E3 in Make-or-Break Year, According to TheStreet.com

The reaction to next week’s E3 Expo in Los Angeles could dictate the show’s future, according to Priya Ganapati of TheStreet.com. She quotes IGN exec Tal Blevins:

This year will be a big test to see if there will even be another E3 or who will participate next year. Companies will see how much coverage they get out of the show and how much value they are getting out of the conference…


E3 had much more of an impact when it was [an extravaganza]. The video game industry is about fun and entertainment, and we should have a show that reflects it.

GP: I will be reporting from E3 next week…

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  1. desperad0 says:

    Thanks good job;

    Btw, I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing travesti or little and need to start saving costs. and dizi izle


    Now I don’t have to get off my ass for the important shit anymore!

    Whats next, ordering pizza from Xbox live?

    Wait… I think that sounds like a good idea.

    But I think voting should MAKE you get off your ass, and see outside or a second while you go vote. I mean, your picking the president of the United States of America for God’s Sake… least you can do is drive down there and punch out a card.

  2. oto kirlama says:

    I’m all for freedom of ttnet vitamin speech and allowing rent a car game makers to put whatever they want in games, but there’s one thing about this app that has me scratching my head.  Correct me if I’m wrong, but from araç kiralama the previous article araba kiralama on this I gathered that players can use Google maps in-game to find the other (real-life?) dealers in their area.  If this is the case, has travesti anyone considered what’s stopping someone from using this app to actually move drugs between hands for reals?

    But majority araba kiralama of their outrage araç kiralama stems from what it could DO TO children, not the content itself.  Talk to one of these people and you’ll find they don’t think any books kiralık araba should be banned from children.  Mention American Psycho and they talk about kiralık araç the redeeming value of using imagination to construct a story.  Reading, no matter what the content, is largely viewed as a consequenceless activity for people of any age.  The reason why I mention American Psycho is because of the content itself.  Gaming never has and likely never will have any scenes where someone has sex with a severed head.  Not gonna happen.  Yet despite this, they’ll fight tooth and nail to protect their children from two boys kissing in Bully but whatever they read is harmless… yeah.

    The entire arguement is kiralık oto based upon a social normality inflicted by luddites who can’t figure out the controls for Halo so it’s frightening and terrifying and obviously the cause of youth violence on the rise even though, in reality, it’s in decline (which is actually a HUGE suprise given minibüs kiralama the economies status).  In  a perfect world, we would have parents that actually parent.  The idea of sales restrictions on media on oto kiralama any form to accomidate parental unwillingness to get involved with their child’s life is the real problem to me.  Here I am, 32 years old, and being held up at a self-scan rent a car needing to show ID before I can buy a $10 M rated game all because Soccer Momthra can’t be bothered to look at the crap Billy Genericallystupidson does in his free time.  It’s too hard for her, so I have to suffer?

  3. Factchecker says:

    >ActBlizz is one-half Viacom – which is a Telco.

    It’s too bad you spoiled what seemed to be an informed post with total misinformation.

    Activision Blizzard is not one-half Viacom, and Viacom absolutely is not a Telco. Viacom is a media company, as in MTV, Nickelodeon, Comedy Central, Paramount, etc. Viacom owns Harmonix, which makes exactly 1 game for Activision Blizzard.

  4. the1jeffy says:

    No, GDC is a developers confrence.  They deal with game ‘theory’ in a way.  E3 is the practical side of the business.

    To use my example: a conference of bio-chemical engineers would’t have a place at NPE2009, but you can be sure the eventuality of bio-polymer products will be discussed there.

    ~~All Knowledge is Worth Having~~

  5. Eric Lamy says:

    Your point is valid in that tradeshows are explicitly meant for industry insiders to share ideas and concepts in development amongst themselves. I do not think anyone would find particular fault in this analysis, although there are numerous tradeshows that benefit by using the venue as an advertising outlet as well. The sentiments being expressed concerning the state of E3 as it currently stands are largely a reaction to the transformation of what was once a deliberate effort on the part of the industry to reach out to the public by involving them in the show into what is now a strictly traditional tradeshow. To discount the emotional attachment to a bygone era, on top of an analysis of the current structure of E3 as regards its worth to the industry if it is performing a redundant function to GDC, would be foolhardy.

  6. ConstantNeophyte says:

    Damn, the things GP has to put up with for this job eh…

    -ConstantNeophyte: always the newb, ALWAYS.

