GTA IV Swag Baseball Bat

Forever pushing the envelope, Rockstar’s P.R. department has apparently shipped out a Grand Theft Auto IV bat to selected media types. The bat features a GTA IV logo smeared with faux blood.

It’s apparently by way of kicking off their holiday season sales push. Glenn Derene of Popular Mechanics writes:

Because they couldn’t legally send us an Uzi thorough the mail, [Rockstar] sent us the 14th most deadly weapon in the blockbuster game’s new arsenal: a metal bat… It just arrived with a press release informing us “‘Tis the Season To Swing Big and Go GRAND,” promoting GTA IV as a perfect stocking-stuffer for the Christmas season.


But who needs the game when you’ve got the bat? In the spirit of giving, we can now give a GTA-style beat-down to random strangers on the street, just like our favorite Eastern European criminal thug, Niko Bellic. And when the cops catch us, we can say that we never would have done it were it not for the influence of violent video games. And for the first time, we’d be right!

It’s kind of ironic when one considers the Nassau Six, a dirty half-dozen juvenile delinquents busted last week for going on what police claim is a GTA IV-inspired crime spree armed with a crowbar and a baseball bat. While the cops haven’t said exactly why they’re pointing the long arm of the law at Rockstar’s controversial game, wouldn’t the mainstream media go bonkers if it turned out that the bat used by the Nassau Six was this bat? 

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  1. oto kirlama says:

    I’m all for freedom of ttnet vitamin speech and allowing rent a car game makers to put whatever they want in games, but there’s one thing about this app that has me scratching my head.  Correct me if I’m wrong, but from araç kiralama the previous article araba kiralama on this I gathered that players can use Google maps in-game to find the other (real-life?) dealers in their area.  If this is the case, has travesti anyone considered what’s stopping someone from using this app to actually move drugs between hands for reals?

    But majority araba kiralama of their outrage araç kiralama stems from what it could DO TO children, not the content itself.  Talk to one of these people and you’ll find they don’t think any books kiralık araba should be banned from children.  Mention American Psycho and they talk about kiralık araç the redeeming value of using imagination to construct a story.  Reading, no matter what the content, is largely viewed as a consequenceless activity for people of any age.  The reason why I mention American Psycho is because of the content itself.  Gaming never has and likely never will have any scenes where someone has sex with a severed head.  Not gonna happen.  Yet despite this, they’ll fight tooth and nail to protect their children from two boys kissing in Bully but whatever they read is harmless… yeah.

    The entire arguement is kiralık oto based upon a social normality inflicted by luddites who can’t figure out the controls for Halo so it’s frightening and terrifying and obviously the cause of youth violence on the rise even though, in reality, it’s in decline (which is actually a HUGE suprise given minibüs kiralama the economies status).  In  a perfect world, we would have parents that actually parent.  The idea of sales restrictions on media on oto kiralama any form to accomidate parental unwillingness to get involved with their child’s life is the real problem to me.  Here I am, 32 years old, and being held up at a self-scan rent a car needing to show ID before I can buy a $10 M rated game all because Soccer Momthra can’t be bothered to look at the crap Billy Genericallystupidson does in his free time.  It’s too hard for her, so I have to suffer?

  2. VampIronic says:

    Good on you, Rockstar! I love their hardarse attitude. But seriously, America is becoming such an Orwellian nanny-state that eventually censorship and restriction of creativity will become the norm…. and when that happens, it’s a sad day for the developed world.

    By the way, I’m an Aussie, and I love the site! Keep it up GP!

    -Keep your friends close, and your enemies dead-


  3. another whisky drinking sociopath says:


    Its a good ploy.

    Limit the number of R* bats. and If anyone does anything to anybody with a bat that isn’t GTA branded, then they can quite clearly state that its nothing to do with them. ‘If he was that into our game, he’d be using one of our bats’ Perfect.

