German Burger King Ad Campaign Has GTA-like Theme
German Burger King Ad Campaign Has GTA-like Theme
July 10, 2008
The Marblehead Blog reports on a German ad campaign which uses edgy, Grand Theft Auto-like themes to promote Burger King.
The campaign's "Veg City" theme is centered around the idea of fresh ingredients and giving customers choices in ordering from Burger King's menu.
From the article:
The first thing to remember is this would never work in America. While GTA: Vice City is still the best selling PS2 game of all time, it came with its share of backlash... However, the German culture is quite different than ours and one has to keep in mind the intended audience when evaluating a campaign...
The [Veg City] website opens with a Vegas city style sign and fades into a true GTA-style map. Like most interactive ad sites, there are downloads, games, and a backstory. Each part of Veg City has it’s own unique twist on the freshness and choice themes...
In the video, the player is portrayed as taking out an old (i.e., not fresh) onion...
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DarkSaber: Barely
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BlackIce: I believe that a Bikini counts as clothing.
BlackIce: I believe that a Bikini counts as clothing.
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ZippyDSMlee: GRIZZAM PRIME:I know sad eh? but I try anyway :P
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Adamas Draconis: theres a pic of her in a bikini with a shotgun...horrifying
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BlackIce: Sarah Palin does not look nice. She'd look worse with no clothes on.
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sortableturnip: McCain is just a man...he even likes MILF boob ;)
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HarmlessBunny: @DarkSaber: ROFL
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Posted 09/07/08 at 05:44am
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Posted 09/07/08 at 01:38am
GRIZZAM PRIME: Zippy: Better jokes I have heard. Worse too...
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Shadow Darkman Anti-Thesis of : Zippy: WTF?
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gamepolitics: but I do love me some brunch, too...
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TJLK: I like brunch, because you can have waffles but it isn't in the morning.
TJLK: I like brunch, because you can have waffles but it isn't in the morning.
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Comments
Only in Germany. xD
most disturbing burger ad ..... ever
better not show this to any little tikes. They may never look at VeggieTales the same way again,lol
Wouldn't that be funny though if someone did make a game like that?
"Grand Theft Veggietales"
Instead of stealing cars you go around stealing all the salad bowls in Veg City while running from the PETA cops. xD
I swear this does look more like an episode of Veggietales gone wrong than GTA.
- The most frightening thing a person can ever hear: "I'm from the government, and I'm here to help"
Actually I'm kinda surprised that this was allowed. Germany is a pretty uptight country. I can understand what they were going for but I think they could have gone about it better.
I love foreign commercials, because they're cracktastic!
THAT was trippy.
Expect protests to follow
Thanks for the link! The topless veggies made us all laugh. BK is definitely trying something new, but I'd never want my kids to see it.
Take care,
Jay
Oh.My.Gosh. For one thing, these ads are messed up. And also, what does that have to do with BK besides their ingredients? Ah, Burger King, spreading crappy ads to all ages. For the adults, "Veg City", and for the kids, Pokemon ads featuring the stupidest man on the face of the earth.
I thought it was clever. "Onions taken out on request..." But it does look like a twisted version of VeggieTales more than a GTA spoof.
Bummer, I didn't get to see it. The video seems to have been pulled.
Never mind it's back. WOW, BKs food may kill you but they got guts :)
Looks more like one of the Kennedy assassinations to me. I'm not sure if it's Robert or JFK.
People see that and think GTA... really?
i was thinking the same thing, nowadays people see a combination of human-ish figures, guns, and vehicles of some sort and all of a sudden "oh lord its GTA"... reminded me more of hitman than gta
I was thinking the cutscene before the second campaign mission for Act of War: Direct Action, with all the security and crouds around. Until the crosshairs came in. Then it got me to thinking Silent Scope :P
I actually thought the art of the tray liners and Veg City website were more like GTA than the YouTube video. The comic book style of the art on the cover of GTA and city scenes jammed packed with small details what what I remembered most about driving around Vice City. Vice City, Veg City
Nothing compared to the Coke Cola ad.
Old onions must die.
That was nowhere near a "GTA-like Theme". All I saw was an onion get shot?
That TVC is kinda funny. But there is nothing I found which is similar to GTA like theme. Anyways, thanks for the video.
The TVC was never shown on German TV...it's a viral
Why cant we have commercials like that....
Oh right, puritan, grand-standing, scape-goating, jack thompsons.
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