  7. Ken ( User Karma: 0 ) says:

    E3 is not what it once was. Last year was proof. All the others had many of the companies under one roof, but 2007’s was all over Los Angeles with one company in one part, and another somewhere else. E for All wasn’t much better since the only real point to go was for Brawl. You could easily see the whole show in a day.

  8. Senor Ledezma says:

    The industry has survived, and grown, through two recessions.  E3 is not going away, nor is the industry going to wane.

    Move along, Chicken Littles.

  9. the1jeffy says:

    Here’s a question fo you:  Do you use Solo cups, drive a car with plastic parts, or buy products with plastic packaging, and if so, do you plan an attending NPE2009?

    I didn’t think so. 

    So why would you think you have any place at an industry trade show as a consumer (or fan, or gamer)?  Hmmm?  The ‘old, extravaganza’ E3 was the problem, and it was solved.  If you feel gyped, left out, betrayed, jilted, or whatever, it’s obvious that you have no idea what constitutes a trade show, and have no insight to the video gaming industry beyond, "I buys what I likes!"

    We consumers have our own cons to celebrate gaming.  The publishers and trade press need a trade show.  It might go through some iterations, but it certainly won’t ‘die,’ as so many are asserting.  Of course it’s not gong to be as popular as it once was – when you make it exclusive to tradespeople, that happens by definition.

    "The video game industry is about fun and entertainment, and we should have a show that reflects it."

    No, fun and entertainment is what we consumers BUY from the industry.   A trade show is about the business of games, from marketing, supply, producing, innovation, and profitability.  Nowhere in a business model is mentioned, "Fun."  Maybe in marketing said product to us consumers, but that’s not the point.

    "This year will be a big test to see if there will even be another E3 or who will participate next year. "

    No shit.  Of course there will be another E3, regardless.  But, who will participate from year to year is always in a flux in indsutry trade shows (this depends on each company’s budget, etc.).  In a soft year (for both the video game industry, and the economy at large), it stands to reason that less companies will have the budget for a trade show, and this may even effect next year.

    There is a large difference between presenting the latest game tech to peers, and marketing that tech to us.  E3 is one – PAX (and the like) is the other.

    Also, much buzz was generated when ActiBlizz pulled out of E3.  This is largely a function of business, ActBlizz is one-half Viacom – which is a Telco.  What use does a Telco have with a video game industry trade show?  It’s simply not a resonable investment of marketing dollars.

    If I sound a little harsh, it’s simply because I grow tired of having to re-explain what a trade show is to egotistical bloggers and commentators.  (NOT AN INSULT TO GP)  All I ask is that if you are in the category of either of those – look up other tradeshows for other industries and try to draw unbiased comparisons to E3 from there.

    ~~All Knowledge is Worth Having~~

  10. Anonymous says:

    My take:

    E3 is where the marketing and sales people used to get their job done.  It’s about setting up the deals to ensure that future and current projects get greenlit.

    GDC is where the game industry goes to learn.  Each one of those sessions offers useful information (of varying degrees) that an industry pro can take back to their team and try to implement.  Granted, it’s not useful to everyone, but hey, to each his own.

    I personally don’t miss E3.  While it is necessary for sales and marketing to put their best foot forward when meeting others of their kind, the power that they wield in asking teams to make "an E3 build" gets misused and ultimately a waste of time when it comes down to making the final product.

  11. Jeremy ( User Karma: 0 ) says:

    I had a chance to go to E3 when it was the actual real E3, booth babes, great games, extravaganza all the way, I picked going to Japan instead =(.  If I would have known that they would be gutting it and making it crap the next time I had a chance to go I would have skipped Japan.

    Oh well it’s more "industry" focused now, of course I wonder with the "industry" bailing on the ESA what that says about their focus.

  12. catboy_j says:

    Um I lost E3 interest long ago. In addition to not being about fans now it’s just about who can make the flashyest trailor, and if I’m not mistaken the past years every major game everyone anticipates is usually overhyped by – themselves. g4 being one of the worest for that.

  13. mogbert says:

    I actually got to go to one of the E3’s before they were open to the consumers. Somehow the boss of a computer repair company I was working at got a complimentary pass. That was back when it was awesome. Plasma TV’s everywhere (before plasma was common) games that hadn’t been announced being playable, it was awesome. I have a lot of photo’s of a model dressed as Lara Croft posing on a motocycle, along with one of my favorite FFVII T-shirts (both at an Eidos booth). Previously, my only tradeshow had been ComDex, and people sat around tall, tiny tables sipping cappucino. At E3, people sat around the floor and ate Pizza Hut Express. I was in heaven.

