In UK, Bully: Scholarship Edition TV Ad Escapes Censure
In UK, Bully: Scholarship Edition TV Ad Escapes Censure
July 9, 2008
As reported by vnunet, the UK's Advertising Standards Authority (ASA) has declined to take action against a commercial for Rockstar's Bully: Scholarship Edition.
The ASA received 31 complaints about the ad:
The game's main character is seen in the ad destroying property, firing a catapult and shielding himself from a burning substance in a science classroom. Two other characters are shown lifting another student by his underpants...
Several viewers, some of whom had experienced bullying, described it as 'offensive and distasteful'.
Others said that it 'glorified, trivialised and encouraged bullying and violence', and that it was scheduled inappropriately because it could be seen by children.
Take Two argued that the ad was comedic in nature and that sensationalized media coverage of Bully: Scholarship Edition probably led to some of the complaints.
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Posted 09/07/08 at 04:23pm
DarkSaber: Barely
DarkSaber: Barely
Posted 09/07/08 at 04:21pm
BlackIce: I believe that a Bikini counts as clothing.
BlackIce: I believe that a Bikini counts as clothing.
Posted 09/07/08 at 03:53pm
Brokenscope: I'll give a you a hint, its not a shotgun, and its not actually palin.
Brokenscope: I'll give a you a hint, its not a shotgun, and its not actually palin.
Posted 09/07/08 at 03:52pm
ZippyDSMlee: GRIZZAM PRIME:I know sad eh? but I try anyway :P
ZippyDSMlee: GRIZZAM PRIME:I know sad eh? but I try anyway :P
Posted 09/07/08 at 03:27pm
Adamas Draconis: admitidly its a photoshop, but the thought....http://punditkitchen.com/2008/09/03/political-pictures-sarah-palin-photoshopped-b.
Adamas Draconis: admitidly its a photoshop, but the thought....http://punditkitchen.com/2008/09/03/political-pictures-sarah-palin-photoshopped-b.
Posted 09/07/08 at 03:24pm
Adamas Draconis: theres a pic of her in a bikini with a shotgun...horrifying
Adamas Draconis: theres a pic of her in a bikini with a shotgun...horrifying
Posted 09/07/08 at 01:50pm
BlackIce: Sarah Palin does not look nice. She'd look worse with no clothes on.
BlackIce: Sarah Palin does not look nice. She'd look worse with no clothes on.
Posted 09/07/08 at 01:06pm
sortableturnip: McCain is just a man...he even likes MILF boob ;)
sortableturnip: McCain is just a man...he even likes MILF boob ;)
Posted 09/07/08 at 08:47am
HarmlessBunny: @DarkSaber: ROFL
HarmlessBunny: @DarkSaber: ROFL
Posted 09/07/08 at 08:26am
DarkSaber: http://sameritech.wordpress.com/2008/08/30/mccain-caught-staring-at-sarah-palin%E2%80%99s-boobs/
DarkSaber: http://sameritech.wordpress.com/2008/08/30/mccain-caught-staring-at-sarah-palin%E2%80%99s-boobs/
Posted 09/07/08 at 05:44am
Matthew: Little-known fact: The LHC is designed to reveal the existence of a meal between breakfast and brunch.
Matthew: Little-known fact: The LHC is designed to reveal the existence of a meal between breakfast and brunch.
Posted 09/07/08 at 01:38am
GRIZZAM PRIME: Zippy: Better jokes I have heard. Worse too...
GRIZZAM PRIME: Zippy: Better jokes I have heard. Worse too...
Posted 09/07/08 at 01:34am
ZippyDSMlee: Shadow Darkman Anti-Thesis of : its humor...everyone was talking about eating "bunches" the cereal..I just could not ignore it. :P
ZippyDSMlee: Shadow Darkman Anti-Thesis of : its humor...everyone was talking about eating "bunches" the cereal..I just could not ignore it. :P
Posted 09/07/08 at 01:20am
Shadow Darkman Anti-Thesis of : Zippy: WTF?
Shadow Darkman Anti-Thesis of : Zippy: WTF?
Posted 09/07/08 at 01:12am
ZippyDSMlee: zippy wants to know...why uuu all eating on poor bunchakneejerk ... =0_o=....LOL
ZippyDSMlee: zippy wants to know...why uuu all eating on poor bunchakneejerk ... =0_o=....LOL
Posted 09/06/08 at 11:38pm
Shadow Darkman Anti-Thesis of : The words of SounDemon in the Nuked Cat thread are LEGENDARY Win!
