to find information about each product and knowing their child better than anyone else and not needing their Parental Rights overridden by tin-pot-dictator-wannabes.) Oh, and it's great to meet you Mr. Gates. I'm a big fan of Microsoft, except for... (goes into another 20 minute rant about buggy OSes, EULAs that violate consumer rights, and several other issues of importance).

Gates: Uh, yeah, ok, great to meet you too. Uh, yeah. :: Walks out stunned by such a well informed, and talkative, Parent and consumer.

Nightwng2000
NW2K Software
Hmm, didn't someone say this night wasn't going to happen? I watched the coverage on G4 and tried to win a 360, no such luck, so the night is rather ,meaningless to me.
as a sidenote, heres a pic that someone found the windows blue screen of death in halo 3. HAHA!

http://www.flickr.com/photos/yamilg/1433360467/
@theninja

Always loved Microsoft's sense of humor about that whole thing.
Well that ought to put Jack in his place.
Hmm. Now i ponder, should i actually bother to go buy a 360. Will the advent of Halo 3 make microsoft re-double its efforts to fix the Red Rings of Death? I'm lazy and i don't want to have to send in my 360.

Halo 3, your so damn Tempting! So Very Damned Tempting!!!
Getting Halo 3 last night was a nightmare if you didn't have ID. They had a zero tolerance policy about it, they didn't care if you were forty! I had to get my 18 year old little brother to buy it for me. How embarrassing. :P I remember picking up Bioshock and a few weeks ago and getting carded then too. In fact I remember being carded there years ago, whenever I got an M rated game. Management is apparently very serious about these rules. I'm sure an employee would get a write up for forgetting to card someone.

I think Jack is willfully ignorant of these policies. "Any kid can run in and buy these things!!!" That's an utter lie Jack.
This is actually pretty cool. The richest man in the world working in retail, if only for 30 seconds. That's pretty funny. It also shows that he is well aware of how big Halo 3 is.
@theninja

HAHAHAHA! I love it! :D
I think the message is clear.

Jack Thompson, go shut yourself in the cooler.
Kudos to Bill Gates on this one.

Not planning on any sudden flu viruses, but picking my copy up during lunch.
This isn't suprising. Remember the Xbox 1 launch? I believe Gates personally sold the first one as well.
Also, the Blue Screen of Death was a common occurrence in Halo 2. Notably, the computer to open the garage doors in the Zanzibar multiplayer map would go blue screen after you activated the doors.
at least he has a sense of humor
Pretty cool I must say :) .
Guys - I have to say, I'm no fan of the Gates-meister, however, as amusing it would have been if there had been some kind of social faux-pas..... Well, let's not kid ourselves. The "first-purchaser" was almost certainly screened. High probability that the fact that he was 17 and had his ID was no accident.

Funky - for the life of me I can't remember ever being carded for a game. Then again I'm in my mid 30's, and people my age don't shop the same way teenagers do. (Clerks have a tendency to zero in on us. I suspect it's because we have discretionary income, usually know what we want and don't have to ask mommy for the money - but not being in retail - I don't know for sure.)
[...] Original post here [...]
@jadedcritic

I'm 27 and i still get carded for 18 rated things here in the UK. Even for gaming magazines where the demo disc got a rating ^^

My personal experience here is that shops do a fine job enforcing ratings.
Jack, you've just had the piss taken by the richest man in the world. How does it feel?
What if the kid was like me and was almost 18 but still didn't have ID? That would've been awkward.
Awesome! Take THAT Jacko, people DO care about our nations youth...Even if I already know a 14 year old that got the $70 edtiton.
Haha, I just saw this on MSNBC and was wondering if GP reported it...
I think you're all missing the real point here...

How much is that thing going to fetch on eBAY??? =)

In all seriousness though, this was a really great thing for Gates to do. Not only for Halo 3, but for the industry as a whole. If the founder of Microsoft can take the time to card someone for an M game, then certainly an $8 or $9 an hour employee can.
Hehe, That's good. Kinda like back in the day when Bill inserted himself into DOOM for a video clip promoteing Win 95.
Wow, Take two and microsoft were both sent cease and desist orders from Jack and now he is 0 for 2. I wonder if he is boiling in rightous anger right now.
Did anyone hit him with a pie? No? Then who cares? I wouldn't have even remembered Halo 3 was out yesterday, until I didn't see any of my retail-working friends online. Poor bastards.

I guess it's good publicity. Good press, and high profile.

