In UK, GTA 4 Commercial Avoids Official Censure

July 30, 2008 -

A TV commerical for Grand Theft Auto 4 has dodged the censorship bullet in the U.K.

As reported by, the Advertising Standards Authority declined to act on complaints about the spot, seen at left:

17 viewers took exception of the ad... Ten viewers complained about the violence, while seven took exception to the time of the broadcast...


"Although some viewers may object to the nature of the game, the ad itself did not feature sequences that were likely to have a direct harmful influence on children or young people," said the ASA.

GamePolitics readers may recall that the ASA similarly cleared a TV spot for Bully: Scholarship Edition in a ruling earlier this month.


Re: In UK, GTA 4 Commercial Avoids Official Censure

It saddens me these adverts for GTA were absoultly nothing and people were complaining about them due to  the fact that they did not like grand theft auto.
There are times when said complaints are justified and the ASA does deem to act upon them,  but most of the time it is just frivelous complaints about nothing,

"Although some viewers may

"Although some viewers may object to the nature of the game, the ad itself did not feature sequences that were likely to have a direct harmful influence on children or young people," said the ASA."

Translation: The ad itself did not feature sequences that could in any way have a direct harmful influence on children or young people".

It's bad enough that the scaremongers ignore the research that suggest that there are no harmful effects from games, but now they are claiming that the ads are just as bad... Next we can expect them to demand that sleeves for game packaging be white with the title written in a non-offensive pink font to stop it turning the kids into mass murderers. Then you will have to bring your game home in a brown paper bag so no-one has to see it.

I wonder how much money is spent on investigating these complaints. They should have a filter at the ASA that says "If complainer's age is greater than 40 and topic is video games, send to trash because they don't understand what they are complaining about".

Re: In UK, GTA 4 Commercial Avoids Official Censure

Man that game looks awesome, I'll certainly have to buy it, wait I already did, and beat it.

Re: In UK, GTA 4 Commercial Avoids Official Censure

Good job UK for standing up to 34 of your most uptight citizens.  About time.

Re: In UK, GTA 4 Commercial Avoids Official Censure

Are you kidding me?  Wow...  Thanks for the intel Steve.  I never knew, but wow...  Mankind does not deserve their position in this world...  I... wow...  Okay, I am speechless...  I think mand kind needs a survival of the fittest type event to happen, because there is a lot of fat that needs to be cut.

This is like Hillary Clinton putting blame on game developers for kids playing violent video games when the parents shouldnt have kids in the first place if they refuse to actually parent them.  If ESRB isn't good enough, you don't deserve to have kids.

In Australia, their politicians don't even know what a Wii is as we saw last week I believe...

In the US again, we have McCain that doesnt own or know how to work a cell phone, doesnt know how to use a computer well enough to send email, and yeah...  pretty much any newer technology or somewhat new technology.  That is host MOST of the US government is somehow.  This world is a very sad place, and we need younger people to be a part of running these countries.  We could really cut through a lot of this bull.

I also love the "psychological studies" the politicians pull out of their rear that say violent video games creates violent kids.  Last I checked, bad parenting does, which would include violent kids being allowed to play violent video games.

Wow, this world is depressing and filled with idiots...  All well, only have 80 years or less here most likely anyways.  Woohoo over 1/5th of the way done, haha... wow thats sad too...  On the brighter side, who cant wait until we are to the point of trying to get buildings on the moon and mars to live on.  Now that will be cool to see happen in our life times hopefully!

Re: In UK, GTA 4 Commercial Avoids Official Censure

Why, so we can fuck up other planets too?  There's a reason we only live about 75 years apiece.

Re: In UK, GTA 4 Commercial Avoids Official Censure

What the hell dude, do you know anything?  Lets start with this, what would an object that weights 100lbs on Earth weight on Mars?  Go get an education before posting, especially if you dont have the balls to put in your name or a username that represents your name.  Look, I can do that too!

Re: In UK, GTA 4 Commercial Avoids Official Censure

Wow, that was just about the biggest piece of fail I've ever seen. Nowhere in his post did he mention anything about "weight" and it's difference on different spacial bodies. And I put my name in, unlike you. Coward.

Re: In UK, GTA 4 Commercial Avoids Official Censure

At least DeepThorn attempted to end his post on a positive note, which is something that more than a few people are incapible of doing.

Re: In UK, GTA 4 Commercial Avoids Official Censure

Ah censorship, protecting the sheeple from wool

I is fuzzy brained mew =^^=
(in need of a bad overhaul)


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.


Re: In UK, GTA 4 Commercial Avoids Official Censure

so they've avoided a censure or censorship?  i'm confused.


Re: In UK, GTA 4 Commercial Avoids Official Censure

As someone living in the UK, I feel I should explain :)

There are some sad induhviduals here that feel it's their duty to complain about every single advert that goes on TV.

They got one removed because a dog seemed to be shivering. That's really about all I can say about the matter without getting depressed about human stupidity.

