German Burger King Ad Campaign Has GTA-like Theme

July 10, 2008 -

The Marblehead Blog reports on a German ad campaign which uses edgy, Grand Theft Auto-like themes to promote Burger King.

The campaign's "Veg City" theme is centered around the idea of fresh ingredients and giving customers choices in ordering from Burger King's menu.

From the article:

The first thing to remember is this would never work in America. While GTA: Vice City is still the best selling PS2 game of all time, it came with its share of backlash... However, the German culture is quite different than ours and one has to keep in mind the intended audience when evaluating a campaign...

 

The [Veg City] website opens with a Vegas city style sign and fades into a true GTA-style map. Like most interactive ad sites, there are downloads, games, and a backstory.  Each part of Veg City has it’s own unique twist on the freshness and choice themes...

 In the video, the player is portrayed as taking out an old (i.e., not fresh) onion...


Comments

Re: German Burger King Ad Campaign Has GTA-like Theme

Thanks; good job. I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing travesti or little and need to start saving costs.

Re: German Burger King Ad Campaign Has GTA-like Theme

Gallagher can araç kiralama say all he wants, but I strongly rent a car believe it's due to his crappy leadership and E3 being a joke. ESA's Board of Directors need to find a way to get out rent a car of this horrid contract with this Bush cronie before there's no one left on the Board.

Btw, I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing ttnet vitamin or little and need to start saving costs.

 

Re: German Burger King Ad Campaign Has GTA-like Theme

Why cant we have commercials like that....

Oh right, puritan, grand-standing, scape-goating, jack thompsons.

Re: German Burger King Ad Campaign Has GTA-like Theme

 The TVC was never shown on German TV...it's a viral

Re: German Burger King Ad Campaign Has GTA-like Theme

That TVC is kinda funny. But there is nothing I found which is similar to GTA like theme. Anyways, thanks for the video.

Re: German Burger King Ad Campaign Has GTA-like Theme

That was nowhere near a "GTA-like Theme". All I saw was an onion get shot?

Re: German Burger King Ad Campaign Has GTA-like Theme

Old onions must die.

Re: German Burger King Ad Campaign Has GTA-like Theme

Nothing compared to the Coke Cola ad.

Re: German Burger King Ad Campaign Has GTA-like Theme

People see that and think GTA... really?

Re: German Burger King Ad Campaign Has GTA-like Theme

I actually thought the art of the tray liners and Veg City website were more like GTA than the YouTube video. The comic book style of the art on the cover of GTA and city scenes jammed packed with small details what what I remembered most about driving around Vice City.  Vice City, Veg City 

Re: German Burger King Ad Campaign Has GTA-like Theme

i was thinking the same thing, nowadays people see a combination of human-ish figures, guns, and vehicles of some sort and all of a sudden "oh lord its GTA"...  reminded me more of hitman than gta

Re: German Burger King Ad Campaign Has GTA-like Theme

I was thinking the cutscene before the second campaign mission for Act of War: Direct Action, with all the security and crouds around.  Until the crosshairs came in.  Then it got me to thinking Silent Scope :P

Re: German Burger King Ad Campaign Has GTA-like Theme

Looks more like one of the Kennedy assassinations to me. I'm not sure if it's Robert or JFK.

Re: German Burger King Ad Campaign Has GTA-like Theme

Never mind it's back.  WOW, BKs food may kill you but they got guts :)

Re: German Burger King Ad Campaign Has GTA-like Theme

Bummer, I didn't get to see it.  The video seems to have been pulled.

Re: German Burger King Ad Campaign Has GTA-like Theme

I thought it was clever. "Onions taken out on request..." But it does look like a twisted version of VeggieTales more than a GTA spoof.

Re: German Burger King Ad Campaign Has GTA-like Theme

Oh.My.Gosh. For one thing, these ads are messed up. And also, what does that have to do with BK besides their ingredients? Ah, Burger King, spreading crappy ads to all ages. For the adults, "Veg City", and for the kids, Pokemon ads featuring the stupidest man on the face of the earth.

Re: German Burger King Ad Campaign Has GTA-like Theme

Thanks for the link! The topless veggies made us all laugh.  BK is definitely trying something new, but I'd never want my kids to see it.

Take care,
Jay

Re: German Burger King Ad Campaign Has GTA-like Theme

THAT was trippy.

Expect protests to follow

Re: German Burger King Ad Campaign Has GTA-like Theme

I love foreign commercials, because they're cracktastic!

