You hear it a lot: PC gaming is dead. Or, at least, terminally ill.
However, the PC Gaming Alliance, a trade group formed to boost the PC end of the game business, maintains that the future is bright for those who prefer to game on computers.
Speaking at GCDC in Leipzig, PCGA president Randy Stude (left) cited key findings from the group’s first Horizons Report. Among the more noteworthy points:
- PC gaming was a $10.7 billion industry during the year of 2007
- Retail sales accounted for just 30 percent of total revenues
- Growth was largely driven by online revenues from Asia, the world’s largest market, which is approaching half of total worldwide sales.
- Online PC gaming revenue led the way in 2007 with $4.8 billion, nearly double the worldwide retail sales numbers for PC games.
- Digital distribution sales approached $2 billion
- Advertising revenues from websites, portals, and in-game ads accounted for $800 million.
Commenting on the findings, Stude said:
Our analysis clearly shows incredible growth in online PC gaming, proof that this industry is far stronger than anyone has reported. Today’s consumers shop where they live – online.
David Cole, DFC Intelligence analyst, added:
The real key has been the rapid growth in penetration of broadband-connected PCs in all markets around the world. Broadband-connected PCs are the key driver of growth for PC gaming. DFC Intelligence estimated that by the end of 2007 less than one-third of households in the top 20 markets for games had a high-speed Internet connection. That clearly indicates that there is still plenty of growth to come.