Variety: More Info on Why Activision Bailed from the ESA

July 10, 2008 -

Variety's Ben Fritz serves up some new info on Activision's recent departure from the ESA, although his interview with CEO Bobby Kotick raises as many questions as it answers.

While Kotick's comments to Fritz seem to indicate that Activision's departure from ESA is only temporary, actions always speak louder than words and the monolithic game publisher is apparently hiring its own exec to handle government relations. That would include things like lobbying and First Amendment issues. 

Here's what Kotick told Fritz:

I said don't view [pulling out of ESA] as anything but time off... With the combined companies [from the merger with Vivendi], the [ESA membership] dues went up enough that I said for it to make sense [to spend that money], we have to make a strategic plan. We don't have that because nobody owns it for us right now.

 

We have our own issues that are not the industry's issues. Our challenges are sufficiently different from other publishers' issues that we need our own point person. We'll have someone soon.

The Activision-specific issues reference by Kotick include Blizzard's enormous WoW subscriptions as well as substantial dealings in China. So, will Activision ever return to the ESA fold? Kotick said:

We'll consider it.

 


Comments

Re: Variety: More Info on Why Activision Bailed from the ESA

Again, ActiBlizz is part telco, IP owernship, MMO company with 10 million subsribers, and so on.  It stands to reason that they have need for their own lobbyist.

As for the ESA, perhaps if they budget for it, they will rejoin.  Mergers are typically cash-tight environments, so they have to trim fat where they can find it.

 

~~All Knowledge is Worth Having~~

~~All Knowledge is Worth Having~~

Re: Variety: More Info on Why Activision Bailed from the ESA

You know, the more I read about the groups leaving the ESA, and saying somewhere in the release or questions after (paraphrased from the general idea) "We hope this is temporary. We may come back." I cannot help but wonder if it has something to do with the new(relativly at least) head of the ESA and his handling of situations, and the temporary part is a reference to how long it is he stays. Course, may be reading to much into it.

Re: Variety: More Info on Why Activision Bailed from the ESA

Possible. More likely none of them want to burn bridges in case the ESA turns into something worth rejoining.

-Gray17

-Gray17
 
Forgot your password?
Username :
Password :

Poll

How do you feel about Amazon buying Twitch?:

Shout box

You're not permitted to post shouts.
Papa MidnightI could say the same about race. I certainly enjoyed being on the receiving end of this while playing StarCraft II this past week: http://i.imgur.com/mIZA1QB.png (and this is actually mild compared to what I usually see). Report players? What a joke...08/29/2014 - 12:29am
AvalongodWhether you approve of Sarkeesian's view or not, no woman deserves to be the target of that kind of harassment and it won't stop until men tell each other it's not appropriate under any circumstance.08/28/2014 - 8:44pm
AvalongodI'm guessing the twitter account was a troll, but come on, I'm sorry, it's just disgusting someone is saying those things to Sarkeesian whether serious or a joke.08/28/2014 - 8:43pm
ZippyDSMleesocial movement that is bringing most of these issue to the spot light to be nothing but trend mongering white knighting bullies who are not much better than the hateful moronic bullies on the other side.08/28/2014 - 5:20pm
ZippyDSMleereflects the world we live in while the rest is the worst stuff that should be focused on. Leaving whats reflected in the same boat as everything else that's exaggerated and skewed by media/fiction and happliy consumed by current society. I find the socia08/28/2014 - 5:20pm
ZippyDSMleemales live off the power fantasy but once you realize as a male you will never reach what fiction or media calls perfect it demoralizes you just the same. And I would not call female negative stereotypes rampant and out of control not when 70-80% of it re08/28/2014 - 5:19pm
ZippyDSMleeNot saying that there is not a difference in the treatment of males and females in media, but males are begin painted as near perfect superhumans with cliched flaws it dose as much damage to the psyche as how females are treated. Sure you could claim that08/28/2014 - 5:19pm
ZippyDSMleeNeeneko:As I said if you do not 100% belive it then you are a Neanderthal. Theres more gray to everything than black and white.08/28/2014 - 1:27pm
NeenekoMeh, the "PCism" is just trotted out when people do not know their place and dare to complain about things the speakers think are fine. How dare people complain about how they are treated/portrayed, it is not like it bother us, our feelings matter!08/28/2014 - 1:13pm
ZippyDSMleeNeeneko I do not think its against feminism but rather against PCisim’s and that most things are offensive since if you do not believe that you are a Neanderthal that beats women,ect..08/28/2014 - 12:48pm
Neenekocomplete with the standard 'she is a lying and attacking the game industry! threats are wrong but she did it to herself' comments.08/28/2014 - 11:28am
Neenekosad, but not surprising. the backlash against feminism has been growing the last few years.08/28/2014 - 11:25am
PHX Corphttp://www.rawstory.com/rs/2014/08/27/feminist-video-game-critic-forced-to-leave-her-home-after-online-rape-and-death-threats/ Feminist video game critic forced to leave her home after online rape and death threats08/28/2014 - 9:43am
Uncharted NEShttp://kotaku.com/once-again-atlus-doesnt-want-you-to-spoil-the-new-pers-162782610808/28/2014 - 5:17am
Uncharted NESOnce Again, Atlus Doesn't Want You to Spoil the New Persona08/28/2014 - 5:16am
lomdrPretty much, Andrew. And hell, it helps that it is a bit reasonably priced too. $8 for 1, $12 for both at once08/28/2014 - 3:43am
Andrew EisenMP - Probably not and for good reason. That term holds a lot of deserved negative baggage.08/27/2014 - 10:02pm
Uncharted NESApprently there is still a classic mode, but...08/27/2014 - 9:34pm
MaskedPixelanteSo, there's been massive positive reception to the Mario Kart 8 DLC bundle. Somehow, I doubt it would have gotten as much positive buzz if they called it a "Season Pass".08/27/2014 - 9:34pm
Uncharted NEShttp://m.pcgamer.com/2014/08/27/quake-live-makes-newbie-friendly-changes-in-latest-update-people-get-mad/08/27/2014 - 9:19pm
 

Be Heard - Contact Your Politician