Nintendo, Sega, Ubisoft, EA Back PEGI in UK Game Rating Battle

A quartet of leading publishers have come out in favor of the Pan-European Game Information (PEGI) rating system for the UK market.

The game industry there, including publishers association ELSPA, does not look favorably upon the British Board of Film Classification, which itself hopes to claim a bigger piece of the UK’s video game content rating pie. The BBFC is probably best known to gamers for its 2007 ban on Manhunt 2 which was later overturned on appeal.

As reported by Next Generation, ELSPA head Paul Jackson minced no words in remarks to British government officials at a media forum in Whitehall.

PEGI is the solution for today, and the solution for tomorrow.

Execs from Nintendo, EA, Ubisoft and Sega also weighed in, with Sega Europe CEO Mike Hayes adding:

If you look at the PEGI system against the film ratings board in the UK, you will see that PEGI is the only system that has the power to prevent games publishers distributing unsuitable content to children. It can ban a publisher’s entire output, rather than just a single title. This power is backed by the entire industry.


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  1. 0
    desperad0 says:

    Thanks good job;

    Btw, I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing travesti or little and need to start saving costs. and dizi izle


    Now I don’t have to get off my ass for the important shit anymore!

    Whats next, ordering pizza from Xbox live?

    Wait… I think that sounds like a good idea.

    But I think voting should MAKE you get off your ass, and see outside or a second while you go vote. I mean, your picking the president of the United States of America for God’s Sake… least you can do is drive down there and punch out a card.


  2. 0
    oto kirlama says:

    I’m all for freedom of ttnet vitamin speech and allowing rent a car game makers to put whatever they want in games, but there’s one thing about this app that has me scratching my head.  Correct me if I’m wrong, but from araç kiralama the previous article araba kiralama on this I gathered that players can use Google maps in-game to find the other (real-life?) dealers in their area.  If this is the case, has travesti anyone considered what’s stopping someone from using this app to actually move drugs between hands for reals?

    But majority araba kiralama of their outrage araç kiralama stems from what it could DO TO children, not the content itself.  Talk to one of these people and you’ll find they don’t think any books kiralık araba should be banned from children.  Mention American Psycho and they talk about kiralık araç the redeeming value of using imagination to construct a story.  Reading, no matter what the content, is largely viewed as a consequenceless activity for people of any age.  The reason why I mention American Psycho is because of the content itself.  Gaming never has and likely never will have any scenes where someone has sex with a severed head.  Not gonna happen.  Yet despite this, they’ll fight tooth and nail to protect their children from two boys kissing in Bully but whatever they read is harmless… yeah.

    The entire arguement is kiralık oto based upon a social normality inflicted by luddites who can’t figure out the controls for Halo so it’s frightening and terrifying and obviously the cause of youth violence on the rise even though, in reality, it’s in decline (which is actually a HUGE suprise given minibüs kiralama the economies status).  In  a perfect world, we would have parents that actually parent.  The idea of sales restrictions on media on oto kiralama any form to accomidate parental unwillingness to get involved with their child’s life is the real problem to me.  Here I am, 32 years old, and being held up at a self-scan rent a car needing to show ID before I can buy a $10 M rated game all because Soccer Momthra can’t be bothered to look at the crap Billy Genericallystupidson does in his free time.  It’s too hard for her, so I have to suffer?

  3. 0
    ZippyDSMlee says:

    The pegi system rounds up/down so they can mix a mature kid level to 12,have a mature teen level at 16(which would be equal to our M17 for most things) and offer a functioning 18+ level for most of the gory M17 games.


    It is strange they don’t go with 15 which seems to be a standard in most of euro ville..

    To me 6/7







    are the most reasonable slotting levels, mainly because as governments adjust them selfs to rain in the ebile games this is a must better standard to follow without having to redo it later, then again you look at the levels and mentalities.


    DOAX will net you a a 15/16 rating in euroland, in the US its a M17+, they also have different standards for violence cartoony mature gore/violence like in castlevania nets it a Teen level in the US its mature while human on human focused violence is more sloted to 18+ in the US its M17.



    oh wait DOAX 2 is 12/13 0-o

    but DOAX 1 is 15/16…and the rest of teh fighting games are 15/16


    half the newer DOA games are mature, sad the ESRB are content nazis….

    you’ll have to type dead or alive sicne thier search system SUCKS.


