Texas Gov. Rick Perry, who will deliver today's keynote address at E3 in Los Angeles, explains his decision to appear in a guest column for the San Antonio Express-News:
...Although high resolution graphics, new storylines and technological advancements will grab most of the headlines coming out of [E3], I would encourage a closer look at the real story: the emergence of a bonafide economic engine...
Seemingly overnight, the video game industry has become a major player, with over $18.8 billion in U.S. sales last year. The industry in Texas has kept pace with the national trend... it is clear the computer and video game industry is on fire... To help further encourage the industry... Texas has instituted measures that offer qualifying video game developers financial incentives similar to those offered to the film industry...
In barely more than a generation, video games have transformed a diversion for the few into a mass medium. The notion that gaming is confined to adolescent males is long outdated. Recent research has shown that the average video game player is 35 and that 40 percent of gamers are women.
Today, games help people of all ages to live, learn, work and, of course, play... There are those who might see only gloom and doom in our national economy. We should look to sectors like the video game industry that have embraced the notion of global competition and follow their example to greater prosperity.
GP: This is probably the first time we've seen such a public expression of support for the game biz from a major political figure. GamePolitics will be live-blogging the Guv's keynote which begins at 9:15 PST.
We'll also be live-blogging ESA boss Michael Gallagher's state-of-the-industry speech at 1:15 PST.
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