But forgive me if I can't muster up goodwill toward the richest (or 2nd) man in the world who is playing at being a retail clerk for one night to get his picture in the papers. Try living off those wages, Bill. Then we can talk.
[...] Gamepolitics.com Feed Bill Gates Enforces M-Rating in Midnight Halo 3 SaleHalo 3 Arrives with Fanfare, No Controversy (outside of Miami)Jericho Denied Rating in GermanyNew Blog Zings GP [...]
I woulda booed him. Seriously. I don't like his ethics.
@~the1jeffy

"Try living off those wages, Bill. Then we can talk." -- Well, if he did that, then we wouldn't have one of the greatest philanthropists in US history, now would we? He's given away *BILLIONS* of dollars to charity, I'd love see some Best Buy employee do that if he woke up with Gates' money tomorrow.
@theninja:

LOL, that's great. :P

@PlayItBogart

It does, but he's like a cockroach and doesn't know when to quit...

@Onidragon:

Who said anything about our nation's youth? Jackass is only in it for the money.

@AJ:

I thought he was 0 for... 7? 8? 200 trillion? It's gotten so bad I've lost count.

I'd prolly get Halo 3 eventually, but I don't have a 360. My brother's is RROD'd though so I'll at least have to wait till his is working again.
Hi guys, this is a bit off topic but:

http://i226.photobucket.com/albums/dd160/somestickguy/HitlerThompson.jpg

I made it today. My first ever photoshop!

Hey, if he can commpare people to Hitler and Saddam, so can I.
*compare. Edit Pl0x.
Master Chief looks like he need to eat more in that Photo...
@Jesse Young:

Totally worth invoking Godwin's Law. Find that photoshop contest he was having a legal hissyfit about, and you'd prolly win hands down! :P
@DarkTetsuya

Thanks! But.. I'm gonna sound like a total idiot but...



What's Godwin's law?
@ Jesse

http://en.wikipedia.org/wiki/Godwin%27s_Law

Basically, whenever someone in a forum or blog makes a generlized comparison to Hitler or Nazis the conversation is now dead.
Lemme just say as a disclaimer that i'm not always the biggest MS fan, but I got to say, that, is how you launch a product Mr. Gates.

Now if only you and Ms would fix some of vistas bugs.

but seriously, this is great, I love it when the big wigs meet with the common people. Reminds us and them that there still human.

And the icing on the cake is that he enforced the rating. In your FACE jack.

Good job bill, good job.
@E. Zachary Knight:

Besides, it's only fair cause "Gamers are terrorists," remember?
Okay, now the real question is... is that a real guy in a spartan suit in the picture? And if so, where can I get one?!
@ X37V

You can find them at the Microsoft rummage sale, since the Halo movie isn't getting off the ground ;)
Looks like I got to Bill Gates on the "Mature" rating. You're welcome, America!

Hooah! Jack Thompson
I don't think that's the real JT (can we get that verified?) The poster seems a little TOO desperate. But anyway, Microsoft has its own team of elite lawyers working full-time for the company. There's no way they'd be scared by one old man who hasn't won a single case against video games.
@jack thompson, attorney

Look Thompson, we're all as glad as you are that Mr Gates did the right thing even if it was in jest, but please don't take credit for it, the man just has common sense and was following store policy.
@JT
(assuming this one is legit)
I highly doubt that someone as famous as Bill Gates only enforced the rating because you told him to.

What ever communication you sent him probably automatically went into the trash/spam filter, never to be seen or read.

By the way, how is blocking the sales of Halo 3 going?
lol i knew he would say it.
I doubt that the JT that posted here just now is legit. If anything, the REAL Jack Thompson is probably wasting his time in front of a Gamestop with a bullhorn and attempting to stop ANYBODY from buying Halo 3. If it WERE, then it's all the more pathetic, and attempting to talk to him is a waste of time and effort, words and syllables, and does nothing to dissuade him from being the dolt he is. Having said that, Gates wouldn't even spare a shred of attention to Thompson if the man were claiming him to be the Anti-Christ- particularly since he has stables full of elite lawyers extremely far more competent than he is.
...
Which... granted... isn't saying much...
@jack thompson, attorney

Think that all you want, it won't make it true. You never had anything to do with it then and you'll never have anything to do with it ever. I wouldn't be suprised if Bill Gates had you in his Spam filter.
# jack thompson, attorney Says:
September 25th, 2007 at 5:36 pm

Looks like I got to Bill Gates on the “Mature” rating. You’re welcome, America!