    All the mroe erason the ECA and publsihers need to break the anti AO lock on the consoles so we can slot games fcking correctly, by pushing the extream content to AO mature and teen will be better eqaulized…

    I is fuzzy brained mew =^^=
    (in need of a bad overhaul)


  4. 0
    Karsten Aaen ( User Karma: 0 ) says:

    I don’t ever think that PEGI has actually stopped a game developer or publisher from releasing an entire line of games. The game, Mahunt 2, actually were released in the rest of Europe; it got the 18+ rating from PEGI.

    The interesting point here is that PEGI rated Mass Effect 18+ while the BBFC rated the game 12+ I mean, what raring would be the legal one?? Also, in Britain, you must be 12 or older to buy Mass Effect while in most parts of Europe, the PEGI ratings are voluntary which basically means that as 14 year could buy it.
    (not, likely though, but he could).

    The other interesting point is that ‘religius people and instutions’ apparently have a say in what is ‘unsuitable for children’. To me, this is simply just wrong. Religon does not need to be involved in raring a game like priests etc. are somehow more moral and ethical than other people. They might now more about it, but they are only human after all.


    Oh, and the PEFI ratings are 3+, 7+, 12+, 16+ and 18+  —- why there is no 10+ raring and why the 16+ rating isn’t a 15+ rating is beyond me??


  5. 0
    beemoh says:

    To be fair- the expansion of the BBFC is more than just the ’12’ rating- as it is, there is currently no hard and fast legal obligation for potentially 15-rated or even 18-rated games to go past the BBFC.

    The current rule with delegating to the BBFC is a judgement call on the part of the publisher or developer- only if a game has gross sexual or violent content does a submission take place, PEGI rarely hand a game over to the BBFC on their own and the BBFC rarely chase games up they haven’t rated.

    The bulk of BBFC 15 games in the UK have been from over-cautious publishers who thought they were going to get an 18 but got a 15 instead.

    The PEGI 16+ rating is still alive and well in the UK at present- copies of No More Heroes, Red Steel, Lost Planet and even Call Of Duty 4 on sale in the UK are all rated 16+ by PEGI, with nary a BBFC rating in sight. (Excepting the collector’s edition of CoD 4 with the bundled DVD, where the rating applies to the DVD and not the game) Theoretically there is nothing in British law preventing the sale of a PEGI 18+.

    What the Byron Review is asking for is a more formal line to be drawn at the 12 stage. This means that the current system of

    1/ Make judgment call
    2/ Pay PEGI’s fees expecting a 12+
    3/ Wait
    4/ Realise you mis-judged and get a 16+
    5/ Release the game anyway


    1/ Make judgement call
    2/ Pay PEGI’s fees, expecting a 7+
    3/ Wait
    4/ Realise you mis-judged and get a 12+
    5/ Discover that this means you can’t legally sell your game in the UK
    6/ Delay the European release
    7/ Pay the BBFC’s fees
    8/ Wait again
    9/ Get a rating from the BBFC
    10/ Release game late, suffering all the commercial implications of doing so

    For balance,, this does branch at stage six- the alternative is to release on the continent and only delay the UK release, but that magnifies the effect of stage 10.

    Worse is that you run the risk of falling short of 12 and getting a PG from the BBFC, making their stage of the process a total waste of time, money and resources as the game could be sold in the UK anyway.

    This, IMO, doesn’t really come down on the side of either the BBFC or PEGI, perhaps slightly edging towards PEGI if you view European publishers as the single continental operatons they are, rather than a group of national ones- but I think it’s well worth pointing out.


  6. 0
    beemoh says:

    Actually, games have only been BBFC rated as a matter of routine since the mid-ninteys- Mid-to-late SNES, Megadrive era. Even then, though, it was still a dual system.

    There have been one or two exceptions, but these very much define the concept of a “special case”.


