BREAKING – FTC Study Shows Massive Improvement in Video Game Rating Enforcement

The results of the Federal Trade Commission’s latest research into the marketing of violent entertainment to children is a major win for the video game industry.

Just-released numbers show that the FTC’s underage secret shoppers were only able to purchase M-rated games 20% of the time, a massive improvement over last year’s 42% success rate.

Amid heightened parental concerns following last week’s high-profile release of Grand Theft AUto IV, the news couldn’t come at a better time for the video game biz.

DVD sellers, on the other hand were spanked by the FTC for selling R-rated and unrated movies to underage buyers about half of the time. Theaters allowed the FTC’s secret shoppers into R-rated movies 35% of the time, making the game industry’s results all the more impressive.

New in this year’s report are individual ratings for retailers. The FTC results indicate that GameStop is doing the best job of retail ratings enforcement, turning away 94% of underage buyers. Wal-Mart and Best Buy scored high marks as well, with 82% and 80% turn-away rates, respectively.

Listed below are the FTC’s video game secret shopper results, listed by retailer (number indicated is successful purchases of M-rated games by underage buyers):

Game Stop/EB Games – 6%
Wal-Mart – 18%
Best Buy – 20%
Toys R Us – 27%
Target – 29%
Kmart – 31%
Circuit City – 38%
Hollywood Video – 40%

A graph posted on the FTC website (and seen at left) traces a steep decline in underage sales since 2000, when secret shoppers were successful 85% of the time.

 We’ll offer reactions from the video game industry and other stakeholders as we receive them.

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  1. 0
    streetfighter30 says:

    Ok after reading this and playing video games since "mothers against VVG" were around if they even exisit anymore, but this is something as being a parent and avivid gamer this is something that brings sorrow and happiness at the same time cause this tells me that we "need" to be govern by the government to what I expose my kid too..?? I mean come on there is more stuff out there that our kids are exposed to then violent games. Drugs? When was the last time we heard a report on how many potheads are under 13? But how many under 13 kids can get a M-rated game? More of my tax dollar spent foolishy on things that have no bearing on my kid or the future for that matter. In closing glad that at lest we are getting some "brownie" points on the frontlines of this.

  2. 0
    JackDon'tKnowJack says:

    @Andrew Eisen:

    You raise a good point. Because of the “manufactured” nature of all sting operations, if there was some obvious flaw in the manufacturing of this particular sting operation, such that it was obvious to the seller at the point-of-sale that the undercover operatives were not bonafide purchasers, then the difference between the study’s numbers and the real world numbers could be very significant.

  3. 0
    Andrew Eisen ( User Karma: 0 ) says:



    But for the sake of being constructive, how about the FTC staff a few game stores and electronics departments and make a note of just how many minors are attempting to buy M-rated games (or movies or whatever)? Certainly there are bugs to be worked out of that suggestion but it’s just one of a few off the top of my head.

    Let’s pretend for a moment that a kid buying an M-rated game is actually a big deal and cause for concern. A 20% success rate doesn’t mean a whole heck of a lot if that percentage equals a couple hundred thousand kids. That’s why I think it’s important to somehow determine just how often this happens in the real-world. Put some context behind that number.

    Andrew Eisen

  4. 0
    Kamendae ( User Karma: 0 ) says:

    @Andrew Eisen,

    In that case, we have a saying ’round here that I think might be appropriate:

    “Sounds like you’re volunteering!”

  5. 0
    Andrew Eisen ( User Karma: 0 ) says:


    All I’m saying is the FTC sting is a manufactured situation. I want to know what the real-world numbers are. The difficulty or practicality of obtaining that information doesn’t concern me.

    Andrew Eisen

  6. 0
    Kamendae ( User Karma: 0 ) says:

    @Andrew Eisen

    Re: Means, motive, and opportunity (money, reason-to-buy, and transportation): Money’s about the only one of these three that I’d actually object to – and even then, birthday money amount seems to me to be rising since I was a kid.

    Kids don’t need much more “reason-to-buy” than “Hey, this sounds sorta cool, and I’m not supposed to have it!” They’re gonna see the advertising (magazines, game store… media coverage!), whether targeted at them or not.

