EA's Free Gas Stunt Angers Politician, Police, Local Residents

September 5, 2008 -

A member of Great Britain's Parliament had harsh words for Electronic Arts after a marketing stunt for Mercenaries 2 gridlocked her district during the morning rush hour.

Hoping to draw attention to the game, EA gave away £20,000 of fuel at a station in North London. The Telegraph reports on the ensuing traffic jam:

A petrol station which gave away free fuel has been temporarily shut down after motorists flocking to its pumps caused traffic chaos...

 

Norman Tidiman, from Hackney... said: "I saw a girl who stopped because she wasn't going to make the lights, and the man in the car behind her got out his car and started to bully her.

 


Liberal Democrat MP Lynne Featherstone (left) was not pleased with EA:

Whilst a lucky few might have got some free petrol, hundreds of local residents have faced misery on their daily journeys this morning. They deserve an apology for being the victims of such an ill-thought out media stunt...

 

Trying to recreate Venezuelan-style fuel riots on the streets of London is completely irresponsible and downright dangerous...

An EA rep told the Telegraph that police ultimately shut the event down as too disruptive. Mercs 2, of course, is set in Venezuela, where petroleum is a huge economic force. As in a similar event held in Los Angeles last week, the station was decorated to match the theme of the game.

The BBC has more, including a video report.

Comments

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Gallagher can araç kiralama say all he wants, but I strongly rent a car believe it's due to his crappy leadership and E3 being a joke. ESA's Board of Directors need to find a way to get out rent a car of this horrid contract with this Bush cronie before there's no one left on the Board.

Btw, I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing ttnet vitamin or little and need to start saving costs.

 

MP is Britain's best MILF

 Just on another note, the member of parliament who was so outraged (and is my MP), is much loved around here. She is a grade A MILF and I support any attempt to get her on the TV. 

Re: EA's Free Gas Stunt Angers Politician, Police, Local

As in the words of the commercial song for the game. "Oh no they didn't!"

Re: EA's Free Gas Stunt Angers Politician, Police, Local

In the U.S., this would be considered a public disturbance. Imagine if somebody had a heart attack and died because of EA's retarded little stunt.

If there's a brain among EA's employees or advertisers, then it better the hell speak up before shit like this gets out of hand. Bad enough the company has a bad reputation. I'm not sure that even Rockstar would pull a bullshit stunt like this.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Look, we're scum anyway. The guy bullying the driver was always going to bully the poor girl. That said FREE PETROL FTW!
~You Could Be Mine, But You're Way Out Of Line..~

Re: EA's Free Gas Stunt Angers Politician, Police, Local

And you brits tell us Americans we are fcktarted?

This is why we do not stop whining about the stupidity of goverment!

I is fuzzy brained mew =^^=
http://zippydsmlee.wordpress.com/
(in need of a bad overhaul)


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

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Re: EA's Free Gas Stunt Angers Politician, Police, Local

And this had WHAT to do with government?

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Seconded.
~You Could Be Mine, But You're Way Out Of Line..~

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Another shining example of how EA is trying to hurt this world...  Maybe what they do is not on purpose, maybe they are really that stupid that they dont realize what will happen...  I guess I don't doubt it...

Re: EA's Free Gas Stunt Angers Politician, Police, Local

You're absolutely right, with this being a standard promotion in the US for going on 30 years and never once having any issues aside from the traffic jams, I can totally see how EA had no previous evidence even as recent as their LA promotion the week prior in which to believe this would be a hassle free way to promote their game.

Also, I'm sorry, she's blaming EA for the road rage?  Query:

When Devin Moore pulls a gun from a policeman's holster and shoots two policeman and a dispatcher and desides to blame GTA with Thompson at his defense and we're ready to call bullshit on this.
So why, when an agry man gets out of a pickup because of a traffic jam and nearly has an altercation with a woman are we willing to blame EA for HIS actions, rather than blaming the man who got hostile?

Re: EA's Free Gas Stunt Angers Politician, Police, Local

You don't think you would be a little pissed off if you were in a 4 hour traffic jam and late for work because of some corporate advertising?

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Didn't you get the memo? People are not to be held resposible for their actions. Blame it on games. Blame it on the publishers. I once read this book about a serial killer. Do you think I can get away with it now and blame the author?

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Because that guy is a full adult, and the other guy was only 20, though i dont doubt that many news people said 18 to make it interesting, haha.  damn media sucks and needs to reports the facts, and not try to spice things up for ratings.

