Texas Attorney General Climbs On Board ESRB Train

December 20, 2007 -
When we last looked in on Texas Attorney General Greg Abbott, he was busy suing the Games Radar site for alleged violations of the Children’s Online Privacy Protection Act (COPPA).

Abbott's latest foray into the video game arena is far more congenial, however. The Texas Republican has joined an ever-growing list of elected officials who are endorsing the ESRB's content rating system. In an ESRB press release issued yesterday, Abbott is quoted:
Parents must play an active, informed role in their children’s lives, and choosing video games is no different. ESRB ratings are an effective and informative resource that allows parents to evaluate whether video game content is appropriate for their child...

Working together, public officials and the industry can help provide parents with the tools they need to choose suitable video games for their children and families.

Abbott also appears in an ESRB-produced public service announcement (PSA). As GP has noted before, that's a sweet deal for politicians who don't mind publicly aligning themselves with the video game industry. The ESRB pays for production of the spot and TV stations air it at no cost because it's a PSA.

The bottom line? Free face time with the voters.

Comments

Ya know, as intelligent as it appears with all the government officials jumping on the PSA boxcar, it still reminds me of the cough drop commercial with the politician and the guy in the back coughing everytime the politician says something.

After all, how quick will some of these AGs jump at proposed Anti-video game legislation when it suits their political career needs?

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Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

As I remember, just months ago some Texas polichicken was proposing a 100% sales tax on things like soda, video games and potato chips.

@kurisu7885
Now that's just ridiculous. Now, watch one of the politicians on this PSA filp flop faster than... well, a politician.

@kurisu7885
that "politician" was Star Locke, and he didn't win his bid for Gov.

Thank god for that, that guy what a fucking nutjob.

Glad to see another politicians join the ranks. I understand his concern on the Gmaes Radar thing and am glad that he has taken this move.

@ Kurisu

A 100% tax on anything would not go well with any one. It never would have passed.

While the pessimist in me might say that this is just a chance for a politician to look good in front of a camera, the optimist says that this looks like a good way for the ESA and ESRB to get friends in high places. If politicians openly endorse video game ratings, then to me that could also equate to politicians LEARNING about the political swirl around video games, video gamess legislation, and the video game industry as a whole. I'd like to think that instead of just "posing for the camera", the politicians that take part in these commercials are sincere and have or are taking active steps to learn about the issues at hand, what the ESRB and the ESA are doing to try and help parents and the game consumers, and how ridiculous some of the statements made by some game critics...

*COUGH*JACKTHOMPSON*COUGH*

...are.

Ideally, I envision that eventually, when state or national congresses get together to try and bash games and put legislation on them, that these informed individuals who helped promote the ESA will bring counter-arguments to the table without the ESA having to fight tooth and nail to prove congress wrong.

Here's hoping!

~Otaku-Man

Does he look like Preznit Bush to you too?

@ Kurisu

I remember that guy - he was a fundamentalist Christian, and what he proposed was essentially a "sin tax". He didn't make it very far, as he was only running for office.

Frankly, I think the guy (not this guy, the other one we're discussing) kinda looked like Fred Phelps.

Glad to see another backer of the ESRB for political gain or no.

It's odd, but I get a Max Headroom kind of feeling from that picture....

Damn, hit send too soon....

On a more serious note though, it IS good to see more Politicians backing a parents right to choose.

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[...] Note: To be fair, Pennsylvania, New York, Texas, Mississippi, Oklahoma, Utah, Iowa, Rhode Island, Idaho, and South Carolina,  have all shown some support for the current ESRB standard and “urge parents to be responsible and check game ratings”. It’s good to know there are some sane states left. [...]
 
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MattsworknameWilson: how? Im still waiting for my upgrade notice07/29/2015 - 3:44am
Matthew WilsonI updated to a clean instill of windows 10.07/29/2015 - 2:36am
Mattsworknameargue that it's wrong, but then please admit it's wrong on ALL Fronts07/29/2015 - 2:06am
MattsworknameTechnoGeek: It's actually NOT, but it is a method used all across the specturm. See Rush limbaugh, MSNBC, Shawn hannity, etc etc, how many compagns have been brought up to try and shut them down by going after there advertisers. It's fine if you wanna07/29/2015 - 2:05am
Mattsworknamediscussed, while not what I liked and not the methods I wanted to see used, were , in a sense, the effort of thsoe game consuming masses to hold what they felt was supposed to be there press accountable for what many of them felt was Betrayal07/29/2015 - 2:03am
MattsworknameAs we say, the gamers are dead article set of a firestorm among the game consuming populace, who, ideally, were the intended audiance for sites like Kotaku, Polygon, Et all. As such, the turn about on them and the attacking of them, via the metods07/29/2015 - 2:03am
MattsworknameAndrew: Thats kind fo the issue at hand, Accountable is a matter of context. For a media group, it means accountable to its reader. to a goverment, to it's voters and tax payer, to a company, to it's share holders.07/29/2015 - 2:02am
Andrew EisenAnd again, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published?07/28/2015 - 11:47pm
Andrew EisenMatt - I disagree with your 9:12 and 9:16 comment. There are myriad ways to address content you don't like. And they're far easier to execute in the online space.07/28/2015 - 11:47pm
Andrew EisenMatt - Banning in the legal sense? Not that I'm aware but there have certainly been groups of gamers who have worked towards getting content they don't like removed.07/28/2015 - 11:45pm
DanJAlexander's editorial was and continues to be grossly misrepresented by her opponents. And if you don't like a site, you stop reading it - same as not watching a tv show. They get your first click, but not your second.07/28/2015 - 11:40pm
TechnogeekYes, because actively trying to convince advertisers to influence the editorial content of media is a perfectly acceptable thing to do, especially for a movement that's ostensibly about journalistic ethics.07/28/2015 - 11:02pm
Mattsworknameanother07/28/2015 - 9:16pm
Mattsworknameyou HAVE TO click on it. So they get the click revenue weather you like what it says or not. as such, the targeting of advertisers most likely seemed like a good course of action to those who wanted to hold those media groups accountable for one reason07/28/2015 - 9:16pm
MattsworknameBut, when you look at online media, it's completely different, with far more options, but far few ways to address issues that the consumers may have. In tv, you don't like what they show, you don't watch. But in order to see if you like something online07/28/2015 - 9:12pm
MattsworknameIn tv, and radio, ratings are how it works. your ratings determine how well you do and how much money you an charge.07/28/2015 - 9:02pm
Mattsworknameexpect to do so without someone wanting to hold you to task for it07/28/2015 - 9:00pm
MattsworknameMecha: I don't think anyone was asking for Editoral changes, what they wanted was to show those media groups that if they were gonna bash there own audiance, the audiance was not gonna take it sitting down. you can write what you want, but you can't07/28/2015 - 8:56pm
MattsworknameAndrew, Im asking as a practical question, Have gamers, as a group, ever asked for a game, or other item, to be banned. Im trying to see if theres any cases anyone else remembers cause I cant find or remember any.07/28/2015 - 8:55pm
Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
 

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