    For transportation… Bikes work pretty well, even at twelve or thirteen. Maybe they won’t get a young teen all the way to the more heavily-developed areas where you’re likely to see a Best Buy or a Wal-Mart, but I’d wager they’re likely able to get to *some* store. Or have a parent drop ’em off at the mall. Heck, there’s a Game Stop less than a mile from my house, and I’m in a residential suburb. I could *walk* that, let alone bike.

    And re: permission: See point #2 “reason-to-buy”. The thrill of the forbidden is a *plus*. As for the study’s inclusion of a “permission” factor: Again, the stores in question aren’t likely to have seen any permission going on – I highly doubt the FTC is going to set up a “can minors buy M-rated games?” study, and then have the minor accompanied to the register by an adult.

  7. 0
    Andrew Eisen ( User Karma: 0 ) says:

    GRIZZAM 512,

    Yeah, the site decided to take a nap for a while. The comments are still in the backend so they might come back with a bit of finessing.

    Rest assured; it’s not your monitor.

    Andrew Eisen

  8. 0
    GRIZZAM 512 ( User Karma: 0 ) says:

    Hello? I can’t seem to find all the previous comments. Either my monitor is broken or they all dissapeared.

  9. 0
    Dick Ward ( User Karma: 0 ) says:

    @ E. Zachary Knight

    Well, I look like an ass don’t I? Must’ve posted the link as I was writing up my post. Ah well.

    Very cool to see those results, looks like a big win for gaming.

  10. 0
    mogbert ( User Karma: 0 ) says:

    I think this only ENFORCES my statements from the other thread about the proposed law singling out video games. It is twice as easy for them to pick up R rated movies MUCH more explicit then the videogames we are talking about.

    There isn’t anything you can do in GTAIV that is worse then what you will see in Hostel.

    As far as nudity and language, the R rated movies are AGAIN much more explicit. Mass Effect was rated M and only had a Prime Time friendly butt shot that was less then you would see in any swimming pool that allowed thongs.

  11. 0
    Jack Wessels ( User Karma: 0 ) says:

    But… But, by Thompson’s results they fail 100% of the time! I mean who are you gonna believe a credible agency that takes the time to go to dozens of different stores and analyze the data with past results, or a man who sends his one son into one store to buy one game?

    Occam’s Razor: The simplest answer is almost always the right one. So quite obviously, Thompson has the right idea about sting operations, not this “Federal Trade Commission” or whatever they call themselves.


  12. 0
    Andrew Eisen ( User Karma: 0 ) says:

    Creature No 9,

    What I’m looking for is data that reflects how often this actually happens in the real world. If a minor scrounging up $50-60, finding a way to a retailer, and attempting to buy an M-rated game is as uncommon as I imagine it is, then there’s even less reason to be concerned about minors buying M-rated games even while ignoring the fact that the games won’t harm them and that they’re denied a sale most of the time.

    Saying minors are refused sale 80% of the time is great but what does that mean in real world numbers? Are 120,000 kids still walking away with a copy of GTA 4 or is it closer to 100? And are we talking 9-year-olds or 16-year-olds?

    I’d say that’s a valuable bit of info.

    Andrew Eisen

  13. 0
    Creature No 9 says:


    What you’re asking for is completely different data. The FTC is testing chance of success per attempt. You’re asking for either # of attempts, which is sort of feasible but not especially valuable, or you’re asking for a ratio of success to desire (ie, of the kids who want Game X, how many actually get their hands on it), which is impossible to determine with any degree of accuracy.

  14. 0
    Andrew Eisen ( User Karma: 0 ) says:


    Just to be clear, I’m not claiming there’s no value in the numbers reported by the FTC or a major procedural flaw in its current methods.

    All I’m saying is I’m not really that impressed by the percentage of kids who are able to buy an M-rated game when given money, transportation, and permission (that’s the manufactured part). When minors lack all three, I’m willing to bet that the number is a lot lower than 20%.

