
Questions about the objectivity of game journalism usually focus on issues such as press junkets or, as we saw in the recent GameSpot scandal, pressure from advertisers.
But IGN's Matt Casamassina brings a new and unexpected dimension to the objectivity equation. Casamassina, reveals
VGMWatch, is married to Golin Harris VP Edie Kissko. Golin Harris, as game journos know, has handled Nintendo's public relations for years.
VGMWatch seems conflicted by its coverage (...but should not be. Good on them for shining some light on the story):
While VGMWatch has no interest in personal affairs, undisclosed conflicts of interest plaguing the game industry’s integrity cannot be ignored. To that end, there are several journalistic red flags surrounding the facts of this case...
the line between product coverage and sales should be clear and uncompromised. The mere appearance of journalistic impropriety of this magnitude should be avoided...
I was uncomfortable publishing this story. In fact, I have been sitting on this piece for many months debating whether to run it or not... This story is about full disclosure on the part of IGN and Nintendo/Golin Harris. It is utterly disrespectful to their readership to not disclose this situation. The personal integrity of the two individuals is irrelevant.
Joystiq's Kyle Orland weighs in:
Isn't this the kind of thing that Casamassina and/or IGN should disclose to readers who might be worried about such a seemingly obvious conflict of interest?
...As a general rule, if a situation could cause even the perception of impropriety, a journalist should disclose it.
GP: Kyle is correct. While there's no reason to suspect that Casamassina's coverage was anything but proper, this is a situation that wouldn't be allowed to continue at, for example, a newspaper.
Comments
Never the less, full disclosure is important to maintain integrity in journalism.
It is hsi personal life and therefore none of anyone's business.
Intruding into people's personal lives should carry heavy fines, or at the very least make it absurdly easy to sue these scum who do the intruding.
Dennis, I have long been a ready of Game Politics and find it a deeply interesting site, this however is a disgrace. It is time the news industry in general stayed the hell out of anything that is not made public by the people who's life they are intruding into.
Meh.
More interesting question, did they meet before or after they got there current jobs.
That said, I haven't heard anyone say that they think Casamassina has been, in any way, biased in his reviews. It's too bad that his respectable career has to be overshadowed because he was unwilling to make a simple disclosure--but that was his choice, and now he must live with the consequences.
This type of thing only reminds me of how thankful I am for GamePolitics. This site appears to have the kind of integrity that is far too uncommon in the industry. Kudos.
I'm appalled by commentors T5's and Thomas's reactions. I hope that both of them appreciate the full extent of the impropriety going on at IGN. I have always felt that, in order to be taken seriously by the community at large, the games media must maintain the highest professional standards. This kind of clear conflict of interest would not fly at any mainstream publication, and would, in fact, permanently scandalize any mainstream publication wherein such a conflict was revealed.
I'm sorry, but I think it is most decidedly in the public's interest if a game reviewer is married to a PR rep for a company whose games he's reviewing. If he doesn't want his personal details known, he shouldn't be in a job where they can potentially become a liability.
It may sound harsh, but that's the way it works out in the real world.
And anyway, aren't marriages public record? I'm not a US resident, so I don't know what the law is over there, but I'd think something like that would be publicly available, at least to, say, insurance companies and such.
Fancy losing your job over who you marry? Fancy having photos of your children in newspapers? Fancy having some filthy scumbag with a camera hovering outside your door when someone you love is mortally sick?
When you got into the media and put yourself into a position of public visibility you lose some expectation of privacy, when it comes to journalism you must disclose a conflict of interest because it can affect your ability to report on certain things. If you don't like it, don't be a journalist.
"This is a clear example of the lack of journalistic integrity in the game-coverage media."
"Journalistic integrity" is an oxymoron in any media, just ask the New Republic.
@konrad_arflane
"And anyway, aren’t marriages public record?"
Yes, they are. They are usually filed with the Circuit Court (or the equivalent) of the state where you live and pretty much anything that is processed in that court is up to FOIA.
Nobody, without proof of wrongdoing, should /every/ lose expectation of privacy.
I should point out that I do not single out the gaming industry for this.. I personally believe that this should apply to anyone's personal life.
I believe that those so called journalists who dig into people's private lives should be run through the courts for invasions of privacy if they print something that is not news of actual wrongdoing. It is nobody's business who someone is married too, who they have sex with, what religion they are or what school someone's children goes too. The gossip rags that make up main stream media should be sued for every penny their owners posses, leaving the filth that work for and own them destitute in the streets.
Yes, I feel strongly about this.. its actually one of the things I feel most strongly about in the world.. my private life is sacrosanct, and nobody is permitted to intrude upon that without my express permission, and I extend the same courtesy to everyone else that I meet.
