Bloody Burberry employs game tech to bash the well-known British fashion house for what PETA claims is the continued use of animal fur in its designs:
Burberry may be best known for its distinctive plaid, but its use of real fur is making the design house synonymous with cruelty to animals. Burberry continues to use fur in its designs despite the fact that leading clothing retailers like Selfridges, Harvey Nichols, Ann Taylor, Polo Ralph Lauren, and others have pulled fur from their stores forever.
In the rudimentary game, players move a furry critter around a high-end shop, evading security guards and spray-painting a “no fur” message on some of Burberry’s expensive designs. The site also features links to PETA videos and a place where users can sign an online petition to Burberry.