Retail Rumors: Target, Wal-Mart Stories Debunked

February 14, 2008
There are a couple of rather bizarre retailer stories floating around the web.

Neither is true.

Next Generation has already debunked a story (we saw it at dbtechno, but it may have originated elsewhere) which maintained that Target was pulling Mass Effect over last month's ridiculous porn allegations.

There's also a story out there claiming that Wal-Mart will be shrouding M-rated games in a black cover. The original story is from Scrape TV, a faux news site. However, it's been repeated in some legit sites and a GP reader even mentioned it in our forums.

GP heard from a game-savvy Wal-Mart exec Tuesday night who denied any knowledge of such a plan.

Comments

Meh, I never thought it was going to come to that.

Ever since I saw that story on Digg, I knew that it was 100% BS. I mean, Walmart already puts it's games behind locked glass cases (for anti-theft reasons), and they sell the unrated version of Saw (3 or 4...I don't know or care) right next to the kids movie section, so for Walmart to go to the trouble of placing sleeves on game cases is stupid -- even for them.

I had heard about the Target story, I'm glad that's cleared up...

The reason for all of the unrated movies over the last few years is because of Wal Mart. They won't sell an R rated movie. but an unrated movie is unrated, so they will sell that. Heaven forbid it's actually more violent, sexy, or what have you than the R rated version. It's a loophole in the rating system, since many documentaries are unrated they can't ban all unrated films. You would think that they would have the sense to not sell them though.

Screw Wal Mart

this just in - GP heard from a Wal-Mart exec Tuesday night who denied any knowledge of such a plan to use slave labor in china to make cheap crap for them to sell.

if he has not heard of such a plan it must not be true then.

The Target story was just a stupid rumor spawned fro the whole Manhunt 2 controversy. If you all recall, Target pulled Manhunt 2 when it was found out that you could hack it. That was a fairly legit concern.

Mass Effect was not and only Fox News and other idiots thought it was.

The Wal-mart thing sounded fishy from the start. What is there to cover up? They put covers on porn because the covers are erotic. There is not a single game cover that any reasonable person would find erotic or offensive (those are subjective of course. A good graphics designer may find some to be extremely offensive. But that certainly is not the norm.)

I'm sorry, but I have to say that I do take issue with some box art on games, CDs, movies, book covers, ect. I am a hundred percent for being able to make what you want and distribute it, and I am also behind a company that decides they want to sell it. I think the ESRB is a great system and parents need to take advantage of it. Parents should be in the store with their kids picking out the games, but I wouldn't blame a parent from not allowing their child into some stores. I've said before I work for a major retailer and I think some of the art I've seen is offensive. True, this is not the majority, it's actually a small fraction, but how can a child peruse the merchandise while seeing stuff like the Kane & Lynch box with the woman having her hair pulled with duct tape on her mouth while crying. We had a cardboard cutout for Resistance of a man having his head chewed off. Some of these things make it impossible to bring your child into the store and protect them from content. I don't know what kind of solution I'm looking for, but this really does bother me.

A man having his head chewed off? I also thought the kane any Lynch cover was just the heads of two guys on a background of an AK47 and a handgun? Where did you get the duct taped crying woman from?

Do you mean this pic for resistance - http://uk.gizmodo.com/resistance-fall-of-man1.jpg?

If so you probably have a more active imagination than your kid! I seem to recall a PG rated star wars film having a similar scene...

"Some of these things make it impossible to bring your child into the store and protect them from content."

I would take a step back and relax for a minute.

I can clearly remember when I was a really young kid wandering around the video rental store after carefully choosing my own nintendo selection, just waiting for my parents to decide what they wanted. I distinctly remember getting the willies whenever I perused the horror movie section and saw all the covers with zombies and axe wielding psychos. I also remember the strange feelings I would get when I would see the teen comedy movie covers with the bikini girls on them.

I assure you, I wasn't scarred for life. Now I'm not saying that you should go out and buy your kid an unrated copy of saw and a porno. Far from it--kids being exposed to such content in small doses in a safe environment is a healthy way for them to learn on their own and develop as a person. Its certainly better than living under a delusion that sex and violence don't exist until they turn 18.

I'm really getting tired of the "how am I supposed to protect my children / what am I supposed to tell my children?" argument. They're 4, you're 40, figure it out.

@ Kira

You mena this cover of Kane and Lynch. I don't see a woman anywhere on this thing. If you could point it out I would be much abliged.

I just had to add I love how I clicked on the scrape.tv link to read the original article, and on the right side there is an amazon ad of a few random titles, one being Frankenhooker: A tale of Sluts and Bolts. I laughed.

"However, it’s been repeated in some legit sites and a GP reader even mentioned it in our forums."

That's because those legit sites picked up the story from the faux site and started repeating it without bothering to verify the authenticity of the story. Gee, weren't gamers the world over raking Cooper Lawrence over the coals for doing basically the same thing a few weeks back? Pot, meet kettle, anyone?

The woman with duct tape is on the bottom of the cover. Its quite small.

@scot: Don't forget their globalization, union-bashing, employee hatin' and elimination of competition oy. They, like many other Neo-con businessmen, are profit over people.

