German Burger King Ad Campaign Has GTA-like Theme

July 10, 2008 -

The Marblehead Blog reports on a German ad campaign which uses edgy, Grand Theft Auto-like themes to promote Burger King.

The campaign's "Veg City" theme is centered around the idea of fresh ingredients and giving customers choices in ordering from Burger King's menu.

From the article:

The first thing to remember is this would never work in America. While GTA: Vice City is still the best selling PS2 game of all time, it came with its share of backlash... However, the German culture is quite different than ours and one has to keep in mind the intended audience when evaluating a campaign...

 

The [Veg City] website opens with a Vegas city style sign and fades into a true GTA-style map. Like most interactive ad sites, there are downloads, games, and a backstory.  Each part of Veg City has it’s own unique twist on the freshness and choice themes...

 In the video, the player is portrayed as taking out an old (i.e., not fresh) onion...


Comments

Re: German Burger King Ad Campaign Has GTA-like Theme

Thanks; good job. I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing travesti or little and need to start saving costs.

Re: German Burger King Ad Campaign Has GTA-like Theme

Gallagher can araç kiralama say all he wants, but I strongly rent a car believe it's due to his crappy leadership and E3 being a joke. ESA's Board of Directors need to find a way to get out rent a car of this horrid contract with this Bush cronie before there's no one left on the Board.

Btw, I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing ttnet vitamin or little and need to start saving costs.

 

Re: German Burger King Ad Campaign Has GTA-like Theme

Why cant we have commercials like that....

Oh right, puritan, grand-standing, scape-goating, jack thompsons.

Re: German Burger King Ad Campaign Has GTA-like Theme

 The TVC was never shown on German TV...it's a viral

Re: German Burger King Ad Campaign Has GTA-like Theme

That TVC is kinda funny. But there is nothing I found which is similar to GTA like theme. Anyways, thanks for the video.

Re: German Burger King Ad Campaign Has GTA-like Theme

That was nowhere near a "GTA-like Theme". All I saw was an onion get shot?

Re: German Burger King Ad Campaign Has GTA-like Theme

Old onions must die.

Re: German Burger King Ad Campaign Has GTA-like Theme

Nothing compared to the Coke Cola ad.

Re: German Burger King Ad Campaign Has GTA-like Theme

People see that and think GTA... really?

Re: German Burger King Ad Campaign Has GTA-like Theme

I actually thought the art of the tray liners and Veg City website were more like GTA than the YouTube video. The comic book style of the art on the cover of GTA and city scenes jammed packed with small details what what I remembered most about driving around Vice City.  Vice City, Veg City 

Re: German Burger King Ad Campaign Has GTA-like Theme

i was thinking the same thing, nowadays people see a combination of human-ish figures, guns, and vehicles of some sort and all of a sudden "oh lord its GTA"...  reminded me more of hitman than gta

Re: German Burger King Ad Campaign Has GTA-like Theme

I was thinking the cutscene before the second campaign mission for Act of War: Direct Action, with all the security and crouds around.  Until the crosshairs came in.  Then it got me to thinking Silent Scope :P

Re: German Burger King Ad Campaign Has GTA-like Theme

Looks more like one of the Kennedy assassinations to me. I'm not sure if it's Robert or JFK.

Re: German Burger King Ad Campaign Has GTA-like Theme

Never mind it's back.  WOW, BKs food may kill you but they got guts :)

Re: German Burger King Ad Campaign Has GTA-like Theme

Bummer, I didn't get to see it.  The video seems to have been pulled.

Re: German Burger King Ad Campaign Has GTA-like Theme

I thought it was clever. "Onions taken out on request..." But it does look like a twisted version of VeggieTales more than a GTA spoof.

Re: German Burger King Ad Campaign Has GTA-like Theme

Oh.My.Gosh. For one thing, these ads are messed up. And also, what does that have to do with BK besides their ingredients? Ah, Burger King, spreading crappy ads to all ages. For the adults, "Veg City", and for the kids, Pokemon ads featuring the stupidest man on the face of the earth.

Re: German Burger King Ad Campaign Has GTA-like Theme

Thanks for the link! The topless veggies made us all laugh.  BK is definitely trying something new, but I'd never want my kids to see it.