Re: German Burger King Ad Campaign Has GTA-like Theme

Actually I'm kinda surprised that this was allowed. Germany is a pretty uptight country. I can understand what they were going for but I think they could have gone about it better.

Re: German Burger King Ad Campaign Has GTA-like Theme

most disturbing burger ad ..... ever

better not show this to any little tikes. They may never look at VeggieTales the same way again,lol

Re: German Burger King Ad Campaign Has GTA-like Theme

Wouldn't that be funny though if someone did make a game like that?

"Grand Theft Veggietales"

Instead of stealing cars you go around stealing all the salad bowls in Veg City while running from the PETA cops.  xD

Re: German Burger King Ad Campaign Has GTA-like Theme

I swear this does look more like an episode of Veggietales gone wrong than GTA.

- The most frightening thing a person can ever hear: "I'm from the government, and I'm here to help"

- Stand back! I have an opinion, and I'm not afraid to use it.

Re: German Burger King Ad Campaign Has GTA-like Theme

Only in Germany.  xD

 
Forgot your password?
Username :
Password :

Poll

Will Code Avarice's Paranautical Activity make its way back onto Steam?:

Shout box

You're not permitted to post shouts.
Neo_DrKefkaSomeone anyone tell me how two wrongs somehow make a right? This is becoming exhausting and both sides are out of there minds!10/25/2014 - 11:40am
Neo_DrKefkaSo two GamerGate supporters received a knife and syringe in the mail today. The same GamerGate supporters who said how awful it was were seen in other tweets gathering lists and sending our similar threats or harassment to shut down the other side....10/25/2014 - 11:36am
NeenekoJust look at how interviews are handled. Media tends to pit someone who is at best a journalist, but usually entertainer, against an expert, and it is presented and percieved as if they are equals.10/25/2014 - 7:38am
Neeneko@MC - Focusing on perpetrator does nothing for prevention, the media and public lack the domain knowledge and event details to draw any useful conclusions. All we get are armchair risk experts.10/25/2014 - 7:36am
Neeneko@AE - no name or picture, I like it.10/25/2014 - 7:34am
PHX Corp@MW and AE The news media needs to stop promoting the Shooters. period10/25/2014 - 7:16am
Andrew EisenWhen I write about these massacres, I don't use the shooter's name or picture. I'm not saying everyone has to play it that way but that's how I prefer to do it.10/25/2014 - 12:44am
Andrew EisenYep, it's why the news media stopped spotlighting numbnuts who run out on the field during sporting events.10/25/2014 - 12:01am
Matthew Wilsonin media research its called the copycat effect. it simply says that if the news covers one mass shooting shooter, it increases the likelihood of another person going on a mass shooting.10/25/2014 - 12:00am
Andrew EisenAgreed. It bugs me that I know the names, faces and personal histories of a bunch of mass shooters but I couldn't tell you the name of or recognize a photo of a single one of their victims.10/24/2014 - 11:51pm
AvalongodAgree with Quiknkold. @Mecha...if that worked we would have figured out how to prevent these long ago.10/24/2014 - 11:32pm
MechaCrashUnfortunately, you have to focus on the perpetrator to figure out the whys so you can try to prevent it from happening again.10/24/2014 - 10:55pm
quiknkoldpoor girl. poor victims. rather focus on them then the shooter. giving too much thought to the monster takes away from the victims.10/24/2014 - 10:15pm
Andrew EisenFor what it's worth, early reports are painting the motive as "he was pissed that a particular girl wouldn't date him."10/24/2014 - 10:12pm
quiknkoldwell then I suck as a man cause I ask for help when necessary :P10/24/2014 - 10:07pm
Technogeek(That said, mostly I was making the smartass evopsych comment because your post seemed like the kind of just-so story that has come to dominate 99% of its usage.)10/24/2014 - 10:04pm
TechnogeekHell, Liam Neeson built his modern career around it. Cultural factors likely play a far greater role than you appear willing to admit.10/24/2014 - 10:03pm
TechnogeekSeriously, though, the idea of "because women are protectors and that's why they never commit school shootings" is, at best, grossly overreductive. There's nothing inherently feminine about being willing to kill in order to protect one's offspring.10/24/2014 - 10:03pm
MechaCrashThe "toxic masculinity" thing refers to how you have to SUCK IT UP AND BE A MAN because seeking help is seen as weakness, which means you suck at manliness, so it builds and builds and builds until something finally snaps.10/24/2014 - 10:01pm
quiknkoldthere, I'm done. And thats what Christmas is all about, Charlie Brown10/24/2014 - 9:54pm
 

Be Heard - Contact Your Politician