    Andrew Eisen

  15. 0
    Ix says:


    I fully agree that it’d valuable. I think the most valuable information would be what you can extract from having the number of attempts and a reliable study of the success percent of those attempts. I just don’t think it would be possible to accurately study the number of attempts, not that I’m happy with that, I’d love for the FTC to come up with something successful at getting that number down. I also don’t agree that it’s manufactured, it can’t be undercover if the FTC just hits the same places at about the same time of year. Looking at the years on the chart it looks like they almost randomly strike to keep retailers from being able to predict when to seriously start carding too. I don’t think the FTC would make such a serious error in a study as to let it’s undercover shopping attempts be predictable, at the least if anyone who’s anti-games found this out and could prove it then the FTC (or at least it’s researchers) would probably be in some trouble for spending time and money on the study and the anti-game person would have a major reputation boost. Even JT could gain some credibility if he could honestly disprove the study.

  16. 0
    Andrew Eisen ( User Karma: 0 ) says:


    We could argue procedure ‘til the cows come home but at the end of the day, it’s the FTC’s job to figure out how to do this effectively.

    Do you agree that it would be more valuable to determine how often kids are actually buying or attempting to buy M-rated games in the real world as opposed to how successful a minor is in a completely manufactured situation?

    Andrew Eisen

  17. 0
    Ix says:


    That does assume that someone in the lot can actually see the registers, something that’s not the case for about 85% of the stores around where I live (and on the 15% you can generally only see 1-3 registers). You’d also be surprised at how young some people can look or how old others can. I know someone who hasn’t been carded to go into bars ever, he’s only 25 now (at least locally you’re supposed to be carded unless you appear to be over 30). On the other hand I have been carded and told “you can buy this game if your mommy says it’s ok” for a T-rated game after turning 21. I’ve known middle school students my youngest brother was friends with at the time that looked older than me when I was 18, now they can pass off as being about 23-25 years old.

    Getting a count of attempts to buy M-rated games by underage people is going to be nearly impossible to accurately do by sight, only when someone gets stopped can you know that they’re underage.

  18. 0
    Repudiator ( User Karma: 0 ) says:

    B-But…This is all a lie! A scandal! The FTC is in cahoots with T2 and R*! A lie I tell ya! A LIE!!!

    Well, anyway…It’s a shame that these facts will not matter. It’s so easy to get your way as a politic or one of these pundits, just mention something regarding “children” and “safety” then sprinkle a bit of your religion on it and BAM! Insta-win.

  19. 0
    Ix says:

    I don’t think it was anything you did, looking at the html I see some really odd stuff like doubling of tags all over the place down the whole area with the italic problem. A lot of the double tags just have blank space between them too. Near as I can tell the gamepolitcs server hardware, server OS, database, or general blogging software just had a glitch and it could’ve happened to anyone.

    I’d say the best protection against it is to go out and buy a good classic used game (still in working condition) as often as you can, it probably won’t prevent it from happening again but at least you’ll have a collection of good classic games to play.

  20. 0
    Andrew Eisen ( User Karma: 0 ) says:


    That’s my quibble. My position is that were it not for the FTC, most of these kids wouldn’t have had the inclination, transportation, or money to try to buy an M-rated game.


    Even if you left the kids alone as they exited the store you could still make a note of how many are ID’d and how many of those are refused a sale. Besides, I’d argue that you can identify a minor pretty reliably without asking their age. Also, retailers aren’t stupid, they know when the FTC stings are done so hearing that someone is auditing their store probably wouldn’t make that big a difference. I imagine stores are on their best behavior during the months these stings are conducted anyway.

    So whether the FTC (or whatever group) wanted to have a guy in the store observing, a guy outside interviewing customers, or a guy looking at surveillance footage and store receipts, I just want to know how often a minor attempting to buy an M-rated game in the real world actually happens.

    Because I don’t believe it’s that common in the fist place.

    Andrew Eisen

  21. 0
    Shadow Darkman, Anti-Thesis of Jack Thompson, ( User Karma: 0 ) says:

    It worked, Ix. Somehow I did it. I wish I knew how it even happened, so I know not to do it again.

  22. 0
    JustChris says:

    I’ve bought M-rated games from a Sears several times and they never ID-checked. Sears has a small game selection anyways, but I go because it’s only 2 blocks away, closer than any shop that sells games around here.

  23. 0
    Ix says:

    I hope that this works and stops the italics, but I have little hope that someone else hasn’t already tried this.