    On a related note, there’s a shop in Glasgow that must sell approx 100 baseball bats a week, and yet they don’t even *stock* baseballs.

    Thats us whisky sipping sociopaths for you 🙂 What a life we all lead!


  4. Anonymous says:

    Yes, I knew the comment about the teenagers commiting their crimes WITH the GTA bat was a joke. I was referring to the comments about how Rockstar supposedly created and distributed the bats as a response to the kid’s crimes. Perhaps I should have made that more clear in my original reply.

  5. nightwng2000 says:

    Ok, who let Cupid’s illegitimate, alcoholic, drugged out, cousin, named Stupid, out of his cage?

    Really, I understand, and sometimes even enjoy, sick humor.  But there’s a time and a place, and this just isn’t it.


    NW2K Software

    Nightwng2000 has also updated his MySpace page: Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as

  6. Bongotezz says:

    even if it was this bat it still wouldn’t be the game’s fault. EVERYONE is responsible for their own actions. Just like you can choose to copy a game in real life you can choose to NOT copy a game in real life. It’s your choice.

  7. Austin_Lewis says:

    At least my dad did it out of love.  My stepdad would beat me, throw me against walls, and hit me with anything he could get near (which included actually fucking stabbing me once) until Christmas when I was fifteen, when he hit me at my grandfather’s house and I hit him back while my grandfather came to watch. 

    I believe you can hit a child out of love; if you love someone, you want them to be good, to have the tools to succeed.  My dad hit me to instill discipline, responsibility, and a healthy respect for the rules; my stepdad did it because it made him feel like a big man.

    A lot of these problems in the media that make the videogame industry look so terrible come from the perception that the games cause the problems, but most of the time, the problem is the parents.  They don’t spend time with the kids, they don’t care for the kids, they don’t do anything and let their kids try to raise themselves without discipline or a model.  If you can’t make some time for your children, if you can’t give them two meals at home a day (a real fucking meal, not a cheeseburger from the freezer), then your kids aren’t gonna grow up seeing that, and they won’t feel loved.  I work 12 hours a day (some at home, some at another location), plus play at least an hour of guitar and maintain my miniature armory in my home, but I still find time to make at least one meal a day for my family (AT LEAST).  The thing that helps kids withstand the mental anguish of school, bullying, their teen years, etc, are a supporting family.  You can’t roll over and let them do what they want, but you can’t be a fascist in your house.  If you go to the extremes, you get kids like the jackasses in Nassau, who make us all look bad.


    I think Robert Coffey said it best all those years ago:

    It’s not like Jack the Ripper spent his days playing Grand Theft Buggy… Replace shooting bystanders with wrecking the family car, and you’ve got a kid trying to get out of being grounded.


    And good Christ, that turned into a rant.

  8. Anonymous says:

    I facepalmed at this. Seriously Rockstar what the hell is wrong with you? This illustrates everything I dislike about these jerks and their place in the buisness of making games. On one hand I can’t say anything to them about this because it’s lagit, they’er making money off their game and it’s not hurting anyone. But this is specificly designed to cause trouble in the industry! We have enough problems right now with various other dumb legislature going through, we don’t need these idiots help giving the antigamer guys more reasons to call our medium a waste of space.

  9. Anonymous says:

    This is why people like me love R* – their "fuck you" attitude.  They have a square and solid grasp on the fact that games do little, if anything, to influence a person’s behaivor and perception of the real world such that it allows R* to happily take advantage of the hair-pulling and hand-wringing by the puritanical right-wing nutjobs (JT) and the fear-mongering mainstream media for their advertising.  Let’s be honest, more people know about GTA IV than ever not because of the advertising dollars or marketing campaign put out by R* but because of the "OMG WON’T SOMEBODY THINK OF THE CHILDREN" knee-jerk reaction by the aforementioned groups.

    Most. Brilliant.  Swag.  Ever.

