In UK, Bully: Scholarship Edition TV Ad Escapes Censure

July 9, 2008 -

As reported by vnunet, the UK's Advertising Standards Authority (ASA) has declined to take action against a commercial for Rockstar's Bully: Scholarship Edition.

The ASA received 31 complaints about the ad:

The game's main character is seen in the ad destroying property, firing a catapult and shielding himself from a burning substance in a science classroom. Two other characters are shown lifting another student by his underpants...

 

Several viewers, some of whom had experienced bullying, described it as 'offensive and distasteful'.

 

Others said that it 'glorified, trivialised and encouraged bullying and violence', and that it was scheduled inappropriately because it could be seen by children.

Take Two argued that the ad was comedic in nature and that sensationalized media coverage of Bully: Scholarship Edition probably led to some of the complaints. 


Comments

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

35 complaints? big deal, even this mention of the ad alone has 19 comments - and the entire united states only brought up 35 complaints?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

31 complaints to the ASA isn't that much. Ads get hundreds of complaints from people all the time, but the ASA are usually pretty good about upholding or dismissing them. I'm pretty sure there's people around who just spend their time complaining to the ASA about adverts they don't like ^^

 

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Wait...this looks just like the commercial I could've swore I have seen in the past couple weeks on our US television airwaves...

...does that mean....?....*gasp*....

...ah nevermind, too tired, I'll leave you to fill in the gaps. Ciao

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

I was in a car accident several years ago, and I always flinch and get dizzy every time I see a car accident occur in a movie, or on T.V.. I'm pretty sure I've yet to stand up and complain on how fictional car accidents make me feel uncomfortable.

Put short- grow some balls- THIS was the reason you were probably picked on.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

how emotionally damaged are you when a cartoon of somebody giving you a wedgie causes you to write a letter to station?

 

 

perhaps these people should find some kind of artificial womb  to cower inside for the rest of their lives.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

"shielding himself from a burning substance in a science classroom."

 

....Wait.  So does this mean that the UK is against chemistry?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

I am a little confused by this story and the YouTube link.

I thought that technically, there was no such game as "Bully" released in the U.K. I thought the game in question was re-titled to the fictional school's motto (something like"Canus Canem Edit" -- "dog eat dog" in  Latin maybe?), because back before the PS2 edition even launched there was already enough concern about hypersensitive, whiny Brits who would claim offense at even having to read the word "Bully." Or something like that.

In any case, I think the YouTube link is  a North American ad, with the ESRB rating and all -- I can't believe it's exactly the same one this story is about.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

I think I speak for everyone here when I say that if you got a wedgie in your life and were then disturbed when you saw one reinacted in a videogame to the point where you came out and made a public comment about it being "offensive and distastefull"...that you deserved it, and should probably get another wedgie in the near future, for good measure.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Well said. I agree.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

31 complaints? People have too much time on their hands.

You know, I was bullied somewhat viciously throughout elementary and junior high school (moreso the former) and this is one of my favorite games ever. Because I can recognize the wit and satire, not to mention the gameplay is engrossing and fun.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

It's just plain stupid, seeing as how one of the things you must do in the game is fight bullies.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

 Hmm, hasn't any of the complainers read the Beano before? Much worse things happen to the Bash Street Kids or Dennis the Menace.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

So... My question is "How can something glorify and trivialize something at the same time?" I mean, honestly, aren't the two kinda mutually exclusive?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

...shielding himself from a burning substance in a science classroom.

apparently the UK has a screwy view about safety.

岩「…Ace beats Jack」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

That was my thought as well. I certainly wouldn't put my face over a tank of water whilst dropping sodium into it during Chemistry, for example.

Damn strange thing to find offense at...

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Oh lord, people are /still/ complaning about Bully?  Argh, well, good for the ASA for not taking any action.  Ugh, I swear though, people are stupid.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Wait, so this stuff is bad, but the horror movies can show much worse in their ads at all times of the day? What a double standard.