Yep let's all beat up on Wal-Mart for keeping prices down so that people will less income can actually afford to shop there.

Of course let's be really honest. No unions means no massive amount (by number of employees who would be affected) of dues being skimmed off workers' income and going into PAC funds that typically only go to support political points of view like those held by Tye the Czar.

Heh, all the usual Wal-Mart hate. Something to remember is the only people who made Wal-Mart as big as it was the ones who gives us money in the first place. Corperations have no power without the money from sales to back it up. Good thing to remember.

As far as the rumor goes, it's ridculious anyway, Wal-mart stand on the video games is rather clear: Don't sell AO-Rated Games, don't sell M-rated games to people under 17. And it does happen that way because I've done it at work many times before and denied sales for the same reason. The thing is changes like covering in the rumor would take so much time and money to begin doing in all stores, the funny thing is Wal-mart won't change alot of things unless there is a huge reason for doing so.

The Walmart story sounds like something The Onion would come up with.

This little note found on the bottom of ever page of Scrape TV should have signaled that it was a humor site.

"All Rights Reserved. All images Copyright © original owners. If you are reading this you probably have too much time on your hands. Go outside, get some exercise. Surely you have better things to do with your life."

Oh and they also have news coverage of a Readers Strike.

Good to know Wal-Mart hasn't gone completely crazy yet, although they are still completely evil.

big cover up

The original boxart my store had been delivered by Eidos to advertise the game had the image of the woman the main part of the back cover.

My issue is that a parent who is very protective of their child can't bring their kid in without exposing them to things that, if in a game, would recieve an M rating. So, if the image in a game can recieve a higher rating, then how can a parent feel secure bringing their child into the store if the advertising is as graphic as some of the games they would not let their child play. I hope this is more clear than my statement earlier.

I'll try to find a photo example. Thanks
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ConsterTPB works fine for me (didn't work the day of the verdict). Apparently they switched IP addresses, meaning Brein has to re-sue to have that added to the block-this list?05/22/2012 - 8:16pm
ZippyDSMleesigh...was playing anice game of empire at war and then boom crash...hope new oparts come soon ><05/22/2012 - 1:17pm
Andrew EisenI still say the particular word or phrase the MPAA uses to describe what it's fighting against is the least of its problems.05/22/2012 - 1:12pm
ZippyDSMleeMPAA finally admits piracy is not the same as stealing, kinda http://tinyurl.com/chtcf8p05/22/2012 - 11:55am
ddrfr33k@EZK Bwahahaha! @Michael: Yeah, several news sources have said that google DNS can bypass the TPB roadblocks.05/22/2012 - 11:38am
Michael ChandraWeird, I can still visit piratebay. Wonder if Google DNS is related to that, or I simply have an exotic ISP?05/22/2012 - 9:03am
Lisa PhamNo harm done, E. Zachary Knight. :)05/22/2012 - 4:50am
Uncharted NESBSA Claims Half of PC Users Are Pirates- http://slashdot.org/palm/17/12/05/22/0051216_1.shtml05/21/2012 - 11:18pm
E. Zachary KnightAh. Missed that. My mind just connected DDR3 with ddrfr33k and ran with it. Oh well.05/21/2012 - 10:12pm
Lisa PhamHe also mentioned the game "Shadows of the damned" which is on PS305/21/2012 - 8:08pm
E. Zachary Knightddrf33k, I think Zip is referring to computer hardware.05/21/2012 - 7:33pm
ddrfr33k@Zip: Excellent game. It's a trip.05/21/2012 - 7:09pm
Lisa PhamIanC - if you read/looked at the report (PDF and written) then you'd see where they failed and why. Some games have come close to passing and some have passed. The list of games evaluated. http://www.reclaimyourgame.com/content.php/18-RYG-Evaluations05/21/2012 - 5:49pm
Andrew EisenMaybe I'll luck out and the Wii version won't have this retail exclusive DLC nonsense.05/21/2012 - 5:12pm
ZippyDSMleeBought new guitar...trying to find a nice DDR3/mobo combo under 200$ sicne I need new ram thats 100$....fun times..... picked up shadows of the damned tho!!05/21/2012 - 4:56pm
E. Zachary KnightYeah, that's how I feel about retail exclusive DLC too. ;)05/21/2012 - 3:37pm
RedMageThat's what I started to figure too. They seem to have trouble coming up with an effective scare tactic. At one point they referred to it as "online looting" which just sounds stupid.05/21/2012 - 3:34pm
E. Zachary KnightOf all the sucky suckiness that ever sucked. Lego Batman 2 will suffer from sucky retailer exclusive DLC. Suck! http://tinyurl.com/ckq67vg05/21/2012 - 3:30pm
E. Zachary KnightAs for Dodd, I think it is mostly that he realizes that calling copyright infringement "theft" is bad for PR and that they need to change tactics. Just like how they went from using "piracy" to using "theft."05/21/2012 - 1:48pm
E. Zachary KnightIan, I think in this case, the rating is well deserved. To get a good rating, I would assume that a company would have to release the game with no DRM, or at least fully disclosed DRM.05/21/2012 - 1:46pm

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