Reuters is reporting that Grand Theft Auto IV publisher Take Two Interactive is suing the Chicago Transit Authority over the CTA’s recent decision to remove ads for the game from its vehicles and facilities.
As reported by GamePolitics, the CTA pulled the ads about a week before GTA IV launched. The move followed a sensationalistic Fox News report which seemed to draw a linkage between GTA and a rash of local shootings. From Reuters:
Take Two accused the authority and its sales agent, Titan Outdoor LLC, of violating a $300,000… ad campaign agreement that included running “Grand Theft Auto 4” poster ads on the sides of buses and transit display spaces throughout the Chicago transit system scheduled for six weeks between April and June.
The suit seeks an order for the transit authority to run the ads as well as monetary damages of at least $300,000.
GP: Congrats to Take Two for standing up for its rights. Let’s hope they bring the same kind of legal pressure to bear on Miami-Dade Transit as well. There, GP readers will recall, Jack Thompson pushed the agency into removing ads from Miami bus shelters.