  10. Tristram says:

    "This is why people like me love R* – their "fuck you" attitude.  They have a square and solid grasp on the fact that games do little, if anything, to influence a person’s behaivor and perception of the real world such that it allows R* to happily take advantage of the hair-pulling and hand-wringing by the puritanical right-wing nutjobs"


    yeah…har har for them.  Of course, they don;t have to pay the costs…we do when one ofyour puritanical nut jobs tries to get a law passed.  Ask the people of Minnesota how they feel about Rockstar’s utterly stupid provocations.  

    Not only is it stupid, but it is in bad taste.   

  11. GryphonOsiris says:

    I know GTA has always been social satire, but this is just in bad taste Rockstar….

  12. DavCube ( User Karma: 0 ) says:

    Sweet jesus… i don’t even know what to say here. EITHER way, this is stupid.

  13. Saint13 says:

    The Nassau thing happened, what, June 24th?   The Popular Mechanics article came out today, and said the bat "just" came…

    Color me skeptical, but would it really be possible to put together a national holiday campaign and come up with custom-made swag like that in this short a time span?  And if Popular Mechanics just got it, and we’re just now seeing them, how could those kids have gotten their hands on one a week ago?

    Not saying it’s impossible, but it doesn’t sound likely, either.  Though I suppose it could turn out one of them has some sort of connection to R* (relative, maybe?) and got their hands on one under the table…

    I’d be more inclined to think this campaign has been planned for longer than a week and they decided to go ahead with it rather than scrap it despite the potential criticism.

  14. Sourceress says:

    I think it’s hilarious, personally.

    As for the whole business of "It’s not our fault, the EEEEVil video game made us do it!" – I hope the judge throws the book at them.  Trying to weasle out of responsibility for one’s actions by blaming somebody or something else is incredibly juvenile and immature.  I won’t tolerate that sort of crap from my 7 yo.  Why on earth should we tolerate it from people more than twice as old as he is?

    Bottom line:  People who have no interest in violence and find it offensive or disgusting or whatever are not going to be interested in playing games like GTA (in any of its iterations) in the first place.  So to claim that the reason you are out acting like a stupid little punk is because you played a video game is completely disingenous.  It’s an excuse.  The other half of that is that there have been thugs and violent little punks for centuries – *way* before the advent of video games.  So again, to try to claim that the only reason people go out and do this stuff is because they played a video game is ridiculous.

    Finally, IT’S A VIDEO GAME.  It is not real life.  The inability to distinguish between reality and fantasy worlds such as those found in books, movies, video games, or role playing games is a symptom of a larger pathology.  If it is true that these kids went on a crime spree because they’d been playing a video game, then every single one of them needs to be involuntarily committed to a mental institution for their own safety and that of those around them.  It is not the fault of the game’s makers that these psychotic people managed to get their hands on the game.  And let’s face it – if someone wrote a really good murder mystery, and some psycho read it and then went out and killed someone, would people be screaming for blood and demanding that mystery novels be banned?  (Well, they might, but hopefully the Supreme Court would do their jobs, and remind everybody that freedom of expression is paramount, and was in fact so important to the Founding Fathers that it was the FIRST thing they put in the Bill of Rights.)

    And that’s my take on it.

    Rockstar knows they’re going to get all sorts of crappola from the media and the U2C’s (Upright, Uptight Citizens) about their game.  So instead of trying to fight it, they’re taking it and running with it.  Points to them for having a spine and a sense of humor.


  15. Anonymous says:

    That’s what I was thinking too. Promotions don’t happen within such a short time-span. It would take more than a week to design the artwork for the bats, have them painted, and ship them out.

  16. Anonymous says:

    I think they realize that. This is why that comment in the main report would be what’s known as a ‘joke’. I really doubt anyone here thinks the nassau kids had one when they’er only just now going on sale.

  17. KyleJCrb says:

    That’s called brilliance in marketing. Pushing the envelope a bit? Sure, but controversy is the one thing keeping the GTA series selling.

