Calling this year's E3 "soulless" and "fragmented," EA exec Peter Moore (left), who has livened up a few E3 press conferences with wild game launch tatoos, maintains that show operator the ESA and its member game publishers can put things right.
gamesindustry.biz reports on Moore's remarks:
There was a palpable sense of frustration at the structure and logistics from all participants, from publishers like ourselves to the working press and financial analysts.
Soulless and lacking an epicentre, the fragmented layout gave no indication whatsoever that we are the fastest growing entertainment medium in the world. While I am not sure I want to revert back to the old days of excess and one-upmanship, I do know that this format isn’t working.
We're confident that we can work with the ESA to make this right. There are important meetings ahead that we think will be substantive and be productive in finding the right path forward.
As others, including ECA head Hal Halpin have suggested, Moore raises the possibility of inviting gamers to future expos:
FULL DISCLOSURE DEPT: The ECA is the parent company of GamePolitics....
Let's invite the community. With the right planning, involving our biggest fans in E3 would bring back some of the raw passion the event has lost.
Whether it's E3, or whether it's in our forums, my belief is bringing in the fans helps us to create better games and bring new ideas to the market.