With Vivendi Merger Complete, Will Activision Make a Run at Take-Two?

July 10, 2008 -

The New York Times' Deal Book blog speculates today that Activision Blizzard may be eyeing an acquisition of Grand Theft Auto publisher Take-Two Interactive.

Electronic Arts, of course, has been chasing T2 for most of 2008 and has a tender offer outstanding. EA's problem, however, is that T2 shareholders just aren't jumping on board so far.

Analyst Mike Hickey of Janco Partners told the Deal Book:

We absolutely believe Activision will take a look at Take-Two. If a competitor is for sale, you take a look, and if EA is your real rival, why wouldn't you stir the pot a little bit?

However, UBS Securities analyst Ben Schachter pooh-pooh any such deal:

It is highly unlikely that Activision would try to outbid EA. They have enough on their plate at the moment.

The oft-quoted Michael Pachter of Wedbush-Morgan had his own opinion:

There are only three players involved — EA, the FTC and the arbs. Is EA likely to withdraw or lower their offer? No, because they want Take-Two. The odds of the FTC not approving the deal on market concentration is virtually zero. And if the arbs want to sell the stock, they'll sell the stock — they don't care what [T2 chairman] Strauss Zelnick thinks the stock is worth.

 


Comments

Re: With Vivendi Merger Complete, Will Activision Make a Run at

http://uk.gamespot.com/news/6193619.html?part=rss&tag=gs_news&subj=6193619

Interesting article here about Activision/Blizzard. Particuarly the last paragraph.

Personally, I think it's a bit too soon to get hopeful, there's a lot of organizing needed after a merger, but the ball isn't quite out of the court yet...

Re: With Vivendi Merger Complete, Will Activision Make a Run at

The odds of the FTC not approving the deal on market concentration is virtually zero.

The FTC has already telegraphed that it's focused on the sports market and, whether or not one agrees that the "sports game market" is the relevant one, I believe EA will have more than 80% if it swallows Take Two.  That's the sort of number that this entire pre-approval process is supposed to prevent.  The FTC has run its second request and the process will play out, but the existence of a second request is a good sign that things are going to be expensive and time consuming, regardless of the outcome, thus testing EA's devotion to the deal.  It would be most interesting if the FTC requires a spin off, but that's a little too textbook to actually happen.

As for Activision "making a run" at Take Two, maybe they could do some sort of white knight offer; however, I can't imagine their existing shareholders (or lenders) being too pleased with two acquisitions in quick order in this climate.

Re: With Vivendi Merger Complete, Will Activision Make a Run at

It'd certainly be better than EA getting them.

Re: With Vivendi Merger Complete, Will Activision Make a Run at

yes once again, stop quoting patcher.  only way the guy will no longer be relevant is if he stops getting quoted.

Re: With Vivendi Merger Complete, Will Activision Make a Run at

There are only three players involved — EA, the FTC and the arbs. Is EA likely to withdraw or lower their offer? No, because they want Take-Two. The odds of the FTC not approving the deal on market concentration is virtually zero. And if the arbs want to sell the stock, they'll sell the stock — they don't care what [T2 chairman] Strauss Zelnick thinks the stock is worth.

Correction, there are three players, EA, the FTC, and Take Two. Take Two has recommended to it's shareholders that the current offer be rejected as undervaluing the company. Contrary to what Mr. Pachter says, obviously the majority of the "arbs" do care what the chairman that they appointed thinks, as they haven't lept at EA current stale offer.

Really, at this point I'm starting to wonder what axe Pachter has to grind with Zelnick. Everything he's said thus far amounts to "Zelnick's wrong/making it up/full of it and isn't going to matter, Take Two's gonna cave."

Which is contrary to some notable stubborness on Take Two's part, and skeptism by other analysts.

 

-Gray17

Re: With Vivendi Merger Complete, Will Activision Make a Run at

I'm going to have to agree with Ben Schachter on this one. Activision Blizzard has an aweful lot of work to do in completing all things concerning their merger, couple this with them stepping out of the ESA and trying to get something like that set up internally, i think they'll have enough on their plates at the moment.

