In UK, Bully: Scholarship Edition TV Ad Escapes Censure

July 9, 2008 -

As reported by vnunet, the UK's Advertising Standards Authority (ASA) has declined to take action against a commercial for Rockstar's Bully: Scholarship Edition.

The ASA received 31 complaints about the ad:

The game's main character is seen in the ad destroying property, firing a catapult and shielding himself from a burning substance in a science classroom. Two other characters are shown lifting another student by his underpants...

 

Several viewers, some of whom had experienced bullying, described it as 'offensive and distasteful'.

 

Others said that it 'glorified, trivialised and encouraged bullying and violence', and that it was scheduled inappropriately because it could be seen by children.

Take Two argued that the ad was comedic in nature and that sensationalized media coverage of Bully: Scholarship Edition probably led to some of the complaints. 


Comments

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

35 complaints? big deal, even this mention of the ad alone has 19 comments - and the entire united states only brought up 35 complaints?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

31 complaints to the ASA isn't that much. Ads get hundreds of complaints from people all the time, but the ASA are usually pretty good about upholding or dismissing them. I'm pretty sure there's people around who just spend their time complaining to the ASA about adverts they don't like ^^

 

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Wait...this looks just like the commercial I could've swore I have seen in the past couple weeks on our US television airwaves...

...does that mean....?....*gasp*....

...ah nevermind, too tired, I'll leave you to fill in the gaps. Ciao

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

I was in a car accident several years ago, and I always flinch and get dizzy every time I see a car accident occur in a movie, or on T.V.. I'm pretty sure I've yet to stand up and complain on how fictional car accidents make me feel uncomfortable.

Put short- grow some balls- THIS was the reason you were probably picked on.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

how emotionally damaged are you when a cartoon of somebody giving you a wedgie causes you to write a letter to station?

 

 

perhaps these people should find some kind of artificial womb  to cower inside for the rest of their lives.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

"shielding himself from a burning substance in a science classroom."

 

....Wait.  So does this mean that the UK is against chemistry?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

I am a little confused by this story and the YouTube link.

I thought that technically, there was no such game as "Bully" released in the U.K. I thought the game in question was re-titled to the fictional school's motto (something like"Canus Canem Edit" -- "dog eat dog" in  Latin maybe?), because back before the PS2 edition even launched there was already enough concern about hypersensitive, whiny Brits who would claim offense at even having to read the word "Bully." Or something like that.

In any case, I think the YouTube link is  a North American ad, with the ESRB rating and all -- I can't believe it's exactly the same one this story is about.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

I think I speak for everyone here when I say that if you got a wedgie in your life and were then disturbed when you saw one reinacted in a videogame to the point where you came out and made a public comment about it being "offensive and distastefull"...that you deserved it, and should probably get another wedgie in the near future, for good measure.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Well said. I agree.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

31 complaints? People have too much time on their hands.

You know, I was bullied somewhat viciously throughout elementary and junior high school (moreso the former) and this is one of my favorite games ever. Because I can recognize the wit and satire, not to mention the gameplay is engrossing and fun.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

It's just plain stupid, seeing as how one of the things you must do in the game is fight bullies.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

 Hmm, hasn't any of the complainers read the Beano before? Much worse things happen to the Bash Street Kids or Dennis the Menace.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

So... My question is "How can something glorify and trivialize something at the same time?" I mean, honestly, aren't the two kinda mutually exclusive?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

...shielding himself from a burning substance in a science classroom.

apparently the UK has a screwy view about safety.

岩「…Ace beats Jack」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

That was my thought as well. I certainly wouldn't put my face over a tank of water whilst dropping sodium into it during Chemistry, for example.

Damn strange thing to find offense at...

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Oh lord, people are /still/ complaning about Bully?  Argh, well, good for the ASA for not taking any action.  Ugh, I swear though, people are stupid.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Wait, so this stuff is bad, but the horror movies can show much worse in their ads at all times of the day? What a double standard.

I was often the victim of bullies when I was growing up, up until the time I fought back, then it was much better. Parents and teachers need to learn that walking the kid from class to class doesn't fix things, it makes things worse. They can't do anything to stop bullying, the only person that can is the person being bullied, usually by making it clear that either it is not worth bullying them, or by making it no longer "cool" to bully them. Parents and teachers really can't do anything for that.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

 > Wait, so this stuff is bad, but the horror movies can show much worse in their ads at all times of the day?

HUh? Last I checked horror movies are shown after the watershed (9pm).  

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Does a crate count as property?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

So basically, people are still whining about Bully?

-Gray17

 
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TechnogeekIn large part, though, that's an extension of the level of unjust deference given to police in general. Kind of hard to find any real grievances to defend against when the organizational culture views "complains about coworker" as worse than "murderer".07/07/2015 - 8:45pm
TechnogeekThat's a police union.07/07/2015 - 8:43pm
TechnogeekNo, police unions are worse by far. Imagine every negative stereotype about unions, then add "we can get away with anything".07/07/2015 - 8:43pm
Goth_SkunkeZeek: No, I do not agree they are union members.07/07/2015 - 7:48pm
E. Zachary KnightTeachers unions are just as bad as police unions, except of course you are far less likely to be killed by a teacher on duty than you are a cop. But they also protect bad teachers from being fired.07/07/2015 - 6:29pm
E. Zachary KnightGoth, so you agree they are still union members. Thankfully we have a first ammendment that protects people from being forced to join groups they don't support (in most cases any way.)07/07/2015 - 6:27pm
E. Zachary KnightAh, police unions. The reason why cops can't get fired when they beat a defenseless mentally ill homeless person to death. Or when they throw a grenade into a baby's crib. Or when theykill people they were called in to help not hurt themselves.07/07/2015 - 6:26pm
Goth_SkunkeZeek: Non-union employees have no right to attend meetings or union convention/AGM, or influence policy. The only time they get to vote is whether or not to strike.07/07/2015 - 6:24pm
Infophile(cont'd) about non-union police officers being given hell until they joined the union.07/07/2015 - 4:58pm
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Matthew WilsonI am old school on this. I believe its a conflict of interest to have public sector unions. that being said, I do not have a positive look on unions in general.07/07/2015 - 3:59pm
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TechnogeekTeachers' unions? State legislatures. UAW? Just look at GM's middle management.07/07/2015 - 3:05pm
TechnogeekIn many ways it seems that the worse a union tends to behave, the worse that the company's management has behaved in the past.07/07/2015 - 3:02pm
james_fudgeCharity starts at home ;)07/07/2015 - 2:49pm
james_fudgeSo mandatory charity? That sounds shitty to me07/07/2015 - 2:49pm
E. Zachary KnightGoth, if Union dues are automatically withdrawn, then there is no such thing as a non-union employee.07/07/2015 - 2:38pm
Goth_Skunka mutually agreed upon charity instead.07/07/2015 - 2:33pm
Goth_Skunkyou enjoy the benefits of working in a union environment. If working in a union is against your religious beliefs or just something you wholeheartedly object to, dues will still be deducted from your pay, but you can instruct that they be directed towards07/07/2015 - 2:33pm
Goth_SkunkBasically, if you are employed in a business where employees are represented by a union for the purposes of collective bargaining, whether or not you are a union member, you will have union dues deducted from your pay, since regardless of membership,07/07/2015 - 2:32pm
 

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