EA's Free Gas Stunt Angers Politician, Police, Local Residents

September 5, 2008 -

A member of Great Britain's Parliament had harsh words for Electronic Arts after a marketing stunt for Mercenaries 2 gridlocked her district during the morning rush hour.

Hoping to draw attention to the game, EA gave away £20,000 of fuel at a station in North London. The Telegraph reports on the ensuing traffic jam:

A petrol station which gave away free fuel has been temporarily shut down after motorists flocking to its pumps caused traffic chaos...

 

Norman Tidiman, from Hackney... said: "I saw a girl who stopped because she wasn't going to make the lights, and the man in the car behind her got out his car and started to bully her.

 


Liberal Democrat MP Lynne Featherstone (left) was not pleased with EA:

Whilst a lucky few might have got some free petrol, hundreds of local residents have faced misery on their daily journeys this morning. They deserve an apology for being the victims of such an ill-thought out media stunt...

 

Trying to recreate Venezuelan-style fuel riots on the streets of London is completely irresponsible and downright dangerous...

An EA rep told the Telegraph that police ultimately shut the event down as too disruptive. Mercs 2, of course, is set in Venezuela, where petroleum is a huge economic force. As in a similar event held in Los Angeles last week, the station was decorated to match the theme of the game.

The BBC has more, including a video report.

Comments

Re: EA's Free Gas Stunt Angers Politician, Police, Local

"Petrol is expensive at the moment and people are having a hard time so we just wanted to do something for them."

By doing something you prebably knew would create chaos, and by the accoutn I read above, nearly got a lady's driver side window smashed in,

So EA's griefing the general public now

Re: EA's Free Gas Stunt Angers Politician, Police, Local

 

This is how ridiculously stupid our society has become; It's an evil thing to give away free petrol.

How DARE those ASSHOLES give away free petrol.

They're just TRASH, KILLING OUR MOTHER EARTH AND SHOULD BE STOPPED!!!

 

 

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Local radio stations here often do the whole free $10 of gas promotion.  I swear, it's about one every couple months.  It always creates a traffic jams to get into the station but police are always on hand to handle issues as they arise (which they haven't) and the trouble areas can be spotted and avoided from blocks away.

Is it EA trying to grief the general population?  Or is it Europe somehow being incapable of handling a common promotion the US gets all the time.  Food for thought.  After all, I haven't heard anything even remotely this bad in the LA promotion.  And this is LA.   Bloods, crips, gangland, street violence, or so my rap albums tell me.  How can THEY handle this yet it's pandemonium in the UK?

Re: EA's Free Gas Stunt Angers Politician, Police, Local

This isn't a common stunt in the UK. I'm British and I've never heard of a petrol station giving away free fuel before, ever. No one would have had a clue how to handle it.

Re: EA's Free Gas Stunt Angers Politician, Police, Local

Ha the local radio station I listen to gives out free fill ups so they win.

 

WOO WPLR!!!!!!!

 
Forgot your password?
Username :
Password :

Poll

Which Feminist Frequency video are you looking forward to most?:

Shout box

You're not permitted to post shouts.
Matthew WilsonI cant say anything though I am stupid lucky. I have a 75/75 line01/29/2015 - 11:27pm
Matthew Wilsonthat isnt awful 1.2MBs, but yeah 100bucks a month is over priced to all hell. ps 8mbs=1MBs01/29/2015 - 11:24pm
ZippyDSMleehttp://www.speedtest.net/my-result/410086446201/29/2015 - 9:12pm
ZippyDSMleeMatthew Wilson Dunlap, TN, its the only game in town and they only started in 08 or so.01/29/2015 - 9:12pm
MechaCrashThe explanation for the misanthropy of the character in Hatred comes from "we want to be super edgy and get those controversy dollars."01/29/2015 - 8:34pm
Andrew EisenI'm interested in giving it a try. I think it has some cool ideas but I haven't been "feeling it" when watching continuous gameplay.01/29/2015 - 8:04pm
Matthew Wilsonif you dont know, the code name STEAM demo is out, and it it downloading very slowly. It might be more popular that I thought, or it could just be the eshop.01/29/2015 - 8:02pm
Goth_SkunkPlayer/Playable Character, yes. As opposed to the NPC.01/29/2015 - 7:36pm
Andrew EisenOh, Player Character! Heh, that one took me a few moments!01/29/2015 - 7:29pm
Goth_SkunkIt really bothers me that there is no explanation for the PC's misanthropy. Even the Saw movie series, despite the level of violence in them, had a premise that fascinated me. The only thing about Hatred that fascinates me is the controversy.01/29/2015 - 7:27pm
Goth_SkunkI can't think of a time a game has made me simultaneously want to both buy it and not buy it. On the one hand, I find the premise disturbing and repulsive. On the other hand, I find the controversy fascinating and want to play it just to say I did.01/29/2015 - 7:25pm
Andrew EisenTrailer for new Van Damme movie, Pound of Flesh. "They just stole the wrong man's kidney!" http://vimeo.com/11808880501/29/2015 - 7:24pm
Andrew EisenNew Hatred trailer. Destructible environments, vehicles, light buildings and people on fire! http://www.gametrailers.com/videos/7bzwzs/hatred-devastation-gameplay-trailer01/29/2015 - 7:12pm
Goth_Skunk@WonderKarp: And that's why I don't read or watch mainstream news.01/29/2015 - 5:06pm
Matthew Wilsonzip is it KB or kb? if its KB its MB, if its kb is mb. ether way where do you live that you are getting ripped off that badly?01/29/2015 - 4:41pm
ZippyDSMleeI has a whole 1MB(mb mabye, 1000KBPS) for a whole...100$ a month ;_;01/29/2015 - 4:24pm
WonderkarpFCC appears to be kicking ass today01/29/2015 - 4:11pm
WonderkarpI found this neat. Shows the different ways different websites tell the same story. Not VG Related, but its neat https://i.imgur.com/3m6xOfE.jpg01/29/2015 - 2:12pm
Matthew Wilsonnp I am still suprised that the fcc did it, but I still do not trust the chairman yet.01/29/2015 - 2:11pm
Andrew EisenYeah, what I mean is I'm fortunate enough to live in an area where I have the option of up to 50Mbps if I want to pay for it. Meant that as an anecdote; didn't mean it to come across as a "you're wrong!" Sorry 'bout that!01/29/2015 - 2:06pm
 

Be Heard - Contact Your Politician