    Anyways, Andrew Eisen, how do you propose the stake out actually tells when an underage kid gets sold a game? they can’t go up and ask him as they see him exit the store or else the news could spread and get back to the store that they’re being investigated. In it’s current form the study is basically as accurate as can be obtained. Not that it’s perfect, there’s just no feasable way to do it better.

  24. 0
    The Bobman ( User Karma: 0 ) says:

    HA HA! That movie theater chain that boasts 80% Able to Purchase R rated tickets, I used to work for them. K’sotes FTW!

  25. 0
    Shadow Darkman, Anti-Thesis of Jack Thompson, ( User Karma: 0 ) says:


    DENNIS!!! MAKE IT STOP!!!!!!

  26. 0
    Kamendae ( User Karma: 0 ) says:

    @Andrew Eisen

    Can you explain your point further? As I read the study, it’s looking at exactly what you say you’d like to see: “minor walks into store with money, walks out with game”. Is your only quibble the fact that the FTC is supplying the minors? The store in question doesn’t know where the minor comes from.

  27. 0
    Shadow Darkman, Anti-Thesis of Jack Thompson, ( User Karma: 0 ) says:


    I hate you so much gamestop…

    Hate EB Games instead. They ripped my brother off concerning headphones coming with a copy of… I think it was Battlefield 2 but I forget…

  28. 0
    Benji ( User Karma: 0 ) says:

    Retailers are perhaps becoming more aware that in the long run their bottom lines benefit from proper enforcement. Voluntary self-censorship, if done properly, means the government has no reason to impose its own, far stricter codes. As long as stores enforce ESRB ratings to a satisfactory degree, the government doesn’t have a reason to enact laws. And efforts to do so are more likely to fail – speech controls must take the least invasive form, and effective self-controls are less invasive than government oversight.
    ESRB enforcement means no legislation. And legislation would be bad – stores don’t want to be on the hook for huge fines or lose out on sales because of the government morality police.

  29. 0
    Andrew Eisen ( User Karma: 0 ) says:

    Well, this is nice and all but these types of studies just don’t tell the real story.


    Because they are not looking at real-world situations. This data is collected by providing a teenager (13 -16) with money, transportation, and specific instructions to buy an M-rated game and seeing how successful they are. As such, it’s difficult to say how big of a problem sales of M-rated games to minors really is.

    What would be really telling is an FTC study on how often sales of M-rated games to minors actually happens in the real world. Just stake out a bunch of retailers and observe how often this happens over the course of a month.

    Those are the numbers I’d like to see.

    Andrew Eisen

  30. 0
    Gray17 ( User Karma: 0 ) says:


    Just-released numbers show that the FTC’s underage secret shoppers were only able to purchase M-rated games 20% of the time, a massive improvement over last year’s 42% success rate.

    So “success rate” means that underage shoppers were successful in purchasing something M-rated.

    So by the most recent report, 80% of the time, stores refused to sell M-rated games to minors under 17.

  31. 0
    Scuzz McTuzz says:

    Thanks GamePolitics! Now I know which store to send my underage kid to buy Grand Theft Auto with the highest probability for success! Hollywood Video, prepare to recieve a sting of a lifetime. Then I’m going to sue you for not enforcing your own voluntary rules

  32. 0
    Ix says:


    Why would we “blame” someone with good news? The rate of kids getting material they shouldn’t has been declining with the biggest decline being M-rated video games. The study disproves one of the points a lot of critics and anti-game people bring up about kids having such easy access to M-rated games, as the truth is shown that M-rated games are the hardest form of mature content for kids to get.

  33. 0
    E. Zachary Knight ( User Karma: 1 ) says:

    @ Beemoh

    The 42% is the ‘success’ rate that kids were able to buy the game. It is a failure on the side of the game industry. So the industry had a 42% failure rate in preventing sales to minors.

    On the flip side, kids had a 58% ‘failure’ rate when trying to purchase M rated games. The industry had a 58% success rate in preventing sales to minors.

    Now change those figures to 20% and 80% for this years stats.

    E. Zachary Knight
    Divine Knight Gaming
    Oklahoma Game Development
    Rusty Outlook
    Random Tower
    My Patreon

  34. 0
    Creature No 9 says:

    If you look at the full chart that includes other media, you’ll see that M-rated games have consistently been harder to buy than R or Unrated DVDs and PAL music for the past three years. I don’t think this report will change anything. Games are subject to different standards because they’re the favorite devil right now.

