Pepsi Sponsors Video Game to Fight Childhood Obesity in Mexico

Pepsi Sponsors Video Game to Fight Childhood Obesity in Mexico

January 2, 2008
Sweetened drinks - like soda - are often blamed for contributing to childhood obesity. Video games are as well.

So there's irony afoot with news that soft drink giant Pepsi is sponsoring a video game designed to teach good nutritional habits to Mexican school children. As reported by Guardian Unlimited, Pepsi's Live Healthily program features a tamagotchi-like computer game in which kids guide characters through choices about food and exercise.

Jorge Meyer, an exec for PepsiCo's Mexican operation, spoke of the program:
The private sector is worried alongside the government about what we can do about this problem. We don't want to be seen as the guilty ones. We want to be seen as part of the solution.

It isn't about whether soda is good or bad for you. Here 80% of schools don't have drinking water so if there were no soda either what would the kids drink?

Mexicans, Guardian Unlimited reports, consume more soft drinks than any group other than Americans.

Via: Gemaga

Comments

"Mexicans, Guardian Unlimited reports, consume more soft drinks than any group other than Americans."

Have you TRIED drinking the water? ;)

Same reason Europeans drink more alcoholic beverages, or bottled water. Need something to kill the crap in the water...
Yup... water is AWFUL in a lot of places in Mexico... but not everywhere. I DO drink from the faucet now and then, and I haven't died yet.... yet my brother is one of those that, if it's not some sort of soft drink, or milk, he won't drink it.
"It isn’t about whether soda is good or bad for you. Here 80% of schools don’t have drinking water so if there were no soda either what would the kids drink?"

You make them drink beer while you seperate the Piss and the Water, silly.

What do you mean it's illegal!? Buying it's illegal, giving it to kids isn't.
I suppose you could try Milk or Fruit Juice..
So does this mean that this game will double your chances of becoming obese? Just thought I would ask. ;)
Or does the fact that it is meant to teach kids how to avoid obesity negate the obesity inducing effeects of a video game sponsered by a soft drink company?
@E.ZK

They'll finish playing and say to their mates "I feel like a Pepsi.."
Pepsi Digital presents

Buffet Turismo | The real eating simulator

(sorry, couldn't resist)
The left hand is willfully ignorant of what the right hand does.
PepsiCo Mexico Presents:

Montezuma's Revenge II: The Fattening
[...] Source: Pepsi Sponsors Video Game to Fight Childhood Obesity in Mexico Bookmark it: [...]
we are a country of soda drinkers, while most mexicans wont get sick from drinking the water, its certainly discoraged cause our public water has huge chlorine contents so it tastes kinda funny, most of us buy water bottles like the ones you find in office water fountains.

we also consume cookies like they are going out of style.
@Blackice
Here in Arkansas, underage drinking is illegal and so is suppling those under 21 with alcohol.
I am mexican. I figure it'd be best to post my opinion on the matter, and some of the things that happen here concerning this case.

For some reason, we're one of the countries that consume the most soda in the world. It's worrying enough that people here spend more on beer than on milk. Part of the issue is that the poorer part of our country knows nothing better, and with the lack of education in health matters and the cost of other things, it's part of our culture (even if a bad one). We also have to include that schools here consider cheaper just to sell processed products to children.

Me? I drink more water. BY FAR. I only drink a soda once every month because I know it's unhealthy as hell and about the damage it can cause if that's pretty much the only thing you get to drink.

Morally, I think what they're doing is right. If you're the leader of a company that is in part responsible for the harm done to people, it's best if you spend some of it to repair the damage you have caused. However, I don't think this act's impact will be as big.
@BlackIce

Well, soda is cheap. Generic 2-liters go for about 50 cents apiece in middle GA, and that's without sales or coupons. Milk is reliably 3 to 4 dollars a gallon. A gallon of the store brand cranberry juice is about 3-4, though a half gallon of grape or apple juice (or a mixed juice containing mostly grape or apple) can go pretty cheap--$1ish. I've only ever had OJ go bad on us before we finished drinking it, but milk goes bad pretty quickly, while soda just loses its fizz.

I'm mostly a water drinker, but when I moved to and lived in the South I craved and drank a lot of sweet drinks, especially after being out in the heat. It was awfully nice of GA to provide me with all that peach juide and soda.