I would much rather see Activision Blizzard take over Take2 then i would EA, but it's not really up to us. Shareholders are the only ones in power.

Re: With Vivendi Merger Complete, Will Activision Make a Run at

"If a competitor is for sale"? Last I checked, this was a hostile takeover. I don't recall Take-Two ever being for sale. Not too mention, with EA already acquiing a portion of the stocks anyways, I think it'd be a bit harder for anyone else to just barge in and join the hostilities.

 
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Mattsworknameanother07/28/2015 - 9:16pm
Mattsworknameyou HAVE TO click on it. So they get the click revenue weather you like what it says or not. as such, the targeting of advertisers most likely seemed like a good course of action to those who wanted to hold those media groups accountable for one reason07/28/2015 - 9:16pm
MattsworknameBut, when you look at online media, it's completely different, with far more options, but far few ways to address issues that the consumers may have. In tv, you don't like what they show, you don't watch. But in order to see if you like something online07/28/2015 - 9:12pm
MattsworknameIn tv, and radio, ratings are how it works. your ratings determine how well you do and how much money you an charge.07/28/2015 - 9:02pm
Mattsworknameexpect to do so without someone wanting to hold you to task for it07/28/2015 - 9:00pm
MattsworknameMecha: I don't think anyone was asking for Editoral changes, what they wanted was to show those media groups that if they were gonna bash there own audiance, the audiance was not gonna take it sitting down. you can write what you want, but you can't07/28/2015 - 8:56pm
MattsworknameAndrew, Im asking as a practical question, Have gamers, as a group, ever asked for a game, or other item, to be banned. Im trying to see if theres any cases anyone else remembers cause I cant find or remember any.07/28/2015 - 8:55pm
Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
MattsworknameDitto kotaku, Gawker, VOX, Polygon, ETC07/28/2015 - 8:41pm
MechaTama31So, between pulling a game from one chain of stores, and forcing editorial changes to a media source, only one of them strikes you as being on the edge of censorship, and it's the game one?07/28/2015 - 8:41pm
Andrew EisenHave gamers ever tried to ban a product? Can you be more specific? I'm not clear what you're getting at.07/28/2015 - 8:41pm
Mattsworknamethey should have expected some kind of blow back. But I didn't participate in that specific action07/28/2015 - 8:41pm
MattsworknameAndrew Youd have to ask others about that, I actualyl didn't have much beef with them till last year, so I can't speak to there history. I simply feel that gamesutra chose politics over gaming and chose to make enimies of it's prime audiance. For that,07/28/2015 - 8:40pm
Andrew EisenI'm still not clear on how Gamasutra was lacking in accountability or what it was lacking in accountability for.07/28/2015 - 8:38pm
MattsworknameAndrew: You and I agree on most of that. I don't diagree that there should ahve been other actions taken. Now, I do want to point something out, casue Im not sure if it's happened. Have gamers ever tried to have a product banned?07/28/2015 - 8:37pm
Mattsworknameimproperly. Neither is good, but one is on the edge of censorship to me, while the other is demanding some level of accountability from public media provider. but thats just my view point07/28/2015 - 8:36pm
MattsworknameEZK: You can treat it as bullying or what not, As I've pointed out, I didn't like either practice, I made that clear. But I do hold some different between trying to pull a product from the shelves, and calling out a media outlet that you feel has acted07/28/2015 - 8:35pm
E. Zachary KnightMatt, So you feel confident enough to make the call that petitioning target to remove GTAV is "bullying and threatening" but not confident enough to make the call on Intel/Gamasutra. Finding it hard to take your gripes seriously.07/28/2015 - 8:27pm
Andrew EisenAs for gamers holding media sites accountable? If you mean, how to respond to opinion pieces you disagree with, yes, there are tons of more appropriate means.07/28/2015 - 8:27pm
Andrew EisenAgain, no one likes being lumped in with the bad apples. Gamers or feminists so lets all strive not to do that, yes? Could the petitioners gone about it a better way? Yes, it could have been more factual in its petition, for starters.07/28/2015 - 8:25pm
 

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