Nice fact finding though man.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

I find myself wondering if EA bothered to acutally tell the govenment/city leaders in London that they were planning this little fiasco.   Honestly I rather doubt it.   Are the city leaders to blame?  Bad/narrow streets?  Or that EA took it upon themselves to promo their title?   Sorry but poor planning is not an excuse, EA should be help responsible.  Thankfully it sounds like there was a minimum of property damage or assaults. 

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Seriously? I still don't get it, can someone PLEASE explain to me what in the world is wrong with free gas!?

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Ok so we blame the promoter and the promotion because traffic got snarled?  I think it would be more logical to focus on WHY the traffic was so congested in the first place...  Namely lack of infrastructure.  Ya know?  That thing politicians are supposed to deal with?

The truth here is Lynn Featherstone probably already looks like an asshat to the general public and EA pulling this stunt and making things worse for people on her watch just makes her look like even MORE of an asshat.

Now, before I get mauled by Brits here (yes that is a play on the story peeps :D), understand I am basing this on the story.  I don't know Lynn Featherstone.  I'm simply looking at the facts at hand.  Those facts give me the perspective traffic is a big issue that EA just underscored with this promotion.

"Volume helps to get a point across but sharp teeth are better."

"Volume helps to get a point across but sharp teeth are better."

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Spot on: The problem is that traffic is terrible in London. Everyone who ever needs to care about traffic in London knows this, and knows that deliberately increasing traffic in a small area is a Very Bad Idea.

You don't feed a diabetic a pound of sugar and then blame them for not having found a cure first.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

So you're blaming the consequences of an ill-conceived publicity stunt on the infrastructure of the city, rather than on the people who disregarded that infrastructure when they came up with this plan? Interesting approach. But since things are apparently quite peachy as long as corporate dumbasses aren't injecting themselves into the mix, I think it's a bit off the mark.

 

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Yes, let's get a better infrastructure in London.

How, exactly? Should be knock down some homes to make wider roads?

Perhaps we could improve the tube system ... oh, no, wait, it's already one of the biggest and busiest in the world, and is already being improved.

Smaller cars? Oh, we already do that too...

So yes, you are going to be mauled by Brits, for lack of knowledge about London. :)

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Good point, well made.


-- teh moominz --

Re: EA's Free Gas Stunt Angers Politician, Police, Local

This free giveaway would be welcome in my neighborhood any day.  But I guess people in other countries are not road ragers and so easily aggrivated.  I mean really, use your f'ing head.  It's just a traffic jam.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Absolutely hilarious.

Also, EA games won't give a damn what the British Parliament says, as it is a much larger entity than them. :D

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Please be joking...

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Sadly, it's quite the contrary ol' chap

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Was just down the road to me. Real mess, petrol is taxed through the roof here, so free petrol was bound to cause rows.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

...that could have been handled differently.  ...and by differently, I mean that it sounds like the event coordinator(s) didn't think this through.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Let's see a list of other "free giveaways" (gas, beach bags, car washes, etc) that have caused problems and see how unique the situation REALLY was.  And how much the politicians complained about THOSE giveaways.

nightwng2000

NW2K Software

Nightwng2000 has also updated his MySpace page: http://www.myspace.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Would free beach bags really bring out a chaotic crowd the way free gas would?

Re: EA's Free Gas Stunt Angers Politician, Police, Local

You'd be suprised at what people would fight over.  I'm not saying free stuff is bad, but some immature people don't care what it is - they know it's free, and they WANT it for that fact.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Yeah, I know people would stampede over things they don't really need to go on their daily lives, like PS3s or the K-mart Blue Light specials...but gas is a commodity, as well as something most people would need every day. 

If this promotion was done in the US it will probably be worse. We have less developed bus and railway systems, and sprawling highways and tiny suburbs have made it possible for someone to live 5 miles from the closest supermarket, and 30 miles from their job. Cars are very essential in that kind of lifestyle.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

 I hear that, I live roughly 20 miles from my job

Re: EA's Free Gas Stunt Angers Politician, Police, Local

You mean things that seem to happen pretty frequently in some US cities? Radio stations and the like love doing gas giveaways and stuff.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

This promotion IS done constantly in the US.  To great effect as well.  In my area, it happens damn near monthly by one radio station or another and while their pumping your gas, they bring up bumper stickers, free CDs, put you on the air.  And once they are getting ready to end it all, they put someone near the end of the line to tell the newcomers the promotion isn't accepting anyone else.  Is it a crowd?  It's free gas, of course it's a crowd.