Shadow Darkman Anti-Thesis of : The words of SounDemon in the Nuked Cat thread are LEGENDARY Win!
Posted 09/06/08 at 09:04pm
gamepolitics: but I do love me some brunch, too...
gamepolitics: but I do love me some brunch, too...
Posted 09/06/08 at 09:01pm
gamepolitics: TJLK - brunch is just breakfast dressed for respectability
gamepolitics: TJLK - brunch is just breakfast dressed for respectability
Posted 09/06/08 at 05:52pm
Freyar: I prefer Mid-night snack.. Because I can eat in the middle of the night without feeling too stupid, or whatever.
Freyar: I prefer Mid-night snack.. Because I can eat in the middle of the night without feeling too stupid, or whatever.
Posted 09/06/08 at 05:35pm
TJLK: I like brunch, because you can have waffles but it isn't in the morning.
TJLK: I like brunch, because you can have waffles but it isn't in the morning.
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Game Politics and Game Politics logo are trademarks of the ECA.
Game Politics and Game Politics logo are trademarks of the ECA.
Comments
So basically, people are still whining about Bully?
-Gray17
Does a crate count as property?
Wait, so this stuff is bad, but the horror movies can show much worse in their ads at all times of the day? What a double standard.
I was often the victim of bullies when I was growing up, up until the time I fought back, then it was much better. Parents and teachers need to learn that walking the kid from class to class doesn't fix things, it makes things worse. They can't do anything to stop bullying, the only person that can is the person being bullied, usually by making it clear that either it is not worth bullying them, or by making it no longer "cool" to bully them. Parents and teachers really can't do anything for that.
> Wait, so this stuff is bad, but the horror movies can show much worse in their ads at all times of the day?
HUh? Last I checked horror movies are shown after the watershed (9pm).
Oh lord, people are /still/ complaning about Bully? Argh, well, good for the ASA for not taking any action. Ugh, I swear though, people are stupid.
...shielding himself from a burning substance in a science classroom.
apparently the UK has a screwy view about safety.
岩「…Ace beats Jack」
That was my thought as well. I certainly wouldn't put my face over a tank of water whilst dropping sodium into it during Chemistry, for example.
Damn strange thing to find offense at...
So... My question is "How can something glorify and trivialize something at the same time?" I mean, honestly, aren't the two kinda mutually exclusive?
Hmm, hasn't any of the complainers read the Beano before? Much worse things happen to the Bash Street Kids or Dennis the Menace.
It's just plain stupid, seeing as how one of the things you must do in the game is fight bullies.
31 complaints? People have too much time on their hands.
You know, I was bullied somewhat viciously throughout elementary and junior high school (moreso the former) and this is one of my favorite games ever. Because I can recognize the wit and satire, not to mention the gameplay is engrossing and fun.
I think I speak for everyone here when I say that if you got a wedgie in your life and were then disturbed when you saw one reinacted in a videogame to the point where you came out and made a public comment about it being "offensive and distastefull"...that you deserved it, and should probably get another wedgie in the near future, for good measure.
Well said. I agree.
I am a little confused by this story and the YouTube link.
I thought that technically, there was no such game as "Bully" released in the U.K. I thought the game in question was re-titled to the fictional school's motto (something like"Canus Canem Edit" -- "dog eat dog" in Latin maybe?), because back before the PS2 edition even launched there was already enough concern about hypersensitive, whiny Brits who would claim offense at even having to read the word "Bully." Or something like that.
In any case, I think the YouTube link is a North American ad, with the ESRB rating and all -- I can't believe it's exactly the same one this story is about.
"shielding himself from a burning substance in a science classroom."
....Wait. So does this mean that the UK is against chemistry?
how emotionally damaged are you when a cartoon of somebody giving you a wedgie causes you to write a letter to station?
perhaps these people should find some kind of artificial womb to cower inside for the rest of their lives.
I was in a car accident several years ago, and I always flinch and get dizzy every time I see a car accident occur in a movie, or on T.V.. I'm pretty sure I've yet to stand up and complain on how fictional car accidents make me feel uncomfortable.
Put short- grow some balls- THIS was the reason you were probably picked on.
Wait...this looks just like the commercial I could've swore I have seen in the past couple weeks on our US television airwaves...
...does that mean....?....*gasp*....
...ah nevermind, too tired, I'll leave you to fill in the gaps. Ciao
31 complaints to the ASA isn't that much. Ads get hundreds of complaints from people all the time, but the ASA are usually pretty good about upholding or dismissing them. I'm pretty sure there's people around who just spend their time complaining to the ASA about adverts they don't like ^^
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