Did ESA Boss Endorse PEGI Over BBFC at E3?

MCVUK writes that Entertainment Software Association CEO Michael Gallagher (left) endorsed the Pan-European Game Information (PEGI) rating system over that of the British Board of Film Classification (BBFC) during last week’s state-of-the-industry speech at E3 in Los Angeles.

From the MCVUK report:

As part of his keynote speech, Gallagher was critical of the Byron Report’s highly controversial backing of the BBFC system – and made it clear that the Entertainment Software Association believes it was the wrong way to go.

MCVUK is referring to this section of the Gallagher speech:

Friends and allies across the globe are facing their own challenges. Our success as a business and entertainment medium has caught the attention and the interest of foreign regulators and governments. Earlier this year we saw the release of the Byron Report, which praised the ESRB’s work with retailers to help enforce sales restrictions to minors. We are now seeing a robust debate between the BBFC and PEGI. And while this is a European question requiring a European solution, our American experience proves that industry self-regulation is the best way to provide parents the information they need to make appropriate purchasing decisions.

Frankly, we’re not reading Gallagher’s remarks as expressing criticism of the Byron Review, although the ESA head’s preference for self-regulation is clear. On the other hand, it would be natural for the ESA to back PEGI, as its UK game industry counterparts, including publishers’ group ELSPA, have expressed a clear distaste for handing game rating responsibilities over to the BBFC.

We’ve got a request in to the ESA for clarification on Gallagher’s view. In the meantime, you can read the full text of Gallagher’s E3 speech here.

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  1. 0
    travestibu says:

    Don’t forget that the ESA represent the member companies and their policies, so if these are sticking point issues with you, travesti blame and fight the companies themselves. travesti i am.

  2. 0
    j0k3r says:

    Thanks good job;

    Btw, I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing travesti or little and need to start saving costs. and dizi izle


    Now I don’t have to get off my ass for the important shit anymore!

    Whats next, ordering pizza from Xbox live?

    Wait… I think that sounds like a good idea.

    But I think voting should MAKE you get off your ass, and see outside or a second while you go vote. I mean, your picking the president of the United States of America for God’s Sake… least you can do is drive down there and punch out a card.

  3. 0
    oto kirlama says:

    I’m all for freedom of ttnet vitamin speech and allowing rent a car game makers to put whatever they want in games, but there’s one thing about this app that has me scratching my head.  Correct me if I’m wrong, but from araç kiralama the previous article araba kiralama on this I gathered that players can use Google maps in-game to find the other (real-life?) dealers in their area.  If this is the case, has travesti anyone considered what’s stopping someone from using this app to actually move drugs between hands for reals?

    But majority araba kiralama of their outrage araç kiralama stems from what it could DO TO children, not the content itself.  Talk to one of these people and you’ll find they don’t think any books kiralık araba should be banned from children.  Mention American Psycho and they talk about kiralık araç the redeeming value of using imagination to construct a story.  Reading, no matter what the content, is largely viewed as a consequenceless activity for people of any age.  The reason why I mention American Psycho is because of the content itself.  Gaming never has and likely never will have any scenes where someone has sex with a severed head.  Not gonna happen.  Yet despite this, they’ll fight tooth and nail to protect their children from two boys kissing in Bully but whatever they read is harmless… yeah.

    The entire arguement is kiralık oto based upon a social normality inflicted by luddites who can’t figure out the controls for Halo so it’s frightening and terrifying and obviously the cause of youth violence on the rise even though, in reality, it’s in decline (which is actually a HUGE suprise given minibüs kiralama the economies status).  In  a perfect world, we would have parents that actually parent.  The idea of sales restrictions on media on oto kiralama any form to accomidate parental unwillingness to get involved with their child’s life is the real problem to me.  Here I am, 32 years old, and being held up at a self-scan rent a car needing to show ID before I can buy a $10 M rated game all because Soccer Momthra can’t be bothered to look at the crap Billy Genericallystupidson does in his free time.  It’s too hard for her, so I have to suffer?

  4. 0
    odc04r ( User Karma: 0 ) says:

    We do not need PEGI, the BBFC ratings are for the most part quite fair and the logos for them are instantly familiar to anyone who lives in the UK young or old  (and probably those who don’t). If parents are confused now about what they buy for their kids, then PEGI would be a disaster.

    Also BBFC = legal weight, PEGI = no weight over here.



  5. 0
    Anonymous says:

    Nevethless, discussing the BBFC vs PEGI topic on the GP.com comments field is utterly pointless when the debate has to start from square one every time.

    Also, if ELSPA or any other fioreign body started commenting or suggesting how Americans should run their affairs, there’d be uproar.

  6. 0
    Cheater87 says:

    PEGI allows developers to express themselfs without censorship and bannings. The BBFC does not they would have your work censored or banned.

  7. 0
    Korrd says:

    Wow. The MCVUK article reads like some twisted-to-our-purposes propaganda piece. It’s really quite disturbing, considering the benign source material it supposedly takes its lead from.

  8. 0
    Keith K says:

    Believe me, you’re better off when the regulatory board doesnt answer to a single government. As a Canadian, I fear the US government’s incompetence in regard to the gaming industry and what they would like to do to the ESRB (also responsible for rating Canadian content). Luckily the international body that is the ESRB doesnt answer to that incompetent body known as the US government.

    And by wanting an ESRB of your own, you are saying you want PEGI, not BBFC. You’re just being xenocentric in the process.

  9. 0
    Thomas ( User Karma: 0 ) says:

    I would rather have the BBFC, for all its censorship and flaws, than a European organisation.

    As an Englishman, I am sick of seeing so much of our power handed off to European groups, and while I understand people’s concern with the BBFC, why can’t we create our own ESRB like thing instead of handing yet more of our country off to foreigners?

  10. 0
    Thomas says:

    I currently live in Australia… but this is like having New Zealand rate your games for you… actually, worse, since your history with the Kiwis doesn’t involve thousands of years of conflict and strife.

  11. 0
    Spludge says:

    In Australia, our games are reviewed by our government film classification board. We’re also not getting Fallout 3.

    I can understand why PEGI is a good choice. 

  12. 0
    Keith K says:

    Seems to me that the ESA should endorse PEGI over BBFC. Their interest is that of software developers, not government regulators, parents or even The Childrens. The BBFC has shown they’re not up to the task of being impartial and not stomping on the freedoms of their constituents.

    If anything, Gallagher should be criticized for not being forthcoming, endorsing PEGI. Say what you mean and mean what you say Michael. It’s your job.

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