ESRB president Patricia Vance (left) wasted little time in responding to criticism leveled against her organization by this morning’s release of the National Institute on Media and the Family’s annual Video Game Report Card.
GamePolitics has received a statement from the ESRB which reads, in part:
…In many significant ways, this year’s NIMF Report Card contradicts recent Federal Trade Commission (FTC) findings related to parents’ awareness, use and satisfaction with ESRB ratings, as well as retailer support of the ratings.
In addition, NIMF exhibits a significant lack of understanding of and, as a result, grossly misrepresents the facts surrounding last month’s hack into pirated versions of Manhunt 2… At a time of year when parents are looking for helpful guidance about video games, this year’s Report Card does little more than sow unwarranted doubt about effective tools like ESRB ratings.
The FTC’s report… called the ESRB rating system “a useful and informative tool that parents increasingly use to help them make informed decisions about games for their children.” Its nationwide survey of over 1,300 parents showed that nearly nine in ten parents with children that play video games are satisfied with the ESRB rating system, three in four use it regularly, 94% find the ratings easy to understand, and 59% never let their children play Mature-rated games.
The most recent FTC mystery shopper research concluded that “substantial” progress continues to be made by retailers to enforce their store policies regarding the sale or rental of M-rated games to those under 17…