A retroactive approach to fixing the kind of damage a conflict of interest can do doesn't work.
Hell, I worked with my wife for many years, and one day we intend to open another business together.. and when it comes to our jobs, it is business, an we will not compromise our professionalism.
I am not saying that this guy should not be looked at by his employeers... I'm saying its none of our damn business, and if they who are paying his wages feel its good enough, then it is, and should never have been made public.
I oh so eagerly await the gaming media equivalent of people hovering in helicopters over someone's home to snap shots of their personal lives...
"Breaking News, Blizzard Developer dating Sony Developer, company merger?!?!? Sizzling pics tell all!"
No one is advocating going through his trash or taking his picture without permission dude. All that's being said is that there are situations where a journalist should mention something that may be a conflict of interest.
Its like when a judge has to recuse himself because he, or she, might know a defendant (or plaintiff) on a personal level. There's a conflict of interest there, or at the very least the serious potential for one.
If a game reviewer is married to a public relations v.p. for the game company, whose game he reviews, then the reviewer should say something. Its called having integrity and not wanting the appearence of favortism or unprofessionalism. We don't want the intimate details of their lives, but there is a responsibility incumbent upon journalists to remain neutral parties.
"Being married to someone does not mean that you allow their opinions to influence your working practices."
But it significantly increases the odds that their opinions do influence the reviews you write. Or, in this case, how you edit various articles. I know that I wouldn't trust a review of a game written by a PR person. I wouldn't trust a review written by a grunt reviewer that was married to a PR person at nintendo.
Being a reporter means you give up some expectation of privacy.
-P
This was Casamassina's choice to bring this up. Not IGN's.
I am glad to see this come up. It really helps them to avoid rumors and such that would be around if they kept it secret. But coming out now and disclosing it helps to validify their site and news, especially after the Gamstop crap.
So there is a difference between GP's full disclosure and the full disclosure IGN would provide. Full Disclosure to ensure the journalistic integrity of a site is not a requirement, but it would make me feel like I am reading an honest article/review.
@Thomas - I see where you are coming from, and your passion for respecting people's privacy regardless of their profession appreciates your stance (I can't stand the scumbag paparazzi that benefit from harassing people, especially the TMZ folks).
However, I did not read anything from GP or VGM claiming Matt or his wife are in the wrong. The articles are pointing out that IGN, to maintain integrity, should provide full disclosure. Now, it is obvious that our opinions differ regarding the definition of "conflicts of interest." That is what should be debated, because I don't believe any rational mind here is claiming that Matt or his wife are in the wrong.
I think you are missing something. There is no expectation of privacy to the fact of you being married or who you are married to. This is a matter of public record. The disclosure would not constitute an invasion of privacy any more than a direct quote from court proceedings, which are all recorded. Moreover it is the ethical duty of any journalistic venture to report any and all potential conflicts of interest.
I too feel strongly about this but in another direction. My wife is a journalism major and I work for the city. If there were a potential conflict of interest at some point due to our publicly documented legal status that we did not or refused to report not only do I risk being fired, She could risk being fired and more seriously she would have the stigma of the non-disclosure following her for the rest of her career.
It is our business to know who is delivering us our news, I would go a step further and say that it is our duty as proper citizens to know where our news comes from. I wouldn't want the brother of a political candidate delivering "fair and unbiased" news about the candidate without knowing who the reporter was. There are all kinds of things ranging from the benign to the truly terrible that can come from improprieties just like this.
Why then should game journalism be any different? Cause they are just games? kids stuff? shouldn't be taken seriously? As a self-proclaimed regular reader of this site I would assume that you do not feel this way.
In the end these ethical guidelines are all there for reasons. Really bad things can start happening if you ignore them
Oh yes, I do know.... Those bastards don't even answer the phone or return emails when smaller news outlets (like myself and a few others I know) try to even get a small inquiry from them. Good luck just trying to get a press release.
Sorry for the rant. Just had to vent there for a brief second.
P.S. IGN is owned by FOX Media. We all know FOX does not run like a traditional news paper. Damn if IGN comes close to doing the same.
Bleh the game media is becoming worse than a tabloid.
Also, when newspapers report things like "Republican minority uses phillibuster to block simple majority vote 62 times so far this year, surpasses old record in half time" they'd be seen as being biased, whereas when they report "Democrats in congress, senate simply cannot get anything done for some unknown reason we refuse to investigate" they're seen as Fair and Balanced.
Being from the UK, we have to deal with 'Paperazzi' type invasions of peoples personal life. That I will freely agree, is taking 'Freedom of the Press' to stupid and intolerable levels.
This, however, to my mind, is really no different to Dennis putting up his ECA disclaimer when mentioning ECA related articles, it's not saying 'This article is biased', it's saying 'Make your own choice'. It's nothing more than providing people with information that may be relevant when considering the story itself.