    However, then it was open to the public, it became more of an advertising thing then an industry preview thing. Then they started putting caps on booth babes and stuff because the public was being let in, and then it just went down hill.

    Right now, the best show is PAX. It’s the exact opposite of E3, a show about the public, the gamers, and they are letting the industry in rather then an industry show that is letting the gamers in. It has more of the old school vide that E3 had then the new E3 does.

  14. Talouin says:

    It was formarily open to the public.  About 3 years ago I believe was when they closed it off.  I do agree that E3 died the moment that it became industry only.  To be honest, the open-to-the-public trade show did wonders for many games, created hype and an atmosphere of excitement. 

    The industry already has a conference for transacting business with each other and exploring innovation… the GDC (Game Developers Conference).  By trying to turn E3 into the 2nd GDC of the year, the games industry (and the ESA for that matter) have killed the spirit of E3.  E3 was their face to the public, the GDC was their business conference.

  15. DoctorFinger ( User Karma: 0 ) says:

    "E3 lost it’s impact and luster the moment it turned away from the fans and turned towards being an "industry only" show."


    I don’t think E3 was ever open to the public.  It was always an industry trade show, but in it’s old form a determined enthusiast could get in.  But that was one of the things that killed the old version.  Too many people at the show who had no business being there that those who did have business to conduct couldn’t.

  16. ecco6t9 ( User Karma: 0 ) says:

    "E3 had much more of an impact when it was [an extravaganza]. The video game industry is about fun and entertainment, and we should have a show that reflects it."

    In more news tomorrow will be July 10th.

  17. Geoff ( User Karma: 0 ) says:

    I think it’s already dead and buried.  Since Activision…sorry, Activision Blizzard (that’s gonna be weird for a long time) decided to no-show a very large chunk of Western games aren’t being shown.  I think that’s a pretty fair sign that this will be the last E3.  Rather than one large convention, I’m expecting there to be many small conventions over the course of the year for announcements instead.  A Microsoft convetion, Sony one, Activision…Blizzard (still weird), etc.  I know many of these alread exist but I’m expecting them to be much more "important" if you will.

    Yeah, it was always suppose to be an industry show, but the old format of E3 had a sort of allure I guess you could say.  I was at the last E3 that was set-up the "old way" and it was an awesome experience.  It didn’t feel like an industry only show, it felt like something that kind of celebrated gaming.  Hell Nintendo’s booth at the time was all about letting anyone come on in and try out the Wii (the line to get it was massive though).  I’ve noticed that when E3 was more open gamers tended to, well, care about it more.  It use to be THE event for gamers as almost everything big was announced/shown during the show and the large amount of people on the floor use to mean that there would be a slew of information from sources besides the gaming press.

    Since it "closed up" so to speak, the gaming community seems to not care about it anymore.  Many gamers felt betrayed (whether or not you think they were entitled to feel as such is a different topic) and since the only info that we get now is filtered through the gaming media said info just doesn’t have the same excitement.  And it’s not just the fans but the industry as well is no longer regarding E3 with the same importance that it use to.  Regardless of whether or not  E3 was suppose to be industry only, the old extravaganza format gave the entire event it’s power.  Now it might as well be one of many different industry/media only conferences, just another news item.  I’d place my bets on there not being an E3 next year.

  18. GRIZZAM PRIME says:

    Eh, screw E3. And the ESA. Let em’ both die.


    -If shit and bricks were candy and tits, we’d all be livin’ large. For information on games and psychology, look up: Jonathan Freedman(2002)Block & Crain(2007)Grand Theft Childhood, by Harvard Medical School researchers Larry Kutner and Cheryl Olson

  19. Anonymous says:

    never underestamate the value of hands on advertizment. you sell more copies if people are allowed to play a demo.

  20. Jack Wessels says:

    I’m actually looking forward to E3. Not so much the conference itself, but the new game announcements/updates from the industry, especially the rumored Bungie announcement.

    Edit: But yeah, I definitely agree with Timmay!, this should be for the fans.


    -"A fanatic is one who can’t change his mind and won’t change the subject." -Sir Winston Churchill

  21. Timmay! says:

    E3 lost it’s impact and luster the moment it turned away from the fans and turned towards being an "industry only" show.

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