Take care,
Jay

Re: German Burger King Ad Campaign Has GTA-like Theme

THAT was trippy.

Expect protests to follow

Re: German Burger King Ad Campaign Has GTA-like Theme

I love foreign commercials, because they're cracktastic!

Re: German Burger King Ad Campaign Has GTA-like Theme

Actually I'm kinda surprised that this was allowed. Germany is a pretty uptight country. I can understand what they were going for but I think they could have gone about it better.

Re: German Burger King Ad Campaign Has GTA-like Theme

most disturbing burger ad ..... ever

better not show this to any little tikes. They may never look at VeggieTales the same way again,lol

Re: German Burger King Ad Campaign Has GTA-like Theme

Wouldn't that be funny though if someone did make a game like that?

"Grand Theft Veggietales"

Instead of stealing cars you go around stealing all the salad bowls in Veg City while running from the PETA cops.  xD

Re: German Burger King Ad Campaign Has GTA-like Theme

I swear this does look more like an episode of Veggietales gone wrong than GTA.

- The most frightening thing a person can ever hear: "I'm from the government, and I'm here to help"

- Stand back! I have an opinion, and I'm not afraid to use it.

Re: German Burger King Ad Campaign Has GTA-like Theme

Only in Germany.  xD

 
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MattsworknameOff topic, but, who heres playing Bloodborne, and if so, is it mercillesly murdering you every chance it gets?04/25/2015 - 7:35am
Matthew WilsonI think its a good article, and devs can take some lessons from life is strange.04/24/2015 - 10:24pm
Andrew EisenI tinyURL'd it. The world is safe!04/24/2015 - 10:23pm
Matthew Wilson@AE my bad there is nothing I can do about that.04/24/2015 - 10:21pm
Andrew EisenLooks like the spoiler is right there in the URL.04/24/2015 - 10:20pm
Matthew Wilsonhttp://tinyurl.com/ok9pf6b a interesting opinion piece on the life is strange episode 2, and a dark event that happens in it. full warning major spoilers.04/24/2015 - 10:11pm
Matthew Wilson@mech no just she, nor her co workers have not. she never said it is not real.04/24/2015 - 8:58pm
MechaCrashWas she saying "I haven't experienced it," or "I haven't experienced it therefore it does not exist"?04/24/2015 - 8:31pm
ZippyDSMleeoy the skyrim paid mod thing is going over well. My 2 lints, I would not mind if Skyrim had a full SDK and not a crappy lil editor....04/24/2015 - 6:46pm
Andrew EisenWell, that is indeed crappy and nonsensical.04/24/2015 - 3:45pm
Matthew Wilsonshe got attacked for saying that she personaly has not experienced the harassment some other female devs have, and she got acused of defending GG and ignoring harassment. she ended up getting dog piled because of it.04/24/2015 - 3:43pm
Andrew EisenFine but do you recall ANY details at all?04/24/2015 - 3:38pm
Matthew Wilsonit was several weeks ago now, and I will admit to not saving it.04/24/2015 - 3:36pm
Andrew EisenAttacked HOW and by WHOM for not writing off WHO as evil? Do you have a link or anything?04/24/2015 - 3:31pm
Matthew Wilsonthat is the whole point she was not attacked for saying anything. she was attacked for being willing to debate in the first place, and not just write them off as evil.04/24/2015 - 3:28pm
Andrew EisenI know there's not a lot of room in the Shout box but goodness you're being vague.04/24/2015 - 3:26pm
Andrew EisenGreat, but that STILL doesn't tell me what she said, why she was attacked (or what the attack was) or what "standard line" she's following. Details, man. Details!04/24/2015 - 3:25pm
Andrew EisenOr what the heck Nina White (someone else I've never heard of) is actually referring to.04/24/2015 - 3:24pm
Matthew Wilson@AE she is a game dev. she used to do stuff with hormanix and now works with https://outact.net/#!/?page_id=2 she will often engage and debate both side.04/24/2015 - 3:23pm
Andrew Eisen...following.04/24/2015 - 3:23pm
 

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