But this?  This is nuts and I NEVER heard of similar situations happening in the US.  In fact, the LA promotion of the same game was a rousing success.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Just so you know - it was done in the US. And it is done in the US a LOT. This has actually happened twice in my city one for a bank doing a promotion and one for a supermarket doing a promotion (near Boston). There is a line of cars down the side of the street and it was like a 2 hour wait if you wanted the gas.

 

But no one got mad.

No one got out of their cars.

I guess americans are just more civilized when it comes to free stuff - we don't get angry; we get grateful.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

The only time anyone gets out of their car when they do something like this in the Des Moines area is when someone has a nearly empty tank, gets in line, waits, runs out of gas, and then has to have their car pushed to the pump.  There are always people willing to help out though.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

The streets in London just aren't large enough to have 'a line of cars down the side of the street'.  They're narrow and very busy.  There are queues on a normal day - a line as long as you suggest would shut down the routes through a significant proportion of the city.

 

Re: EA's Free Gas Stunt Angers Politician, Police, Local

This London place sounds very interesting.  Tell me, does this mystical realm of London have Traffic Reports one can tune into on a radio station or better yet, other roads?  So that, if you see the congestion coming, since the rant is how it backed up for blocks, could one simply take another block or is it just that one narrow road than zig zags all through London?

I'm asking because the ONLY time I have even been caught in a traffic jam was when flooding covered a highway and it was a 12 mile stretch between exits.  Even in larger areas, most jams are easily avoided so long as you know how to detour.  Is this simply impossible in London?

Re: EA's Free Gas Stunt Angers Politician, Police, Local

LMAO! You've clearly never been to London. At rush hour the entire London road network is gridlocked. No, I'm not exaggerating. Every single road slows to a crawl. Any traffic reports would be utterly useless as they'd be directed people from one jam to another.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

I don't get why every country in the world is so stupid they don't realize a possible minor solution.  Stagger start and end times when people go to work and come home so that they spend less time on the road, therefore, spend less money, and get to spend more time with friends/family.

I don't get how that is a hard concept.  Yes, it would only work for so long, but it could help while places build mass transit systems for places that dont have one, and improve mass transit for places that do have it.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

I think you need to visit other countries.  Travelling broadens the mind, and would also allow you to see that road systems are not grids or 4 lane highways.  There are no "blocks" in london and often the one-way streets mean there is only a single way out.  One guy couldn't get off his own DRIVEWAY for quarter of an hour with all the congestion...

Re: EA's Free Gas Stunt Angers Politician, Police, Local

I think you're picturing a highway, and you couldn't be further from the truth. London is one of the most congested cities in the world. During rush hour, it's a car park. Also, as a natural city it doesn't have a grid-based road system or even the vaguest idea of blocks; it is a rabbit warren of twisting roads, one way systems, and islands. It simply isn't the case that one road is blocked so you can just pick another. There are no long roads so the traffic report can't guide you precisely, and you can't see more than two junctions ahead so you don't see the jam before you're in it.

Finsbury Park: http://maps.google.com/maps?q=finsbury+park&oe=UTF-8&ie=UTF8&cd=3&ll=51....

Some London traffic: http://farm1.static.flickr.com/25/67431859_c33432b2eb.jpg?v=0

Central London street view for a good idea of the rabbit warren effect: http://news.jasonhawkes.com/archives/Lon018.jpg

Re: EA's Free Gas Stunt Angers Politician, Police, Local

What the hell city do you live in, PleasantVille? CuddlesBurg?  Living just outside of Boston I've seen no end to the amt. of road rage when gas stations do promotions like $0.25 off and such.  No one but the people who are done pumping gas are grateful.  The rest of us are pissed off that we're stuck in traffic so someone can save $6.00 bucks on their purchase.  I'm not trying to sound critical or troll but the notion that we're "more civilized" doesn't really sit well with me.  Unless your post was meant to be ironical.  It's hard to tell in forums sometimes.  

Re: EA's Free Gas Stunt Angers Politician, Police, Local

http://www.ps3fanboy.com/2008/08/29/ea-gives-away-free-gas-in-los-angele...