  35. 0
    PHOENIXZERO ( User Karma: 0 ) says:

    [JT]LIES DAMNED LIES! The videogame industry (especially Take-Two those crafty criminal porno making bastards) is clearly in cahoots with the FTC to peddle this filth to our children! It’s a conspiracy I tells you! I’ll get you Take-Two and your little Blank Rome too!!!!![/JT]

  36. 0
    Zerodash ( User Karma: 0 ) says:

    This isn’t going to change anyone’s opinion.

    Plus, many of the anti-games people want them banned outright for fear a child will get their hands on dad’s copy…

  37. 0
    Ix says:

    Where do you see success rate mentioned? I looked over the link and don’t see it >.>

    In all though I can guess if success rate has been dropping over the years it means “was able to buy item” or if it’s going up it means “was carded and stopped.”

  38. 0
    Korax ( User Karma: 0 ) says:

    It’s a great victory nonetheless, even if our game hating enemies won’t shut their pie-hole considering the improvement. They won’t go away, but even more certainly, we won’t disappear as well, no matter how much they pray to jesus that we turn into fish (Jeff Dunham reference here :P).

  39. 0
    Ix says:

    It is possible Doctor Proctor, and when one considers it’s not against the law to sell the game to a kid it’s easy to see some upper management saying “Sell it to everyone who wants it, refuse no sales” especially on a popular item. Not that it isn’t morally wrong to sell GTA4 to a kid to make a quick buck, it’s just not illegal.

  40. 0
    nightwng2000 ( User Karma: 0 ) says:

    Nightwng2000’s world:

    :: John Bruce hands copy of GTA IV with receipt to DA, smiling goofishly and smugly. ::

    John Bruce: See! See! They sold this game to my son! See! See!

    :: Nightwng2000 hands to DA printed copy of FTC report for last 8 years showing constant improvement. Just stands and smiles. ::

    :: DA hands John Bruce game back, then goes back to more important work. ::

    NW2K Software

  41. 0
    Belgarion89 ( User Karma: 0 ) says:

    My local BB cards, not sure if either Gamestop does (I don’t recall ever buying an M game there), and Circuit City carded me when I bought Blazing Saddles (rated R for flatulence), although I’m not sure that wasn’t just because I used plastic instead of cash.

    This is a good start, however. We shouldn’t be satisfied until we get all these numbers statistically insignificant from 0%,which for Gamestop may already be the case (I haven’t looked at the raw numbers yet).

  42. 0
    Gray17 ( User Karma: 0 ) says:


    “Any idea why Walmart isn’t on the list for music sales? I thought they were a really big player when it came to music. Or does Walmart not carry PAL music?”

    In short, no they don’t carry PAL music. If an album has an explict and a non-explict version, they’ll carry the later. If it only has an explict lyrics version, they won’t carry it.

  43. 0
    Ix says:

    Bleh, forgot to make my own post.

    It’s good to see games so low, but I have to add my voice to the ones that don’t think this will sway the anti-games crowd at all. They will not care that little Jimmy can go buy R-rated or unrated movies every other try, they’ll just care that on 3 out of 50 tries he can buy an M-rated game at xyz store. They aren’t in it for the children or else they would care, they just don’t like games because they didn’t grow up with them and find games to be evil because of not understanding them. They ignore movies and music because they had these things and know they aren’t bad, so the high rate of success for kids buying movies they shouldn’t be able to is fine, but anything short of 0% for kids buying M-rated games is unacceptable to them.

  44. 0
    NovaBlack ( User Karma: 0 ) says:

    odd isnt it!

    JT alleges its all a conspiracy by the games industry to sell games and make profit yet GAMESTOP the DEDICATED GAME STORE was BEST!

    the worst were the big multipurpose stores like walmart etc.

    So will JT get off take twos back now? turns out the real culprits are walmart etc all along! If everyone followed the practives of gamestop that would be amazing!

  45. 0
    Zero Beat ( User Karma: 0 ) says:

    I find it surprising when the guys at GameStop card me, because they know me there. They know I’m 22. And yet, they still card me. It’s a nice surprise.