Hooah! Jack Thompson


you can say what you want to say, but the truth is different anyway.
@GoodRobotUs

Lol, that's also the first thing that came to my mind. Master Chief there looks like he overdid himself in his Halo 3 taping or something. XD

Nice one by Bill Gates. That's something interesting to see. XD
@Jack Thompson

Please stay out of this. Doesn't your public nuisance complaint say the game doesn't come out until one month from now?
@ Quad9damage

It's not him. Although the fake is saying the same exact thing he WOULD say, and it's pretty sad that it's so darn easy to sound like him that anyone who bothered to even skim through his wikiquote page could pull off a reasonable facsimile. (sp?)
While I resent some of MS's business practices, (I recently got a laptop for college and couldn't find any place that offered them without Windows preinstalled. It's such a pain to reformat as soon as I get it.) I respect Mr. Gates personally.

That being said, Linux rules! Steve Ballmer sucks!
*throws a chair at Dan*

I live in Washington state and I am going to assume this took place at the best buy in Bellevue where they had a big release party. It that's the case not only did Bill check ID but there was a rather large printing in the local best buy ad that stated they would be checking ID.
"Looks like I got to Bill Gates on the “Mature” rating. You’re welcome, America!"


No this wasn't a victory for you. You wanted to try and prevent it from being released at all via the public nuisance laws. It was released therefore you failed. But in all honesty its been so long since you've won anything you probably forget what it feels like.
@Erik:

Exactly. Why admit defeat when its easier to change your story so it looks like you still won anyway?

I certainly wouldn't wanna play HALO 3 against Jack (or Checkers, or Chess, or Go Fish, or Parcheesi, or Clue, or... )
Makes you also wonder what Jack Thompson is going to do about being disbarred. From his attitude, I think he's running out of time. He's trying to gain as much publicity as possible in order to show people that he is "right." In way he is, in that younger kids should not play mature rated games. However, he's going about this all wrong. Maybe if he focused more on the retailers, gamers would understand. Outright banning the game doesn't do anything for anyone except lead to censorship of media through legal constitutionalism.

Oh, and I thought the guy was going to stop posting here. Big whoops, Jack?
Makes you also wonder what Jack Thompson is going to do about being disbarred. From his attitude, I think he's running out of time. He's trying to gain as much publicity as possible in order to show people that he is "right." In way he is, in that younger kids should not play mature rated games. However, he's going about this all wrong. Maybe if he focused more on the retailers, gamers would understand. Outright banning the game doesn't do anything for anyone except lead to censorship of media through legal constitutionalism.

Oh, and I thought the guy was going to stop posting here. Big whoops, Jack?
Jack was unbanned and given another chance here a while back. And, apart from gloating about his apparent triumphs, he's been more-or-less civilized. He has been stating his point of view without offensive blanket statements like "All gamers are Nazis" or "All gamers are brain-dead slackers in their parent's basement."

He occasionally insults Dennis' journalism, though.
John Bruce Thompson-the only "victories" you have is posting here without getting banned.

You forgot "unsuccessful anti-video game attorney" in your name again.
[...] (Sources: GamePolitics, seatlltepi.com) [...]
[...] (Sources: GamePolitics, seatlltepi.com) [...]
[...] The last two stories that I stumbled across are of a lighter nature. Bill Gates was on hand at a Best-Buy near his home in Redmond, Washington and carded the first purchaser, 17 year-old Ritesh David, to make sure he was the requisite age. The second lighter story is a video history posted at loadingreadyrun.com supposedly made in the year 2029, chronicling the downfall of the human race due to the prevalence of Halo and its effect on our culture, the punchline is a killer. (From GamePolitics and loadingreadyrun.) Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
Bravo to Gates, its nice to see you are making the M rating known as an adult/mature rating, even if it is just a PR stunt.
Well, I find it amusing. Not a great fan of microsoft, the pcbox, or Halo, but it was a nice spot of PR, carding the first guy to get halo 3.
I also agree it would have been cooler if he was underaged and rejected.
@ JT

.......WTF did you even do?
@VenomandCarnage
He urged Bill Gates not to sell Halo 3 to minors. The kid happens to be 17, and therefore a minor. Jack loses.
This is just utterly absurd.

The Halo series is one of the most mild M-rated titles on the market and people are making a shit storm about. Also it's not the stores' job to do this. Best Buy is just hurting themselves.
@ Jack - I think he was probably voluntarily upholding the rating system... you didn't get to him - he followed his own rules.

If anything, he was mocking you.
[...] - Gates cards the first HALO consumer http://gamepolitics.com/2007/09/25/bill-gates… [...]
Nice move on Gate's part.
bill gates is so rich and popular .....i like to be a successful person like him someday.............im inspired to his hardships..........

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