ECA Unveils New GameCulture Site

There is some big news this morning from Hal Halpin and the Entertainment Consumers Association (ECA).

The ECA is launching the beta version of GameCulture, a brand new destination for gamers, mass media outlets and entertainment consumers of all sorts. GameCulture will feature a unique editorial voice which will provide a sense of how videogames, game technology, and game culture are changing the world around us.

GameCulture was designed and will be managed by veteran journalist Aaron Ruby (left), co-author of Smartbomb, a 2005 New York Times Editor’s Pick. Said the ECA’s Halpin:

We couldn’t be more excited to introduce GameCulture, or more blessed to have Aaron heading it up. It’s absolutely core to our [ECA] mission that we redefine the label ‘gamer’ and in doing so reverse the negative stereotypes which anti-games legislators and anti-gamer advocates have created.

Aaron Ruby added:

I’m really looking forward to the launch of GameCulture. One of the best kept secrets about videogames is that regardless of whether you like them or hate them, games are profoundly influencing every facet of our culture, from the esoteric to the everyday.

It’s not just about entertainment anymore. The intersection of games and culture is a fascinating place, and the ECA web team did an amazing job of building a site that offers something new to dedicated gamers while remaining relevant for those who don’t normally follow game media.

So how will the ECA, GameCulture and GamePolitics interrelate? Hal Halpin explains:

[GamePolitics serves] the very pinnacle of the consumer pyramid – the gamers who are most passionate about their rights, are early adopters and even hard-core gamers, people who are highly educated about our collective challenges.

In contrast to that, GameCulture will focus more on the influence and future of games, and is thus set to serve the broader base of the pyramid, targeting not just the hard-core but also those that occasionally or even regularly play games, but might not identify themselves as gamers per se… 

I think it’s crucial that there is an outlet that includes them and can also serve as a resource for the mass media, helping mainstream journalists understand how game culture has permeated society in some meaningful and tangible ways.

Full Disclosure Dept: The ECA is the parent company of GamePolitics (and GameCulture)…

photo courtesy of: Emberwilde Productions)

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