  46. 0
    Ix says:


    Walmart is huge for music sales as far as physical stores (comes in behind iTunes and Amazon by a lot for actual sales), but last I heard they only sell family friendly versions of CDs. So while a heavy metal CD at Best Buy would have the warning on it and some profanity the Walmart one wouldn’t have the label and would have the lyrics suddenly cut out in places on the CD.

  47. 0
    Jabrwock ( User Karma: 0 ) says:


    “I wonder if they will eventually target smaller/regional chains, like Play ‘n’ Trade”

    Usually when the full report is made available, it breaks it down by “National retailers vs. Small independant retailers” and things like “retail chain vs. media specific chain (like BlockBuster or HMV)”.

  48. 0
    Jabrwock ( User Karma: 0 ) says:

    I notice that if you break it down by retail store, they seem to focus completely on games, and not at all on movies or music. With the exception being KMart, which seems to be rigorously enforcing music and unlabelled DVD ratings, but only average on both R-rated movies and games…

    Ability to buy:
    Games: 29%
    Movies: 65% (R-rated)
    Music: 60%

    Best Buy:
    Games: 20%
    Movies: 62%
    Music: 53%

    Games: 31%
    Movies: 47% (20% for unrated)
    Music: 17%

    Any idea why Walmart isn’t on the list for music sales? I thought they were a really big player when it came to music. Or does Walmart not carry PAL music?

  49. 0
    Arashi ( User Karma: 0 ) says:

    This is excellent news – I just hope that critics and concerned parents will listen to it. I think it has a chance of turning at least a few heads, since this is from the FTC. I wonder if they will eventually target smaller/regional chains, like Play ‘n’ Trade, but it would probably use too many resources to do so.

  50. 0
    Jabrwock ( User Karma: 0 ) says:

    Won’t stop pundits. They’ll just focus on the “1 in 5 can buy pr0n” crap. Or rely on their own flawed “stings”. Or only report on the numbers from Circuit City, or Hollywood Video, since those match *their* reality.

    They’ll also completely ignore the dismal failure of DVD and movie ticket sales…

  51. 0
    Tonkarz says:

    It’s good to have some evidence refuting the claims of pundits who claim that these video games are getting into the hands of kids. All the same, it’s not like these people are going to be swayed by things like this. They didn’t go looking up statistics before forming their opinions so I doubt that things like statistics and data mean that much to them.

  52. 0
    Buckeye531 ( User Karma: 0 ) says:

    Great news.

    Unfortunately, and I hate to be the downer here, we can count on Senator Yee, Senator Clinton (who should drop out of the race), and Jack Thompson, among others, to either ignore this report or spin the report.

  53. 0
    Brutii says:

    and yet game critics like thompson will ignore these facts as they always do even when their facts are completely false (Cho’s counter strike) because this wont be put on faux news or CNN how is your average joe going to find this information? afterall most eat up the lies from the media, i am worried about all your news media in america mostly fox news… am i correct that they won a case that says they have the right to lie to the public? this worlds going to hell.. (thats unfair most newspapers are like this in the world) … i see this only as a moral win for the games and some ammunition for gamers who fight back agianst game critics lies but this wont change any game critics stance on games or thier “facts” *cough* *cough* thompson will keep using his “kids can buy any game without parents or id” line

  54. 0
    Jesse Young ( User Karma: 0 ) says:

    Am I the only one that gets really ticked off at the “wrote an interesting post” thing that is posted every single freaking time?

    I mean, you could at least have put a name. The very very least.

  55. 0
    Glen Haupt says:

    When I pre-ordered MGS4, GTA IV, and Fallout 3 and paid them off (on the same day), they checked my ID. I even remember getting my ID checked a couple months ago when I bought some M rated game (don’t remember what) So they definitely are doing checks more than they used to.

    In other news, you suck Hollywood Video!

  56. 0
    GainingGroundButFallingBack ( User Karma: 0 ) says:

    I do believe that GameStop does have a policy to card everyone who is buying an M rated game. So, if your 80 year old Grandmother goes into one of their stores and buys an M rated game she will be carded. Frankly, I think it’s cute.

  57. 0
    Condemned 2 fan ( User Karma: 0 ) says:

    I could see Jack Thompson popping up on here and saying that is not correct because it does not fit his standards.