Oh that's some real bad promoting there, in LA no less. Get your panties out of a bunch.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

I'm all for free giveaways as promotion, but this obviously wasn't very well thought out at all.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Especialyl with how expensive fuel is right now, problems were almost unavoidable.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Oh boo fucking hoo. So you're late once in your life to work. If you've never been late before and aren't going to be after, I think your boss is going to be ok with that.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

This is a bullshit argument, mainly because it created public chaos. It's akin to going into a theater crowded with people, then screaming FIRE FIRE GET OUT NOW.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Not really. They were running a bit late. Some people got so uber pissed that they were running late that they became aggressive? I'd say that could happen for any reason. Didn't have to be an EA event. It just so happens that it WAS an EA event. And it is nowhere NEAR yelling fire in a crowded theater. Not at all. That's just a shit house analogy.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

I think that's the point.  It could have been caused by any number of reasons so why add another to the list?  I could park my car on the highway and pull out a lawn chair to try and get on the news.  Just because my fellow motorists could have been stopped for other reasons doesn't make me less of an ass.  Plus if I found out I'm running late because some dbag parked it on the highway I'd be pissed too, regardless of the fact that it could just as easily have been a legitimate accident.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

That's not the point. EA's marketing stunt almost caused a riot in one of the busiest cities in Europe, all for the sake of publicising a video game.

I'm all for marketing, but not like this.

 
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Andrew EisenCatch 22 sometimes. Some gamers don't want to buy it if there's no guarantee the whole thing will come out and the whole thing can't come out unless enough people buy the early installments.01/30/2015 - 3:17pm
Goth_SkunkI sincerely hope this trend towards episodic games is not done so because the developer only had enough capital to produce the first 1/5th of the story and is banking on making enough money from the sales of that fifth to produce the rest.01/30/2015 - 3:16pm
Goth_SkunkThat being said, I want to try Life is Strange to get my feet wet.01/30/2015 - 3:13pm
Andrew EisenI'm that way too. I'll wait until the whole thing is out. Same goes for DVDs of TV shows. I'll wait for the season set.01/30/2015 - 3:13pm
Goth_SkunkIf an episodic game is really good, and the time between episodes is more than a week, I'm more inclined to wait for the rest of the episodes to all come out than to try playing it episode by episode at launch date.01/30/2015 - 3:12pm
Goth_SkunkAs someone who played through TWD Season 1 entirely in one day, and then played Season 2 episode by episode when they each came out, I strongly agree with this sentiment.01/30/2015 - 3:11pm
Goth_SkunkFrom what I've been hearing, people haven't been buying it because they're sick of episodic games where they have to wait 6 weeks or more between episodes and they'd rather just wait for the whole thing to come out at once.01/30/2015 - 3:10pm
Andrew EisenNot sure what GamerGate could do to dissuade people from buying a game they'd otherwise be interested in or why it would even want to but I agree, I think the premise is interesting and look forward to learning more about how it actually plays.01/30/2015 - 2:58pm
Goth_SkunkAnd for what it's worth, I saw Life is Strange advertised today on XBL, and the premise looks very, very intriguing. I'm going to buy it today and give it a shot.01/30/2015 - 2:42pm
Goth_SkunkI'm hearing rumours that the recently released game Life is Strange is not selling very well on Steam, and that GamerGate is being blamed as a result. It's just a rumour though.01/30/2015 - 2:42pm
Matthew Wilsonhttp://smashboards.com/threads/apex-2015-venue-changed-competition-will-restart-tomorrow.388991/ twitch saves apex2015 tournament after original location gets condemned.01/30/2015 - 2:37pm
prh99Probably not unless you can prove they knew and did nothing. ianal01/30/2015 - 12:16pm
InfophileIs it possible to sue advertisers for breach of contract or something if they do that? Or sue the ad providers if they don't take reasonable measures to enforce their rules on advertisers?01/30/2015 - 12:06pm
prh99AdBlock fixes the problem :) Since these ad network do a terrible job at screening. With the recent exploits for Java and Flash, it's just a mess.01/30/2015 - 11:46am
Neo_DrKefkaHad my browser hijacked five times in a row well trying to view this site.01/30/2015 - 11:18am
Wonderkarpafter deep thought, I can live in a world with 2 Ghostbusters Franchises. Though I highly doubt the new film will top the original(And still wish it were a sequal), The new film's cast won me over hardcore.01/30/2015 - 10:43am
PHX Corphttp://www.tssznews.com/2015/01/30/former-sega-of-america-employees-voice-mistreatment-greed-racism/ there is alot of problems with sega but this is new01/30/2015 - 9:33am
Matthew WilsonI cant say anything though I am stupid lucky. I have a 75/75 line01/29/2015 - 11:27pm
Matthew Wilsonthat isnt awful 1.2MBs, but yeah 100bucks a month is over priced to all hell. ps 8mbs=1MBs01/29/2015 - 11:24pm
ZippyDSMleehttp://www.speedtest.net/my-result/410086446201/29/2015 - 9:12pm
 

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