  18. Unruly ( User Karma: 0 ) says:

    Hate to say it, but I’ve been seeing a lot of people just quote others in their posts, even with the reply function now, and its been making me wonder – You guys do know that the reply button is there, right?

  19. Austin_Lewis says:

    Amen, Amen.

    When I was a kid, my dad never took any of that sort of crap for me.  I did something wrong, I got hit with a 2 by 4 (no bullshit).  And you know what?  It made me into the man I am today, and has affected how I’m raising my child (soon to be children, with any luck). 

    I was at an arraignment today arguing a speeding ticket (at an arraignment, you enter a plea and get a court date, I entered not guilty) and I watch as two ‘juggalos’ went before the judge to enter a plea of not guilty for their dog attacking someone and hospitalizing them.  The judge, who couldn’t believe the plea, asked ‘what happened?  Did you not know you’re supposed to keep it tied up?’, to which they dumbly replied ‘they don’t tie them up on TV, we didn’t know you had to’.  The judge rejected their plea, sentenced them as guilty, and ordered the elimination of the dog post haste.  The judge did this out of disdain for such a bullshit plea, and made sure that they understood why they had just lost their dog.

    When I was little and didn’t take responsibility for what I did, I lost rights.  Not privileges alone, but actual rights.  My dad would cut foods out of my diet (eggs, bacon, cheese).  If it warranted it (like when I got in a fight at age eight for nothing) I had my room stripped to a mattress on the floor and a lightbulb hanging from the ceiling.  And you learn from these experiences; honestly you do.

    As for Rockstar, I love their attitude.  It’s hilarious.  Anyone who’s offended needs to pull their head out of their ass; it takes more than a week to put together a campaign like this, and it is a waste of money not to use the marketing you create. 

  20. Anonymous says:

    I second that, those groups are the ones making all the noise over such things.

    Plus I am not so sure why people are so up in arms about this bat, beating people with a club/bat/etc has been in games for quite a while, and there have probably been other such equally or more questionable/tasteless promotion swag given out after all these years…  The only thing I do agree on is the odd timing, and if such a PR bit is really necessary to keep the already highly reviewed game selling.

    At least they are not the late Acclaim, now they were full of lame controversial promos that didn’t help their crappy game’s sales in anyway.

    Heh, wonder what someone would say if they sent out Bully themed sling-shots….

  21. Austin_Lewis says:

    Swag doesn’t go on sale, its free.  It’s just a product placement opportunity for reviewers, anyone who sells the game, etc.  Think of it as a more useful cardboard cutout.


  22. Kincyr says:

    Seriously? A 2×4? That beats the handle of a meat tenderizer I got any day. And that’s factoring in the fact that the handle broke off one time.

    岩「…Ace beats Jack」

  23. Luke J J says:

    I love it! I love the audacity of it, and the pure disregard for the media and their sensationalism. It is almost like they are telling the media that they understand the joke, the joke of bringing in viewers with the threat of impending doom around every corner.

  24. Krono says:

    Obviously yes. Apparently they got tired of paying big bucks for advertising, so they decided to hand the media something to sensationalize in exchange for cheap advertising.


  25. LAG (Law Abiding Gamer) ( User Karma: 0 ) says:

    Are you serious?  Jack Thompson and his gang are R*’s best marketing tool!

  26. Andrew Eisen says:

    But who needs the game when you’ve got the bat? In the spirit of giving, we can now give a GTA-style beat-down to random strangers on the street…


    Or you could, you know, play some baseball.


    Andrew Eisen

  27. Mark says:

    With the mention of holiday sales, and this being July, I sort of wonder if this is some sort of joke?

    I wouldn’t put it past R*, however.  And that makes me shake my head in wonder.

  28. Krono says:

    Well, someone in the PR department at R* is obviously insane if they thought this was a good idea. The fallout from the various groups that won’t get the joke will be entertaining to say the least. R* get points for originality and audacity though.


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