  58. 0
    Bungles Danforth ( User Karma: 0 ) says:

    I bought GTA 4 at Circuit City…I’m 30 but i should point out i didn’t get carded what makes it even worse he turned over my checkcard which wasn’t signed and still didn’t ask for any id.

    When I was 16 i got carded for a House of Pain cd….It was an uber FAIL!

    @ TheEdge
    its more like Game Industry: 9,234,567,602 Game hater: 0

  59. 0
    Halo3Guy ( User Karma: 0 ) says:

    Well, I’m only 15, so now I know to buy any M-rated games I want at hollywood video!

    Just Joking! My parents have to see all games that I buy anyways. I wish that the industry didn’t have to do these secret shopping reports at all and could just count on parents to do their job, but there are so many uninformed parents out there.

    O well.

  60. 0
    lordlundar says:


    The reason why BB and Wal-Mart held us back is because of their hiring practices. They get people who have little knowledge and even less care about what they are selling, and push the almighty dollar above all else. BB will maybe put a notice in an annual letter about enforcing the ESRB policy, but hammer in to the staff that they have to sell whatever they can every day. So between the application of policy and the lackluster staff, it’s no surprise on the numbers.

  61. 0
    Dan ( User Karma: 0 ) says:

    Great job by Gamespot, and I believe this proves that the industry can improve their selves, especially with the one place that mainly sells games being the best.

  62. 0
    gs2005 ( User Karma: 0 ) says:

    I agree with EZK, the PTC and other belief driven organizations will likely spin it the report negatively or will continue to push their ideas anyway.

    They are not known for being rational or logical.

  63. 0
    Thefremen ( User Karma: 0 ) says:

    FTC stats=FBI/CIA/etc intel reports in the eyes of politicians, that’s my prediction.

    I mean, remember when every intelligence agency in the US said “Iran is not capable of building nuclear arms and has abandoned research on such weapons” and then every chicken hawk republican was flabbergasted for 10 minutes then went right back to talking about nuking iran? Well, same thing here.

  64. 0
    TrakeM says:

    Thanks for the news, but I have to say that it doesn’t matter as far as censorship is concerned. It’s hard to fight paranoia with facts. At this point, the people going after the gaming industry are willfully ignorant. No amount of facts is going to persuade them.

  65. 0
    Black Manta ( User Karma: 0 ) says:

    Well, it looks like I’m all wet regarding my arguments for the proposed bill in the last thread. I don’t mind it one bit, actually. And in fact, I’m glad. One look at this by congress will show that Matheson and Terry’s bill isn’t needed after all. So its likliehood of passing will be be even more reduced than it already is.

  66. 0
    Dick Ward ( User Karma: 0 ) says:

    Nice to see. Anyone know the rates for R rated movies and Explicit CDs?

    You know, when I worked retail I absolutely hated not letting kids buy M rated games and got chewed out by a few parents for making them come into the store so they could buy the game for their kid. Never realized just how important it was. I considered it to be harmful to gaming, rather than helping gaming. Weird how perspectives change, isn’t it?

  67. 0
    Mario says:

    Wow! That’s great news! I like seeing this kind of stuff. It is possible for the industry to run itself without government intervention!

  68. 0
    Demontestament ( User Karma: 0 ) says:

    I expect to hear the PTC demand the FTC look at their findings again and tell everyone what the “real” number is and not what the video game companies paid them to say.

  69. 0
    nightwng2000 ( User Karma: 0 ) says:

    Yes… I’m feeling it! It’s coming! I can’t hold it back! I HAVE to do it!

    I must… MUST… act… CHILDISH!

    Naa Naa! 😛

    Whew! I feel better now. :)

    NW2K Software

  70. 0
    Doctor Proctor ( User Karma: 0 ) says:

    What I find interesting is that two worst offenders, Circuit City and Hollywood Video, were also the ones in the most dire financial straits. Perhaps they’re being told *not* to refuse sales?

  71. 0
    Kenji-sama ( User Karma: 0 ) says:

    Awesome, what a key piece of research and information that will go largely unheard/denounced by the watch dog groups and moral crusaders of America, since obviously this won’t help *push* the agenda.

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