A lobbyist for the massive soft drink industry blames video games – not soda pop – for America’s growing problem with childhood obesity, reports the International Herald Tribune.
Responding to a plan by San Francisco Mayor Gavin Newsome to place a surcharge on sales of sweetened soft drinks, Kevin Keane of the American Beverage Association said:
It makes no sense to single out any one single cause of obesity, which is a complex problem.
Keane added that if Mayor Newsome really wanted to fight fat, he would go after video game companies which, the lobbyist said, induced children to stay indoors instead of being “outside burning calories.”
However, Nathan Ballard, a spokesman for the Mayor, said:
There’s a well-established nexus between obesity, which is caused by high-fructose corn syrup, and the increased health care costs for the city… [but] The mayor has no intention of imposing a fee on pizza.
GP: So, if the soda manufacturers are so concerned about video games and obesity, why are they cross-promoting with popular titles like Halo 3? (see Mountain Dew cans at left)