What’s black and white and read all over?
A newspaper, but if veteran games industry marketer Bruce Everiss has anything to say about it, that should not include the UK’s Daily Mail:
They really are just trying to sell newspapers with sensationalism because nobody with a brain can be stupid enough to believe what they have written.
Everiss took umbrage with an article concerning Madworld, Sega’s upcoming bloody brawler that’s being developed exclusively for the Wii. The Daily Mail suggested that the game would tarnish the Wii’s family-friendly image and quoted a UK watchdog group that is calling for a BBFC ban on the as-yet unreleased title.
For his part, Everiss offered a point-by-point counter to the Mail’s claims.
- If a Wii is family friendly then presumably a DVD player is. And you can play totally execrably disgusting content on a DVD player.
- Game content is mild compared to film and book content. MadWorld just pales into insignificance compared to what is on these other media.
- Games are age rated with the excellent PEGI system. Every parent can clearly see this on the front of the packaging...
- There is plenty of equally violent content already available for the Wii. The Mail are just exposing their total ignorance with this...
-Reporting from San Diego, GamePolitics correspondent Andrew Eisen...