EA Hyped Dead Space Violence at E3

While mere gamer mortals wait to see whether the gaming gods at EA will deign to reveal whether or not the rumors that Dead Space has been banned in three countries are true, here’s an interesting point.

Hyping the intense violence of Dead Space is clearly a large part of EA’s marketing strategy for the game.

EA was upfront about the game’s blood and gore factor at its E3 2008 press conference in Los Angeles. Very upfront. Check out G4TV’s video feed of the event. Fast foward to 10:45. That’s when Dead Space executive producer Glen Schofield walks onstage. Here’s what he says about the violence:

For the past two-and-a-half years, my team and I have been creating a game that’s a bit of a departure for EA. It’s a very M-rated, sci-fi survival-horror game called Dead Space. [crowd cheers] That’s what I like to hear…

 

Dead Space is the story of Isaac Clarke… we focused deeply on creating a rich story and pushed EXTREMELY hard on the horror elements. But we also innovated on our main gameplay features such as zero gravity…

 

And our core gameplay mechanic is – strategic dismemberment, which is a clinical term for you have to tear these creatures apart limb-by-limb in order to kill ’em…

Several minutes of game play follow… Schofield returns to the stage at 16:05:

[crowd cheers] …Thank you. Dead Space will be available on the 360, the PS3 and the PC on October 21st. Now we just showed you some action in our live demo. I’d like to leave you with a gameplay trailer that really sets the mood and tone of Dead Space. This trailer is made with 100% gameplay footage. And I hope you’re all over 17 for this one. Thank you… [trailer starts up]

GameStop’s product page for Dead Space also hypes the violence. The first two bullet points are:

  • Strategic dismemberment—Shear off limbs with powerful weapons as you carve a bloody path through the alien hordes. Find ways to neutralize attacking enemies effectively or they’ll keep coming at you. When ammo runs low, use telekinesis to pick up objects—even the enemies’ own arms and legs!—and fire them at anything that stands in your way.
  • Terror in the far reaches of space—A blood-curdling interactive horror experience features state-of-the art graphics and effects, a panic-inducing audio system, and a truly frightening atmosphere of death and despair.

So… do rumors of a ban help fuel the marketing of Dead Space as a "bad boy" of EA’s gaming stable?

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