January 9, 2008 -
Did three major game companies decide to stop cooperating with Electronic Gaming Monthly?That's what EGM editor-in-chief Dan “Shoe” Hsu writes in an editorial in the January issue. As reported by Video Game Media Watch:
According to Hsu, Midway’s Mortal Kombat development team, Sony’s sports game division, and Ubisoft have all allegedly banned EGM from further coverage of their products. The reason: Apparently, they didn’t take too kindly to EGM’s review coverage of their games...
We have yet to confirm these allegations with the publishers mentioned. However, if the editorial’s claims are accurate, VGMWatch.com is certainly disappointed with these publishers’ behavior.
GP: A game company can't "ban" a magazine from covering their product. What they can do, however, is withhold preview and review copies, artwork, interviews, etc. Doing so would make it almost impossible for a print mag to provide coverage of a game.
If true - and we have no reason to doubt Hsu - it's just another example of the video game industry's failure to understand that an independent gaming press is a good thing.



Comments
Perhaps... maybe... if they worried more about the quality of their products, rather than constantly trying to charm the press, they'd have nothing to worry about?
Silly idealistic me!
Video game development is not be about quality. It is all about the margins. The game press has detrimental effects on the bottom line. It is the right of these companies to black ball those press outlets that damage the bottom line.
Perhaps now EGM will learn their lesson and write margin improving reviews from now on.
/sarcasm.
E. Zachary Knight
Divine Knight Gaming
OK Game Devs
Random Tower
I remain suitably ashamed...
And as a developer, if your sports game gets bashed because it's just another iteration to an annual franchise, why should you support the people bashing your product? I forget the review I read but it was about a JRPG on Xbox 360. The first paragraph praised the fact that it was a Japanese RPG on 360. Then the next 3 pages were spent bashing everything about JRPG conventions.
Besides, EGM is still free to cover these games, they just won't get junkets, exclusives, or review copies.
Sony is a given and probably see (falsely) EGM as being on a Microsoft bias (which is silly really)
Not totally sure about Ubisoft though... Usually I havent seen much bad words said about them :P
Lair seems to come to mind. I was looking forward to that game. All the previews looked beautiful. Then, I finally got my hands on the game. The controls ruined it. The last straw was when I tried to turn my dragon around and it dashed forward instead. Every review I've seen agreed that while the game was beautiful, the terrible controls destroyed it. Biased? No, that's honest.
On the other hand, it's only Sony's sports division and Midway's Mortal Kombat developer, so EGM should still get preview information from other divisions of the companies. Ubisoft, however, is apparently a complete blackout, which surprises me. Did EGM give Assassin’s Creed a bad review? Every review I've seen loved it.
You probably don't read a whole lot of EGM, but out of every game publication thats out right now, they have to be the most UNBIASED and BALANCED magazine there is. I've been a fan since 1999, and I have never witnessed them tip to one end over another. This is more apparent even in the recent issues. How exactly have they "been for Sony"?. Giving a good review to game you ended up not liking doesn't count :P
@Gameboy:
They gave Assassin's Creed a 7.0, 6.0, and 4.5. They highlighted the animation and the game world itself as significant positives, but the game is way too repetitive. The average score is pretty much what every game review site, magazine, etc. has been giving the game.
Ultimately, the game sold more sizzle than steak.
EGM/1UP was one of two reviewers who slammed Assassin's Creed (the other being IGN). They essentially gave it a 7 whereas most other reviews were handing out low 9s. So that huge of a deviation could indicate the motivating factor.
Not to mention if you read EGM, they do love handing out excessively low scores nowadays. It's only natural for SOME backlash because of that.
Fangamer
For years they had a slight Nintendo bias.
Then the Dreamcast comes along and they are with Sega.
Then that thing fails and thy go with Sony.
And EGM has a right to tell us (the reading public) what's going on.
And we have a right to backlash against the publishers for throwing a hissy fit.
And Assassin's Creed isn't a 9-point-anything. I think a 4.5 is excessively low, but I understand completley any reviewer who would give it a 7. If Ubisoft can't tolerate a publication telling them when they've screwed up, they need to find a new line of work.
Because game companies need to start respecting the artistic integrity of their products (granted, sports games are not art...) if they expect the government and mainstream media to stop using them as scapegoats. If you are a politician that considers video games similar to McDonalds fries, cigarettes and other potentially harmful products, then you will have no compunction against passing ill-informed laws to limit their sale. EA and Ubisoft think their games should be entitled to the same constitutional protection as movies and books, then they need to start taking their employees' work more seriously.
Not that review scores matter anyway, it's the text that holds all the important information, but try telling the suits looking to make gaming a highly profitable but soulless program like Hollywood.
VERY skeptical.
EGM in my opinion is very un-biased. They have three people review every game. Three different people means three different opinions, and then the final score is an average of those three.
I've seen one reviewer give a game a 4.5 and the next give it a 8 and the third give it a 6. It comes down to personal opinion. Some people like certain types of games. I prefer RPGs personally, if I where to review say, a RTS, I might give it a low score because those aren't my favorite games, to me they are boring. While Joe over here might be an RTS nut and give it a high rating.
That is what I like about EGM, they give you the review from THREE different perspectives. As far as AC is concerned, they have always said it was a beautiful looking game, but they where worried about controls and other issues.
In fact, in one of their issues, they even gave AC a second chance, they made complaints and UBI came back and tried to address them, such as controls, UBI told them, well if you spend hours playing, the controls get easier, and EGM agreed that the controls got easier the more you played, but that they would be difficult and frustrating for anybody just picking up the game (this was before they even got a full review copy).
Hence, the poor review, because UBI's basic answer was, well, the more you play, the easier it gets (well DUH! but its the steep learning curve that is the problem!).
Once again, this is a situation of the developers trying to buy or bully the reviewers. How are politicians going to look on this? Well, you don't like their review, so you bully them, how do we know your not doing that to the ESRB?
It is going to turn around to bite them in the ass, end of story.
Exactly! This is something that gets me...
People aren't reading the REVIEWS, they're reading the NUMBERS. You actually have to read review so you can understand what the number is and why x-game got it.
Too many times in GI did I see a letter cussing out the staff because Halo 3 didn't get perfect and they have no idea why
tbh, if a mag is biased then tough, the people wont read it.
however, if producers go around saying 'no' to the reviewers they dont like, they not only damage their own reputation, but possibly the rep of those they are interviewing.
Publishers are idiots. Just because a few of them now are pissed and may hold information doesn't make the magazine go away. EGM has a quite a few ways to gather information according to Hsu. Ubisoft, Sony, and anyone else who get's all whiny about how the games get scored need to suck it up and move on.
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Papa Midnight
Hsu has ranted endlessly about "game journalism", but then complains when they actually have to research games by themselves, without expensive press junkets and exclusive articles that lead to increases in ad revenue. Like I said; boo-hoo. It's an enthusiast press supported in part by publishers, so get over yourselves. Whining and crying in an attempt to raise the fervor of the inter-tubes against the publishers who slighted you is hardly worthy of the moniker of journalism.
This isn't another "ET" flop?