Better late than never?
That could be the operative phrase at the UK’s Advertising Standards Authority (ASA), which, according to the Guardian, has just sanctioned an ad campaign for Eidos’ Kane & Lynch.
The game, which garnered unimpressive reviews, launched on November 13th of last year – which makes the ASA’s order that no K&L ads be reprinted or rebroadcast a bit pointless.
The ASA said that it had received 26 complaints and that the poster at left was “graphic and too shocking to be seen in an untargeted medium“. From the Guardian:
The ad was used a double-page spread in Future Publishing’s computer game magazine Edge, while a second version appeared in the magazine Total Film…
Ruling on the Kane & Lynch poster… the ASA said it was “likely to be seen as condoning and glorifying real violence”, and was also irresponsible and “likely to cause serious or widespread offence”.
From the ASA’s report, as cited by the Guardian:
We noted that the demographic profile of the magazines that carried the ads was predominantly adult males and that only a small number of children were likely to have seen the ads.
We considered, however, that the graphic and shocking image, which would be seen as condoning and glorifying real violence, was likely to cause distress to some readers and was unsuitable for children to see. We therefore concluded that the placement of the ads was irresponsible.