I don't tease Southerners about drinking sweetened tea anymore.
I am also in Mexico (Monterrey) and I'm also a water drinker... either that, milk or the Arizona Green Tea. However, I have never been afraid or sick of drinking tap water, who knows, maybe I have a strong stomach?

If there's no water bottle as Absinthe described, I do go and take some tap water.

Absinthe, cookies? I personally prefer salty junk food than sweet... then again, that's just me.

David Delgado is also right. I think us three mexicans that jumped up to comment in this thread are in any of the most educated parts of the country. We are lucky ones, most definitely (or at least I am, I don't want to speak for the rest) so we know how to stay healthy. It's pretty sad what you see on the streets some times...
Soda hasn't jumped in price recently.


Milk, because of gas prices, has gone up considerably from what it used to be back in 2001.
@ Those discussing the price of soda compared to other drinks

Soda is so cheap because the ingredients are mostly artificial or are ingredients that are readily available. It also has a long shelf life (years)

Milk on the otherhand comes from cows. Each cow can produce about 2-4 gallons of milk a day. Each cow needs to be cared for, fed, and hooked up to milk machines. There is a lot to do to even get the milk. It then needs to be processed to seperate the milk from the cream. It als oneeds to be homogenized and pasterized. Milk is mostly a limited renuable resource with a short shelf life. (days)

Fruit Juice comes from fruit (go figure) that needs to be raised and cared for. It is seasonal so is not readily available all year round except in certain climates. It also needs to be pressed and pasterized. It also competes with the whole fruit industry as well. While it has a similar shelf life to soda, it is still more costly to produce.

So it is no wonder that soda is the more popular choice for people in certain circumstances. So it is not viable for people in certain regions of mexico to replace their soda consumption with milk or juice.
didn't Pepsi blame video games for childhood obesity?
"It isn’t about whether soda is good or bad for you."

Of course you don't want it to be that, because then Pepsi looks bad.

But instead of providing Pepsi and Mt. Dew to schools, as you are undoubtedly doing in some parts of the country, why not provide them your own bottled watter, Aquafina, instead?
Unless Mexico has crazy farm subsidies like the US, diet soft drinks should be cheaper to make than regular, but my understanding is Mexico for the most part uses actual cane sugar.
Ace you are actually correct. plus, and this is a guess, most mexicans think of flavorless 500ml bottle of water for 10 pesos
surley this is why we have Pepsi max.

No sugar hardly any calories

I drink the stuff more then I drink water
MonkeyPeaches Said: "didn’t Pepsi blame video games for childhood obesity?"

I recall seeing something like that on GameCulture...right after a quote about how you can't blame obesity on any one cause because it's just too complex.

Perhaps the blogger was creatively quoting for the lols.
In Guatemala it is popular in larger cities to own large water tanks or water filtration systems installed in their main sink. So the water is cleaned again at the end of its journey, rather at the beginning. Would this be helpful in cleaning the chlorine-rich water of Mexico?
We have all kinds of that kind of stuff... for example, where I work, we have a water cooler and we drink from there, at my house, we have a tiny filter that is always connected to the faucet, so we get clean water just as Just Chris describes it.

However, in the middle of the night, if I´m too thirsty, I just go to my bathroom and drink from the faucet... yes, in the middle of the night I´m THAT lazy.

And still I haven´t had any kind of stomach sickness at all... except when I eat obscene quantities of spicy food...

However I have to admit I live in a high-middle class neighborhood in one of Mexico's most wealthy cities, so again, I have not had a real chance at seeing something worse than how my home is (which isn't bad at all).
I drink mostly water and since I already pay for it once a month as a utility, I don't really like to pay for it again to drink (I am very cheap). I keep an old plastic gallon jug and fill it with water when it runs out--after staying in the fridge overnight, the chlorine taste goes away. According to yahoo answers, it "taste[s] better the next day as the chlorine has had a chance to come out of the water at atmospheric pressure."

If you haven't bought a filter or need to replace it sometime, it's worth trying. It's certainly cheap.
nice idea diane, still ive been to tiny towns in Mexico where the water is brown, lets just say coke was my best friend there, funny considering coke is black :P
Yeah, I think I'd have a hard time making myself drink brown water.
we need a sponsor can u help us

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