As far as making his relationship public goes, that's a difficult one to call. On one hand, it's public record anyway. On the other hand, bringing it to peoples attention would hurt his reputation, and every positive review he writes would be called on by the anti-fanboys "way to promote Nintendo, man!". Tough call, really.
I will say that I understand somewhat where people are coming from on the whole possible bias issue, I simply do not believe that in this case it is important enough to make public in such a way. Yes, I know marriages are public record, but public record does not mean splashed all over news sites as if they are a bad thing.
This is not something that would cause huge injustice, this is an entertainment review site.
I do not believe that he should be treated differently than other things because "video games are just for kids", or anything like that.. I don't believe that anyone short of a judge or political candidate should have to report these sort of things or expect them to be raised in public. I view news articles about celebrities, movie directors, journalists and musicians exactly the same way.
And even in the case of important public figures, it should not be splashed across newspapers unless something they do is actually wrong. Even if this does happen, it should be non sensationalist, factual, logical, reporting.. which is the only kind of reporting of value.
Also.. at those saying its different from people going through his trash.. I don't believe so. It is an intrusion into his privacy, and people's privacy should be absolute unless there is legal proof of wrongdoing.
Besides, with the video game industry becoming more and more part of main stream media.. and with it having so many detractors... how long before we find that people are going through industry people's garbage?
Discourage invasions of privacy now, or we will see our media become just like the majority of the main stream.. utter worthless trash.
I know what you mean, but the problem with 'fanboy' mentality, is that this happens already, you cannot have an article on an XBox, for example, without people pointing out that they think the XBox 'sucks' or that the PS3 'pwns' it. I wouldn't suppose it would actually have changed the fan-base to that great a degree had it been announced from the start. The problem is that by not reporting it, either by accident or deliberately, they have added an aura of 'conspiracy' to the whole proceedings, and the Internet just loves conspiracies.
It isn't like Gamepolitics that is OWNED by the company they are reporting on. Matt doesn't get support, money, or any other kind of help from his wifes PR firm or Nintendo. If that was the case then yes I could see where full disclosure would be necessary. Not when he is just married to someone who works for a company that works for Nintendo.
Does this mean the reviews are skewed? From what I've read of other's comments here it seems like that isn't the case. This falls under the "right thing to do" category.
Now BEFORE people jump all over the journalist and spout "you bastad!" let me say this after Brandon's comment...
...It could be that IGN did not want to reveal this fact in order to keep his opinions and journalistic writings from the conflict of interest critique.
My bottom line is IGN should have disclosed this fact. A bio on Matt would have been sufficient.
Honestly in my opinion it seems like he's the type to keep his professional life out of his personal life from what others again have said. The fact is out. We're done. Let's move on.
And many people assume that just because they're married they share information... what happened to innocent until proven guilty?
Prove it, and you have a case, and yes, it should be exposed and then IGN needs to look at disclosure and so on.
Furthermore, shouldn't GP disclose that 'Joystiqs' Kyle Orland is the former editor of VGMwatch and still contributes?
Or don't you hold to the same journalistic standards that you feel others should?
Maybe someone should contact a couple of reputable journalism professors for their thoughts on the matter.
I don't think any wrong was done here, or anything unethical. Changing or affecting score would be an immediate black mark, but just being in a relationship... not specifically a bad thing.
Bear in mind that people meet and therefore date people in the same industry. I'm too ugly to date, but my business partner is dating someone in gaming PR. Is it a conflict of interest? No. We review all things impartially.
But you could argue the PERCEPTION of conflict.
It may have been better for him to state the nature of his relationship early on, and just once, purely to disarm the "news" when it got out. "Yeah, of course I'm married to Nintendo's PR exec. It says so right here on my bio. What's the problem?"
But I can honestly understand why they opted not to. Every review would be brought into question. "U give Twilight Princess 9.8, but I didn't like it! Yor bayased!"
If it wasn't for the Gamespot Gerstmann debacle (which I've written extensively about at http://www.australiangamer.com/index.php?id=20071211) this would all not really be an issue. But we're concerned about "journalistic integrity" now.
Oh, and for those dismissing things as "just IGN", there's a lot of money involved in projects like IGN. A lot of money in PR, a lot of pressure etc. The business is too big to hold itself to lower standards because they're "just games".
I don't dislike any particular console, but will disagree with someone who claims that PC gaming is dying, I don't think it is, but I also have to be aware that it is also in part because I don't want it to be, I've actually got no idea, the market is too saturated and too malleable to be predictable for any length of time.
When the 'Red Ring of Death' situation arose with the 360, there was, without doubt, PS3 fans as well as plain 'hellraisers' posting stories of failed Xboxes that quite probably were made up on the spot.