  7. 0
    Krono says:

    All games would suffer because it’d probably double or more the number of games that’d need to go through the BBFC. Instead of a chunk of T and all M games, it’d be a chunk of E10+ and all T and M games. Companies that’d never have needed the BBFC before will need to worry about it. All that raises costs and times for a significant number of games. Those increased costs likely get redistributed to other games.


  8. 0
    SticKboy says:

    Perhaps, I don’t really know. But how would that affect the ’18’ and ’15’ rated games? Why would ALL games suddenly suffer from delays and higher prices?

    The only people who would gain from choosing PEGI are the publishers – not retailers (who would have to commence a sizeable re-education campaign) and not the public (who would be left with unfamiliar symbols and a certification process that’s geared towards making life easy for the publishers, rather than comprehensively informing the public).

    — teh moominz —

  9. 0
    SticKboy says:

    I take your point, but since the only difference between the status quo and Byron’s proposals is the BBFC certifying ’12’ rated games instead of PEGI, I fail to see how this is going to lead to increased prices and delays. If a dual system leads to increased prices and delays, why isn’t it already happening?

    It’s all just FUD from the publishers who’d simply prefer to have a one-size-fits-all approach to rating games in Europe.

    — teh moominz —

  10. 0
    Krono says:

    Nah, it makes sense to me. They didn’t have PEGI around to my knowledge when the started working with the BBFC. Once PEGI was up and widely excepted, they started preferring it. The BBFC wasn’t particularly annoying since it was limited, and they probably figured it’d die off for games eventually.

    Now however there’s a push to expand the BBFC to duplicate much more of the work done by PEGI, instead of slowly fading out. More to the point, there’s a push to make it officially preferred over PEGI in the UK. That’s not a trend the industry types like. Thus they start lobbying for their preferred system.


  11. 0
    SticKboy says:

    It’s amazing how they’ve been able to work with the BBFC since the eighties and yet only now do they start to whine that "the PEGI system should be the one, true system and if you don’t, prices are going to shoot up and there’s going to be all these delays and the world will end."

    — teh moominz —

  12. 0
    ZippyDSMlee says:

    The BBFC is a bit wonky having PEGI handle the burnt of the work for Europe is brilliant.

    The BBFC then can do like Australia take months more to approve a title and ban it all together if they dun like it 😛 

    I is fuzzy brained mew =^^=
    (in need of a bad overhaul)


  13. 0
    Krono says:

    Because more than just the four companies mentioned in this article back PEGI? It’s just a matter of these four happen to be lobbying loudest at the moment.


  14. 0
    Captain Sensible says:

    I’d like to know where Mr. Hayes gets this ‘backed by the entire industry’ stuff. As fas as I know, four companies do not constitute the ‘entire industry’.

  15. 0
    Matthew says:

    Agreed. It’s not often you see that argument:

    The BBFC is bad and evil for banning individual games that it plays itself. PEGI is good because it can shut down an entire publisher without having to play any games at all.


  16. 0
    Father Time says:

    I think and hope that they only do that in extreme circumstances although I bet some smaller companies can get around it by closing their doors and then reforming under a new name (I doubt the likes of rockstar or EA will do it though).

  17. 0
    Zen says:

    "It can ban a publisher’s entire output, rather than just a single title." 

    Wait a minute here..are they actually saying that they want a group that can block an entire publisher from releasing anything instead of on a game by game basis?  That could lead to some issues in the future.  A good example would be Rockstar.  They get banned for Manhunt 2, thus leading to everything from Grand Theft Auto to table tennis being blocked.  Or what if someone tries to ban Resident Evil 5 because they think it’s racist, thus everything from Mega Man on the Wii to new 360 and PS3 titles would be blocked as well. That just seems like WAY to much power for even one group to have and to much of a chance for some power hungry people to go wrong.  Please correct me if I’m reading this wrong, but I worry about something like this starting in other countries and moving over here eventually by being "examples" for others.

  18. 0
    Belgarion89 says:

    My thoughts exactly.  This lets them send the same game out for all of Europe, rather than make a new version for each country.


    So speak I, some random guy.

  19. 0
    Krono says:

    Interesting. Sounds like a fair chunk of the industry really doesn’t want the UK making their European distrubtion needlessly more complicated.


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