EA's Free Gas Stunt Angers Politician, Police, Local Residents

September 5, 2008 -

A member of Great Britain's Parliament had harsh words for Electronic Arts after a marketing stunt for Mercenaries 2 gridlocked her district during the morning rush hour.

Hoping to draw attention to the game, EA gave away £20,000 of fuel at a station in North London. The Telegraph reports on the ensuing traffic jam:

A petrol station which gave away free fuel has been temporarily shut down after motorists flocking to its pumps caused traffic chaos...

 

Norman Tidiman, from Hackney... said: "I saw a girl who stopped because she wasn't going to make the lights, and the man in the car behind her got out his car and started to bully her.

 


Liberal Democrat MP Lynne Featherstone (left) was not pleased with EA:

Whilst a lucky few might have got some free petrol, hundreds of local residents have faced misery on their daily journeys this morning. They deserve an apology for being the victims of such an ill-thought out media stunt...

 

Trying to recreate Venezuelan-style fuel riots on the streets of London is completely irresponsible and downright dangerous...

An EA rep told the Telegraph that police ultimately shut the event down as too disruptive. Mercs 2, of course, is set in Venezuela, where petroleum is a huge economic force. As in a similar event held in Los Angeles last week, the station was decorated to match the theme of the game.

The BBC has more, including a video report.

Comments

Re: EA's Free Gas Stunt Angers Politician, Police, Local

"Petrol is expensive at the moment and people are having a hard time so we just wanted to do something for them."

By doing something you prebably knew would create chaos, and by the accoutn I read above, nearly got a lady's driver side window smashed in,

So EA's griefing the general public now

Re: EA's Free Gas Stunt Angers Politician, Police, Local

 

This is how ridiculously stupid our society has become; It's an evil thing to give away free petrol.

How DARE those ASSHOLES give away free petrol.

They're just TRASH, KILLING OUR MOTHER EARTH AND SHOULD BE STOPPED!!!

 

 

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Local radio stations here often do the whole free $10 of gas promotion.  I swear, it's about one every couple months.  It always creates a traffic jams to get into the station but police are always on hand to handle issues as they arise (which they haven't) and the trouble areas can be spotted and avoided from blocks away.

Is it EA trying to grief the general population?  Or is it Europe somehow being incapable of handling a common promotion the US gets all the time.  Food for thought.  After all, I haven't heard anything even remotely this bad in the LA promotion.  And this is LA.   Bloods, crips, gangland, street violence, or so my rap albums tell me.  How can THEY handle this yet it's pandemonium in the UK?

Re: EA's Free Gas Stunt Angers Politician, Police, Local

This isn't a common stunt in the UK. I'm British and I've never heard of a petrol station giving away free fuel before, ever. No one would have had a clue how to handle it.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Ha the local radio station I listen to gives out free fill ups so they win.

 

WOO WPLR!!!!!!!

 
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Mattsworknameanother07/28/2015 - 9:16pm
Mattsworknameyou HAVE TO click on it. So they get the click revenue weather you like what it says or not. as such, the targeting of advertisers most likely seemed like a good course of action to those who wanted to hold those media groups accountable for one reason07/28/2015 - 9:16pm
MattsworknameBut, when you look at online media, it's completely different, with far more options, but far few ways to address issues that the consumers may have. In tv, you don't like what they show, you don't watch. But in order to see if you like something online07/28/2015 - 9:12pm
MattsworknameIn tv, and radio, ratings are how it works. your ratings determine how well you do and how much money you an charge.07/28/2015 - 9:02pm
Mattsworknameexpect to do so without someone wanting to hold you to task for it07/28/2015 - 9:00pm
MattsworknameMecha: I don't think anyone was asking for Editoral changes, what they wanted was to show those media groups that if they were gonna bash there own audiance, the audiance was not gonna take it sitting down. you can write what you want, but you can't07/28/2015 - 8:56pm
MattsworknameAndrew, Im asking as a practical question, Have gamers, as a group, ever asked for a game, or other item, to be banned. Im trying to see if theres any cases anyone else remembers cause I cant find or remember any.07/28/2015 - 8:55pm
Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
MattsworknameDitto kotaku, Gawker, VOX, Polygon, ETC07/28/2015 - 8:41pm
MechaTama31So, between pulling a game from one chain of stores, and forcing editorial changes to a media source, only one of them strikes you as being on the edge of censorship, and it's the game one?07/28/2015 - 8:41pm
Andrew EisenHave gamers ever tried to ban a product? Can you be more specific? I'm not clear what you're getting at.07/28/2015 - 8:41pm
Mattsworknamethey should have expected some kind of blow back. But I didn't participate in that specific action07/28/2015 - 8:41pm
MattsworknameAndrew Youd have to ask others about that, I actualyl didn't have much beef with them till last year, so I can't speak to there history. I simply feel that gamesutra chose politics over gaming and chose to make enimies of it's prime audiance. For that,07/28/2015 - 8:40pm
Andrew EisenI'm still not clear on how Gamasutra was lacking in accountability or what it was lacking in accountability for.07/28/2015 - 8:38pm
MattsworknameAndrew: You and I agree on most of that. I don't diagree that there should ahve been other actions taken. Now, I do want to point something out, casue Im not sure if it's happened. Have gamers ever tried to have a product banned?07/28/2015 - 8:37pm
Mattsworknameimproperly. Neither is good, but one is on the edge of censorship to me, while the other is demanding some level of accountability from public media provider. but thats just my view point07/28/2015 - 8:36pm
MattsworknameEZK: You can treat it as bullying or what not, As I've pointed out, I didn't like either practice, I made that clear. But I do hold some different between trying to pull a product from the shelves, and calling out a media outlet that you feel has acted07/28/2015 - 8:35pm
E. Zachary KnightMatt, So you feel confident enough to make the call that petitioning target to remove GTAV is "bullying and threatening" but not confident enough to make the call on Intel/Gamasutra. Finding it hard to take your gripes seriously.07/28/2015 - 8:27pm
Andrew EisenAs for gamers holding media sites accountable? If you mean, how to respond to opinion pieces you disagree with, yes, there are tons of more appropriate means.07/28/2015 - 8:27pm
Andrew EisenAgain, no one likes being lumped in with the bad apples. Gamers or feminists so lets all strive not to do that, yes? Could the petitioners gone about it a better way? Yes, it could have been more factual in its petition, for starters.07/28/2015 - 8:25pm
 

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