I was often the victim of bullies when I was growing up, up until the time I fought back, then it was much better. Parents and teachers need to learn that walking the kid from class to class doesn't fix things, it makes things worse. They can't do anything to stop bullying, the only person that can is the person being bullied, usually by making it clear that either it is not worth bullying them, or by making it no longer "cool" to bully them. Parents and teachers really can't do anything for that.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

 > Wait, so this stuff is bad, but the horror movies can show much worse in their ads at all times of the day?

HUh? Last I checked horror movies are shown after the watershed (9pm).  

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Does a crate count as property?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

So basically, people are still whining about Bully?

-Gray17

 
Forgot your password?
Username :
Password :

Poll

Will Target Australia sell the next GTA game upon its release?:

Shout box

You're not permitted to post shouts.
Craig R.1st I heard of Pixels was seeing trailer in theater. Was interested until Sandler appeared, then it became an instant 'Nope'.07/30/2015 - 4:52pm
james_fudgesick burns are not always allowed in the shoutbox.07/30/2015 - 4:28pm
MechaCrashIt's especially funny because I said "you'd have to be a moron to enjoy it," and Goth boasted about enjoying it, as if that does anything to change my opinion of the movie or of him.07/30/2015 - 4:19pm
TechnogeekMatthew: Back when that law was first implemented, I kept trying to come up with a scenario where it would be anything other than an unmitigatedd sisaster. Nothing ever came to mind.07/30/2015 - 4:16pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/new-study-shows-spains-google-tax-has-been-a-disaster-for-publishers/ no duh Sherlock!07/30/2015 - 4:10pm
TechnogeekI can't even make a joke about that. It's like poking fun at Donald Trump's hair.07/30/2015 - 4:01pm
TechnogeekSo you willingly paid more money than you needed to in order to watch a crappy Adam Sandler movie (but I repeat myself), just to spite a reviewer that you can't even spell the name of properly.07/30/2015 - 4:01pm
Goth_SkunkMy one regret was paying extra for a DVX seat, which jostles and vibrates in relation to the action on screen. What a waste of money.07/30/2015 - 3:55pm
Goth_SkunkYes, I did watch Pixels just to spite Chipman. I was originally going to see Minions, but moved it down the list. AND I ENJOYED IT. So nuts to you, MechaCrash.07/30/2015 - 3:44pm
Matthew Wilson@phx works fine for me, but I did it the long way. I upgraded, made a recovery drive, than did a full install.07/30/2015 - 3:24pm
Andrew EisenReally liking Child of Light so far (I play on console so UPlay isn't a concern). Gorgeous aesthetic with a fun presentation and battle system. So far, so good!07/30/2015 - 1:36pm
PHX CorpWell I'm offically on Windows 10 Laptop Wise(I had to download the Windows 10 Media tool from Microsoft to get it now rather than waiting for the update through windows update)07/30/2015 - 12:16pm
ZippyDSMleeI dunno I'd go to see it, seems liek dumb fun, better than half assed serious stuff that has so many holes large enough to drive mac trucks through(coughinterstellercouch).07/30/2015 - 10:58am
Andrew EisenGoth - Wait, you went to see Pixels just to spite Chipman?07/30/2015 - 10:49am
MechaCrashYou can see Pixels, which requires you to be a moron to enjoy it, or you can actually spend that time and money watching something actually good. Gosh, what a choice.07/30/2015 - 10:49am
benohawkHot damn, I'm sold. Why see something you can enjoy on multiple levels when you can nap through half the film and still get it all?07/30/2015 - 10:17am
james_fudgeSo what people are saying is PIXELS is a great movie to see if your are comatose.07/30/2015 - 9:47am
ZippyDSMleePixels is something to shut your brain off with and just try and enjoy. The rest of films not so much. LOL07/30/2015 - 8:49am
MechaTama31Child of Light looks interesting, but not "I'm willing to put Uplay on my PC" interesting.07/30/2015 - 7:51am
MattsworknameOn the subject of movies and video games, if you haven't seen it and your a street fighter fan, run down a copy fo Street fighter assassins fist. Its the best video game movie made, and its by a small studio07/30/2015 - 5:37am
 

Be Heard - Contact Your Politician