Thing is, something like this if declared at the start would not, I think, have significantly altered the opinions of those that read those reviews, after all, if he says a game is good, and someone buys it, and thinks that it is good, then his review was accurate from their point of view, same for bad games. The only time a problem arises is where the persons' opinion doesn't match that of the reviewer, and, fans being what they, that would lead to accusations of being a Nintendo 'shill' regardless of his marital status.
Certainly, those people would use his status as an excuse for his review not matching their personal opinion, but at the end of the day, if most of his readers are happy with his reviews, that status would have no bearing, people can either trust his reviews or not.
Anyway, that's longer than intended :)
No one is saying that these two are in the wrong, just that it should be disclosed. As long as he is writing honest reviews and people are informed of his personal connection to Nintendo it is not a big deal. It isn't a matter of people not trusting them. He could even be influenced in ways he doesn't realize.
Either way people have a right to know where their information is coming from. Otherwise it is dishonest and possibly biased. Well, everything is biased, but it is realizing those biases and not letting them affect your view of something.
The lack of disclosure is in and of itself the wrongdoign here. No one is claiming Matt was unduly influenced as far as I know, just that when their is a situation that could look bad, it must be publicly stated. When you work in the public sphere, as anyoen in journalism or PR does, you lose your right to privacy for things related to your field of work. It's the onyl way of keeping people honest.
You people sicken and disgust me.
You are obviously out of the loop and your blanketing insult of the readers here makes you seem ignorant. Now, you might be a highly intelligent person, but jumping into a conversation and immediately damning us with zero foundation does not give you much credit.
How difficult is it for you to comprehend that most of us do not have a problem with Matt's marital status. We have a problem with the lack of full disclosure from IGN and Nintendo.
You are actually performing a disservice to Matt, because if I were in his shoes, I'd rather have no one on my side than unintelligent loudmouths.
I'll admit that I was a bit quick to use blanket statements, but after reading posts such as Arlen's, it just irks me to no end. Here is a bunch of people who, just a few weeks ago, said that they don't care about the opinions of game review sites, that anyone who relied on game review sites shouldn't be listened to, etc., and now they're crying foul about a game site with an editor who's married to an exec of of the company he's assigned to. Conflict, much?
"How difficult is it for you to comprehend that most of us do not have a problem with Matt’s marital status. We have a problem with the lack of full disclosure from IGN and Nintendo."
That may be, but you have to realize that gamers are some of the biggest bunch of assholes on the planet. It doesn't matter how this information was found out - whether the company made a public disclosure or not has no real bearing on how large the public backlash will be. In my experiences as a games journalist, public backlash will be bad no matter what you do.
Why is full disclosure necessary? How is a disclosure 'ethical' or 'unethical'? Who decides such a thing? The fact is, no matter how people knew about this, things would get ugly. And I'd bet anything it already has.
My opinion is that people are the biggest assholes on the planet, regardless of what group they belong to.
You make a valid point Ashton: is full disclosure necessary? That should be the topic of the debate, not Matt and his marital status.
Is full disclosure necessary? That depends on who you ask. Some readers do not care about connections, believing they can come to their own conclusion with or without an article. Others believe that if an article has any sway over their opinion, such as providing information about a game or political debate, then knowing the writer might be biased by way of connections would further help the reader come to a decision.
It can honestly go either way...
Touché, good sir. You're probably right, I've just had more contact with gamers than with most other groups.
The problem is that Arlen's post is indicative of what people's reaction will be now, as I've said before, the Internet loves a 'conspiracy'. Had it been disclaimed from the start, you would probably have found people willing to leap up and defend his reviews from comments like that.
I don't think anything has been done 'wrong' as such, just that by not disclosing a very relevant fact they have opened themselves up to accusations. I actually feel sorry for the pair of them, not everyone is as fanatic about games as gamers are made out to be. I certainly know that if I spent all day reviewing games, the last thing I'd want to do when I got home to my wife was play yet more, so the chances are it's a case of 'Never the Twain'.
You call yourself a journalist and yet don't understand the importance of ethics in your field?!?! I weep for our society.
What I don't understand is why you are attempting to divorce him of the consequences of their actions. That's part of what ethics are they are there to protect everyone involved the readers, the outlet, and the individual. Yeah it can, may, and might have already gotten ugly. However, and I can think of no really nice way to say this, he has it coming. Really it's about personal responsibility, to his profession and to his readers.
Disclaimer:
I personally don't feel that anyone should send flame emails to the guy. He seemed to do an honest job. However, Dennis and all others involved with breaking this news did the right thing, even if it made them unpopular with some. That's integrity.
http://youtube.com/watch?v=3RLAKArfOe0
Ben