Re: In UK, GTA 4 Commercial Avoids Official Censure

 Two vehicles explode, there is the brief sound of gunfire, and the main character breaks into a car. Too right they'd dismiss the complaints.

Re: In UK, GTA 4 Commercial Avoids Official Censure

I can´t believe they just need like 20 whinners to remove an add. I´m glad they don´t have any excuse to try to remove this one.

The cynical side of videogames (spanish only): My DeviantArt Page (aka DeviantCensorship):

Re: In UK, GTA 4 Commercial Avoids Official Censure


The number of people who complain to the ASA is irelevant to its consideration, but the figure is always published. They only need 1 complaint to act, but - interestingly - a large number of complaints does not seem to infulence their decision. Probably because the existence of mass comlplaints usually suggests a organised mailing complaint from an interest group.

For the record the ASA is largely a self regulatory body in the same vein as the MPAA and ESRB.


Forgot your password?
Username :
Password :


Will an M rating hurt Batman: Arkham Knight's sales?:

Shout box

You're not permitted to post shouts.
ZippyDSMleeEh still rather subjective… the haters would be better off going after teen and beauty rags and magazines than fiction, fiction follows reality and going after fiction tends to turn into a bullying fest’s… plus its fiction its unrealistic to start with….02/27/2015 - 1:10am
MechaTama31That's a pretty difficult anatomy to break.02/26/2015 - 11:09pm
MechaTama31"the way her animations repeatedly break her anatomy" <-- I'm sorry, but we are talking here about the woman who can roll up into a little ball and live to tell the tale, yes? ;)02/26/2015 - 11:09pm
Andrew EisenAs far as examples that could be culled from female game characters though, that one's pretty mild.02/26/2015 - 9:11pm
Andrew EisenNot as much the heels or the suit in and of themselves but certainly the way her animations repeatedly break her anatomy to show off her lady bits.02/26/2015 - 9:10pm
E. Zachary KnightWell, Samus's heels are certainly impracticable, but I wouldn't really call her Zero suit objectified. I don't really feel that the new Lara Croft is objectified either, but that is my subjective opinion.02/26/2015 - 9:08pm
Andrew EisenTomb Raider: No but we haven't seen much of anything yet. Samus: Yes.02/26/2015 - 9:07pm
ZippyDSMleeWould you call the new tomb raider objectified? WOuld Samus Aran from the new Smash bros be objectified?02/26/2015 - 9:02pm
WonderkarpI'm hoping they put the rest of the comic book ghostbusters in there. Ortiz and Rookie(From GB the game)02/26/2015 - 8:38pm
Wonderkarpghostbusters board game is doing great. getting close too a 3rd extra playable Character. Ron Alexander.02/26/2015 - 8:37pm
Andrew EisenSmurfette is not subjective. If there's more than one female character, it's not Smurfette. Anyway, as with everything on the list, Smurfette is, in and of itself, not necessarily a bad thing.02/26/2015 - 8:32pm
Andrew EisenI think there's 5 women (out of 15, I think) but other than one being a bit more "hippy" than the others, they pretty much all have the same body type. Especially when compaired to the huge variety of male body types.02/26/2015 - 8:31pm
Wonderkarpso I dont see Smurfette as a bad thing. Unless like all your female characters are Smurfette. remember the Smurfs also had Sassette02/26/2015 - 8:29pm
E. Zachary KnightOne good example of the larger issues is one Anita used in the presentation, Blizzard's Overwatch game. There are a dozen men in the game with a dozen body types. But there are only 4 women with 2 body types, but 3 of them have the same one.02/26/2015 - 8:28pm
Wonderkarpthe smurfette thing is subjective to how many female characters you have. Take Sonic for example. You have Amy, who is obvious smurfette, but there's several other female characters now without that. Including the original animated seriescomics with Sally02/26/2015 - 8:28pm
E. Zachary KnightAE. Very true. I think that is where I was going, but it didn't come out right. Jack Harkness is sexy but not objectified. Whereas, a women would have to be objectified in order to be "sexy" in most games.02/26/2015 - 8:26pm
E. Zachary KnightAnd as Andrew pointed out, there is a big difference between a sexualized man, and an idealized man. But for some reason, there is no distinction between women in games. For the most part.02/26/2015 - 8:25pm
Andrew EisenI think one of the issues we run into repeatedly with these conversations is the confusion over "sexy" and "sexually objectified."02/26/2015 - 8:24pm
E. Zachary KnightYet, for some reason, in orde rto have a sexualized women, she must be wearing lingerie or a bikini. Can't women be sexual and still dress for the job at hand?02/26/2015 - 8:24pm
E. Zachary KnightThe problem I have with complaints of "sexualized men" is that men don't have to wear speedos to be sexualized. Captain Jack Harkness from Torchwood/Doctor Who, was one sexy man, but he spent 99% of his time in a WW2 soldier's trenchcoat.02/26/2015 - 8:23pm

Be Heard - Contact Your Politician