Texas Attorney General Climbs On Board ESRB Train

When we last looked in on Texas Attorney General Greg Abbott, he was busy suing the Games Radar site for alleged violations of the Children’s Online Privacy Protection Act (COPPA).

Abbott’s latest foray into the video game arena is far more congenial, however. The Texas Republican has joined an ever-growing list of elected officials who are endorsing the ESRB’s content rating system. In an ESRB press release issued yesterday, Abbott is quoted:

Parents must play an active, informed role in their children’s lives, and choosing video games is no different. ESRB ratings are an effective and informative resource that allows parents to evaluate whether video game content is appropriate for their child…

Working together, public officials and the industry can help provide parents with the tools they need to choose suitable video games for their children and families.

Abbott also appears in an ESRB-produced public service announcement (PSA). As GP has noted before, that’s a sweet deal for politicians who don’t mind publicly aligning themselves with the video game industry. The ESRB pays for production of the spot and TV stations air it at no cost because it’s a PSA.

The bottom line? Free face time with the voters.

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