Few things capture a politician's attention like campaign donations.
That's why, as the New York Times reports, the Entertainment Software Association will soon begin spreading money around to candidates for federal office. The video game publishers' organization has created a political action committee (PAC) to facilitate its campaign donations.
Regarding the move, ESA boss Michael Gallagher told the Times' Seth Schiesel:
We will be writing checks to campaigns by the end of this quarter. This is an important step in the political maturation process of the industry that we are ready to take now. This is about identifying and supporting champions for the game industry on Capitol Hill so that they support us.
Gallagher said the ESA's PAC would most likely donate $50,000 to $100,000 in 2008. Federal election law prevents giving more than $5,000 to any single candidate. In flexing the ESA's political muscle, Gallagher also touted the Video Game Voters' Network:
If I can walk into the office of a member of Congress and tell them we have 20,000 voters in their state who are already signed up to write letters and act based on game-related issues that concern them, that’s powerful.
GP: While the NYT's Schiesel writes of "a much more favorable and tolerant attitude toward video games both among the general public and politicians," we're not so sure we agree. Games seem under attack as much as ever.