UK Game Industry Guy Refutes Newspaper's Ripping of Madworld

August 17, 2008 -

What’s black and white and read all over?

A newspaper, but if veteran games industry marketer Bruce Everiss has anything to say about it, that should not include the UK’s Daily Mail:

They really are just trying to sell newspapers with sensationalism because nobody with a brain can be stupid enough to believe what they have written.

Everiss took umbrage with an article concerning Madworld, Sega’s upcoming bloody brawler that’s being developed exclusively for the Wii. The Daily Mail suggested that the game would tarnish the Wii’s family-friendly image and quoted a UK watchdog group that is calling for a BBFC ban on the as-yet unreleased title.

For his part, Everiss offered a point-by-point counter to the Mail’s claims. 

  • If a Wii is family friendly then presumably a DVD player is. And you can play totally execrably disgusting content on a DVD player.
  • Game content is mild compared to film and book content. MadWorld just pales into insignificance compared to what is on these other media.
  • Games are age rated with the excellent PEGI system. Every parent can clearly see this on the front of the packaging...
  • There is plenty of equally violent content already available for the Wii. The Mail are just exposing their total ignorance with this...

-Reporting from San Diego, GamePolitics correspondent Andrew Eisen...

 


Comments

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Oh look its the village fruit-loop. Haven't you got a disbarrment hearing to go to or something?

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

If No More Heroes didn't tarnish the Wii's 'family friendly image' then I don't see how Madworld would make a difference.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Couldn't have said it better myself! Whether the ignorant readers will ever hear this truth is another matter...

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

as far as I know, games don't ripen with the help of newspapers.

I think you meant "ripping" in the title.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Shouldn't it be pointed out that Nintendo Wii, as a "DVD player" do not actually have DVD-Video playback capabilities?

Not really. It should be pointed out that he wasn't calling the system a DVD player, but was instead using DVD players as an analogy. The point is that there's nothing inherantly objectionable about having a DVD player, and like the Wii they are widely used by families with young children, but that you can just as well buy potentially offensive DVDs as you can inoffensive ones (as you can with videogames).

 

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Reply button, man. No need to quote into your own posts. Just saying.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

And one more person lears of the Daily Fail

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

I fear that the quiet voice of reason will not be reported, in contrast to the BAN THIS SICK FILTH style of the modern media.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Of course, if the media wanted to put video games in a respectable light they would publish BOTH sides of the 'debate' (and I use that term loosely)

 

The problem is while the dedicated gaming community knows that 98% of these warnings on violent video games are complete trash, the main readership of the Daily Mail (if there even is one these days) are still uneducated on many of the counterpoints that we keep bitching about to eachother. If gamers want to fix these issues about the media continuing to bash their medium, they need to step away from their forums and start getting the message out to the public through other means (and NO, school shootings are not the way to get a message across)

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Just gotta point out that being Riped is not really a bad thing. I mean, I certainly prefer my fruit to be ripe. Perhaps another P would be appropriate for the title.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Shouldn't it be pointed out that Nintendo Wii, as a "DVD player" do not actually have DVD-Video playback capabilities?

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Homebrew! ;)

 

Except it just hung when a the play button was pressed. :(

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

It's called an analogy.

He's saying that each and every piece of hardware has varying pieces of software. It's not supposed to be mutually exclusive levels of content per hardware. You don't see PS3 owners spewing their lunch over having Kingdom Hearts games, do you?

The main point of this is that there ARE ratings on the box, and that they should be READ. There is NO requirement for Nintendo to publish only E-E10 rated games, just as DVD players aren't limited to G-PG movies. Get it?

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Actually, he didn't say the Wii was a DVD player, he said that if a Wii is considered family friendly, then a DVD player should be considered that as well.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

However, it's ironic that parental controls for consoles that can play DVD movies don't account for ratings encoded in those movies. So you can let you teen not play M-rated games on the PS3, but he can still pop in the latest porno if he wanted to. It's just telling how we have two different sets of rules that go around these multimedia game consoles, and shows the discrepancies between the way the movie industries and game industries are regulated.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

I think they were just comparing the Wii to DVD players.

As for the Wii being family friendly, that's just Nintendo's image because their market is to people of all ages.  Ultimately, they can let whatever they want to on the Wii.  Besides, DVD players can play movies like Saw and Hostel.

This is just another attack on games.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Yeah, I know, I was just correcting the guy above me since he thought the guy who wrote the article said the Wii was a DVD player, or something like that.

As for the article, naw, this particular article isn't, what it is though is showing how the media sucks, greatly.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

"They really are just trying to sell newspapers with sensationalism because nobody with a brain can be stupid enough to believe what they have written." I thought this was the Daily Mail's tagline. The problem with the Mail is that even though 95% of the population knows it's trash, that remaining 5% know that it is the last voice of reason in this mad world of political correctness. It's practically a religion.

I had to laugh the other day at an Armstrong & Miller sketch with a right-wing sat nav directing the driver to avoid gypsies and immigrants. Barely visible in the windscreen was a reflection of the Daily Mail on the dash.

Back on topic though, Everiss makes the same points every other member of the industry and member of the community has. When will the rest of the population listen instead of dismissing it as trash from the braindead gamer army?

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

I'm sure you've already spotted it, but there's a small typo in the header.

Sorry to be the Spelling Nazi :(

On topic, well said Mr Everiss, though the concept of the Mail using anything other than blatant ignorance, stupidity, prejudice and sensationalism is a pretty far-fetched one.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

They really are just trying to sell newspapers with sensationalism because nobody with a brain can be stupid enough to believe what they have written.

 

As a british gamer, i completely agree. EVERY uk gamer knows the daily mail is sensationalist trash. Shame their stories get so much coverage on the web. Thankfully they really arent recognised as a good quality paper in theuk.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

People seems to forget that Nintendo's family friendly image was lost when they relased the full on blood and fatiltys of Mortal Kombat 3 for the SNES.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Actually, it was Mortal Kombat 2 that had the blood and fatalities intact.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

MK3 was still basically intact, though. You could just turn the blood off. (not fatalities, but whatever)

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

 Don't forget Manhunt 2, Wii.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

It's too bad we keep following the ignorant path instead of the intelligent path, especially around Video Games nowadays.  It seems those who want to control the ignorant use fear and paranoia to make sure they do.

People like Bruce Everiss are reasons why I still have faith in this world.

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

all good points, even without mention of the Wii's parental controls

岩「…Ace beats Jack」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Re: UK Game Industry Guy Refutes Newspaper's Riping of Madworld

Very well spoken. I agree

 
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